Best of
Business

1995

Developing the Leaders Around You: How to Help Others Reach Their Full Potential


John C. Maxwell - 1995
    Maxwell knows the answer. According to Maxwell, the greatest leadership principle that he has ever learned in over thirty-five years of leadership is that those closest to the leader will determine the success level of that leader. It’s not enough for a leader to have vision, energy, drive, and conviction. If you want to see your dream come to fruition, you must learn how to develop the leaders around you. Whether you’re the leader of a non-profit organization, small business, or Fortune 500 company, Developing the Leaders Around You can help you to take others to the limits of their potential and your organization to a whole new level.Learn how to• Create an environment for potential leaders• Identify and nurture future leaders• Equip and develop leaders• Form a dream team of leaders

Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos


Thomas Petzinger Jr. - 1995
    416 pp. Radio drive-time pubilcity. 20,000 print.

Investment Valuation: Tools and Techniques for Determining the Value of Any Asset


Aswath Damodaran - 1995
    But the pricing of any financial asset has become a more complex task in modern financial markets. Now completely revised and fully updated to reflect changing market conditions, Investment Valuation, Second Edition, provides expert instruction on how to value virtually any type of asset-stocks, bonds, options, futures, real assets, and much more. Noted valuation authority and acclaimed NYU finance professor Aswath Damodaran uses real-world examples and the most current valuation tools, as he guides you through the theory and application of valuation models and highlights their strengths and weaknesses. Expanded coverage addresses: * Valuation of unconventional assets, financial service firms, start-ups, private companies, dot-coms, and many other traditionally valued assets * Risk in foreign countries and how best to deal with it * Using real option theory and option pricing models in valuing business and equity * The models used to value different types of assets and the elements of these models * How to choose the right model for any given asset valuation scenario * Online real-time valuations that are continually updated at www.damodaran.com A perfect guide for those who need to know more about the tricky business of valuation, Investment Valuation, Second Edition, will be a valuable asset for anyone learning about this critical part of the investment process.

Buffett: The Making of an American Capitalist


Roger Lowenstein - 1995
    His awesome investment record has made him a cult figure popularly known for his seeming contradictions: a billionaire who has a modest lifestyle, a phenomenally successful investor who eschews the revolving-door trading of modern Wall Street, a brilliant dealmaker who cultivates a homespun aura.Journalist Roger Lowenstein draws on three years of unprecedented access to Buffett’s family, friends, and colleagues to provide the first definitive, inside account of the life and career of this American original. Buffett explains Buffett’s investment strategy—a long-term philosophy grounded in buying stock in companies that are undervalued on the market and hanging on until their worth invariably surfaces—and shows how it is a reflection of his inner self.

SKYGODS: The Fall of Pan Am


Robert Gandt - 1995
    Pan Am blazed the way across the world's oceans with its magnificent Clipper ships, launched the first international jet service, was the first to fly the behemoth 747, was the lead customer for America's SST and the Concorde, and was even taking reservations for the first commercial flights to the moon.Told from multiple viewpoints--pilots, stewardesses, management executives--SKYGODS is the life story of an American icon.

You Can't Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute's 7-Step System for Successful Selling


David H. Sandler - 1995
    Used

The Millionaire Next Door: The Surprising Secrets of America's Wealthy


Thomas J. Stanley - 1995
    You'll be surprised at what you find out....

Startup: A Silicon Valley Adventure


Jerry Kaplan - 1995
    Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.

When Corporations Rule the World


David C. Korten - 1995
    Korten's warnings about the growing global power of multinational corporations seem prophetic today. This new edition has been revised throughout to make it more accessible to the general reader, and features a new introduction, a new epilogue, and three new chapters. While Korten points out that the multinationals are, if anything, more powerful now than they were when he first wrote the book, he also offers reason for hope: the growth of the international Living Democracy movement opposing corporate rule. The new material in the book: Documents the consolidation since 1995 of financial and corporate power at the expense of democracy, people, communities, and the planet Looks in depth at the nature and cultural underpinnings of the burgeoning Living Democracy movement to resist corporate power Offers a vision of a what a civil society grounded in life-centered values rather than immediate financial gain might look like.

Learn to Earn: A Beginner's Guide to the Basics of Investing and Business


Peter Lynch - 1995
    The reason, say Lynch and Rothchild, is that the basics of investing—the fundamentals of our economic system and what they have to do with the stock market—aren’t taught in school. At a time when individuals have to make important decisions about saving for college and 401(k) retirement funds, this failure to provide a basic education in investing can have tragic consequences. For those who know what to look for, investment opportunities are everywhere. The average high school student is familiar with Nike, Reebok, McDonald’s, the Gap, and The Body Shop. Nearly every teenager in America drinks Coke or Pepsi, but only a very few own shares in either company or even understand how to buy them. Every student studies American history, but few realize that our country was settled by European colonists financed by public companies in England and Holland—and the basic principles behind public companies haven’t changed in more than three hundred years. In Learn to Earn, Lynch and Rothchild explain in a style accessible to anyone who is high school age or older how to read a stock table in the daily newspaper, how to understand a company annual report, and why everyone should pay attention to the stock market. They explain not only how to invest, but also how to think like an investor.

Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople


Brian Tracy - 1995
    Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry—methods that net immediate and spectacular results. This book explains how to: * Develop the self-image to give you the edge in every sales situation * Concentrate on the customer’s emotional factors to ensure better sales results * Identify your customer’s most pressing concerns and position your product or service to fill those needsA MUST READ FOR SALESPEOPLE AND BUSINESSPEOPLE ALIKE.

