Best of
Business

2015

Storytelling with Data: A Data Visualization Guide for Business Professionals


Cole Nussbaumer Knaflic - 2015
    You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation.Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data--Storytelling with Data will give you the skills and power to tell it!

Black Box Thinking: Why Some People Never Learn from Their Mistakes - But Some Do


Matthew Syed - 2015
    Every aircraft is equipped with an almost indestructible black box. When there is an accident, the box is opened, the data is analyzed, and the reason for the accident excavated. This ensures that procedures are adapted so that the same mistake doesn’t happen again. With this method, the industry has created an astonishing safety record.For pilots working in a safety-critical industry, getting it wrong can have deadly consequences. But most of us have a relationship with failure that impedes progress, halts innovation, and damages our lives. We don’t acknowledge it or learn from it —though we often think we do.Moving from anthropology to psychology and from history to complexity theory, Matthew Syed explains why even when we think we have 20/20 hindsight, our vision’s still fuzzy. He offers a radical new idea: that the most important determinant of success in any field, whether sports, business, or life, is an acknowledgment of failure and a willingness to engage with it. This is how we learn, progress and excel. This approach explains everything from biological evolution and the efficiency of markets to the success of the Mercedes F1 team and the mindset of David Beckham.Using a cornucopia of interviews, gripping stories, and sharp-edged science, Syed explores the intimate relationship between failure and success, and shows why we need to transport black box thinking into our own lives. If we wish to unleash our potential, we must diagnose and break free of our failures. Part manifesto for change, part intellectual adventure, this groundbreaking book reveals how to do both.

The Entrepreneur Roller Coaster: Why Now Is the Time to #Join the Ride


Darren Hardy - 2015
    This book is designed for those new (or early stage) to entrepreneurship or those who have watched from afar and have wanted/wished to join in, but the fear of the unknown has kept them stupefied and in paralysis. This book will detail the worst (which is not so scary after all) and the best (which is absolutely thrilling) of being in business for yourself and give you the essential skills to be successful (preventing the 66% death rate). The focus of the book is on the emotional journey one takes when they step onto the wild ride of entrepreneurship. It’s meant to warn (forthcoming fears, doubts and self-defeating conditioning of past/upbringing), inoculate (from the naysayers, dream stealers and pains of rejection and failure) and guide them (building those undeveloped skills of independence, self-motivation and self-accountability) safely past the landmines that blow up (cause failure) of 66% of all new businesses.

Extreme Ownership: How U.S. Navy SEALs Lead and Win


Jocko Willink - 2015
    you teach guys and gals about leadership and you've helped not only military guys but families." - Megyn Kelly"You show in the book how to motivate... thanks for writing the book Extreme Ownership." Bill O'Reilly"[Jocko] is the co-author of an incredible new book - which I've been loving. Trust me. Buy it." - Tim Ferriss"This is a life-learning lesson for everyone... the book is awesome." - Sean HannitySent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling


Jeb Blount - 2015
    By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.This book reveals the secrets, techniques, and tips of top earners. You'll learn:Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C's of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You'll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future


Ashlee Vance - 2015
    Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk is an amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback


Dan Olsen - 2015
    Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

How Music Got Free: The End of an Industry, the Turn of the Century, and the Patient Zero of Piracy


Stephen Richard Witt - 2015
    It’s about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention and an illegal website four times the size of the iTunes Music Store. Journalist Stephen Witt traces the secret history of digital music piracy, from the German audio engineers who invented the mp3, to a North Carolina compact-disc manufacturing plant where factory worker Dell Glover leaked nearly two thousand albums over the course of a decade, to the high-rises of midtown Manhattan where music executive Doug Morris cornered the global market on rap, and, finally, into the darkest recesses of the Internet.Through these interwoven narratives, Witt has written a thrilling book that depicts the moment in history when ordinary life became forever entwined with the world online — when, suddenly, all the music ever recorded was available for free. In the page-turning tradition of writers like Michael Lewis and Lawrence Wright, Witt’s deeply-reported first book introduces the unforgettable characters—inventors, executives, factory workers, and smugglers—who revolutionized an entire artform, and reveals for the first time the secret underworld of media pirates that transformed our digital lives.An irresistible never-before-told story of greed, cunning, genius, and deceit, How Music Got Free isn’t just a story of the music industry—it’s a must-read history of the Internet itself.

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million


Mark Roberge - 2015
    Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.

Sales Management. Simplified.: The Straight Truth About Getting Exceptional Results from Your Sales Team


Mike Weinberg - 2015
    Typically, the issue lies not with the sales team—but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance.In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers. The good news: with the right guidance, results can be transformed. Blending blunt, practical advice with funny stories from the field, this book helps you:• Implement a simple framework for sales leadership• Foster a healthy, high-performance sales culture• Conduct productive meetings• Create a killer compensation plan• Put the right people in the right roles• Coach for success• Retain top producers and remediate underperformers• Point salespeople at the proper targets• Sharpen your sales story• Regain control of your calendar• And moreLong on solutions and short on platitudes, Sales Management. Simplified. delivers the tools you need to succeed.

DotCom Secrets: The Underground Playbook for Growing Your Company Online


Russell Brunson - 2015
    In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

Team of Teams: New Rules of Engagement for a Complex World


Stanley McChrystal - 2015
    But when he took the helm in 2004, America was losing that war badly: despite vastly inferior resources and technology, Al Qaeda was outmaneuvering America’s most elite warriors. McChrystal came to realize that today’s faster, more interdependent world had overwhelmed the conventional, top-down hierarchy of the US military. Al Qaeda had seen the future: a decentralized network that could move quickly and strike ruthlessly. To defeat such an enemy, JSOC would have to discard a century of management wisdom, and pivot from a pursuit of mechanical efficiency to organic adaptability. Under McChrystal’s leadership, JSOC remade itself, in the midst of a grueling war, into something entirely new: a network that combined robust centralized communication with decentralized managerial authority. As a result, they beat back Al Qaeda. In this book, McChrystal shows not only how the military made that transition, but also how similar shifts are possible in all organizations, from large companies to startups to charities to governments. In a turbulent world, the best organizations think and act like a team of teams, embracing small groups that combine the freedom to experiment with a relentless drive to share what they’ve learned. Drawing on a wealth of evidence from his military career, the private sector, and sources as diverse as hospital emergency rooms and NASA’s space program, McChrystal frames the existential challenge facing today’s organizations, and presents a compelling, effective solution.

Be the Better Broker, Volume 1: Become A Top Producer: A Study of Mortgage Agents, Originators and Loan Officers


Dustan Woodhouse - 2015
    This volume (1) focuses on the traits, habits, and skills to start forming before you enter the business. This is the top producer starter kit. This book is about putting you on a path to success prior even to being licensed. Loaded with specific actions to take today, actions that will improve your value to clients and employers alike. Are you ready to Be the Better Broker?

The Miracle Morning for Network Marketers: Grow Yourself First to Grow Your Business Fast


Hal Elrod - 2015
    What if you could make a few simple changes to increase your income, reduce your stress, and send your fulfillment through the roof? Start the next chapter of your career with a system that's been time tested by thousands of people worldwide. The Miracle Morning for Network Marketers uses Hal Elrod's global phenomenon to show you habits you can adopt from the best performers in your field. By changing your strategies, mindsets, and rituals to match the top 1% of network marketers, you'll grow yourself and your business faster than you ever thought possible. Once you've nailed down your Miracle Morning, Elrod and Petrini's book shows you exactly what you should be doing with "the rest of your day." When you apply these fundamental business building skills to your own network marketing, you won't just get to the top… you'll stay there. The Miracle Morning for Network Marketers is your key to making immediate and profound changes on the path to peak performance. Buy the book for the simplest, fastest path to network marketing prosperity. Discover the "not-so-obvious secrets" to dominate your business today!

टाटायन [Tatayan]


Girish Kuber - 2015
    It starts in the nineteenth century with Nusserwanji Tata - a middle-class Parsi priest from the village of Navsari in Gujarat, and widely regarded as the Father of Indian Industry - and ends with Ratan Tata - chairman of the Tata Group until 2012. But it is more than just a history of the industrial house; it is an inspiring account of India in the making. It chronicles how each generation of the family invested not only in the expansion of its own business interests but also in nation building. For instance, few know that the first hydel project in the world was conceived and built by the Tatas in India. Nor that some radical labour concepts such as eight-hour work shifts were born in India, at the Tata mill in Nagpur. The National Centre for the Performing Arts, the Tata Cancer Research Centre, the Tata Institute of Fundamental Research - the list about the Tatas' contribution to India is a long one. A bestseller in Marathi when it was first published in 2015, this is the only book that tells the complete Tata story over two hundred years.

Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead


Laszlo Bock - 2015
    "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto that offers lessons including:Take away managers' power over employeesLearn from your best employees-and your worstHire only people who are smarter than you are, no matter how long it takes to find themPay unfairly (it's more fair!)Don't trust your gut: Use data to predict and shape the futureDefault to open-be transparent and welcome feedbackIf you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, WORK RULES! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands. WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.

One Plus One Equals Three: A Masterclass in Creative Thinking


Dave Trott - 2015
    Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

Leading: Learning from Life and My Years at Manchester United


Alex Ferguson - 2015
    From hiring practices to firing decisions, from dealing with transition to teamwork, from mastering the boardroom to responding to failure and adversity, Leading is as inspiring as it is practical, and a go-to reference for any leader in business, sports, and life.

Hello, Startup: A Programmer's Guide to Building Products, Technologies, and Teams


Yevgeniy Brikman - 2015
    We are in the era of the high tech startup.This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others.If you're at all interested in startups—whether you're a programmer at the beginning of your career, a seasoned developer bored with the politics of large companies, a manager trying to figure out how to motivate your engineers, or just someone trying to figure out what this startup thing is all about—this book is for you. For more info, see http: //www.hello-startup.net"

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader


Brent Schlender - 2015
    But this book is different from all the others.Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.

