have gained an enormously valuable informal education. The letters distill in plain words all the basic principles of sound business practices.

    In Thou Shall Prosper, Rabbi Lapin has done it again. This book tells it like it is in a helpful, honest, hopeful, informative way. He offers valid, useful information based on ancient wisdom and modern experience." -Zig Ziglar, author and motivational teacher "Is it practical to apply spiritual lessons to the hardheaded world of business? In this potentially life-changing book, Rabbi Daniel Lapin proves that it's impractical not to use those lessons-and to bring ancient, timeless wisdom to contemporary problems. This unique approach provides an organized, supremely useful view of the world, combining common sense and unexpected, even startling insight. No matter how successful or sophisticated you may be, this remarkable work will enrich your understanding of the important, exciting process of building wealth." -Michael Medved, nationally syndicated radio host and author of Hollywood vs. America "Rabbi Daniel Lapin is a light unto the nations. A risk-taking rabbi of immense wisdom, his books have already influenced countless Jews and non-Jews with the eternal truths of the Hebrew Bible. Now, in this highly insightful and controversial new book, Rabbi Lapin unearths the golden nuggets of Jewish business genius. By emphasizing the unique talents of the Jewish way of life, Rabbi Lapin demonstrates how Judaism's spiritual regimen can be translated into tangible material rewards, with the bottom line being directly affected. A thoroughly engaging, enriching, and thought-provoking book." -Rabbi Shmuley Boteach, author of Kosher Sex and Judaism for Everyone "Rabbi Lapin is an unorthodox Orthodox rabbi. He understands the Biblical nature of economic freedom as well as he understands the Bible: uniquely well. Prosperity must have a purpose and Rabbi Lapin explores the wellsprings of the Judeo-Christian heritage to elucidate those purposes. In so doing, he also illuminates the road to greater prosperity for all. I really enjoyed this book and I heartily recommend it to people of all faiths." -The Honorable Jack Kemp

    So says New York Times best-selling author and leadership expert John C. Maxwell in this highly practical primer, Attitude 101. Anyone who has tried to lead people with bad attitudes knows the frustration it can bring.With this concise and reader-friendly guidebook, you can master attitude issues. Learn to:Recognize how individuals' attitudes impact their performancePinpoint problem feelings, behaviors, and thinking in yourself and othersIdentify six common attitude problems that undermine teamworkDiscover the secret to changing a bad attitudeCreate new definititons of failure and success that will improve performanceAdopt the attitude that helps a leader keep going to the next levelAttitude is contagious!You want to make sure your team is catching the right one!

    For more than twenty-five years, Malone has dominated the cable television industry, shaping the world of entertainment and communications, first with his cable company TCI and later with Liberty Media. Written with Malone's unprecedented cooperation, the engaging narrative brings this controversial capitalist and businessman to life. Cable Cowboy is at once a penetrating portrait of Malone's complex persona, and a captivating history of the cable TV industry. Told in a lively style with exclusive details, the book shows how an unassuming copper strand started as a backwoods antenna service and became the digital nervous system of the U.S., an evolution that gave U.S. consumers the fastest route to the Internet. Cable Cowboy reveals the forces that propelled this pioneer to such great heights, and captures the immovable conviction and quicksilver mind that have defined John Malone throughout his career.

    In Overcoming the Five Dysfunctions of a Team, Lencioni offers more specific, practical guidance for overcoming the Five Dysfunctions--using tools, exercises, assessments, and real-world examples. He examines questions that all teams must ask themselves: Are we really a team? How are we currently performing? Are we prepared to invest the time and energy required to be a great team? Written concisely and to the point, this guide gives leaders, line managers, and consultants alike the tools they need to get their teams up and running quickly and effectively.

    Carlota Perez draws upon Schumpeter's theories of the clustering of innovations to explain why each technological revolution gives rise to a paradigm shift and a "New Economy" and how these "opportunity explosions", focused on specific industries, also lead to the recurrence of financial bubbles and crises. These findings are illustrated with examples from the past two centuries: the industrial revolution, the age of steam and railways, the age of steel and electricity, the emergence of mass production and automobiles, and the current information revolution/knowledge society. By analyzing the changing relationship between finance capital and production capital during the emergence, diffusion and assimilation of new technologies throughout the global economic system, this book sheds light on some of the most pressing economic problems of today.

    This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen, Decision Tech's CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down the entire company. Will she succeed? Will she be fired? Will the company fail? Lencioni's utterly gripping tale serves as a timeless reminder that leadership requires as much courage as it does insight. Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.