Serpent on the Rock


Kurt Eichenwald - 1995
    A real-life thriller--the story of kickbacks and payoffs, of shady deals struck in secret with known felons; a story in which half a million people lose enormous sums--some their life's savings--in the largest securities fraud of the 1980s, with names like Onassis and Bush numbered among the victims.

The Quality Toolbox


Nancy R. Tague - 1995
    it includes a variety of matrices and flowcharts, data collection and analysis tools, tools for planning, tools for analyzing processes and discovering root causes, and different forms of brainstorming and other tools for generating, organizing, and evaluating ideas. In short, the means to accomplish change. In updating this book, Tague has added 34 tools and 18 variations. the Quality Improvement Stories chapter has been expanded to include detailed case studies from three Baldrige Award winners. an entirely new chapter, Mega-Tools: Quality Management Systems, puts the tools into two contexts: the historical evolution of quality improvement and the quality management systems within which the tools are used.

Principles and Practice of Marketing


David Jobber - 1995
    David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.

A Passion for Success


Kazuo Inamori - 1995
    Topics include: making the right decisions; how to enhance work; and managing a meaningful business. It aims to identify key principles for business success.

Four Days with Dr Deming


William J. Latzko - 1995
    Deming's Four Day Seminar, enabling readers to absorb his theories and methodologies on quality management. The book is intended for anyone interested in the quality of an organization, from the executives, managers and engineers of an organization, to its stockholders.

Ripples from the Zambezi: Passion, Entrepreneurship, and the Rebirth of Local Economies


Ernesto Sirolli - 1995
    Through "Enterprise Facilitation," depressed communities can build lasting hope and prosperity by first helping individuals recognize their talents and their business passion, and then provide the skills necessary to transform their dreams into meaningful and rewarding work.

5 Pillars of the Visual Workplace


Hiroyuki Hirano - 1995
    In this important work, JIT expert Hiroyuki Hirano introduces his 5S System: Sort, Set In Order, Shine, Standardize, and Sustain. These steps are designed to improve efficiency, strengthen maintenance, and provide continuous improvement in all facets of a company's operations. Addressing the skepticism of executives who deride the 5S System for its simplicity, the author, revered for his no-nonsense approach, warns of disastrous consequences for companies that fail to recognize its value; if they cannot successfully implement 5S, there is little hope of integrating large-scale changes such as JIT or re-engineering.Presented in a thorough, detailed style, 5 Pillars of the Visual Workplace explains why the 5S's are so important, as well as the nuts- and-bolts of 5S implementation. Filled with numerous case studies, hundreds of graphic illustrations, and training materials, including over forty 5S user forms, this volume is a must-have guide for organizations seeking to thrive.To introduce the 5S system and sell its use to executives as well as workers, consider purchasing--5S System: An Introduction DVD Catalog no. PP5934,Adhering to the principle of efficiency that defines this revolutionary and proven system, this video succinctly explains what is involved, who should participate, and what it will take to get started.

Seven Steps to Freedom II: How to Escape the American Rat Race


Benjamin D. Suarez - 1995
    7 Steps to Freedom II: How to Escape the American Rat Race [Hardcover]Benjamin D Suarez (Author)

Smart Talk for Achieving Your Potential


Louis E. Tice - 1995
    From the creator of the best-selling video-based curriculum, Investment in Excellence, used by over 10 million participants worldwide.

Socratic Selling: How to Ask the Questions That Get the Sale


Kevin Daley - 1995
    The customer has the need, the power, and the decision-making authority. Socratic Selling shows you how to access that power, to cooperate with it, and to make it work for you. Inside you will discover how to: Open a sales dialogue dynamically, so that you and your customer go right to the heart of the matter Guide the dialogue through a discovery of needs and needed decisions Negotiate objections, and close effectively Uncover the motivators that move sales to more predictable closure

FT Guide to Strategy: How to Create and Deliver a Winning Strategy


Richard Koch - 1995
    The development of good strategy is remarkably simple but has been obscured by consultants and academics. This practical guide is for those who use strategy.

Value Migration: How to Think Several Moves Ahead of the Competition


Adrian J. Slywotzky - 1995
    It identifies a dramatic shift in the business landscape in which new aggressive and successful companies have taken on the established giants - not with new products or innovative technology but with superior business designs. These companies anticipate customer needs and align their business designs - how they select customers, differentiate their offerings, configure their resources, create utilities and go to market - to meet the customer's highest priorities and take revenue and market value from a previously dominant competitor.

Beyond the Double Bind: Women and Leadership


Kathleen Hall Jamieson - 1995
    It was a moment painfully familiar to countless women: a demand that she conform to a stereotype of feminine dress and behavior--which would also mark her as an intruder, rising above her assigned station (as the saying goes, she dared to wear the pants in the courtroom). Kennedy took one look at the judge's robe--essentially a long black dress gathered at the yoke--and said, Judge, if you won't talk about what I'm wearing, I won't talk about what you're wearing.In Beyond the Double Bind, Kathleen Hall Jamieson takes her cue from Kennedy's comeback to argue that the catch-22 that often blocks women from success can be overcome. Sparking her narrative with potent accounts of the many ways women have beaten the double bind that would seem to damn them no matter what they choose to do, Jamieson provides a rousing and emphatic denouncement of victim feminism and the acceptance of inevitable failure. As she explores society's interlaced traps and restrictions, she draws on hundreds of interviews with women from all walks of life to show the ways they cut through them. Kennedy, for example, faced the bind that insists that women cannot be both feminine and competent--and then demands that they be feminine first; she undermined that trap with wry wit. Ruth Bader Ginsberg attacked the same quandary head-on: when she heard that her law-school nickname was bitch, she replied, Better bitch than mouse. Jamieson explores the full range of such double binds (the uterus-brain bind, for example--you can't conceive children and ideas at the same time; or the assertion, You are too special to be equal), offering a roadmap for moving past these barricades to advancement. Unlike other breakthrough feminist writers, she finds grounds for optimism in areas ranging from slow improvements in women's earnings to newly effective legal remedies, from growing social awareness to the determination and skill of individual women who are fighting the double bind.Jamieson is a widely sought-after authority on politics and communications; this book marks a dramatic new departure for her, one certain to win widespread attention. With intensive research and incisive analysis, she provides a landmark account of the binds that ensnare women's lives--and the ways they can overcome them.