Whatever the Cost: Facing Your Fears, Dying to Your Dreams, and Living Powerfully


David Benham - 2015
    It’s a journey where the brothers learned how they must die to their dreams not just once, but twice as they walked away from baseball before being called up to the Big Show and later as their TV series was stripped away from them just before airing when the network succumbed to media pressures surrounding their faith. These experiences only helped them realize that the key to powerful living is found when you die to your dreams and face your fears, and choose to live powerfully through it all. The biblical principles they implemented to guide their work and families are revealed in practical terms to apply to our daily lives and give us courage to stand for what is right. The book will expand on principles such as:Show that You are Faithful in Little Be a Fountain to Others and not a Drain Produce More in Value than You Receive Work to Your Ability and not Your Pay Breathe Life into All Situations Remember that You are Human Beings, not Human Doings Hold to a Standard of Disciplined Living Don’t Swing at Every Pitch Find Your Greatest Blessings on the Other Side of Your Greatest Fears

Dead Companies Walking: How A Hedge Fund Manager Finds Opportunity in Unexpected Places


Scott Fearon - 2015
    He has earned millions of dollars for his hedge fund over the last thirty years shorting the stocks of businesses he believed were on their way to bankruptcy. In Dead Companies Walking, Fearon describes his methods for spotting these doomed businesses, and how they can be extremely profitable investments. In his experience, corporate managers routinely commit six common mistakes that can derail even the most promising companies: they learn from only the recent past; they rely too heavily on a formula for success; they misunderstand their target customers; they fall victim to the magical storytelling of a mania; they fail to adapt to tectonic shifts in their industry; and they are physically or emotionally removed from their companies' operations. Fearon has interviewed thousands of executives across America, many of whom, unknowingly, were headed toward bankruptcy – from the Texas oil barons of the 80s to the tech wunderkinds of the late 90s to the flush real estate developers of the mid-2000s. Here, he explores recent examples like JC Penney, Herbalife and Blockbuster Entertainment to help investors better predict the next booms and busts—and come out on top.

Oversubscribed: How to Get People Lining Up to Do Business with You


Daniel Priestley - 2015
    In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched

How an iPhone Made Me the Youngest Billionaairee


K SARAFF - 2015
    Based on a true story where the author incurs many failures in life but believes that failure comes to those who deserve something bigger. He continuously fails in many entrepreneurial ventures but his attitude towards great sayings keeps him going. Despite not having the best of qualifications, he defies the rule and the common notion that only qualified make it large. Common beliefs of the masses have been challenged at every point.The mention of the business ventures he undertakes while in college and the problems solved by his early philosophical knowledge. Despite being discouraged by the non-entrepreneurial environment, he dares to rise against the wind. He has done something worth writing and written something worth reading! "Awesome book. Very well written. I recommend this book to every teenager as it would surely transform their lives and it will help them to create opportunities for themselves. We need young entrepreneurs in India."- Verified Purchase on Amazon.in"Amazing book.. i have no words in praise of this book..everyone should read this.. must read for everyone..i assure you, this will change your life.." Verified Purchase on Amazon.inAbout The AuthorK Sraff is an entrepreneur. He has undertaken various profit, non-profit ventures, most of which have been mentioned in the book. He has highlighted on a philosophy that "When you help others, the universe conspires to help you...!" which also sets the core theme of the book. How an iPhone Made Me the Youngest Billionaairee has sold thousands of copies in India and abroad. Widely appreciated with over 200+ ratings in Goodreads, 100+ reviews on Amazon. The book speaks not just about dreams, change, but urges the readers to implement what they conceive!

Badass: Making Users Awesome


Kathy Sierra - 2015
    The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.This is not a game of chance. It is a game of skill and strategy.And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Confessions of the Pricing Man: How Price Affects Everything


Hermann Simon - 2015
    Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business.It doesn t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon s lifelong journey has taken him from rural farmers markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more as a consumer or as a business person. You will never look at pricing the same way again."

You Win in the Locker Room First: The 7 C's to Build a Winning Team in Business, Sports, and Life


Jon Gordon - 2015
    In the season prior to his arrival in 2008, the Atlanta Falcons had a 4-12 record and the franchise had never before achieved back-to-back winning seasons. Under Smith's leadership, the Falcons earned an 11-5 record in his first season and would go on to become perennial playoff and Super Bowl contenders earning Smith AP Coach of year in 2008 and voted Coach of Year by his peers in 2008, 2010 and 2012.You Win in the Locker Room First draws on the extraordinary experiences of Coach Mike Smith and Jon Gordon--consultant to numerous college and professional teams--to explore the seven powerful principles that any business, school, organization, or sports team can adopt to revitalize their organization.Step by step, the authors outline a strategy for building a thriving organization and provide a practical framework that give leaders the tools they need to create a great culture, lead with the right mindset, create strong relationships, improve teamwork, execute at a higher level, and avoid the pitfalls that sabotage far too many leaders and organizations.In addition to sharing what went right with the Falcons, Smith also transparently shares what went wrong his last two seasons and provides invaluable lessons leaders can take away from his victories, success, failures and mistakes.Whether it's an executive leadership team of a Fortune 500 company, a sports team, an emergency room team, military team, or a school team successful leaders coach their team and develop, mentor, encourage, and guide them. This not only improves the team, it improves the leaders and their relationships, connections, and organization.You Win in the Locker Room First offers a rare behind-the-scenes look at one of the most pressure packed leadership jobs on the planet and what leaders can learn from these experiences in order to build their own winning team.

Superforecasting: The Art and Science of Prediction


Philip E. Tetlock - 2015
    Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts’ predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight, and Tetlock has spent the past decade trying to figure out why. What makes some people so good? And can this talent be taught?   In Superforecasting, Tetlock and coauthor Dan Gardner offer a masterwork on prediction, drawing on decades of research and the results of a massive, government-funded forecasting tournament. The Good Judgment Project involves tens of thousands of ordinary people—including a Brooklyn filmmaker, a retired pipe installer, and a former ballroom dancer—who set out to forecast global events. Some of the volunteers have turned out to be astonishingly good. They’ve beaten other benchmarks, competitors, and prediction markets. They’ve even beaten the collective judgment of intelligence analysts with access to classified information. They are "superforecasters."   In this groundbreaking and accessible book, Tetlock and Gardner show us how we can learn from this elite group. Weaving together stories of forecasting successes (the raid on Osama bin Laden’s compound) and failures (the Bay of Pigs) and interviews with a range of high-level decision makers, from David Petraeus to Robert Rubin, they show that good forecasting doesn’t require powerful computers or arcane methods. It involves gathering evidence from a variety of sources, thinking probabilistically, working in teams, keeping score, and being willing to admit error and change course. Superforecasting offers the first demonstrably effective way to improve our ability to predict the future—whether in business, finance, politics, international affairs, or daily life—and is destined to become a modern classic.

The Brand Flip: Why Customers Now Run Companies and How to Profit from It


Marty Neumeier - 2015
    You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: "A brand isn't what you say it is - it's what they say it is." People are no longer consumers or market segments or tiny blips in big data. They don't buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They're willing to roll up their sleeves and help out - not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity


Fiona Humberstone - 2015
    But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs. We'll examine how to pull all of these elements together to create a remarkable and cohesive design that you can be proud of. I'll encourage you to think big about your business so that you develop the focus and vision to brief a designer with confidence, or feel able to create your own identity. Once you understand the principles behind styling a brand, there is no reason why you can t create something extraordinary for your business. Drawing on her experience from developing hundreds of brand identities for companies worldwide, Fiona's tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you work. Packed with more than 60 inspirational examples of some of the best brand identities for small businesses worldwide, How to Style Your Brand is more than a business book.

Steve Jobs: 50 Life and Business Lessons from Steve Jobs


George Ilian - 2015
    It is not a text book nor a biography, but more of a cheat sheet for reading on the bus or in the bathroom, so that you can pick out the most significant points without having to carry around a bag of weighty tomes. You can read it all in one sitting, or look up specific case studies as and when you are looking for inspiration or direction. The 50 lessons outlined here are drawn from interviews Jobs has given, from the numerous blogs and books written about him, and, most importantly, from the successes and failures on his road to the Building the greatest company and products in the world. Additionally You Get 2 Bonus Ebooks - 69 Ways to Make Money From Home - Bitcoins Beginner’s Guide

Critical Business Skills for Success


Clinton O. Longenecker - 2015
    Bringing together five prestigious and renowned business professors from some of America's top business schools, each of this course's five parts is a detailed look at a particular skill: strategy, operations, finance and accounting, organizational behavior, and marketing.Here in one place is an authoritative guide to the five essential disciplines that everyone, entry-level employees and CEOs alike, needs to master in order to reap rewards in today's complex marketplace.In each part, you'll learn about everything from key terms and methodologies to research-backed strategies and case studies involving some of the world's most influential companies.This kind of well-rounded business education is useful to anyone who works in a company of any size. Whether you're in a leadership position, just starting out, or somewhere in between, these skills will help you understand all of the functions of a business, not just your area of specialty. It's also a great resource to have even if you already have an MBA, as you can return to this course again and again for advice and clarification.Bringing the MBA experience right to you, Critical Business Skills for Success demystifies the secrets of business and gives you insights that will help you achieve your goals. (60 lectures | 31 minutes per lecture)

Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams


Evan Baehr - 2015
    It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised over $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In Get Backed, they show you exactly what they and dozens of others did to raise money -- even the mistakes they made -- uncovering the secrets of the world’s best storytellers, fundraisers, and startup accelerators. Get trained in “the friendship loop”, a step-by-step process that can be used to meet and build relationships with anyone, from investors to potential cofounders. They also show you how to create a pitch deck, building off the actual examples of 15 ventures that have raised over $150 million. Get Backed won't just show you exactly what it takes to get funded, it will give you the tools to make any idea a reality.

Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation


Jay Samit - 2015
    It is no longer possible-or even desirable-to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas for new products or technologies that could change the world often struggle to capture the attention of venture capital firms and incubators; finding the funding necessary to launch a start-up can feel impossible. The business leaders of our future must anticipate change to create their own opportunities for personal satisfaction and professional success. In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses.Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level to help anyone can achieve success and lasting prosperity-without needing to raise funds from outside investors.Incorporating stories from his own experience and anecdotes from other innovators and disruptive businesses-including Richard Branson, Steve Jobs, Elon Musk, YouTube, Circ du Soleil, Odor Eaters, Iams, Silly Putty, and many more-Samit shows how personal transformation can reap entrepreneurial and professional rewards.Disrupt You! offers clear and empowering advice for anyone looking to break through; for anyone with a big idea but with no idea how to apply it; and for anyone worried about being made irrelevant in an era of technological transformation. This engaging, perspective-shifting book demystifies the mechanics of disruption for individuals and businesses alike.

Actionable Gamification: Beyond Points, Badges, and Leaderboards


Yu-kai Chou - 2015
    Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives. Effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations. This book explores the interplay between these disciplines to capture the core principles that contribute to good gamification design. The goal for this book is to become a strategy guide to help readers master the games that truly make a difference in their lives. Readers who absorb the contents of this book will have literally obtained what many companies pay tens of thousands of dollars to acquire. The ultimate aim is to enable the widespread adoption of good gamification and human-focused design in all types of industries.

Intercom on Product Management


Intercom Inc - 2015
     This book by the team at Intercom, a rapidly growing San Francisco software startup, is designed to help those working in the ever evolving field of product management Since Intercom began in 2011, its team has been writing about how it approaches the product challenges it faces. How do you decide what to build? How do you decide what not to build? What questions should you ask beta users? How do you manage feedback? Intercom on Product Management takes the best product posts from Intercom’s award winning blog, Inside Intercom, and collects them together in actionable lessons for product managers. It’s not the definitive book on product management, but we think it’s a damn good place to start. What you’ll learn: CHAPTER 1 Evaluating your product CHAPTER 2 The thing about new features CHAPTER 3 Which new features to build CHAPTER 4 Getting the feature used Intercom on Product Management was written by Des Traynor, co-founder of Intercom and edited by John Collins, managing editor of Intercom's blog. Des has written extensively on product management and strategy and is a regular speaker on the topic at conferences like Business of Software, Launch and Mind the Product. John has over 20 years journalism experience covering technology and business issues, most recently for The Irish Times. Intercom helps web and mobile businesses to see, engage, learn from, and support their customers in incredibly personal ways. More than 4,000 web and mobile businesses use Intercom to communicate with their customers. Praise for Intercom on Product Management "A valuable resource for anyone who wants to build products that customers will want to use time and time again." - Nir Eyal, author of Hooked: How to Build Habit-Forming Products. "Moves beyond the cliches and platitudes and provides astute, actionable advice on modern product management. I'd put it at the top of the reading list for anyone that has anything to do with building great products." - Dharmesh Shah, co-founder and CTO of HubSpot. "Really, really really good. Even better, easily accessible, so you can spend just a few minutes scanning through it and pick up something of value to use quickly." - John Koetsier, VP of Product at VentureBeat. "While books about design and programming abound, resources for the product manager are scant. Intercom has been filling that void with excellent blog posts and now a book of guidance, Intercom on Product Management." - Ryan Singer, Product Manager at Basecamp

Maro Up: The Secret to Success Begins with Arigato: Wisdom from the “Warren Buffet of Japan”


Janet Bray Attwood - 2015
    By learning about maro through the example of Wahei’s life, you can also become financially successful—and profoundly happy to boot.Often called “the Warren Buffet of Japan,” Wahei Takeda is the most successful investor in the country, and no doubt he’s the happiest one, too! My success is a direct result of listening and applying Wahei’s philosophy of “Maro Up!” to my own life and business. We know from personal experience, that if you take what you learn in this ebook and apply it to yourself, you too, will see success blossom in your life.

Getting There: A Book of Mentors


Gillian Zoe Segal - 2015
    In Getting There, thirty leaders in diverse fields share their secrets to navigating the rocky road to the top. In an honest, direct, and engaging way, these role models describe the obstacles they faced, the setbacks they endured, and the vital lessons they learned. They dispense not only essential and practical career advice, but also priceless wisdom applicable to life in general. Getting There is for everyone—from students contemplating their futures to the vast majority of us facing challenges or seeking to reach our potential.

Platform Scale: How an emerging business model helps startups build large empires with minimum investment


Sangeet Paul Choudary - 2015
    Today's massively scaling startups - which rapidly grow to millions of users and billions in valuation - do not sell a product or service. Instead, they build a platform on which others can create and exchange value.The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant.Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood.Platform Scale lays out a structured approach to designing and growing a platform business model and addresses the key factors leading to the success and failure of these businesses.Six core concepts for successful platform business model design1. Re-imagine your business for platform scaleThe mechanism by which these new business models scale so rapidly. Understand the shift in thinking needed to manage businesses with platform scale and the impact of network effects, virality, behavior design and data."We are not in the business of building software. We are in the business of enabling interactions."2. Leverage interaction-first designHow detailed consideration around designing the producer-consumer core interaction is critical for building business models that leverage platform scale."The design of the platform business model involves the design of a core interaction followed by the design of an open infrastructure that will enable and govern this interaction."3. Build cumulative value and minimize interaction failureKnow the key managerial decisions to focus on while managing platform scale businesses, all geared towards maximizing the ability of these businesses to enable interactions by scaling producer participation and minimizing interaction failure."Platform scale is achieved by maximizing the repeatability and efficiency of the platform's core interaction."4. Solve chicken and egg problemsPlatform business models face an all too familiar catch-22 chicken and egg problem on the way to scaling. This can be overcome by designing the conditions for sparking interactions."The solution to the chicken-and-egg problem requires a bait that can break the vicious cycle of no activity."5. Design viral enginesUnderstand the drivers of viral growth in a world of networks and apply the viral canvas design-first approach to viral growth."Virality is a business design problem, not a marketing or engineering effort. It requires design before optimization."6. Account for reverse network effectsConsider the counter view on platform scale and be on the lookout for conditions where scale can be detrimental to platform businesses."The goal of platform scale is to ensure the simultaneous scaling of quantity and quality, of interactions."Platform Scale is a maker's guide for entrepreneurs, innovators and educators looking to understand and implement the inner workings of highly scalable platform business models.

The Golden Tap: The Inside Story of Hyper-Funded Indian Startups


Kashyap Deorah - 2015
    From the origins of Amazon and Google, to the remarkable growth of Flipkart and Ola, he meticulously plots and chronicles a connected global sequence of events.Set in this background he recounts his personal roller coaster of a life. A story filled with ambition, greed, vanity, fear and success that all young entrepreneurs can relate to.Is this the business model of the future? Or merely a game of poker played by master investors? The answers pour out of The Golden Tap.

The Financial Matrix


Orrin Woodward - 2015
    Because it is difficult to detect, the Financial Matrix easily seduces people into willingly enslaving themselves with debt. But Orrin Woodward discovered its existence and managed to free himself. Now his book brings you that same awareness and gives you the tools and principles to break free and create a life of abundance.

The Automatic Customer: Creating a Subscription Business in Any Industry


John Warrillow - 2015
    But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come.As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business.Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including:The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling.com, and DanceStudioOwner.com offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information.The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services.The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site.This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business.Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

The Miracle Morning for Salespeople: The Fastest Way to Take Your SELF and Your SALES to the Next Level (The Miracle Morning Book Series)


Hal Elrod - 2015
    The list goes on and on. This is not one of those books. Most salespeople use these techniques daily, yet the majority still fail to achieve the results they want. So, what is the difference between "average" performers and the top 1% in your company or industry? Which strategies, mindsets, rituals, practices and systems do the top 1% maintain daily that got them to the top and continues to keep them there? The more you study the world’s top salespeople, in any industry, the more you realize that their success is a result of who they are more than merely what they do. Thus, logic would have it that if you want to take your SALES to the next level, you must first figure out how to take your SELF to the next level (because it only happens in that order). That's exactly what this book will help you do, and faster than you ever realized is possible.

The pmarca blog Archives, Marc Andreessen


Marc Andreessen - 2015
    He took down his popular blog, and years later took up tweetstorming. But by popular request, you can now also download many of his older blog posts — The Pmarca Blog Archives — as an ebook.That said, here are some of our edit notes*: We removed all links (and text) that referenced resources that no longer exist or were otherwise outdated out of a live web context. We kept the original formatting (except to turn some subheads into headers) and did not do significant editing. And finally, it pained us to not include other popular posts (like “Three kinds of platforms you meet on the Internet” or his views on Hollywood and movies and more).

Turn Your Ship Around!: A Workbook for Implementing Intent-Based Leadership in Your Organization


L. David Marquet - 2015
    Navy Captain David Marquet introduced a bold new approach to leadership, based on his experiences turning around the troubled submarine USS Santa Fe. He gave up the traditional command-and-control model and instead inspired his crew to assume responsibility for every individual action. Santa Fe rapidly improved its dismal performance record, and started winning awards as the best ship in its class.Now Marquet returns with a workbook so readers can apply his methods to their own organizations. With extensive questions and exercises on how to delegate and inspire, this workbook will help readers build a work community based on personal responsibility and trust.

Boss Life: Surviving My Own Small Business


Paul Downs - 2015
    or mostly strong. Now, in his first book, Downs paints an honest portrait of a real business, with a real boss, a real set of employees, and the real challenges they face.             Fresh out of college in 1986, Downs opened his first  business, a small company that builds custom furniture. In 1987, he hired his first employee. That’s when things got complicated. As his enterprise began to grow, he had to learn about management, cash flow, taxes, and so much more. But despite any obstacles, Downs always remained keenly aware that every small business, no matter the product it makes or the service it provides, starts with people. He writes with tremendous insight about hiring employees, providing motivation to get the best out of them, and the difficult decisions he’s made to let some of them go. Downs also looks outward, to his dealings with vendors and to providing each client with exemplary customer service from first sales pitch to final delivery. With honesty and conviction, he tells the true story behind building and sustaining a successful company in an ever-evolving economy, often airing his own failures and shortcomings to reveal the difficulties that arise from being a boss and a businessperson. Countless employees have told the story of their experience with managers—Boss Life tells the other side of that story.