    Think a win-win solution is the best way to make the deal? Think again.For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can't really control, and how to focus instead on the activities and behavior that you can and must control in order to successfully negotiate with the pros.The best negotiators: * aren't interested in "yes"--they prefer "no" * never, ever rush to close, but always let the other side feel comfortable and secure * are never needy; they take advantage of the other party's neediness * create a "blank slate" to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations * always have a mission and purpose that guides their decisions * don't send so much as an e-mail without an agenda for what they want to accomplish * know the four "budgets" for themselves and for the other side: time, energy, money, and emotion * never waste time with people who don't really make the decisionStart with No is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.

    New York Times BestsellerWhen Captain Abrashoff took over as commander of USS Benfold, it was like a business that had all the latest technology but only some of the productivity. Knowing that responsibility for improving performance rested with him, he realized he had to improve his own leadership skills before he could improve his ship. Within months, he created a crew of confident and inspired problem-solvers eager to take the initiative and responsibility for their actions. The slogan on board became "It's your ship," and Benfold was soon recognized far and wide as a model of naval efficiency. How did Abrashoff do it? Against the backdrop of today's United States Navy, Abrashoff shares his secrets of successful management including: See the ship through the eyes of the crew: By soliciting a sailor's suggestions, Abrashoff drastically reduced tedious chores that provided little additional value.Communicate, communicate, communicate: The more Abrashoff communicated the plan, the better the crew's performance. His crew eventually started calling him "Megaphone Mike," since they heard from him so often.Create discipline by focusing on purpose: Discipline skyrocketed when Abrashoff's crew believed that what they were doing was important.Listen aggressively: After learning that many sailors wanted to use the GI Bill, Abrashoff brought a test official aboard the ship-and held the SATs forty miles off the Iraqi coast. From achieving amazing cost savings to winning the highest gunnery score in the Pacific Fleet, Captain Abrashoff's extraordinary campaign sent shock waves through the U.S. Navy. It can help you change the course of your ship, no matter where your business battles are fought.

    Coaching has matured into an invaluable profession fit for our times and this fourth edition of the most widely read coaching book takes it to the next frontier.Good coaching is a skill that requires a depth of understanding and plenty of practice if it is to deliver its astonishing potential. This extensively revised and expanded new audio edition of Coaching for Performance clearly explains the principles of coaching and illustrates them with examples of high performance from business and sport. It continues to follow the GROW sequence (Goals, Reality, Options, Will) and clarifies the process and practice of coaching by describing what coaching really is, what it can be used for, when and how much it can be used, and who can use it well.

    Their story and that of their firm--the biggest, most successful, and most controversial participant in the age of leverage--illuminates an entire era of financial maneuvering and speculative mania. Kravis and Roberts wrote their way into the history books by concocting one giant takeover after another. Their technique: the leveraged buyout, an audacious way to acquire a company with borrowed money, borrowed management--and a lot of nerve. Their firm, Kohlberg Kravis Roberts & Co., dominated the Wall Street scene in the late 1980s, acquiring one Fortune 500 company after another, including Safeway, Duracell, Motel 6, and RJR Nabisco. Merchants of Debt draws on more than 200 interviews, including recurring access to the central figures and their KKR associates, as well as court documents and private correspondence to couch giant financial issues in human terms. The story of KKR shows how pride, jealousy, fear, and ambition fueled Wall Street's debt mania--with consequences that affected hundreds of thousands of people. Anders addresses three questions: Why did American business become so enchanted by debt in the 1980s? How exactly did Kravis and Roberts rise to the top of the heap? What have buyouts, especially KKR's deals, done to America's economic strength? Here is a gripping saga that takes readers behind closed boardroom doors to show how star-struck young bankers, ruthless deal-makers, and nervous CEOs changed one another's lives--and the whole American economy--over a fifteen-year span.

    This autobiography of the founder of the Virgin empire, offers an insight into the private and public world of this larger-than-life entrepreneur.

    Beginning with the Hashemi siblings' first conversations (when the seed of the idea was planted) it follows the progress of Coffee Republic from business plan to the present day. Coffee Republic is now worth around 50m with 90 outlets around the UK. This is a start-up business book for real people. Sahar and Bobby take the reader step by step through every aspect of starting and growing a business from asking 'why?' and writing the plan to hiring staff and letting go. The book is illustrated throughout with inspirational anecdotes from their own experience. It is a very personal story of dreaming, acting and succeeding offering a myriad of lessons for aspiring entrepreneurs and blowing apart the myth that only 'special' people start successful businesses.