Mary Parker Follett Prophet of Management


Pauline Graham - 1995
    Ahead of her time in the 1920s and 1930s, Follett was a political scientist, social work pioneer, speaker, and advisor to leaders concerned with labor-management relations on both sides of the Atlantic. Her advocacy of conflict as a constructive and creative means of problem solving and her general criticism of strict hierarchical structures in business organizations ran counter to the administrative dictates of the post-World War II era. Accordingly, her insights were neglected in the years following her death, and much of her work fell out of print. In Mary Parker Follett - Prophet of Management, editor Pauline Graham presents a selection of Follett's remarkable writings, culled from all her work, including her lectures. These, delivered between 1925 and 1933, provide a fascinating perspective on critical management topics that have continued relevance for managers today: conflict, power, authority, leadership, control, the role of the individual in the group, and the place of business in society. This collection brings together an eminent group of management experts from four continents and two generations who celebrate their own good fortune in having encountered Mary Parker Follett in the decades when her work was uncovered primarily through library research. Commentaries by Warren Bennis, John Child, Angela Dumas, Tokihiko Enomoto, Henry Mintzberg, Nitin Nohria, and Sir Peter Parker accompanyFollett's own words. Their reflections underscore the contemporary significance of Follett's ideas and testify to the excitement of discovering eloquence and truth in the observations of a brilliant thinker who continues to lead the way in her espousal of business as a social in

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit


Guy Kawasaki - 1995
    Foreword by "Dilbert" creator, Scott Adams. Line drawings & photos.

Business and Legal Forms for Authors and Self Publishers


Tad Crawford - 1995
    Professional and aspiring writers will find indispensable tools in this practical, complete, and time-saving popular resource, now updated to include a CD-ROM.

Financial Institutions, Investments, & Management: An Introduction


Herbert B. Mayo - 1995
    The book discusses financial institutions and their roles in helping to allocate savings in the economy, along with a description and analysis of securities issued and traded in money and capital markets. The book covers fundamentals of investing in stocks, mutual funds, derivatives, and other marketable securities with an emphasis on securities markets, mechanics of trading, techniques of analysis, diversification, and valuation of assets. Finally, the book lays out the processes, decisions structures, and institutional arrangements concerned with the use and acquisition of funds by a firm. This will include the management of the asset and liability structure of the firm under certain and risky situations.

Doing Business God's Way


Dennis Peacocke - 1995
    Dennis Peacocke draws out twelve principles of managment, growth, and productivity that can bring lasting change into the life and culture of all who apply them.

Sensemaking in Organizations


Karl E. Weick - 1995
    However, the rational model ignores the inherent complexity and ambiguity of real-world organizations and their environments. In this landmark volume, Karl E Weick highlights how the `sensemaking′ process shapes organizational structure and behaviour. The process is seen as the creation of reality as an ongoing accomplishment that takes form when people make retrospective sense of the situations in which they find themselves.

Schaum's Outline of Intermediate Accounting I


Baruch Englard - 1995
    Written by renowned experts in their respective fields, Schaum's Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice. A complete guide to the second-level course in Intermediate Accounting Covers all recent (FASB) changes More than 500 fully-solved problems, including "real-world" examples End-of-chapter review problems to test knowledge Appropriate for the following courses: Intermediate Accounting I, Accounting I, Principles of Accounting, Financial Accounting Supports all the major textbooks for intermediate accounting courses

The Seven Fat Years


Robert L. Bartley - 1995
    Bartley's book defines the conservative view on this still-contentious issue, maintaining that only a return to the greedy policies of the Reagan years will guarantee America's prosperity in the future.

Living the 7 Habits: The Courage to Change


Stephen R. Covey - 1995
    Stephen R. CoveySuccess that endures -- sustainable and balanced success -- can seem difficult to achieve in today's turbulent, complex world of change. But those who achieve this kind of success live by seven universal, timeless, self-evident principles that apply in any situation, in any culture.In Living the 7 Habits: The Courage to Change, Dr. Covey shows how successful people have used these principles to solve problems, overcome obstacles, and change their lives. By showing how real people have used the principles to thrive in a changing world, he provides practical guidance and powerful inspiration to readers searching for a proven framework for living a meaningful life.

Organizational Learning II: Theory, Method, and Practice


Chris Argyris - 1995
    With new examples and the most up-to-date information on the technical aspects of organizational and management theory, Argyris and Schon demonstrate how the research and practice of organizational learning can be incorporated in today's business environment. KEY TOPICS: Features chapters focused around the Introduction to Organizational Learning; Defensive Reasoning And The Theoretical Framework That Explains It; Inquiry-Enhancing Intervention and Its Theoretical Basis; and Strengths and Weaknesses Of Consultation and Research In The Field Of Organizational Learning. MARKET:

Future Search


Marvin Weisbord - 1995
    This book explains how future search conferences -- where people with a stake in an organization gather to generate creative strategies -- can be most effective.

