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Management Research: An Introduction by Mark Easterby-Smith
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India Reloaded: Inside India's Resurgent Consumer Market
Dheeraj Sinha - 2015
This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
Management Mantras
Sri Sri Ravi Shankar - 2013
Views are radically changing on practices to ensure the employees perform consistently well over many years. In this book, Sri Sri offers valuable tips for managers and leaders to become more effective in their roles and also on how to develop a conducive work environment so that both the employees and the organisation add value to each other.“Management begins in the mind.When the mind manages itself better,it can manage anything.”H. H. SRI SRI RAVI SHANKAR
The Five Dysfunctions of a Team: Team Assessment
Patrick Lencioni - 2012
A key component of the facilitator-lead Five Dysfunctions of a Team Workshop, the Team Assessment delivers what the name implies "a team assessment" rather than an individual self-assessment. It provides participants with an opportunity to begin exploring the pitfalls that are side-tracking their team. Easy to use, the Assessment is ideal for team off-sites, retreats, or a series of team development meetings. It will help teams of all types increase their cohesiveness and productivity.
Doing Action Research In Your Own Organization
David Coghlan - 2000
In this brand new edition of the popular work, David Coghlan and Teresa Brannick provide an easy-to-follow, hands-on guide to every aspect of conducting an action research project in your own organization.Revised and updated, this Third Edition contains: An expanded discussion on politics and ethics of insider action researchAn expanded chapter on writing an action research dissertation and an action research report More case examples and reflective exercises taken from a wide variety of organizational settings
Principles of Product Management: How to Land a PM Job and Launch Your Product Career
Peter Yang - 2019
The book has three parts:
Principles: Part one covers the leadership principles that PMs use to lead their team to overcome adversity. When your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback—these are all opportunities to learn principles that will help you succeed.
Product development: Part two covers how PMs at Facebook, Amazon, and other top companies build products. We'll walk through the end-to-end product development process— from understanding the customer problem to identifying the right product to build to executing with your team to bring the product to market.
Getting the job: Part three covers how you can land a PM job and reach the interview stage at the right company. We'll prep you for the three most common types of PM interviews— product sense, execution, and behavioral—with detailed frameworks and examples for each.
Hear directly from product leaders at Airbnb, Amazon, Google, and more on:
How to overcome challenging situations from a VP of Product at Amazon.
How to build a great product roadmap from product leaders at LinkedIn and Airbnb.
How Google, Airbnb, and other top companies evaluate PM candidates from leaders at those companies.
How PMs can grow their career from a Director at Instagram and Twitter.
Table of Contents1. PrinciplesTake OwnershipPrioritize and ExecuteStart with WhyFind the TruthBe Radically TransparentBe Honest with Yourself2. Product DevelopmentProduct Development LoopUnderstanding the Customer ProblemSelecting a Goal MetricMission, Vision, and StrategyBuilding a Product RoadmapDefining Product RequirementsGreat Project ManagementEffective CommunicationMaking Good Decisions3. Getting the JobPreparing for the TransitionMaking the TransitionFinding the Right CompanyAcing your PM InterviewsProduct Sense InterviewExecution InterviewBehavioral InterviewYour First 30 Days4. Product Leader Interviews
The Performance Pipeline: Getting the Right Performance at Every Level of Leadership
Stephen Drotter - 2011
It is filled with lessons and examples from the author's 40 years of experience, and shows how to set performance standards, make sure the right work is being done, and remove performance barriers. It also illustrates how leaders can make the transition to the next level and achieve full performance. This audiobook gives leaders in any industry an advantage over the competition.
Letters from Leaders: Personal Advice For Tomorrow's Leaders From The World's Most Influential People
Henry O. Dormann - 2009
Dormann—founder, chairman, and editor-in-chief of LEADERS magazine, whose circulation is limited to such leading figures. Here, he brings together the first-ever exclusive collection of wisdom and inspiration addressed to young people from the world’s most influential people—advice on leadership, goal achievement, public service, and life journeys. Letters from Leaders is a beautifully designed book comprising nearly eighty letters from those who have done so much to shape our world today—from Muhammad Ali to four U.S. Presidents, Mikhail Gorbachev, King Bhumibol Adulyadej of Thailand and King Abdullah II of Jordan, and the Dalai Lama; from Cathie Black to T. Boone Pickens, Muriel Siebert, and Donald Trump. The letters, some as facsimile reproductions of handwritten originals, are each introduced with a biographical note by Dormann. As put so aptly by Dormann in his introduction, “All kings and queens, presidents, Nobel Laureates, chairmen and chairwomen, CEOs, and world leaders have one thing in common: They want what they have achieved to be useful and to be handed over to a younger generation. . . . The leaders in these pages have ‘lived’ and now offer their experiences as a treasure to ambitious and open minds—those who want to be something in life.”
