Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.

    Topics include: making the right decisions; how to enhance work; and managing a meaningful business. It aims to identify key principles for business success.

    David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.

    Radke, owner of Five Star Publications, Inc., a producer of award-winning fiction and nonfiction manuscripts for adults and children. Authors that follow Radke's expert advice will get their work to readers faster, while maintaining creative control and making more money! While The Economical Guide to Self-Publishing gives writers the nuts and bolts of publishing, such as copywriting, acquiring an ISBN, editing, typesetting, printing and distributing, etc., in an easy-to-digest manner, it doesn't end there. Readers also receive an invaluable arsenal of conventional and sometimes unconventional methods for marketing, promoting and obtaining free publicity. In addition to updating all information to remain current with the times and ever-changing publishing industry, this second edition includes brief articles from other traditionally and self-published authors, who share their candid experiences on the front lines of promoting books.

    (Hardback, Comprehensive) A survey of the discipline, this book breaks International Business into the various business functions. The appeal of this book tends to be with professors who have a stronger management perspective in International Business rather than an economic focus.

    It includes geo-engineering - options for the artificial maintenance of our own world as a habitable and civilized planet, but more prominently terraforming - the creation of global biospheres on such planets as Mars and Venus. .

    But there has never before been a biography of this influential thinker.Hill was born in poverty in rural Virginia. A troublemaker, he seemed destined for a bad end until his stepmother took him in hand, gave him a typewriter and encouraged him to write. With a passion born of the desire for success, he worked his way through law school and embarked on a career as a business journalist. In a 1908 interview with Andrew Carnegie, the steel magnate challenged the young Hill to codify the rules of achievement that had made America so strong. Hill accepted, and his great work began.Over the next twenty years he interviewed successful people from all walks of life, finally distilling his discoveries into Think and Grow Rich. But along the way there were plenty of hardships and hard lessons, setbacks that Hill acknowledged came from his own failings.It is this biography's frank discussion of Hill's private life and his personal struggles that make it so inspiring and useful for any fan of Napoleon Hill. The lessons that Hill taught to others were often lessons he had learned himself, and his eventual triumph is the perfect testament to the power of his conviction:"WHAT THE MIND OF MAN CAN CONCEIVE, IT CAN ACHIEVE."