How to Form a Nonprofit Corporation in California [With CDROM]


Anthony A. Mancuso - 1995
    It's so easy to use, anyone can do it With a nonprofit corporation, you gain recognition, save money, become eligible for grants, and protect your members and directors from liability. And you can do all this without an attorney. How to Form a Nonprofit Corporation in California includes complete instructions for obtaining federal 501(c)(3) tax-exemption and for qualifying for public charity status with the IRS. It also provides line-by-line instructions for completing your application, instructions and completed sample clauses for preparing articles of incorporation, ready-to-use bylaws for membership and non-membership nonprofits, ready-to-use minutes for the organizational meeting and sheets with California's specific legal and tax requirements. The 12th edition is completely updated to provide the latest rules and forms, which are included as tear-outs and on CD-ROM. This book is also available as a corporate records binder: The California Nonprofit Corporation Kit.

Reflections on Leadership: How Robert K. Greenleaf's Theory of Servant-Leadership Influenced Today's Top Management Thinkers


Larry C. Spears - 1995
    Despite a virtual tidal wave of books on leadership during the last few years, there is something different about Bob Greenleaf's essay, something both simpler and more profound . . . For many years, I simply told people not to waste their time reading all the other managerial leadership books. 'If you are really serious about the deeper territory of true leadership, ' I would say, 'read Greenleaf.' " --from Chapter 20 by Peter M. Senge, Director of the Center for Organizational Learning at MIT's Sloan School of Management and author of The Fifth Discipline: The Art and Practice of the Learning Organization "There is a building momentum for enlightened leadership in the for-profit world, the social sector, and many areas of government today . . . Good books that deal with the beliefs and convictions that nurture this movement are not easy to find. This is one. Reflections on Leadership is a worthy and worthwhile gift to all those who attach high value both to their responsibilities and to the people with whom they work." --from the Foreword, by Max DePree, Chairman and CEO of Herman Miller Inc. and author of Leadership Is an Art and Leadership Jazz "I could give you three examples of major businesses who have used this business of servant-leadership training . . . at times of terrible crisis and have worked themselves out of the crisis. Practicing servant-leadership . . . had absolutely enormous incredible benefits for them . . . and then they threw it away. Because, as soon as the crisis passed, they said 'why exert ourselves?' The great problem is not how to . . . teach servant-leadership in the first place, but to get organizations to continue to use it and embed it in part of their culture." --from Chapter 7 by M. Scott Peck, author of The Road Less Traveled"Reflections on Leadership is fitting tribute to a man whose own sense of service has given all of us hope that at long last leaders will recognize that power of purpose is far stronger than power of position. After nearly 30 years, Robert K. Greenleaf's work has struck a resonant chord in the minds and hearts of scholars and practitioners alike. His message lives through others, the true legacy of a servant-leader." --Jim Kouzes, Chairman and CEO of TPG/Learning Systems and coauthor of The Leadership Challenge and Credibility"We are each indebted to Greenleaf for bringing spirit and values into the workplace. His ideas will have enduring value for every generation of leaders." --Peter Block, Founding Partner, Designed Learning Inc. and author of The Empowered Manager, Flawless Consulting, and Stewardship: Choosing Service Over Self-InterestIn the twenty-five years since Robert K. Greenleaf first articulated his vision of "servant-leadership," the world has seen a steady expansion in the influence of the man and his ideas. Hailed as the "grandfather" of the modern empowerment movement in business leadership, Greenleaf described true leaders as those who lead by serving others --empowering them to reach their full potential. He saw the ideal leader as one who transforms and integrates an organization; a steward with a commitment to the growth of people and the building of a community.Reflections on Leadership demonstrates the scope of Greenleaf's impact on contemporary management theory and offers key essays by Greenleaf and his leading business and intellectual disciples. They include such influential thinkers as M. Scott Peck, author of The Road Less Traveled, and Peter Senge, author of The Fifth Discipline."Despite all the buzz about modern leadership techniques, no one knows better than Greenleaf what really matters." --Working Woman magazineReflections on Leadership opens with two remarkable essays by Greenleaf himself. One of them, "Reflections from Experience," published here for the first time, presents Greenleaf's prophetic observations on the use of executive power in an organization. In "Life's Choices and Markers," Greenleaf recounts five significant influences that led him to develop his revolutionary ideas on the nature of leadership."Servant-leadership deals with the reality of power in everyday life--its legitimacy, the ethical restraints upon it and the beneficial results that can be attained through the appropriate use of power." --The New York TimesIn Reflections on Leadership, a host of notable management thinkers explore the implications of the servant-leadership concept in such areas as:Business ethics Team-building and servant-leadership Corporate risk-taking Spirit in the workplace Becoming a servant-leader The future of leadership For those who have already benefited from Greenleaf's ideas and wish to deepen their understanding, this is an essential book. It is also the ideal introduction for those eager to draw on a source of wisdom that has inspired so many others.

Seeing Organizational Patterns


Robert W. Keidel - 1995
    By learning to frame issues as trade-offs among these design variables, one can see underlying patterns that previously had not been visible - and thereby make more intelligent analyses, choices, and commitments than would otherwise be possible. Seeing Organizational Patterns converts organizational design into an art form of triangular patterns. Featuring vivid examples and consulting-based cases, this book offers a wealth of theoretical insights and practical lessons. Keidel provides a set of conceptual lenses that enables you to see organizations more clearly, systematically, and imaginatively than ever before.

