Book picks similar to
Managing Public Relations by James E. Grunig
loves
management
pr
bussiness
How to Use Power Phrases to Say What You Mean, Mean What Youhow to Use Power Phrases to Say What You Mean, Mean What You Say, & Get What You Want Say, & Get What You Want
Meryl Runion - 2003
It is also the key to happier, healthier relationships, and greater personal fulfillment and business success. In "How to Use Power Phrases to Say What You Mean, Mean What You Say, & Get What You Want "she introduces readers to the concept of power phrases--short, focused expressions that let people be direct and to the point without seeming brusque or nasty. In clear, down-to-earth language, illustrated with numerous vignettes and real-world examples, Runion teaches readers how to: Say what needs to be said without fear of misinterpretation or creating negative emotional responses Master six basic methods for crafting power phrases for any setting and every social, professional, or interpersonal situation
Ditch the Pitch: The Art of Improvised Persuasion
Steve Yastrow - 2014
In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve’s advice: tear up your sales pitch and instead improvise persuasive conversations.Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, with each habit consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.Throughout the book, the author quotes well-known improv comedians and musicians. He translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of pre-written scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say "yes."
Giving effective feedback : check in regularly, handle conversations, bring out the best
Harvard Business Review - 2014
Giving Effective Feedback
quickly walks you through the basics of delivering feedback that gets results, including:• Choosing the right time to talk• Engaging in productive dialogue• Helping both star and struggling performers• Developing a plan for effective follow-upDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives—from the most trusted source in business. Also available as an ebook.
Rise of the Data Cloud
Frank Slootman - 2020
How to Listen with Intention: The Foundation of True Connection, Communication, and Relationships (How to be More Likable and Charismatic Book 7)
Patrick King - 2020
Why Scientists Disagree About Global Warming: The NIPCC Report on Scientific Consensus
Craig D. Idso - 2015
This claim is not only false, but its presence in the debate is an insult to science." With these words, the authors begin a detailed analysis of one of the most controversial topics of the day. The authors make a compelling case against claims of a scientific consensus. The purported proof of such a consensus consists of sloppy research by nonscientists, college students, and a highly partisan Australian blogger. Surveys of climate scientists, even those heavily biased in favor of climate alarmism, find extensive disagreement on the underlying science and doubts about its reliability. The authors point to four reasons why scientists disagree about global warming: a conflict among scientists in different and often competing disciplines; fundamental scientific uncertainties concerning how the global climate responds to the human presence; failure of the United Nations Intergovernmental Panel on Climate Change (IPCC) to provide objective guidance to the complex science; and bias among researchers. The authors offer a succinct summary of the real science of climate change based on their previously published comprehensive review of climate science in a volume titled Climate Change Reconsidered II: Physical Science. They recommend that policymakers resist pressure from lobby groups to silence scientists who question the authority of the IPCC to claim to speak for climate science. More than 50,000 copies of the first edition were sold or given away in five months to elected officials, civic and business leaders, scientists, and other opinion leaders. The response from the science community and experts on climate change has been overwhelmingly positive. To meet demand for more copies, we have produced this second revised edition. Changes include a foreword by Marita Noon, at the time executive director of Energy Makes America Great, Inc. Some of the discussion in Chapter 1 has been revised and expanded thanks to feedback from readers of the first edition. Graphs in Chapters 4, 5, and 6 are now full color, and new graphs have been added.
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
Jason Falls - 2011
Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.
Speaking as a Leader: How to Lead Every Time You Speak...from Board Rooms to Meeting Rooms, from Town Halls to Phone Calls
Judith Humphrey - 2011
It's not only the big occasions that test a leader's mettle, but the little ones as well--in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly insignificant interactions in everyday work life. Written by one of the world's leading communications coaches, Speaking as a Leader shows you how to make the most of your daily communications, creating a presence on the job as a genuine and constant leader.In this eye-opening guide, aspiring (and established) leaders can enhance their reputations and influence by following a few simple steps. Speaking as a LeaderShows how to structure your thoughts and message in any situation using a four-step model Offers tips on listening effectively, in three dimensions Details why you are the best visual and how to avoid Death by PowerPoint Offers guidance on taking the numb out of numbers Includes tips on moving from subject to message With Speaking as a Leader, you'll learn to tap into your innate leadership skills at every occasion--whether small or large--and earn the sort of respect that creates devoted friends and passionate supporters.