How Business Works


Georgina Palffy - 2015
    Whether you're looking to get ahead at work, want to start your own business, or just want to understand the business world better, How Business Works is a comprehensive guide that makes even difficult business concepts easy to understand. Learn everything you need to know without getting bogged down by boring textbooks. How Business Works offers helpful diagrams, infographics, and bite-size, step-by-step information, all in jargon-free text that's a pleasure to read. From basic business principles, like how the Board of Directors is structured, to more complicated financial concepts, like how to calculate depreciation, How Business Works is a great first-stop for business students and middle managers who want to understand business without the MBA.

Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation


Neel Doshi - 2015
    While most leaders believe culture is critical to success, few know how to build one, or sustain it over time.What if you knew the science behind the magic—a science so predictive and powerful that you could transform your organization? What if you could use cutting edge psychology to unlock people’s innate desire to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees.Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture, and track improvements over time. It explores the authors’ original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach.High performing cultures cant be left to chance. Organizations must create systems that shape and maintain them. Whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to Perform shows you how.

Why You?: 101 Interview Questions You'll Never Fear Again


James Reed - 2015
    So, of the thousands of questions they might ask, which ones will they ask?After extensive research among hundreds of interviewers and thousands of interviewees, finally here's the book that will give you the answer.Why You? is based on direct input from top interviewers in REED's unrivalled recruitment network. It offers powerful preparation techniques, the lowdown on how to answer the most common questions and - above all - how to adopt a winning mindset at interview, one that will help you succeed on the day.From classic questions like 'tell me about yourself' and 'what are your greatest weaknesses?' to puzzlers like 'sell me this pen' and 'how many traffic lights are there in London?', James Reed reveals what interviewers are really asking.James Reed is the Chairman of REED, the recruitment specialists. He first joined the company in 1992 after graduating from Harvard Business School; since then REED has more than quadrupled in size and reed.co.uk has become the number one job site in the UK and Europe. REED now receives more than 46 million job applications a year and has delivered over 100 programmes helping more than 140,000 long-term unemployed people back into work. James is co-author of Put Your Mindset to Work, winner of the 'Commuter's Read' prize at the CMI Management Book Awards 2012. He is also a Fellow of the Chartered Institute of Personnel and Development (CIPD).

Chess, Not Checkers: Elevate Your Leadership Game


Mark Miller - 2015
    The same old moves won't cut it any more.In Chess Not Checkers, Mark Miller tells the story of Blake Brown, newly appointed CEO of a company troubled by poor performance and low morale. Nothing Blake learned from his previous roles seems to help him deal with the issues he now faces. The problem, his new mentor points out, is Blake is playing the wrong game.The early days of an organization are like checkers: a quickly played game with mostly interchangeable pieces. Everybody, the leader included, does a little bit of everything; the pace is frenetic. But as the organization expands, you can't just keep jumping from activity to activity. You have to think strategically, plan ahead, and leverage every employee's specific talents—that's chess. Leaders who continue to play checkers when the name of the game is chess lose.On his journey, Blake learns four essential strategies from the game of chess that transform his leadership and his organization. The result: unprecedented performance!Chess Not Checkers is an accessible and easily applied guide to help leaders deviate their own leadership and the performance of their entire organization.

Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team


Hassan Osman - 2015
    You'll get research-based guidelines for improving the way you communicate with your team members. Here is a partial list of what's covered:  -How to use the "3Ws" to clearly assign tasks in emails and get things done. -Four recommendations to help you create powerful subject lines to ensure that your emails are read. -How to use "If...then..." statements in your messages to improve clarity, increase accountability, and reduce the amount of follow-ups. -Tips to show you how to format your email so readers will easily be able to see the most important parts of your message.  -How to list questions and present options instead of asking open-ended queries to reduce back & forth emails.  -How to improve your email open-rate by using the "Delay Delivery" feature to schedule your emails in advance.  Here's what's included in the book:Tactic #1: Assign Tasks in an Email Using the "3Ws"Tactic #2: Write the Perfect Subject LineTactic #3: TL;DR - Write Emails That are Five Sentences or LessTactic #4: Break Long Emails into Two PartsTactic #5: Make Your Emails ScannableTactic #6: Show Instead of Tell by Attaching ScreenshotsTactic #7: Spell Out Time Zones, Dates, and AcronymsTactic #8: Use "If...then..." StatementsTactic #9: Present Options Instead of Asking Open-Ended Questions Tactic #10: Re-Read Your Email Once for a Content CheckTactic #11: Save Drafts of Repetitive EmailsTactic #12: Write It Now, Send It Later Using Delay DeliveryTactic #13: Don't Reply All (Unless You Absolutely Have To)Tactic #14: Reply to Questions InlineTactic #15: Reply Immediately to Time-Sensitive EmailsTactic #16: Read the Latest Email on a Thread Before RespondingTactic #17: Write the Perfect Out-of-Office (OOO) Auto ReplyTactic #18: Share the Rules of Email Ahead of Time Free Bonus As a free bonus for purchasing this book, you'll get a downloadable cheat sheet (a PDF file) that summarizes the content on one single page. You'll also get a PowerPoint presentation (a PPT file) that also summarizes the tactics in the book, but in more detail so you can share the deck with your team.

Amazon Selling Blueprint - How to Find and Launch Your First Private-Label Product on Amazon in 90 Days or Less


Scott Voelker - 2015
    I'll gladly show you the exact steps I took to choose and launch my first private-label product. I generated over $118,000 in less than 6 months and have since increased my success almost 3-fold. In this book I'll explain in simple, easy-to-understand language: - How to find product ideas right before your eyes — if you know what to look for. - My secret 10 x 10 x 1 formula that can bring you $100 a day ($36,500/yr.) in pure profit. - The 5 phases of choosing & selling a product that is successful. - My personal recommendations for locating manufacturers and vendors that are easy to work with. - How "bootstrapping" can eventually turn you into a 6-figure earner. - Sneaky little tips I've learned that will save you time and help with supplier price negotiations. - My 2 favorite ways to launch your new product with unbelievable results. - 2 vital elements that significantly impact your rankings. (It's not your title and your search terms!) - My perfected 6-step plan for maintaining a steady flow of sales indefinitely. - The 9 pitfalls you must overcome to be successful. - The real-life case study of one Amazing Seller member who turned an initial $500 investment into $1,000 profit in about 60 days. BONUS: You'll get access to a special FREE online course I've created to help you take action and launch your first private-label product on Amazon. Ready to create your first profitable private-label product to sell on Amazon? Download this Kindle book now and let's get started!

Invisible Selling Machine


Ryan Deiss - 2015
    it's downright simple! In the Invisible Selling Machine, entrepreneur, Ryan Deiss, walks you through all 5 phases of the prospect/customer lifestyle, and shows how each step can be automated and perpetuated to invisibly convert strangers into friends, friends into customers and customers into raving fans. This book is for startup founders, small business owners, marketing professionals, consultants, service professionals, authors, speakers, and even brick and mortar butcher, baker and candlestick makers. In short, if you want to grow your business and your customers just happen to have an email address... ...this book is for you.

I can start your business: Everything you need to know to run your limited company or self employment - for locums, contractors, freelancers and small business


Russell Smith - 2015
    Covering such topics as: Whether you should be a limited company or self employed? What part of business finances do you really need to understand and which parts can you ignore. Whether you become VAT registered. When your tax is due and how much it will be. Setting up bank accounts. Getting paid by your customers. Managing your cash flow. Getting your pricing right. Russell Smith has worked with over 400 clients all across the UK and is a national expert on small business tax and accounts. His clients include doctors, dentists, psychologists, web-designers, musicians, marketing agencies, IT contractors, artists, graphic designers and many more. Russell Smith is the only chartered accountant in the world to blog every day - you can find it at www.rsaccountancy.co.uk/daily-blog. Russell also has a YouTube channel where he releases weekly 2 minute finance basics: www.youtube.com/RussellSmithtips. There is also a free tax, accounts and profit review with customised action plan worth £200 for readers of this book.

The Tax & Legal Playbook: Game-Changing Solutions To Your Small-Business Questions


Mark J. Kohler - 2015
    Coached by Kohler, business owners are armed to seek out the right professionals relevant to their concerns, confidently ask the right questions, and, ultimately, save time, money, and potential heartache.Approaching each chapter the same way he approaches a client consult, Kohler delivers topic- or question-specific solutions illustrating each critical business matter with entertaining, real-world examples to educate flustered business owners, who are then presented with varied, clearly defined solutions and next steps for moving forward. Each “consultation” offers tools such as assessment quizzes, valuable details to know, possible pitfalls and deceptions, what strategies should always be practiced, and what new strategies or tactics are worth considering.Wowing readers with the clear-cut truths, thoughtful advice, and outside-of-the-box thinking shared in his many Entrepreneur.com contributions, speaking events, and previous books — Lawyers Are Liars and What Your CPA Isn’t Telling You — Kohler presents a simplified look at the complex questions within the areas of legal and tax planning for business.

Everybody Matters: The Extraordinary Power of Caring for Your People Like Family


Bob Chapman - 2015
    MagazineStarting in 1997, Bob Chapman and Barry-Wehmiller have pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions, to be moved around, "managed" with carrots and sticks, or discarded at will. Instead, Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That’s not a cliché on a mission statement; it’s the bedrock of the company’s success.During tough times a family pulls together, makes sacrifices together, and endures short-term pain together. If a parent loses his or her job, a family doesn’t lay off one of the kids. That’s the approach Barry-Wehmiller took when the Great Recession caused revenue to plunge for more than a year. Instead of mass layoffs, they found creative and caring ways to cut costs, such as asking team members to take a month of unpaid leave. As a result, Barry-Wehmiller emerged from the downturn with higher employee morale than ever before. It’s natural to be skeptical when you first hear about this approach. Every time Barry-Wehmiller acquires a company that relied on traditional management practices, the new team members are skeptical too. But they soon learn what it’s like to work at an exceptional workplace where the goal is for everyone to feel trusted and cared for—and where it’s expected that they will justify that trust by caring for each other and putting the common good first. Chapman and coauthor Raj Sisodia show how any organization can reject the traumatic consequences of rolling layoffs, dehumanizing rules, and hypercompetitive cultures. Once you stop treating people like functions or costs, disengaged workers begin to share their gifts and talents toward a shared future. Uninspired workers stop feeling that their jobs have no meaning. Frustrated workers stop taking their bad days out on their spouses and kids. And everyone stops counting the minutes until it’s time to go home. This book chronicles Chapman’s journey to find his true calling, going behind the scenes as his team tackles real-world challenges with caring, empathy, and inspiration. It also provides clear steps to transform your own workplace, whether you lead two people or two hundred thousand. While the Barry-Wehmiller way isn’t easy, it is simple. As the authors put it:"Everyone wants to do better. Trust them. Leaders are everywhere. Find them. People achieve good things, big and small, every day. Celebrate them. Some people wish things were different. Listen to them. Everybody matters. Show them." From the Hardcover edition.