Science for Engineering


John O. Bird - 1995
    The book includes 575 worked examples, 1200 problems, 440 multiple choice questions (answers provided), and the maths that students will require is also provided in a separate section within the book.The new edition of Science for Engineering presents the fundamentals of the subject, and has also been brought fully in line with the compulsory Science and Mathematics units in the new specifications for BTEC National and BTEC First courses. It also offers full coverage of the compulsory units of AVCE and Intermediate GNVQ (Science and Mathematics).Throughout the book assessment papers are provided that are ideal for use as tests or homework. These are the only problems where answers are not provided in the book. Full worked solutions are available to lecturers only as a free download from the Newnes website: www.newnespress.com

Introduction to Ergonomics


R.S. Bridger - 1995
    With new sections in every chapter, the third edition of Introduction to Ergonomics describes a representative selection of tools and demonstrates how to apply them in practice. In fully researched, stand alone sections with worked examples, the book provides useful, practical skills for dealing with real-world ergonomic problems. The author’s approach is based on a professional model in which specialized skills are backed-up by a good general knowledge of ergonomics. This approach is in accordance with International Ergonomics Association guidelines. See what’s new in the Third Edition: Ergonomics Workshop sections in each chapter with worked examples and advice for using problem solving tools Guidance for the design of questionnaires, rating scales, and the conduct of surveys applicable across all areas of ergonomics Task analysis examples together with a wide variety of ergonomics checklists and design guidelines Increased coverage of the role of stress and psychological well-being on the health of workers and on systems safety New material for course lectures, examinations, and projects — over 200 essays and exercises Glossary of technical terms New evidence for the cost-effectiveness of ergonomics in practice Advice for further study Updated Instructor’s Manual The book’s built-in flexibility allows it to be used in a variety of ways. Reading the main text supplies a general overview of ergonomics in action. Delving deeper, the Ergonomics Workshop sections include tutorials and exercises that provide a basic toolkit for carrying out risk assessments and for solving real-world problems. This multi-level organization allows those studying human factors, psychology, industrial engineering, and occupational ergonomics to get both general knowledge and specialized information. The self-contained chapters are also accessible to non-ergonomics professionals who need to know more about the subject.

Building Strong Brands


David A. Aaker - 1995
    In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

Building the Happiness-Centred Business


Paddi Lund - 1995
    

Masterful Coaching: Extraordinary Results by Impacting People and the Way They Think and Work Together


Robert Hargrove - 1995
    It will help you gain commitment; release creativity; and help people learn, grow, and perform to their maximum ability.Shows you how to:Transform the way people think and work togetherEncourage productive contributions from individuals and groupsExpand people's capacity to achieve goals and realize change . . . and more!This personal guidebook offers specific strategies for transforming yourself into a facilitative leader, coach, and mentor. You'll also discover guiding ideas, tools, and methods to help you achieve desired results by bringing about profound changes in thinking and behavior with individuals and groups.

Financial Analysis with Microsoft Excel


Timothy R. Mayes - 1995
    FINANCIAL ANALYSIS WITH MICROSOFT EXCEL covers all the topics you'll see in a corporate finance course: financial statements, budgets, the Market Security Line, pro forma statements, cost of capital, equities, and debt. Plus, it's easy-to-read and full of study tools that will help you succeed in class.

The Black O


Stephen H. Watkins - 1995
    When the managers refused to comply, they lost their jobs but not their resolve—they sued the company. Their case grew into the largest racial job discrimination class action lawsuit of its time. Shoney’s eventually offered to settle out of court, and the nearly 21,000 claimants divided a $132.5 million settlement, bringing to an abrupt end a landmark case that changed corporate attitudes nationwide.The Black O is a fascinating, behind-the-scenes story populated with many unforgettable characters, including civil rights lawyer Tommy Warren, the former college football star and convicted felon who took the case; Ray Danner, the ironfisted former CEO who developed the Shoney’s concept; and Justice Clarence Thomas, former head of the Equal Employment Opportunity Commission, which sat idly by for years while complaints mounted against Shoney’s. The Black O speaks to an issue that continues to have great urgency, serving as a stark refutation that the civil rights movement eliminated systemic discrimination from the workplace.

Values-Based Leadership: Rebuilding Employee Commitment, Performance and Productivity


Thomas D. Kuczmarski - 1995
    The Anomic Management model helps organizations replace prevalent feelings of drift, powerlessness and an I don't care attitude with a renewed sense of commitment.

Monkey Business: Why The Way You Manage Is A Million Years Out Of Date


Gary Johnson - 1995
    Topics discussed include how to: reduce unproductive stress; avoid over-reliance on intuition; harness people's powers of concentration; and motivate co-workers.

Fundamental Concepts of Educational Leadership and Management


Taher A. Razik - 1995
    KEY FEATURES: Emphasizes an action-research approach that is more eclectic and practical than ideological. The book addresses general principles underlying the knowledge base of leadership and management as specifically applied to educational institutions. MARKET: Those preparing for administrative and managerial careers in pre-collegiate educational institutions

Licensing Art and Design: A Professional's Guide to Licensing and Royalty Agreements


Caryn R. Leland - 1995
    Coverage includes: copyright, patent and trademark law; licensing agreements; maximizing royalties; negotiation checklists; model agreements; finding manufacturers; and licensing in cyberspace.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Team Memory Jogger


GOAL/QPC - 1995
    Each topic is discussed from the viewpoint of a team member and what one can contribute to the team. This friendly pocket guide is relevant to all kinds of teams: project, process improvement, self-directed or intact work teams, task forces and so on. This pocket guide has become a phenomenal hit for one simple reason-it contains teamwork strategies that really work. Since its introduction in 1995, many organizations have incorporated The Team Memory Jogger? as their standard reference in courses on team effectiveness. The Team Memory Jogger? goes beyond theory to provide you with practical, nuts-and-bolts action steps on how to be an effective team member. It is a perfect complement to The Memory Jogger? II.