How Cool Brands Stay Hot: Branding to Generation Y
Joeri Van Den Bergh - 2011
Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/
Reframing Organizations: Artistry, Choice, and Leadership
Lee G. Bolman - 1990
Their four frames view organizations as factories, families, jungles, and theaters or temples:The Structural Frame how to organize and structure groups and teams to get resultsThe Human Resource Frame how to tailor organizations to satisfy human needs, improve human resource management, and build positive interpersonal and group dynamicsThe Political Frame: how to cope with power and conflict, build coalitions, hone political skills, and deal with internal and external politicsThe Symbolic Frame how to shape a culture that gives purpose and meaning to work, stage organizational drama for internal and external audiences, and build team spirit through ritual, ceremony, and story
The Napkin The Melon The Monkey: How to Be Happy and Successful by Simply Changing Your Mind
Barbara Burke - 2006
But one day she loses control and yells back. Terrified that she’ll be fired, she seeks out Isabel, the call center’s sage. The advice she receives from her wise mentor changes her life:· SODA (Stop. Observe. Decide. Act)—a sure-fire formula for remaining calm in any situation· Unplugging—a centuries-old practice to reduce anxiety and promote creativity· Aha!s—22 practical insights that become the framework for living a happy life This modern-day fable shows us that the best way to reduce stress is to cultivate mindfulness. While we cannot control much of what happens, we can get better outcomes if we stop to see situations clearly and calmly. This book serves as both a powerful resource for business professionals looking for practical, easy-to-use tools for dealing with difficult people and an inspirational tale for those who want better relationships and a happier life.
Something in the Air: Radio, Rock, and the Revolution That Shaped a Generation
Marc Fisher - 2007
But radio came roaring back with a whole new concept. The war was over, the baby boom was on, the country was in clover, and a bold new beat was giving the syrupy songs of yesteryear a run for their money. Add transistors, 45 rpm records, and a young man named Elvis to the mix, and the result was the perfect storm that rocked, rolled, and reinvented radio.Visionary entrepreneurs like Todd Storz pioneered the Top 40 concept, which united a generation. But it took trendsetting “disc jockeys” like Alan Freed, Murray the K, Wolfman Jack, Cousin Brucie, and their fast-talking, too-cool-for-school counterparts across the land to turn time, temperature, and the same irresistible hit tunes played again and again into the ubiquitous sound track of the fifties and sixties. The Top 40 sound broke through racial barriers, galvanized coming-of-age kids (and scandalized their perplexed parents), and provided the insistent, inescapable backbeat for times that were a-changin’.Along with rock-and-roll music came the attitude that would literally change the “voice” of radio forever, via the likes of raconteur Jean Shepherd, who captivated his loyal following of “Night People”; the inimitable Bob Fass, whose groundbreaking Radio Unnameable inaugurated the anything-goes free-form style that would come to define the alternative frontier of FM; and a small-time Top 40 deejay who would ultimately find national fame as a political talk-show host named Rush Limbaugh.From Hunter Hancock, who pushed beyond the limits of 1950s racial segregation with rhythm and blues and hepcat patter, to Howard Stern, who blew through all the limits with a blue streak of outrageous on-air antics; from the heyday of summer songs that united carefree listeners to the latter days of political talk that divides contentious callers; from the haze of classic rock to the latest craze in hip-hop, Something in the Air chronicles the extraordinary evolution of the unique and timeless medium that captured our hearts and minds, shook up our souls, tuned in–and turned on–our consciousness, and went from being written off to rewriting the rules of pop culture.
Managing Business Ethics: Straight Talk about How to Do It Right
Linda K. Trevino - 1995
Throughout, the emphasis is on common, real-life work situations, including hiring, managing, assessing performance, disciplining, firing, and providing incentives for staff, as well as producing quality products and services, and dealing effectively and fairly with customers, vendors, and other stakeholders. Highlights of the Fourth Edition * Updated information relates content to current events such as the U.S. Sentencing Guidelines for Corporations. * Describes the link between ethical culture and employee engagement. * Covers new research, including the role of emotions in ethical decision making. * Presents new profiles of organizations such as McWane, Enron, Citigroup, and Marsh & McLennan. * International references reflect the realities of the increasingly global business environment.
Myself and Other More Important Matters
Charles B. Handy - 2006
He gives us his personal thoughts on life’s big questions and turning points, mining his own experience to tell us what he’s learned along the way. From lessons his father taught him at the Vicarage in Kildare where he grew up, to what he learned in Borneo in his days working for Royal Dutch Shell, and later, in America, where corporate scandals have shaken our understanding of what is ethical and what is acceptable in business, and finally in Italy, where on a whim he decided to buy and fix up an old house in Tuscany. Throughout the book, he asks us to look at what we value — is it money? Family? Time? What is the role of work in our life? What do we find fulfilling? As our working lives blend ever more into the rest of who we are, Charles Handy has emerged as an invaluable social thinker. It is hard to imagine a better or wiser guide to life’s big questions.
M: Marketing
Dhruv Grewal - 2007
This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.