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business


Gino Wickman - 2015
    Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you.From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you’re able to determine whether you’re a Visionary or an Integrator.Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company’s ultimate goals—likewise, with no Visionary, an Integrator can’t rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it’s like rocket fuel—they have the power to reach new heights for virtually any company or organization.

Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck


Jon Acuff - 2015
    Now he offers his most important book yet, a guide to making big career changes—by choice or necessity—and escaping the horrible feeling of being trapped in the wrong job.Acuff finds it amazing that people spend more than eighteen years studying and preparing for college, but little or no time honing their careers between graduation and retirement. He offers an empowering tool he calls the Career Savings Account, which will change the way readers think about their skills, relationships, character, and work ethic. He also shows that if you’re on the wrong track, you already have what you need to change it—even if your family and mortgage mean you can’t simply pick up and move for a new opportunity.Throughout the book, Acuff features inspiring and funny true stories—not merely his own, but those of friends who restarted their careers after a layoff, an extended maternity leave, or simply the realization that they were suffering fifty weeks a year just to pay the bills and enjoy two weeks of vacation. Everyone can benefit from Do Over, from new graduates to fiftysomethings and beyond.

Project Management for the Unofficial Project Manager


Kory Kogon - 2015
    Yet, chances are, you aren’t formally trained in managing projects—you’re an unofficial project manager.FranklinCovey experts Kory Kogon, Suzette Blakemore, and James Wood understand the importance of leadership in project completion and explain that people are crucial in the formula for success.Project Management for the Unofficial Project Manager offers practical, real-world insights for effective project management and guides you through the essentials of the people and project management process:InitiatePlanExecuteMonitor/ControlCloseUnofficial project managers in any arena will benefit from the accessible, engaging real-life anecdotes, memorable “Project Management Proverbs,” and quick reviews at the end of each chapter.If you’re struggling to keep your projects organized, this book is for you. If you manage projects without the benefit of a team, this book is also for you. Change the way you think about project management—"project manager" may not be your official title or necessarily your dream job, but with the right strategies, you can excel.

Elegant Entrepreneur: The Female Founders Guide to Starting & Growing Your First Company


Danielle Tate - 2015
    It is not a textbook containing exhaustive abstract business tenants; it is the book I wish was available when I started my first company.I wrote this book to fill a void – there are very few how-to-build your business/become an entrepreneur books written by women for women. I will not only explain the steps to building a successful company, I will illustrate elegant insights to smooth what can be a very awkward and precarious navigation between those business steps. My goal is to not only help a new generation of women find their place in the entrepreneurial world, but to enable them to flourish!This book is a left brain/right brain map. It identifies 12 major steps to creating a successful business (left brain) and 12 elegant entrepreneurship insights (right brain) that provide pleasingly ingenious and simple concepts to gracefully span the gaps in between the business steps. These transparent, candid glimpses into the entrepreneur lifestyle will help you make a clear decision about whether the lifestyle is right for you and your vision of success.Each chapter builds understanding of consecutive business concepts. Key information gives a foundation for applying these concepts to your idea. Each chapter concludes with a summary of insights, an exploration of how it feels to be living that step, and suggestions for further reading on the topic.

What Every Real Estate Investor Needs to Know About Cash Flow... And 36 Other Key Financial Measures, Updated Edition


Frank Gallinelli - 2015
    What Every Real Estate Investor Needs to Know About Cash Flow removes the guesswork from investing in real estate by teaching you how to crunch numbers like a pro, so you can confidently judge a property’s value and ensure it provides long-term returns. Real estate expert, Frank Gallinelli has added new, detailed investment case studies, while maintaining the essentials that have made his book a staple among serious investors. Learn how to measure critical aspects of real estate investments, including: Discounted Cash Flow Net Present Value Capitalization Rate Cash-on-Cash Return Net Operating Income Internal Rate of Return Profitability Index Return on Equity Whether you’re just beginning in real estate investing or you’re a seasoned professional, What Every Real Estate Investor Needs to Know About Cash Flow has what you need to make sure you take the smartest approach for your next investment using proven calculations.

The Open Organization: Igniting Passion and Performance


Jim Whitehurst - 2015
    The typical chain of command is too slow; internal resources are too limited; people are already executing beyond normal expectations. As the pace accelerates, how do you inspire people’s energy and creativity? How do you collaborate with customers, vendors, and partners to keep your organization on the cutting edge? What kind of organization matches the speed and complexity that businesses must master—and how do you build that organization?Jim Whitehurst, CEO of Red Hat, one of the world’s most revolutionary companies, shows how open principles of management—based on transparency, participation, and community—reinvent the organization for the fast-paced connected era. Whitehurst gives readers an insider’s look into how an open and innovative organizational model works. He shows how to leverage it to build community, respond quickly to opportunities, harness resources and talent both inside and outside the organization, and inspire, motivate, and empower people at all levels to act with accountability.The Open Organization is a must-read for leaders struggling to adapt their management practices to the values of the digital and social age. Brimming with Whitehurst’s personal stories and candid advice for leading an open organization, as well as with instructive examples from employees and managers at Red Hat and companies such as Google, The Body Shop, and Whole Foods, this book provides the blueprint for reinventing your organization.

Product Research 101: Find Winning Products to Sell on Amazon and Beyond


Renae Clark - 2015
    If you are an experienced seller or are looking to do arbitrage this book will have less value as I don’t discuss sourcing by arbitrage. I don’t do arbitrage, so I don’t teach it. This book is written for the new or struggling seller wanting to source wholesale or private label products. What you will learn: Basic steps for finding top selling products How to generate product ideas and look for trends How to validate demand Tips for finding suppliers Analyzing data to help you pick a product It took me 5 months of research before I pulled the trigger on my first products to sell on Amazon. Five months and countless hours. I have pages of notes with product ideas in many different categories. Some were wholesale products, others were ideas for my own products. I had some money set aside to buy inventory. But I couldn’t commit. I was looking for...not necessarily thee perfect product, but, well yeah, the perfect product. Fear of choosing “wrong” was holding me back. I knew that product selection was key to success so I needed to choose right. Another part of the problem was I had bigger ideas—I wanted to create a brand and I had some ideas as to what sorts of products I would carry. But those ideas required more capital than I was willing to invest for my first product. As a result, I put so much pressure on myself to dream big and think towards the future that I did…nothing! Another hold up was I was a little skittish to follow the advice to source from Chinese suppliers. It seemed so complicated for a beginner. Could I not take a little less profit and source domestically? Were there not manufacturers that could produce my ideas in North America? Yes, and yes. Ultimately the delays helped me because I learned a lot by joining Facebook groups and listening to and learning from the experiences of others. I devoured the advice in forums as well as blogs, books, webinars, and courses. I learned of the pitfalls of private label that the gurus selling you the dream never talk about. And finally, I did pull the trigger. I put together this guide to help any of you who are feeling a little gun-shy too. I put this book together for all of you who have the brains to say “Hey, if everyone buys top 100 selling products wont that saturate the market?” I put this book together to help you find great products from many different approaches. After reading this, you should feel confident enough to find a product and get started with your e-commerce business.

The Successful Leader: Maximize Your Potential and Lead Like You Were Born To!


Steve Williams - 2015
    I can remember even as a little kid on the playground that some kids seemed to have the skill to get all the other kids to listen to them. The good news is this skill can be learned. If you are having trouble leading effectively in a way that people want to follow you it is because you are lacking effective techniques and strategies to get them to do so. The truth of the matter is that it is very important to spend time honing the correct skills. Without them is very difficult to convince someone to listen to you. This book has step by step advice that will maximize your potential and teach you to lead like you were born to! A Preview of What You Will Learn ✔ How to Lead Like a PRO! ✔ Exactly What Defines a True Leader ✔ The Top 20 Leadership Success Tips ✔ What Separates Those That Fail vs Those That Succeed ✔ Proven Leadership Strategies and Techniques ✔ Much, much more!

The School of Greatness: A Real-World Guide to Living Bigger, Loving Deeper, and Leaving a Legacy


Lewis Howes - 2015
    He started by reaching out to people he admired, searching for mentors, and applying his past coaches' advice from sports to life off the field. Lewis did more than bounce back: He built a multimillion-dollar online business and is now a sought-after business coach, speaker, and podcast host.In The School of Greatness, Howes shares the essential tips and habits he gathered in interviewing "the greats" on his wildly popular podcast of the same name. In discussion with people like Olympic gold medalist Shawn Johnson and Pencils of Promise CEO Adam Braun, Howes figured out that greatness is unearthed and cultivated from within. The masters of greatness are not successful because they got lucky or are innately more talented, but because they applied specific habits and tools to embrace and overcome adversity in their lives.A framework for personal development, The School of Greatness gives you the tools, knowledge, and actionable resources you need to reach your potential. Howes anchors each chapter with a specific lesson he culled from his greatness "professors" and his own experiences to teach you how to create a vision, develop hustle, and use dedication, mindfulness, joy, and love to reach goals. His lessons and practical exercises prove that anyone is capable of achieving success and that we can all strive for greatness in our everyday lives.