Count Me in


Cal Ripken Jr. - 1995
    tells young readers how the road to success in any field is rarely traveled overnight. In this book filled with color pictures and illustrations from his entire life, Cal shares his thoughts on how success is attained over time, through sustained day-by-day efforts and victories.

Roofing Construction and Estimating


Daniel Atcheson - 1995
    Shows how to measure and estimate most roofs (including estimating shortcuts discovered by the author), how to install leak-proof underlayment and flashing, and how to solve problems with insulation, vapor barriers, and waterproofing. Over 300 large, clear illustrations that help you find the answers to all your roofing questions.

Wealth and Freedom: An Introduction to Political Economy


David P. Levine - 1995
    The book explores such key issues as: the place of our economy in the larger social system, the importance of market institutions for individual autonomy, private enterprise as a system of economic development, poverty and inequality in market economies, global inequality, the limits of the market and the role of government. The book is distinctive in employing a rights-based approach to understanding and evaluating economic institutions.

The Job Evaluation Handbook


Michael Armstrong - 1995
    Effective corporate initiatives and processes are the bedrock of successful organizations; the Developing Practice series provides manager with essential frameworks to identify, formulate and implement the best policies and practice in the management and development of people.

Sign Game


Justin Green - 1995
    These are collected from the monthly magazine Signs of the Times.

The Great Transition


James Martin - 1995
    This guide explains how to combine the forces of information technology, culture and strategies, to create an enterprise which constantly evolves, adapts to fast-changing demands, and continually learns at all levels.

Henry Wellcome (John Curtis Books)


Robert Rhodes James - 1995
    He was born into poverty in 1853 and died in 1936 as a greatly honoured millionaire.

Transforming The Way We Work: The Power Of The Collaborative Workplace


Edward M. Marshall - 1995
    It shows how to understand and apply a revolutionary process for changing the way we manage our companies and foster true teamwork. The author shows how managers can create "operating agreements" and become collaborative leaders using self-assessment action plans.

The Little Red Book of Stuff That Works!


Larry H. Winget - 1995
    Advice, instructions, suggestions, ideas, thoughts, observations, principles, questions, considerations, truths, notions, hints, philosophies, theories, witticisms, opinions, quotations and other great stuff that works!

Cost Reduction Systems


Yasuhiro Monden - 1995
    Target costing is used during the development and design stage of new products. It focuses on profit realization by planning quality products in the design and review stage. Kaizen costing helps you decrease production costs for existing products. Combining the target and kaizen methods leads to a complete cost reduction system that can be applied from product inception to completion.

Job Shock: Four New Principles Transforming Our Work and Business


Harry S. Dent Jr. - 1995
    Dent describes the brave new world of work--a world where technologies empower the individual and bring exciting opportunities. His predictions are supplemented by tools for individual success.

Out in the Workplace: The Pleasures and Perils of Coming Out on the Job


Richard A. Rasi - 1995
    What are the consequences of coming out at work? In two dozen in-depth autobiographical essays, gay and lesbian professionals offer their unique experiences of being out in the workplace.

Superstar Sales Secrets


Barry J. Farber - 1995
    Customers are more sophisticated -- they demand not only quality products, but beyond-the-call-of-duty customer service and ongoing relationships as well. Today's sales professional must demonstrate honesty and integrity and reach a high level of competency in building rapport and understanding the customer's needs and wants.Superstar Sales Secrets is a comprehensive guidebook for beginners as well as a concise reference for the seasoned pro. It cuts away all the fluff and "theory" of selling and gets right down to the core skills that every salesperson needs to know.This revised edition covers every step in the sales cycle, from staying motivated to prospecting for new business, making powerful presentations to the follow-up after the sale, and taking advantage of today's technologies to building stronger relationships with customers.

Winning the Service Game


Benjamin Schneider - 1995
    It presents over 50 explicit rules for delivery service quality and it argues that in order to gain competitive advantage in customer service, companies must focus on retaining customers. The book's findings are based on dozens of company examples and a decade of research.

Training And Explaining: How To Be The Dog Trainer You Want To Be


Job Michael Evans - 1995
    The author, who was a celebrated writer and trainer offers the reader an abundance of wisdom through observation, reflection and experience.

Behavioral Finance and Decision Theory in Investment Management


Arnold S. Wood - 1995
    

Managing in a Time of Great Change


Peter F. Drucker - 1995
    economy's profound and rapid power shift, competition in the global economy, and ways to develop new international markets.

Wealth in a Decade


Brett Machtig - 1995
    The advice offered is based on the investment strategies of Machtig's clients, who did become wealthy within ten years. Strategies outlined involve: identifying realistic goals and laying out a practical and achievable plan for increasing savings, and getting out of debt and making your capital work for you. Such strategies can be implemented with or without the aid of an investment professional. Machtig seeks to show readers how to: save and spend wisely; use the three driving forces that will move the markets; exploit the ten laws of creating wealth; manage assets in such a way as to buy low and sell high in any market; and implement the laws, strategies and tactics of hundreds of successful investors.