Statistics for Managers Using Excel [with Student CD]
David M. Levine - 1997
The book focuses on the concepts of statistics with applications to the functional areas of business. It is rich in applications from accounting, finance, marketing, management and economics, covering data collection, tables and charts, probability, estimation, and more. For professionals, particularly managers, making financial analyses and decisions.
Leadership Secrets of Jesus
Mike Murdock - 1996
And you'll be well-equipped to achieve your dreams!
Corporate Communication: A Guide to Theory and Practice
Joep P. Cornelissen - 2008
The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ -
Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA
`This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′
- Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels
29 Leadership Secrets from Jack Welch
Robert Slater - 2002
29 Leadership Secrets from Jack Welch follows in Welch's footsteps, boiling the legendary CEO's leadership successes down to 29 strategies that made GE the world's most competitive companyand Welch the world's most successful and admired CEO.This all-in-one Welch reference updates material from Robert Slater's bestselling Get Better or Get Beaten, and is today's ultimate fast-paced, no-nonsense handbook on the ways of Jack Welch. It taps into the heart of Welch's courage, innovation, and leadership success by examining simple leadership secrets that include:Managing less is managing betterMake quality the job of every employeeHave global brains and vision
How to Publish and Sell Your Article on the Kindle (and Nook!): 12 Tips for Short Documents
Kate Harper - 2011
Topics include: • How to get royalties from selling articles.• Proper pricing.• How to submit articles to the "Kindle Singles" (special Amazon category). • Best ways to sell articles.• Representing articles accurately in e-Reader bookstores.• Avoiding unnecessary costs. • Image formatting.Tips are also applicable for a variety of mobile devices such as the Barnes and Noble Nook and Apple ipad. You will learn how to publish your article in a word processor, without having to learn HTML coding. Instructional Appendices Include: • How to create table of contents and internal links.• Solving formatting problems.• Converting your article to a Kindle device.• Easy preview options before you publish.• A curated list of the 50 best resources for finding free Kindle books, software, podcasts, help forums and the best blogs on Kindle publishing (10,300 words).About the Author: Kate Harper has taught art and computer classes in the San Francisco Bay Area and enjoys creating visual step-by-step guides for non-technical users. She is a credentialed adult education instructor in the state of California, and is inspired by technologies that encourage people to be more creative.
Talk Less, Say More: 3 Habits to Influence Others and Make Things Happen
Connie Dieken - 2009
Connie's forward-thinking, actionable communication shortcuts can elevate anyone's game."—Bruce Carbonari Chairman & CEO, Fortune Brands "Connie Dieken's three-step strategy is a smart, practical guide for business leaders and others who want to create a high-performance culture. It's an important, powerful book on how to master communication in the 21st century."—Tom Swidarski President & CEO, Diebold "Thanks to Connie's communication expertise, she makes it easy for anyone to transform from a good communicator into an excellent one. Her three simple principles are based on real-world experiences and demonstrate the power of a strong communicator."—David Lingafelter President, Moen Incorporated "Connie Dieken is a true communication virtuoso and a genuine phenomenon. She is on a mission to elevate our ability to communicate. Talk Less, Say More should be required reading for all leaders and emerging leaders. It can instantly transform the way people respond to you, giving you the power to deliver brief, clear messages that influence the world."—Robert Johnson Managing Counsel, McDonald's Corporation
The Trusted Advisor
David H. Maister - 1998
Green and Robert M. Galford to bring us the essential tool for all consultants, negotiators, and advisors.In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert world-renowned professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. To demonstrate the paramount importance of trust, the authors use anecdotes, experiences, and examples -- successes and mistakes, their own and others' -- to great effect. The result is an immensely readable book that will be welcomed by the inexperienced advisor and the most seasoned expert alike.