    Don't put it down. The keys will remain in this book until you open it and take them out. You can open it now, but to take out the keys, first you need to find them. The keys are in a story behind the story: A lesson behind the lesson. That means to find the keys, you need to become better at seeing. What you see will always be what you get. Each time y ou read the book, you will see a little better until, one by one, you take the keys out and use them to unlock the doors to your wealth. If you work hard enough, in time you will find the final key. This is referred to throughout the story, and it is the biggest key by far. It unlocks the door to wealth beyond words. Time is your greatest asset, and your wealth awaits. So don't waste another minute. Don't question. Just read this book. Read it now. Read it and grow rich....

    It is the story of Akrad, a man of humble of origins; a simple tradesman who was widely known to be the richest man in Babylon.Regardless of who you are or what work you do, security, riches, and all that comes with them can be yours by combining discipline and imagination with these deceptively simple yet universally profound principles of saving and investing. You too can become the richest man in Babylon.The Magic StorySomething was happening to all of Jay's friends-they were becoming self-confident, setting goals, and achieving success, and it was all because of a story that was being told to them by a mutual friend, Sturtevant.

    Motivational speaker and financial journalist Barbara Stanny decided to find out why by identifying the differences between those who draw the big bucks and those who don't. In Secrets of Six-Figure Women she reveals what makes the leading edge tick, as well as how others can use the information to boost their own paychecks and self-esteem. "For far too many women, financial limits have become a fact of life. The thought of making more is like climbing Mount Everest, a colossal, if not impossible task," writes Stanny. "That's exactly how I used to feel." By examining scores of top moneymakers, along with dozens of those earning below their potentials, Stanny discovered what works and what doesn't. After analyzing the subsequent lessons (i.e., you actually can boost your income without selling out, the requisite traits to do so can be developed by virtually anyone, money really can't buy happiness), she proposes specific strategies for maximizing their impact (intend from the start to succeed, stretch yourself, manage any payoff with care). Stanny professes throughout that she desires to offer "insight, hope and guidance to any of you who aspire to earn more." With this surprisingly practical and ultimately inspirational guidebook, she delivers. --Howard Rothman

    In fact, you won’t be able to put this bestseller down. In our challenging economic climate, this perennial favorite of students and general readers is more than a good read, it’s a necessary investment—with a blessedly sure rate of return. This revised and updated edition includes commentary on hot topics such as automation, trade, income inequality, and America’s rising debt. Ten years after the financial crisis, Naked Economics examines how policymakers managed the worst economic crisis since the Great Depression.Demystifying buzzwords, laying bare the truths behind oft-quoted numbers, and answering the questions you were always too embarrassed to ask, the breezy Naked Economics gives you the tools to engage with pleasure and confidence in the deeply relevant, not so dismal science.

    It's romantic and exciting to think of leadership as all inspiration, decisive action, and rich rewards, but leading requires taking risks that can jeopardize your career and your personal life. It requires putting yourself on the line, disturbing the status quo, and surfacing hidden conflict. And when people resist and push back, there's a strong temptation to play it safe. Those who choose to lead plunge in, take the risks, and sometimes get burned. But it doesn't have to be that way say renowned leadership authorities Ronald Heifetz and Marty Linsky. In Leadership on the Line, they show how it's possible to make a difference without getting "taken out" or pushed aside. They present everyday tools that give equal weight to the dangerous work of leading change and the critical importance of personal survival. Through vivid stories from all walks of life, the authors present straightforward strategies for navigating the perilous straits of leadership. Whether parent or politician, CEO or community activist, this practical book shows how you can exercise leadership and survive and thrive to enjoy the fruits of your labor.

    Endorsed by Cambridge International Examinations for the revised Cambridge IGCSE Business Studies syllabus. It has been written for the revised Cambridge IGCSE (0450) and Cambridge O Level Business Studies (7115) syllabuses, for first teaching from 2013. Reinforces understanding through a variety of activities and discussion points Provides examination preparation with revisions questions and summaries throughout Written in accessible language, but with plenty of detail for top-grade students