Up the Loyalty Ladder: Turning Sometime Customers Into Full-Time Advocates of Your Business


Murray Raphel - 1995
    Focusing on retail businesses but equally applicable to service enterprises, it offers numerous case studies and practical guidelines for increasing profits, which will make it a favorite of small-business owners. Strongly recommended..." -- Library Journal "A decade ago I first heard Murray share with an audience his Loyalty Ladder strategy. It made so much sense to me that I immediately put it into practice. Now his message is put into print, telling me how I, step-by-step, can lead that person from the street into my place of business, satisfy his or her needs to such an extent that the person leaves upbeat, anxious to come back and shop again but, even more than that, becomes my recruiter to bring other customers...not by false promises...not by glamorous advertising...but by keeping me focused that consumer satisfaction is the only way my corporation can win." -- Tom Haggai, Chairman and CEO, IGA, Inc. Attention small business owners! Are you struggling to offer the same wide selection as the superstore down the street? Are you trying but failing to compete with the warehouse store on prices? Are these cutthroat retail practices seriously damaging your business? Many small business owners are beginning to realize that although they often can't match big business in the price and selection arenas, they can compete -- and win -- in one vital area: taking care of the customer. Up the Loyalty Ladder

Between Voice and Silence: Women and Girls, Race and Relationships


Jill McLean Taylor - 1995
    When adolescent girls--once assured and resilient--silence or censor themselves to maintain relationships, they often become depressed, and develop eating disorders or other psychological problems. But when adolescent girls remain outspoken it is often difficult for others to stay in relationship with them, leading girls to be excluded or labeled as troublemakers. If this is true in an affluent suburban setting, where much of the groundbreaking research took place, what of girls from poor and working-class families, what of fading womanhood amid issues of class and race? And how might these issues affect the researchers themselves? In Between Voice and Silence Taylor, Gilligan, and Sullivan grapple with these questions. The result is a deeper and richer appreciation of girls' development and women's psychological health.In an urban public school, among girls from diverse cultural backgrounds--African American, Hispanic, Portuguese, and white--and poor and working-class families, the authors sought a key to the relationship between risk, resistance, and girls' psychological development and health. Specifically, they found cultural differences that affect girls' coming of age in this country. In Between Voice and Silence, the story of the study parallels another, that of African American, Hispanic, and white women who gathered to examine their own differences and to learn how to avoid perpetuating past divisions among women. Together, these two stories reveal an intergenerational struggle to develop relationships between and among women and to hold and respect difference.

Transforming the Organization


Francis J. Gouillart - 1995
    Here, for the first time, influential authors James Kelley and Francis Gouillart reveal their revolutionary prescription for corporate metamorphosis. Illustrating its key points with anecdotes, case histories, and summaries, the authors provide a guided tour of the future of business.

Life and Death in the Executive Fast Lane


Manfred F.R. Kets de Vries - 1995
    Kets de Vries puts organizations on the couch. By combining the "dismal science" of management and the "impossible profession" of psychoanalysis, the author presents eclectic advice on how things really work in organizations.

Maharishi University of Management--Wholeness on the Move


Maharishi Mahesh Yogi - 1995
    Those managers who master the principles in this book "will command authority in the field of progress." Topics include Maharishi Master Management(sm), Timely Management(sm), and Natural Law, Cosmic Manager of the Universe.

The Viewpoints of Stanley Marcus: A Ten-Year Perspective


Stanley Marcus - 1995
    His feet-on-the-ground, insider's views on the city of Dallas are gathered in this collection which comments on the international world as well. His opinions cover topics from airlines to business, from biscuits to politics, from education to manners.

Diary of a Small Business Owner


Anita F. Brattina - 1995
    In the form of a diary, this book offers a candid view of what small business ownership is really like for the novice.

Why Firms Succeed


John Kay - 1995
    The Financial Times hailed it as a powerfully argued book, which casts a fresh light on a range of practical business challenges. And Business Age wrote, You must read John Kay's new book Foundations of Corporate Success. Kay is currently the best management theorist in Britain, bar none.... He is a rare find.Now John Kay has produced an American edition of this landmark book. In this freshly revised volume, Kay applies his groundbreaking theories to the U.S. experience, illustrating them with examples of success and failure in the American market. For too long, he writes, managers have chased after the latest fad in business planning and strategy, beguiled by military analogies and the demand for overarching vision. Success, he believes, should not be measured by organizational size or market share, but by the added value--the amount that output exceeds the input of raw materials, payroll, and capital. Corporate strategy should be aimed at this basic goal, beginning with the question, How can we be different? Kay identifies four key ingredients: innovation, reputation (especially in the form of brands), strategic assets (government mandated monopolies or other measures which restrict market access by competitors), and architecture (the relationships between a company and its employees, suppliers, and customers). Success comes not when managers drive through a towering vision of the company's destiny, but when they act on their organization's specific capabilities and advantages--especially in the key area of architecture. Honda, he notes, captured a third of the American motorcycle market within five years. No vision was required for this success, he writes: Honda simply did what it did best (making a simple, inexpensive product), followed by careful attention to the architecture of its business ties to distributors, customers, etc. He ranges through industries from airlines to retail clothing, pointing out the reasons for successes and failures. Kay also draws on game theory to underscore the importance of stable, long-term relationships.Other writers have hit upon some of these points, the Financial Times noted: But none has explored them as thoroughly as Kay, who succeeds in marrying an authoritative grasp of economic, legal, and sociological theory with an impressively detailed knowledge of contemporary business practice. This volume transforms Kay's theoretical and practical knowledge into a powerful tool for today's American business manager.

Listening: The Forgotten Skill, Second Edition and Managing Assertively: How to Improve Your People Skills, Second Edition Set


Burley-Allen - 1995
    

A History of Greek-Owned Shipping: The Making of an International Tramp Fleet, 1830 to the Present Day


Gelina Harlaftis - 1995
    Winner of the 1997 Runciman Award, this richly sourced study traces the development of the Greek tramp fleet from the mid-nineteenth century to the present day. Gelina Harlaftis argues that the success of Greek-owned shipping in recent years has been a result not of a number of entrepreneurs using flags of convenience in the 1940s, but of networks and organisational structures which date back to the nineteenth century. This study provides the most comprehensive history of development of modern Greek shipping ever published. It is illustrated with numerous maps and photographs, and includes extensive tables of primary data.