Hot Seat: The Startup CEO Guidebook


Dan Shapiro - 2015
    From inception to destruction and triumph to despair, this rollercoaster read takes aspiring entrepreneurs from the highs of billion-dollar payouts and market-smashing success to the depths of impostor syndrome and bankruptcy. Hot Seat is divided into the five phases of the startup CEO experience: Founding explains how to formulate your idea, allocate equity, and not argue yourself to death Funding provides the keys to venture capital, angels, and crowdfunding, plus clear advice on which approach to choose Leadership lays out a path to build a strategy and culture for your team that will survive good times and bad Management reveals how to manage your board, argue with your team, and play the CEO card Endgame explains how to finish a company's existence with grace, wealth, and minimal litigation

The Easy Section 609 Credit Repair Secret: Remove All Negative Accounts In 30 Days Using A Federal Law Loophole That Works Every Time


Brandon Weaver - 2015
    You don't need to spend any money on attorneys and credit repair companies. The secret is revealed here and it works every time. This book will teach you the incredibly easy process the professionals are using and charging thousands of dollars for. A simple step-by-step guide to remove all derogatory items on your credit reports, even if they do belong to you! Are charge-offs, repos, bankruptcies, judgments, short-sales, loan modifications, late payments, and collection accounts preventing you from receiving the life you deserve? This book will make your creditors fear you and not the other way around. This book includes DISPUTE LETTER TEMPLATES to dispute your adverse accounts. 100% Legal & Proven Method. Improve credit from very poor to EXCELLENT. FICO Scores from below 500's to above 700's. What to do, when to do it, and how to do it. Step by step instructions how to fill out your dispute letters. How to mail the letters to the CRA's How to respond with a 4 step letter writing system to CRA's. Very easy to do. This will help you fix your credit and get you the life you deserve. This is the stuff creditors don't want you to know! THIS WILL SAVE YOU MONEY AND BRING YOU FINANCIAL FREEDOM. If you're tired of dreaming of a better life and want one now, it's time to use The Section 609 Credit Repair Secret.

The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth (Disneyland): Success Strategies for Everyone (from Walt Disney and Disneyland)


Jeffrey A. Barnes - 2015
     Disneyland began as Walt Disney's dream on a park bench one Saturday afternoon. Today, Disneyland and Walt Disney are symbols of success and an example of entrepreneurial leadership around the world. In Jeff Barnes’ The Wisdom of Walt Disney, discover how Walt Disney took action to transform his dream of Disneyland into the concrete reality we still benefit from sixty years later. Disneyland’s story is one every student of success should know. Like a great Disneyland attraction, The Wisdom of Walt Disney takes its readers on a storytelling ride with many twists, turns, drops, and surprise endings. Reading this book will change the way you see and experience Disneyland. Instead of Disneyland being a place of escape, Disneyland and Walt Disney will become for you a model of success. Learn how Walt Disney and Disneyland can challenge you to live your dream, inspire you to take action, and teach you how to create your own magic so that every day for you is as fun as a day at Disneyland. Author's Note: If, for any reason, you are unsatisfied with "The Wisdom of Walt Disney," then please send a private message via Facebook (Jeff Barnes or The Wisdom of Walt Disney) or Twitter (@drdisneyland) and I will immediately refund your full purchase (hardcopy or kindle version) no questions asked. Even if Amazon's seven day return window has passed!

Louder than Words: Harness the Power of Your Authentic Voice


Todd Henry - 2015
    But with so many people and companies clamoring for attention, it’s also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.According to Todd Henry, the key to standing apart from the noise is to find your unique voice. Those who identify and develop their voices will gain more attention and wield more influence. But first they have to identify what they truly stand for, develop a compelling vision, and become masters of expressing their ideas in whatever media they choose. Henry offers strategies, exercises, and true stories that illustrate the five attributes of resonant work:• Authenticity: Uncover the narratives that are at the core of your personal and professional identity.• Uniqueness: Identify what makes your work distinct from that of others, and learn to creatively package and present your message.• Consonance: Cultivate internal consistency and harmony in your work.• Empathy: Listen to your audience’s aspirations and struggles to make your message more compelling.• Timing: Learn how to coordinate your work with ideas that already have cultural momentum.Making your work speak is a life-long process of trial, error, and realignment. Henry’s audiobook will help listeners build a body of work that resonates deeply and achieves lasting impact.

It's My Pleasure: The Impact of Extraordinary Talent and a Compelling Culture


Dee Ann Turner - 2015
    Culture is created by the stories those relationships tell. Two of the most important differentiators of a business are its talent and its culture. Talent energized by a compelling culture will drive organizational success and provide innovative growth opportunities for both the business and the individual.Based on her more than thirty years at Chick-fil-A, most of which have been spent as Vice President, Corporate Talent, Dee Ann Turner shares how Chick-fil-A has built a devoted talent and fan base that spans generations. It's My Pleasure tells powerful stories and provides practical applications on how to develop extraordinary talent able to build and/or stimulate a company's culture.

Leap First: Creating Work That Matters


Seth Godin - 2015
    But secretly, do you yearn to fly higher? To challenge the rules and surprise us with something remarkable? To instigate delight, connection, and real change? To choose better over safer?Business and cultural visionary Seth Godin has transformed the terrain of marketing and commerce more than once. But many of his readers remain stuck in their own work lives. So what’s keeping us back?“The problem isn’t a lack of knowledge or skill,” he’s realized. “The problem is fear.”With Leap First, Seth Godin is here to help. This immersive audio program invites us to learn with him personally, unrehearsed and in the moment, as he shines a light for us, not with answers but with questions on the road to:• Overcoming our instinctual resistance to risk and change• Discovering our creative genius in the face of the empty page or whiteboard• Finding the courage to share that work—with vulnerability, generosity, and resultsRecorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life.More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.“It always feels too soon to leap. But you have to. Because that’s the moment between you and remarkable. I hope this helps you return to that edge. And then, to leap.”

Mastering Leadership: An Integrated Framework for Breakthrough Performance and Extraordinary Business Results


Bob Anderson - 2015
    Most leaders are "in over their heads," whether they know it or not. The most successful organizations over time are the best led. While this has always been true, today escalating global complexity puts leadership effectiveness at a premium. "Mastering Leadership" involves developing the effectiveness of leaders--individually and collectively--and turning that leadership into a competitive advantage. This comprehensive roadmap for optimal leadership features: Breakthrough research that connects increased leadership effectiveness with enhanced business performance The first fully integrated Universal Model of Leadership--one that integrates the best theory and research in the fields of Leadership and Organizational Development over the last half century A free, online self-assessment of your leadership, using the Leadership Circle Profile, visibly outlining how you are currently leading and how to develop even greater effectiveness The five stages in the evolution of leadership--Egocentric, Reactive, Creative, Integral, and Unitive--along with the organizational structures and cultures that develop at each of these stages Six leadership practices for evolving your leadership capability at a faster pace A map of your optimal path to greater leadership effectiveness Case stories that facilitate pragmatic application of this Leadership Development System to your particular situationThis timeless, authoritative text provides a systemic approach for developing your senior leaders and the leadership system of your organization. It does not recommend quick fixes, but argues that real development requires a strategic, long-term, and integrated approach in order to forge more effective leaders and enhanced business performance. "Mastering Leadership" offers a developmental pathway to bring forth the highest and best use of yourself, your life, and your leadership. By more meaningfully deploying all of who you are every day, individually and collectively, you will achieve a leadership legacy consistent with your highest aspirations.

A Crowdfunder's Strategy Guide: Build a Better Business by Building Community


Jamey Stegmaier - 2015
    In this book he goes beyond the nuts and bolts of how it works to a deeper level—crowdfunding not just as a cool way to raise money but as a better way to build and run a business.This book features over forty illustrative examples of crowdfunding campaigns. Some succeeded wildly—like the high-tech cooler designer whose first attempt faltered but whose second raised $13 million. Some were sobering disasters, like the board game maker (not the author!) whose mistakes caused his project to collapse in two months, forcing him to return over $100,000. Stegmaier uses these stories to make points about topics such as preparation, timing, what kind of offers to make and what kind to avoid, what to spend money on and when, and more.But he insists it’s not just about the money—if you follow Stegmaier’s advice, crowdfunding can enable you to build a loyal following before you even have a product. He shows that if you treat your backers as people, not pocketbooks—communicate regularly with them, ask their opinions, attend to their needs—they’ll become advocates as well as funders, exponentially increasing your and your projects’ chances of succeeding.

Naked News for Indie Authors: How NOT to Invest Your Marketing $$$


Gisela Hausmann - 2015
    When it comes to publishing, Hausmann knows the territory inside and out. Here, she gives the scoop on what to do and what not to do when proceeding with your work...and she does so brilliantly."-- Jack Engelhard,author of the international bestselling novel "Indecent Proposal" Fully revised and updated, January 2018. In its 3rd edition "NAKED NEWS For Indie Authors" features 37% more content than the 2016 Update. Penned by 27-year industry veteran Gisela Hausmann whose work has been featured in Success and Entrepreneur, on Bloomberg and NBC's business blog, the book shows how authors how to save marketing dollars, not fall for scams, as well as handle their own marketing and media coverage more or less for free. Content: 1) Overcoming Your Biggest Disappointments 2) The Naked Truth that Leads to the Naked News 3) Find a Publisher or Self-Publish? 4) Facts to Consider before Trying to Find a Publisher 5) Avoiding Trouble and Getting Ahead 6) The Biggest Fiction 7) The Importance of Real Research 8) Flawed Data 9) Collecting and Interpreting Data 10) Ads (Twitter, Online Magazine, Print Magazine, Facebook, Blogs, Email Campaigns) 11) Your Own Data 12) Your Own Data in the Hands of Giants 13) How Do You Get the Attention of the Media 14) Brad Pitt and I 15) Contacting Media Persons 16) Did You Do the Math? 17) Learning from Content Bloggers 18) Other Frequently Presented Tips 19) Speaking of Free... 20) Using Book Scan to Your Advantage 21) Dangerous Wordings 22) Testimonials Are Key to Finding Out Some of the Naked News 23) Awards 24) The Best Way to Get Rid of All Marketing Problems 25) "Where should I start?"