    Studying for the Project Management Professional (PMP®) certification exam can take time and effort, but knowing what to study should be effortless. That’s where this book comes in! A complete study guide for the PMP certification exam, Andy Crowe’s The PMP Exam: How to Pass on Your First Try, 6th edition provides all the information project managers need to thoroughly prepare for and pass the test. This comprehensive study resource includes: All the processes, inputs, tools, and outputs that will be tested Insider secrets, test tricks and tips Links to 60 videos with Andy explaining concepts Over 400 practice exam questions including end of chapter quizzes and a simulated final exam Meaningful exercises designed to strengthen mastery of key concepts Dedicated margin space study notes One week subscription to InSite, Velociteach’s e-learning portal, with additional content including an extra 100 simulated practice exam questions Glossary of terms and definitions in back of book for reference The PMP Exam: How to Pass on Your First Try is clearly organized and presents the material in an easily understandable format. All of the concepts, and every process, input, tool and technique, and output is clearly explained. The most complete, concise, and up-to-date study resource, Andy’s book cuts down on the difficulty factors in obtaining the PMP certification and helps candidates pass the exam on the FIRST try.

    He grew up in a boarding house his mother operated, where he learned the principles of hard work, fairness, honesty, loyalty, and respect. When he opened a small restaurant in 1946 with his brother Ben, he put those principles to work and immediately began to experience their rewards.Twenty-one years later Truett Cathy opened the first Chick-fil-A restaurant, which was unique in America in two ways: it served the first boneless breast chicken sandwich, and it was the first fast-food restaurant to operate in a shopping mall. Today there are more than 1,000 Chick-fil-A restaurants with more than $1 billion in sales annually.Truett Cathy has achieved his success while living the life of a servant leader. From the age of eight, when he iced down the Cokes he was selling at his front-yard drink stand and saw the resulting growth in sales, he has sought ways to please customers. That attitude is evident today at each Chick-fil-A restaurant, where Operators and team members have been inspired by the founder's commitment to others.Truett Cathy's commitment reaches far beyond the people who work and eat in his restaurants. Through the WinShape Centre Foundation, funded by Chick-fil-A, he operates foster homes for more than 120 children, sponsors a summer camp for more than 1,600 children, and has provided college scholarships for more than 15,000 students.In Eat Mor Chikin: Inspire More People, Truett Cathy challenges readers to focus on people and principles. Then good success will surely follow.

    Feeling unfulfilled, burned out, or just plain unhappy with what we’re doing, we long to make that leap into the unknown. But we also hold on, white-knuckled, to the years of time and effort we’ve invested in our current profession.In this powerful book, Herminia Ibarra presents a new model for career reinvention that flies in the face of everything we’ve learned from "career experts." While common wisdom holds that we must first know what we want to do before we can act, Ibarra argues that this advice is backward. Knowing, she says, is the result of doing and experimenting. Career transition is not a straight path toward some predetermined identity, but a crooked journey along which we try on a host of "possible selves" we might become.Based on her in-depth research on professionals and managers in transition, Ibarra outlines an active process of career reinvention that leverages three ways of "working identity": experimenting with new professional activities, interacting in new networks of people, and making sense of what is happening to us in light of emerging possibilities.Through engrossing stories—from a literature professor turned stockbroker to an investment banker turned novelist—Ibarra reveals a set of guidelines that all successful reinventions share. She explores specific ways that hopeful career changers of any background can:Explore possible selvesCraft and execute "identity experiments"Create "small wins" that keep momentum goingSurvive the rocky period between career identitiesConnect with role models and mentors who can ease the transitionMake time for reflection—without missing out on windows of opportunityDecide when to abandon the old path in order to follow the newArrange new events into a coherent story of who we are becoming.A call to the dreamer in each of us, Working Identity explores the process for crafting a more fulfilling future. Where we end up may surprise us.

    Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

    Hooks, Killer Salesmanship, The Function of Seduction, and Operation Moneysuck...

    Unlike the contingency fees of attorneys, Weiss explains, his technique is about establishing a win-win dynamic with clients, while accommodating buyers' egos that "you get what you pay for." Filled with stories of successful consultants, sample proposals, letters of agreement, and other practical tools, Value-Based Fees' pragmatic advice includes:Step-by-step guidance on how to establish value-based fees How to create the "good deal" dynamic in client relationships Sixty ways to raise fees and increase profits immediately How to prevent and rebut fee objections How to use retainers wisely How to develop fee progression strategies How to make money while you sleep, eat, and play! Value-Based Fees clearly explains how to charge for your value--and get--what you're worth, providing the kind of nontheoretical, pragmatic advice that will help to improve any consultant's practice immediately.

    Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Each volume contains a specially selected set of articles from Harvard Business Review and is designed to help you master an important management topic. Articles include: Strategy and the Internet by Michael Porter; Strategic Stories: How 3M is Rewriting Business Planning by Gordon Shaw, Robert Brown, and Philip Bromiley; Having Trouble with Your Strategy? Then Map It by Robert Kaplan and David Norton; Strategy as Simple Rules by Kathy Eisenhardt and Donald Sull; How Financial Engineering Can Advance Corporate Strategy by Peter Tufano; Transforming Corner Office Strategy in Frontline Action by Orit Gadiesh and James Gilbert; Where Value Lives in a Networked World by Mohanbir Sawhney and Deval Parikh; and The Super Efficient Company by Michael Hammer.

    Southwest Airlines is perhaps the most visible practitioner, soaring through economic downturns while its competitors slash their budgets and order massive layoffs, but you can find other pioneers of the new approach in almost every industry and market niche. Their secret: a culture of ownership that allows them to tap into the most underutilized resource in business today–namely, the enthusiasm, intelligence, and creativity of working people everywhere.No one knows more about building a culture of ownership than CEO Jack Stack, who’s been working on one for the past twenty years with his colleagues at SRC Holdings Corporation (formerly Springfield ReManufacturing Corporation). Along the way, they’ve turned their company into what Business Week has called a “management Mecca,” attracting thousands of people representing hundreds of businesses to SRC’s home in Springfield, Missouri. There the visitors learn how to incorporate the ideals and values of SRC’s remarkable corporate culture into their own organizations–and then they go back and do it.Now, in A Stake in the Outcome, Stack offers a master class on creating a culture of ownership, presenting the hard-won lessons of his own twenty-year journey and explaining what it really takes to build for long-term success. The pioneer of “open-book management” (described in the best-selling classic The Great Game of Business), Stack and twelve other managers began their journey in 1982, when they purchased their factory from its struggling parent company. SRC grew 15 percent a year, while adding almost a thousand new jobs, and the company’s stock price rocketed from 10 cents to $81.60 per share. In the process, Stack discovered that long-term success required constant innovation–and that building a culture of ownership involved much more than paying bonuses, handing out stock options, or setting up an employee stock ownership plan. In a successful ownership culture, every employee had to take the fate of the company as personally as an individual owner would. Achieving that level of commitment was extraordinarily difficult, but Stack realized that the payoff would be enormous: a company that was consistently able to outperform the market.A Stake in the Outcome isn’t about theory–it’s about practice. Stack draws from his own successes and failures at SRC to show how any company can teach its employees to think and act like owners, including how to implement an effective equity-sharing program, how to promote continuous learning at every level of the organization, how to fire up employees’ competitive juices, how to broaden the concept of leadership and delegate responsibility for the business, and how to build a workforce that is fast on its feet and ready to take advantage of every opportunity. You’ll also learn about other companies that have succeeded in building cultures of ownership–and the lessons they can teach the rest of us.Written in Jack Stack’s straightforward, witty, no-beating-around-the-bush style, A Stake in the Outcome is like having a one-on-one session with a master entrepreneur and business innovator. It shows managers and executives of companies both large and small how to build a ferociously motivated workforce that is energized and committed to meeting and overcoming the most daunting challenges a company can face.From the Hardcover edition.

     The master teacher of positive change through powerful communication, Susan Scott wants her readers to succeed. To do that, she explains, one must transform everyday conversations employing effective ways to get the message across. In this guide, which includes exercises and tools to take you step by step through the Seven Principles of Fierce Conversations, Scott teaches readers how to: * Overcome barriers to meaningful communication * Expand and enrich conversations with colleagues, friends, and family * Increase clarity and improve understanding * Handle strong emotions-on both sides of the table

    Harari hails Powell's character as the essence of a host of supple executive virtues, from defining and defending rational objectives to playing the provocateur against outdated modes of boardroom thinking.--The Washington PostPowell appears to be a natural born leader with an intuitive sense of strategy for advancement in war and politics. For those of us who are not so lucky to have such diplomacy inherently, Harari's book can teach us how to lead effectively following Powell's example.--USA TodayThis is a 'battle-tested' leadership book and although the author has shown how to apply these principles in the corporate venue, you don't have to be a CEO to benefit from the words and wisdom of Colin Powell.--Booklist

    These organizations reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee turnover, and stronger bottom-line results. By quantifying and examining each phase of the ""Customer Experience Cycle,"" Secret Service reveals clever, practical ideas that can be transformed into repeatable best practices in any organization and at every level. Packed with examples applicable to a wide range of industries, this book provides practical, realistic ways to: * Turn customer complaints into positive experiences * Use marketing to go deeper with existing customers * Increase customer and employee retention, and turn bland customer service into truly memorable customer experiences"

    Written by the grandson of the company's founder, the book contains the family business's inside story, along with rare photographs.