Learning Networks: A Field Guide to Teaching and Learning Online


Linda Harasim - 1995
    Learning Networks is a complete guide to the use of these new technologies at the primary, secondary, university, and adult education levels. Drawing on the authors' own considerable experience of teaching and learning online, it describes the learning networks that are available as well as new examples of learning networks that can be created. Part I provides a selective survey of the field: what are learning networks and who is using them, what kind of courses can be taught online, what approaches to teaching and learning are most successful online, what curriculum can best be supported by networking, and what kinds of teachers and learners benefit from this medium. Part II deals exhaustively with the design and implementation of learning networks as well as the roles of teachers and learners and gives a realistic assessment of potential pitfalls. In Part III the authors discuss CMC technologies as a paradigm for education in the next century.

Strategic Planning for the New and Small Business


Fred L. Fry - 1995
    This highly practical text guides readers through the strategic planning process using case histories and examples of actual business. In their new book, Dr. Fry and Dr. Stoner build and expand on their previous well-known workin teachng strategic planning for new and small businesses. This improved guide makes a complex process accessible through an ongoing example featured at the end of most chapters. The example, based on an actual company, illustrates the steps to take in analyzing both the internal capabilities and external forces affecting a company.

Falling Backwards: An Exploration of Trust and Self-Experience


Doris Brothers - 1995
    Psychological examination of the issues of trust and betrayal in the psychotherapeutic experience.

Jobsmarts for Twenty-somethings


Bradley Richardson - 1995
    Savvy, pragmatic, and even fun to read with great cartoons, this book is the next best thing to a trust fund.From the Trade Paperback edition.

How Lawyers Screw Their Clients: And What You Can Do About It


Donald E. deKieffer - 1995
    IP.

Value Your Privately-Held Business: The Art & Science of Establishing Your Company's Worth


Irving L. Blackman - 1995
    Straightforward and complete with helpful case studies, Valuing Your Privately Held Business, Revised Edition, thoroughly explains every facet of this topic, from accounting problems to tax and legal considerations to forms of payment. In addition, the book tells you the many reasons you need to understand valuation practices, and demonstrates three critical fundamentals: how to value a specific business based on your specific purpose; how to maintain control while avoiding adverse tax consequences; how valuation can help you achieve vital and financial and estate planning goals.

Making your mark: How to develop a personal marketing plan for becoming more visible and more appreciated at work


Deborah Shouse - 1995
    Making yourself more marketable

Cpas That Sell: A Complete Guide to Promoting Your Professional Services


August J. Aquila - 1995
    CPAs will learn how to attract new business by effectively promoting their professional services and how to plan a successful sales call, with tips from accountants who sell every day.

Talking to the Top: Executive's Guide to Career-Making Presentations


Ray Anthony - 1995
    This vital, timely book gives ambitious middle managers the tools they need to enhance their speaking and presenting ability, enabling them to make powerful impressions with their ideas. Includes invaluable tips and advice from over 200 top management executives.

Legal Guide for Starting and Running a Small Business


Fred S. Steingold - 1995
    It also includes expanded information on self-employment taxes, retirement plays, buying and selling a business, and more.

Wisdom, Inc.: 30 Business Virtues That Turn Ordinary People into Extraordinary Leaders


Seth Godin - 1995
    Persistent, honest, resourceful, creative -- these adjectives begin to define the qualities of a great business leader. Along with the 26 other virtues enumerated in Wisdom, Inc., they are the fundamentals behind a business strategy that works, but they often get lost beneath passing fads and the color of one's parachute. Seth Godin's simple, highly readable handbook of business virtues will help everyone from assistant managers to CEOs cultivate habits that lead to a lifetime of good business.Godin interviewed 1,500 top executives from a wide range of industries to isolate the 30 virtues consistently named by respondents. Each virtue is addressed with inspirational stories of historical business leaders who distinguished themselves by exhibiting that virtue, as well as modern-day accounts by the executives interviewed demonstrating how the virtue has contributed to their companies' successes. Most important, each virtue is accompanied by a section entitled "To Do Today," which provides concrete suggestions for immediately incorporating the virtue into a daily routine. Both practical and inspirational, Wisdom, Inc. is a perfect gift or anyone in business.

Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation


Dorothy Leonard-Barton - 1995
    This work explains managers what constitutes a core capability, and which non-strategic capabilities can be outsourced.

Real Change Leaders: How You Can Create Growth and High Performance at Your Company


Jon R. Katzenbach - 1995
    An added feature, "Real Change Leader's Handbook for Action, " contains an assessment guide, ideas, checklists, and charts to help implement change.

How to Open and Operate a Bed & Breakfast


Jan Stankus - 1995
    Author Jan Stankus has gathered all the best advice on everything readers need to know, from getting the business off the ground to complying with current laws. Whether they have one spare bedroom or a small inn, they may soon be earning income as they welcome a steady stream of new friends into their home. Readers will learn all about: *What it takes to be a host*Setting pricing policies*Organizing the business*Working out of your home*Establishing the daily scheduleOther special features include:*Health and safety checklist*Marketing plan*Sample web site*Guest information record*Start-up expenses worksheet*Business plan*Internet resources

Behind the Wheel at Chrysler: The Iacocca Legacy


Doron P. Levin - 1995
    “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.