Working Out Loud: For a better career and life


John Stepper - 2015
     Instead of playing career roulette, you invest in deepening relationships and developing your skills. Instead of networking to get something, you lead with generosity. To further improve your odds, you make your work visible and frame it as a contribution. Combined, these elements form a powerful approach to work and life. In Working Out Loud, you’ll learn about research supporting this approach and read stories of people who’ve changed their lives by adopting it. Then you’ll go through a twelve-week mastery program to put the approach into practice yourself and turn that practice into a sustainable habit.

Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results


Victor Prince - 2015
    In doing so, these otherwise well-intentioned leaders are working harder than they should while not getting all they could out of their teams.Lead Inside the Box gives leaders a way to get the best out of their teams by focusing their energy where it will make the biggest difference. It teaches leaders how to:Figure out where they are currently investing their time and energy across their teamsIdentify the unique leadership needs of each team memberMake smarter decisions about how and where to invest their time and energy to get the best results out of everyoneThrough simple frameworks brought to life with stories from the trenches, leaders will be able to see their own teams--and themselves--from a new perspective. Paradoxically these methods will enable leaders to improve their team's performance exponentially while expending half the effort.

Agency: Starting a Creative Firm in the Age of Digital Marketing


Rick Webb - 2015
    These specialists have begun forming shops of their own - the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook - giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace. This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry information. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company.Modern agency upstarts need a different sort of education, and Agency provides a remarkable crash course.

Uncomplicate Business: All It Takes Is People, Time, and Money


Howard Farran - 2015
    Howard Farran shows that running a business isn’t all that complicated—if, you’re focusing on the right three areas: •People: maximizing the potential of employees, customers, and yourself.•Time: mastering the efficiency that helps a business turn the biggest profit possible.•Money: learning to love the numbers that function as the business’s scorecard.With simplicity, good humor, and plenty of stories Dr. Farran reveals the actions that can lead anyone to bigger profits, happier people, and a more fulfilling life.

Not Impossible: The Art and Joy of Doing What Couldn't Be Done


Mick Ebeling - 2015
    In the process he discovered that he could, indeed, change the world—and this fascinating new book shows how you can, too.On the cutting edge of the new “Maker Movement”—an outgrowth of the “hackers” of a decade ago—Mick Ebeling has found ways to create new, simple, do-it-yourself technologies to help people surmount seemingly impossible odds. With a bunch of nuts and bolts, a few jimmy-rigged web cameras and a coat hanger, he got a paralyzed artist drawing again; for less than a hundred bucks, he made prosthetic arms for a boy whose arms had been blown off in the war in Sudan. From the beginning, Ebeling has dreamed big, but that doesn’t mean his accomplishments have come easy. He’s had to deal with the little voice in his head we all recognize—the skeptical, disbelieving part that says, “Sorry, this ain’t happening.” Yet he found the courage to ignore that voice and move on. And believe. And get things done. The first result was the Eyewriter, which Time magazine called one of the “Top 50 Inventions of 2010,” a device that tracks eye movements and translates them into a cursor on a screen, then into paint on a canvas or a sculpture design. Later he travelled to the Sudan with the homemade prosthetic hand his team created and taught the locals to use the 3D printers—now every week another armless boy gets new working limbs and hands. Fascinating, inspiring, and bursting with optimism and new ideas, Not Impossible is a true testament to the power of determination. It will motivate you to accept the idea that all problems can be solved—and that you have the ability to change the world and make miracles happen.

The End of Jobs: Money, Meaning and Freedom Without the 9-to-5


Taylor Pearson - 2015
     Those that don’t adapt are becoming trapped in the downward spiral of a dying middle class - working harder and earning less. Entrepreneurs that understand the new paradigm, have created unprecedented wealth in their lives and the lives of those they love. In This Book You’ll Learn: — Why the century-long growth in wages came to a halt in 2000. — Why MBAs and JDs can’t get jobs and what that means for the future of work and your job. — Why The Theory of Constraints and a shift into the Fourth Economy has made entrepreneurship the highest-leveraged career path for the young and ambitious. — Why The Turkey Problem means accounting may be the riskiest profession in the 21st century while entrepreneurship may be the safest. — How entrepreneurs with second-rate degrees are leveraging the radical democracy of the Long Tail to get rich. — How the Stair Step Method and return of apprenticeships have transformed the “entrepreneurial leap" to make entrepreneurship more accessible than ever. — The scientific research on how giving up balanced living and embracing integrated living leads to more money, more meaning, and more freedom. Included (Free) Resources: Get access by visiting http://taylorpearson.me/eoj — Full Recorded Interviews with the Ten Entrepreneurs featured in The End of Jobs detailing how they launched their own successful businesses. — Taylor’s 67 must-read business books to fuel your entrepreneurial career. — 49 tools and templates to save you hundreds of hours when launching and growing a business. — A Ninety-Day goal setting template to translate the book into actionable steps — Access to a private community to discuss the book and get support from a community of like-minded individuals to inspire, motivate, and assist each other. Who Should Read This Book? Early Stage Entrepreneurs - Doubting yourself and wondering if you made a smart choice to abandon the traditional career path? In Chapter 5, The Turkey Problem, you’ll learn the difference between real and perceived risk and why Entrepreneurship is a smarter choice than ever. Established Entrepreneurs - Do you have friends, family or team members that don’t understand their choices? In chapters 12 through 14 you’ll understand how to explain the fundamental drives of your ambition. Students - Are you considering getting another degree as opposed to starting a business or going to work for an entrepreneurial business? Before you invest hundreds of thousands of dollars, read Chapter 3 to understand why credentials are getting less valuable even as degrees get more expensive. Corporate Employees - Are you in a position that feels safe but doesn’t let you expand your skills and network? In chapter 4 through 6, you’ll find out why that job might not be as safe as you think.

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands


Jenni Romaniuk - 2015
    Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach


Martin Reeves - 2015
    But do you?Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch.Addressing your most pressing strategic challenges, you’ll be able to answer questions such as:• What replaces planning when the annual cycle is obsolete?• When can we—and when should we—shape the game to our advantage?• How do we simultaneously implement different strategic approaches for different business units?• How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies?Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.

Art’s Principles: 50 years of hard-learned lessons in building a world-class professional services firm


Arthur Gensler - 2015
    The book covers the essentials of leadership, talent acquisition and operations, while outlining the creative strategies that propelled a small business into one of the largest and most admired in its industry. This guidebook is full of well-tested ideas that are applicable to someone running a small, medium or large a professional firm—or running any project where people, profit and customers matter.

The McKinsey Edge: Success Principles from the World's Most Powerful Consulting Firm


Shu Hattori - 2015
    Drawing on his time as an Engagement Manager with McKinsey, Hattori presents rigorously selected, battle-tested tips that will give you the edge you need to up your game, raise your profile, and take your career to the next level--using a proven four-step program:Learn more effective ways to get ahead by making multiple self-improvements.Strengthen your skills of communication, connection, and understanding to influence your team and other stakeholders.Increase your productivity and performance using tools that work best for your specific environment.Push yourself further to focus your energies, renew your life, and revitalize your career with a new leadership profile.Each section of this empowering guide includes precise strategies and hard-won advice that will help you tackle the challenges that are unique to each level of management. By applying these 47 principles to your own situation and workplace, you'll be able to change not only your personal mindset and managerial effectiveness but others' perceptions of you as a leader. You'll discover the best methods for dealing with clients, solving problems, motivating teams, and surpassing expectations. These are the strategies that have taken McKinsey's managers and trainers to the top of their fields--and this is the program that shows you how to take your career wherever you want to go.Whether you're climbing your way up the corporate ladder, starting on the very first rung, or feeling stuck somewhere in the middle, The McKinsey Edge gives you the edge you need to take the next step and make it to the top.Shu Hattori is a Japanese-British national with extensive experience in management consulting, start-ups, online social commerce, and news media.While at McKinsey & Company, he served in advanced industries, high-tech, and media in Asia, North America, and Europe for more than five years. Now, he runs a leadership development start-up. Shu earned an MBA from National Taiwan University with a full government sponsored scholarship and a bachelor's degree in commerce with distinction from McGill University in Canada.

Blueprints For A SaaS Sales Organization: How to design, build and scale a customer centric sales organization


Jacco vanderKooij - 2015
    And once the service is ready there is a very small window in which to scale. Missing that window is the difference between massive success and mediocrity. With such high stakes, it is crucial to get a sales team and process in place that will scale. Yet most early stage companies build their sales teams by the seat of their pants. This book distills the authors' years of building high performance SaaS teams into a set of highly detailed instructions that will allow sales leaders to design, implement and execute all around sales plans.

Unleash the POWER of Wordpress: The Smart Guide to WordPress for Beginners


Joe Praveen Sequeira - 2015
    However, WordPress empowers anyone to build, maintain, and run websites or blogs like the pros do.WordPress is a powerful, practical, user-friendly content management system to build a website or blog. It is the most popular CMS used by beginners, professionals and even Fortune 500 companies. In fact, with the right tools, information, and guidance you can attain powerful results and achieve online success. Unleash the Power of WordPress is a clear, succinct, practical, comprehensive guide to get you started on WordPress.This empowering book will ...* Introduce you to WordPress, how it works, and how to maximize its power* Help you create an affordable, secure, top-notch website* Enlighten you about themes, plugins, widgets, and more* Talk about WordPress SEO and how to monetize your website* Guide you on WordPress maintenance, how to avoid common mistakes, and lots moreFrom dealing with WordPress security concerns, to learning the ins and outs of the commenting system, this guide takes you through each fundamental area of WordPress to the point you have a complete and thorough knowledge of the platform.

Four Thousand Days: My Journey From Prison To Business Success


Duane Jackson - 2015
    After being arrested in the US in possession of 6,500 ecstasy tablets he served time in prison on both sides of the Atlantic.On his release he started a business with the help of the Prince's Trust. A business that he grew and sold four thousand days after his release from prison, making him a millionaire many times overRead his entertaining and inspiring story and realise that, no matter what your background, you too can chart your own course from adversity to success.