    The series includes specialized volumes for dieters, leaders, teachers and teens.

    In candid terms the book explains what intimidation is, why you become intimidated, and how you can avoid the mental lapses that can cause even the most successful people to sometimes fall victim to intimidation.

    The new edition introduces new developments, professional 'tools' and regional impacts of festivals and special events. The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. Revised content on the economic impacts of events New chapter on event tourism New end of chapter case studies New chapter on event project management

    And with the economic downturn taking its toll on small businesses around the country, taxes are a greater financial burden than ever before. "Lower Your Taxes-Big Time," 2009-2010 shows consultants, business owners, and contractors how to slash their tax bills by thousands.Written by Sandy Botkin, CPA and former attorney for the IRS, this informative and engaging book explains how to Get a yearly subsidy of $5,000 or more back from the IRSProperly document your business deductions Avoid any future audits by the IRSDeduct the equivalent of your child's education, braces, or weddingTake advantage of tax-free fringe benefits available to small businesses

    Each book combines an engaging fictional story with insightful analysis to address some of the major obstacles facing leaders today. All three of the stories are aimed at helping readers build healthy organizations, focusing on results, not politics. While these tales are set in the business world, Lencioni's wisdom and practical advice will appeal to general readers and benefit leaders in any field. The classic and consistent design of the trilogy make this a perfect gift set.Patrick M. Lencioni (Emeryville, CA) is President of The Table Group, a management consulting firm specializing in executive team development and organizational effectiveness. As a consultant and executive coach, he has worked with hundreds of senior executives in organizations ranging from Fortune 500 companies and high tech start-ups to universities and nonprofits. Some of his clients include Novell, AT&T, Visa, and The Make-A-Wish Foundation of America. He has worked internationally in the United Kingdom, France, Germany, Holland, Switzerland, Canada, and Mexico.

    Gunnar Olson, an ordinary man's life turning into an extraordinary journey impacting nations, presidents and kings. It tells of a dream becoming reality, influencing the lives of people throughout the world. As he experienced the limits of success and personal ambition he discovered an incredible liberty that tis available to everyone.

    This power-packed audio gives you the same secret closing techniques that Tom Hopkins teaches in his overwhelmingly successful seminars.Advanced Sales Survival Training shows how to relieve stress, communicate better with your clients, restore balance to your career, and enjoy yourself as you are on your way to increasing your overall effectiveness, and your profits!

    2) An interview with Jay Abraham on dramatically increasing your income and 3) a summary of Jack Welch's, Jack: Straight from the Gut.

    When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

    It is designed for students studying at intermediate level or higher and can be used both in the classroom and for self study.

    It suggests that you should stop blaming external forces for your failures and look inside yourself. It intends to help you find the solutions within yourself.

    Very few businesses today operate in a narrow national marketplace and students are therefore encouraged to look at business organisations and business decisions from an international viewpoint. Essential material for understanding Business Studies principles and techniques. Activities and case studies based on actual businesses. Includes examination-style questions."

    Of course, the focus of this book is on the Internet, so it's over-flowing with examples of ways you can use these ideas to turn your website into a busy cash register.

    

    Learn:* Easy, free, and inexpensive ways to get prospects immediately.* Powerful sound bites and micro phrases that compel prospects to act now.* Seven magic words that build your business, and how to use them.* Where and how to get the best prospects to come to you.* How to keep the undivided attention of prospects so you can tell your story.* Exactly how to add profits while you are prospecting. Why not make a profit when you advertise?* How to see unique ways to target the best prospects and customers.* How to get the best prospects to raise their hand and beg do do business with you.Instead of looking for prospects, spending money, and ending up with frustration and timid results, why not use these rejection-free methods to get easy presentations quickly?You will love the word-for-word exact phrases and the step-by-step easy-to-follow descriptions of what to do.Interesting stand-alone chapters that are ready to implement now. Plenty of ideas to get your creative mind thinking about your business.The greatest networkers in the world use great marketing to rise above the masses of frustrated marketers with no one to talk to.Approximately 176 pages.Your MLM and network marketing business depends on new prospects and a great presentation. And the section on the weird reasons people are motivated will bring a smile to your face, and of course, more money in your bonus check.Network marketing and MLM is all about dealing with people. Use these techniques to stand above the competition and bring those prospects to you.

    The primary benefit of kanban is to reduce overproduction, the worst of the seven deadly wastes. A true kanban system produces exactly what is ordered, when it is ordered, and in the quantities ordered. It is essentially a dynamic work order that moves with the material. Each kanban identifies the part or subassembly unit and indicates where each one came from and where each is going. Used this way, kanban acts as a system of information that integrates your plant, connects all processes one to another, and connects the entire value stream to customer demand.Kanban for the Shopfloor provides a working manual for those seeking to implement this method of production control in any operation. It defines the various terms and methods employed in kanbans, and illustrates how when adhered to, kanban is an element of continuous improvement that ultimately leads to the ideal of one-piece flow."In addition to reducing the waste of overproduction, kanban will help your company increase flexibility to respond to customer demand, coordinate production of small lots and wide product variety, and simplify the procurement process.About the Shopfloor Series: Put proven improvement tools in the hands of your entire workforce!Progressive shopfloor improvement techniques are imperative for manufacturers who want to stay competitive and to achieve world class excellence. And it's the comprehensive education of all shopfloor workers that ensures full participation and success when implementing new programs. The Shopfloor Series books make practical information accessible to everyone by presenting major concepts and tools in simple, clear language and at a reading level that has been adjusted for operators by skilled instructional designers. One main idea is presented every two to four pages so that the book can be picked up and put down easily. Each chapter begins with an overview and ends with a summary section. Helpful illustrations are used throughout.Other topics in the Shopfloor Series: Kanban, 5S, Quick Changeover, Mistake-Proofing, Just-in-Time, TPM, Cellular Manufacturing

    Lou Adler's Performance-based Hiring is more powerful than ever! We have chosen Performance-based Hiring because it's a comprehensive process, it's behaviorally grounded, managers and recruiters find it easy to use, and it works. -Marshall Utterson, Director Staffing, AIG Enterprise Services, LLC Everyone's looking for the perfect means to make effective hiring decisions. A trained interviewer armed with the right tools is the best solution. Performance-based Hiring is a proven methodology to get these results. -John Ganley, Vice President and Chief Talent Officer, Quest Software Any staffing director that doesn't send all of their people through Performance-based Hiring training is missing out on top talent, plain and simple. This should be the standard throughout the industry. -Dan Hilbert, Recruiting Manager, Valero Energy Corporation Performance-based Hiring has been the most successful recruitment tool that we have added to our organization over the past few years. In fact, these tools have not only produced amazing outcomes-in terms of selecting the best fit in an extremely tight labor market-but with a level of success among our operations customers that I have rarely seen with other HR products. -Trudy Knoepke-Campbell, Director, Workforce Planning, HealthEast(r) Care System

    A practical handbook for the self-employed astrologer that addresses all of their concerns: transitioning from student; establishing a professional practice; handling income, expenses and taxes; marketing and advertising; navigating the client relationship; teaching and local public speaking; writing, publishing and lecture travel; participating in the astrological community; overcoming occupational hazards; fostering personal and spiritual growth; notes for astrologers in the UK and Australia; contact information for local astrology groups.

    In the most candid and outrageous look at Wall Street since Liar's Poker, Cramer, co-founder of TheStreet.com, radio and television commentator, and for years a premier money manager, takes readers on the wild ride that is Wall Street -- revealing how the game is played, who breaks the rules, and who gets hurt. Confessions of a Street Addict takes us from Cramer's roots in the middle-class Philadelphia suburbs to Harvard, where he began managing money, and then to Goldman Sachs, where he went into business with his wife -- Karen, the "Trading Goddess" -- as his partner. He brilliantly describes the life of a money manager: the frenetic pace, the constant pressure to outperform the market and other fund managers, and the sharklike attacks fund managers make as they circle a fund perceived to be in trouble. Throughout the book Cramer is characteristically outspoken, offering his hard-won insights about the market and everyone in it, himself included. There has never been a more eloquent market insider than Cramer, nor a more high-octane book about Wall Street.