Sales Success: The Brian Tracy Success Library


Brian Tracy - 2015
    What's surprising to discover is that those top professionals perform only a bit better than their peers in certain critical areas. By excelling in these capabilities, you can earn money faster, have more success, and gain greater career satisfaction than you ever thought possible.In this compact and convenient guide, sales trainer extraordinaire Brian Tracy reveals how anyone can get that winning edge. He shares 21 tried-and-true techniques to:• Set clear goals--and achieve them• Develop a sense of urgency and make every minute count• Stay motivated• Know your products inside and out• Analyze your competition• Identify competitive advantage• Develop your sales strategy• Find and quickly qualify prospects• Create rapport early and build trust• Understand the three keys to persuasion• Master the elements of an effective presentation• Use the power of suggestion• Establish 'megacredibility'• Overcome the six major objections• Ask for action• Advance your career by following upPacked with proven strategies and priceless insights, this handy little book will help you take your sales game to unprecedented new heights.

How Successful People Win: Turn Every Setback into a Step Forward


John C. Maxwell - 2015
    Maxwell can teach you how to turn any situation into a winning experience. No one wins at everything they try. But any setback, whether professional or personal, can become a step forward with the right tools and mindset to turn loss into a gain. Drawing on nearly 50 years of leadership experience, Maxwell provides a roadmap for winning by examining the eleven elements that constitute the "DNA" of people who succeed in the face of problems, failure, and losses. Learning is not easy during down times. It takes discipline to do the right thing when something goes wrong. As John Maxwell often points out, experience itself isn't the best teacher; evaluating, understanding, and growing from your experience is. By examining how that process works, you can learn how to take risks and tackle challenges with a successful person's outlook. Derived from material previous published in Sometime You Win -- Sometimes You Learn.

Robert Kiyosaki: Robert Kiyosaki Greatest Life Lessons


Sophia Franklin - 2015
    In addition, this book also shows you how to safeguard that money against loss in value that is occasioned by inflation. You will learn too how to create spare time for your personal development, even as your income continues to flow into your account. This is because the biggest lesson you will learn from this book is how to make your money do the work for you; something that millionaires and billionaires learnt long ago. This is one book that is useful to people of all ages, as it even contains information dedicated to children and teenagers. The lessons targeting the young are so clearly spelt out that you may wonder why it never occurred to you before that financial education is good for the young. The book makes teaching children how to manage their money that much easier, something that molds them into responsible adults. It is important for you to know that this book is useful to people of all social and economic status, especially because the lessons we have picked from Robert Kiyosaki include what he has continued to learn even in these days of financial stability and success. TIME LIMITED SPECIAL OFFER

The Clayton M. Christensen Reader


Clayton M. Christensen - 2015
    But the nuances of Clayton Christensen’s foundational thinking on the subject are often forgotten or misinterpreted. To achieve continuing growth in your business while defending against upstarts, you need to understand clearly what disruption is and how it works, and know how it applies to your industry and your company. In this collection of Christensen’s most influential articles—carefully selected by Harvard Business Review’s editors—his incisive arguments, clear theories, and readable stories give you the tools you need to understand disruption and what to do about it. The collection features Christensen’s newest article looking back on 20 years of disruptive innovation: what it is, and what it isn’t.Covering a broad spectrum of topics—business model innovation, mergers and acquisitions, value-chain shifts, financial incentives, product development—these articles illuminate the impact and implications of disruptive innovation as well as Christensen’s broader thinking on management theory and its application in business and in life.This collection of best-selling articles includes: “Disruptive Technologies: Catching the Wave,” by Joseph L. Bower and Clayton M. Christensen, “Meeting the Challenge of Disruptive Change,” by Clayton M. Christensen and Michael Overdorf, “Marketing Malpractice: The Cause and the Cure,” by Clayton M. Christensen, Scott Cook, and Taddy Hall, “Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things,” by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih, “Reinventing Your Business Model,” by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann, “The New M&A Playbook,” by Clayton M. Christensen, Richard Alton, Curtis Rising, and Andrew Waldeck, “Skate to Where the Money Will Be,” by Clayton M. Christensen, Michael E. Raynor, and Matthew Verlinden, “Surviving Disruption,” by Maxwell Wessel and Clayton M. Christensen, “What Is Disruptive Innovation?” by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald, “Why Hard-Nosed Executives Should Care About Management Theory,” by Clayton M. Christensen and Michael E. Raynor, and “How Will You Measure Your Life?” by Clayton M. Christensen.

Marketing for Developers


Justin Jackson - 2015
    Marketing is a world of gray."Quit looking for that magical growth unicorn. You don't need to win the startup lottery. You can earn a good income from building and launching your own products.This book will teach you everything you need to get started:1. How to build something people want2. The Lean Marketing Stack3. How to build momentum before you launch4. A launch plan and checklist5. How to get more leads after you launchUsing step-by-step instructions, you'll learn market research tactics that help surface solid product ideas. Armed with this research, you'll be able to create your product with confidence, knowing that you're meeting a legitimate need. No more guessing!You'll also learn how to grow a launch list from the moment you start building your product. Don't worry about launching to crickets. This time you'll have people waiting to purchase your product on day one.

AMAZON FBA (2017 Update) Step By Step: A Beginners Guide To Selling On Amazon, Making Money And Finding Products That Turns Into Cash


Red Mikhail - 2015
    - Step by step way to finally make money as an Amazon FBA seller. Inside you'll learn - How to choose a plan of attack, so you'll know exactly what product are you going to look for - The best way to get started with private labels - What to do if you are strapped for cash - How to create a product listing that converts into cash - The exact template on how you can go from "knowing nothing" on FBA to almost expert, in 60minutes or less -The daily practice that separates the loser sellers from the winners How to get reviews that has much higher bearing when it comes to Amazon search rankings - The easiest way to add eyeballs to your listings - on chapter of TRAFFIC Click the Download Button and Read This Book Today! tags: affiliate marketing affiliate amazon associate,selling on amazon quit my 9 to 5 job, make money online start a business quit my job online business ideas, How to sign up with Wordpress How to pick a niche topic How much money you can make, How much money you need to invest What products to promote,how to find profitable money making keywords, make money online affiliate

Endless Encores: Repeating Success Through People, Products, and Profits


Ken Goldstein - 2015
    So many of us, after "bringing the crowd to its feet," worry that we're going to get booed off the stage with our next venture. Is there a way to avoid this, to have multiple hits and "endless encores?"Technology executive and bestselling author Ken Goldstein shows the way to repeating success by concentrating on three essentials – people, products, and profits, in that order. In this affecting and instructive business parable, he tells the story of a man who has accomplished much but now fears exposure as a fraud and the woman who, as a CEO with multiple successes to her credit, shows him the secret to consistent achievement.Are you ready to play endless encores? If so, this is your story.

My Fight to the Top


Michelle Mone - 2015
    In My Fight to the Top, Michelle tells the story of how she overcame near-poverty on the rough streets of north-west Scotland, before rising to the top of the business world. This is the tell-all account of the UK's most fearless fashion brand and the truth behind the woman that created it.

Winning Minds: Secrets from the Language of Leadership


Simon Lancaster - 2015
    Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today.The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell


Andy Maslen - 2015
    Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace.  Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.Ideal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers, Persuasive Copywriting helps readers improve their copywriting skills and perfect the emotion-driven sale.

Evangelpreneur: How Biblical Free Enterprise Can Empower Your Faith, Family, and Freedom


Josh Tolley - 2015
    Ignoring it will cost you a fortune. It has become clear that we are living a lie, and it has brought devastating results: Bankruptcy among churchgoers is equally as high as those who don’t attend. Financial misconduct is destroying marriages, families, individuals, and churches. A record number of churches are in foreclosure.The church teaches us it’s normal to have student loans, car payments, mortgages, and credit cards. It calls poverty a curse but isn’t doing much to correct the problem, and it focuses on tithing and the elimination of personal debt—but debt elimination is not enough.Wouldn’t you rather thrive in your finances and live the life God has called you to?Evangelpreneur will teach you:How to get your financial life to line up with your faith lifeHow to save your family and your church from financial ruinHow to recognize if God is calling you to entrepreneurshipHow to use entrepreneurism to do God’s work on EarthFor too long, the faithful have been held hostage by false teaching, bad teaching, and the poor practice of good teaching. It’s time to break free from the bondage tied to financial issues and become an Evangelpreneur.

Dare to Serve: How to Drive Superior Results by Serving Others


Cheryl A. Bachelder - 2015
    The brand was stagnant, and relations between the company and its franchise owners were strained.By 2014, average restaurant sales were up 25 percent, and profits were up 40 percent. Popeyes' market share had grown from 14 percent to 21 percent, and the stock price was over $40. The franchisees were so pleased with the turnaround that they began reinvesting in the brand, rapidly remodeling restaurants, and building new units around the world.The difference maker, Bachelder says, was a conscious decision to lead in a new way. She and her team created a workplace where people were treated with respect and dignity yet challenged to perform at the highest level. Silos and self were set aside in favor of collaboration and team play. And the results were measured with rigor and discipline. Servant leadership is sometimes derided as soft or ineffective, but this book shows that it's actually challenging and tough minded--a daring path. Bachelder takes you firsthand through the transformation of Popeyes and shows how a leader at any level can become a Dare-to-Serve leader.

The 15 Success Traits of Pro Bloggers: A Proven Roadmap to Becoming a Full-Time Blogger


Jonathan Milligan - 2015
    #1 Amazon Bestseller in Business, Entrepreneurship and Home-based Business Finally, a proven roadmap on how to become a full-time blogger! In The 15 Success Traits of Pro Bloggers, you'll learn: - A proven pathway anyone can use to become a full-time blogger - The 5 core mindsets Pro Bloggers have that separate them from everyone else - The 4 keystone habits all full-time bloggers practice daily - 3 systems you can implement to quickly move from hobby blogger to Pro Blogger - The Expert Product Wheel 12-Month Plan - The 6 step blueprint to teach your passion online - A handy one-page infographic that summaries the 15 success traits - Plus much more