    This is a formula that has worked for more than two decades, and has transformed his company from a small family business into a global industry leader, grossing over $6 billion.In this classic on counterintuitive management practice, the entrepreneurial genius and visionary leader of Rosenbluth International shows you how to use exceptional service to win in any industry!This insightful and compelling book reveals new ideas for hiring, motivating and managing employees, and shows how best to integrate technological innovation and creative solutions into the everyday work experience to ensure that your employees -- your company's greatest asset -- win you the best customers and propel your business to the greatest heights of success.Rosenbluth's tried and tested methods show you how to build highly effective teams, inspire loyalty and initiative, and turn your workplace into a hotbed of synergy where people produce consistently incredible results.For more than ten years, the strategies and ideas in this book have galvanized CEOs, entrepreneurs and managers everywhere, making fans of business leaders and thinkers like Jeff Greenfield, Scott McNealy and many others. These secrets continue to prove themselves today as Rosenbluth International has rapidly emerged as the foremost travel management company since its industry’s devastation following 9/11. Find out how Hal Rosenbluth's winning ideas can transform you and your company: by putting your customer second, you're guaranteed to win!

    Sell Yourself Without Selling Your Soul will teach you: To be the message you want to give. The formula professional publicists use to create a winning press kit. Strategies to master any type of media interview, verbally and sychologically. Insider secrets to help you become an overnight expert. The dos and don'ts of forming strong lasting bonds with the media. Dozens of ways to gain worldwide fame and fortune on your own terms.Written in a conversational, woman-to-woman style, this innovative book blends illuminating personal anecdotes and wisdom of famous spiritual, historical, and political leaders with Harrow's own unique system. You'll find helpful examples of powerful publicity packages and dozens of practical exercises that instruct and motivate, not to mention proven techniques to save you time, grief, and money.

    The results form the basis of this book.

    In Unlimited Riches, bestselling author and mega-successful real estate investor Robert Shemin shares his proven techniques for investing in this powerful asset. He presents a step-by-step system that lets you understand and master the same techniques he employed to make his millions. With his expert guidance and a wealth of sample forms and example material, you'll be on your way to Unlimited Riches in no time . . . Inside you'll find: * Tips for investing in any type of real estate * Strategies for finding great deals * Techniques for analyzing the value of real estate * Methods for controlling your holdings * Ways to keep a steady stream of income * Advice on protecting your real estate assets * Key knowledge of all the legal issues * The 25 most costly mistakes and how to avoid them

    UNIX. Linux. NetWare. Macintosh. DOS. If you're a systems professional, chances are you're pretty familiar with commands in at least one of these operating systems. But what happens when you need to get up to speed on an operating system you don't know? This ingenious reference will have you up and running in no time. It describes and illustrates every command in every commonly used operating system, and cross-references each command to the equivalent commands in other operating systems. The Universal Command Guide for Operating Systems bridges the gap between all operating systems by cross-referencing commands between the many different operating systems that exist today. All major operating systems are covered and fully referenced, including IBM AIX 4.3.3; Sun Solaris 7 and 8; Red Hat Linux 7.0; OpenBSD 2.7; NetWare 3.12, 4.11, 5.1, and 6; DOS 6.22; Windows 95, 98, Me, XP, NT 4 Workstation, NT 4 Server, NT 4 Terminal Server, 2000 Professional, 2000 Server, 2000 Advanced Server; and Mac OS 9.1. About the CD-ROM: * The UCG Finder--Finds the command you need for any Operating System* 2000 additional cross-references for Novell, Microsoft, and UNIX/Linux* All UNIX/Linux shells and internal shell commands cross-referenced.* VNC Remote Control software, MySQL and other great software for all operating systems. About the Author: Guy Lotgering (Soraker, Sweden) has worked for many years as a consultant working on Novell, Microsoft, and UNIX networking systems. Currently, he works for Telecomputing AB in Sweden specializing in SBC (Server Based Computing) and ASP (Application Service Providing) Citrix solutions. The UCG Training Team consists of 19 individuals, each experts in their own fields, with combined experience of over 250 years.

    Meyer cultivates, can be summed up in the Biblical challenge: Give and it will be given to you. The person who meets the challenge, who determines to become a giver in all five resources -- finance, information, relationships, spirit, time and energy -- will enjoy the peace and the thrill and the financial security of proving God's promise.Most people think giving is a luxury they can't afford. They say they'll give when they get rich. They say giving is painful because it demands sacrifice. They say a person who gives seriously is a saint or a sucker. They're wrong.The Art of Giving is a biography of Paul J. Meyer and how he is a role model for the next millennium. He doesn't give his surplus earnings: he sets giving targets, then works to meet them. The commitment and scope of his philanthropy are without parallel in modern times, and his giving underpins his success. He wants to change the world. And he's already begun.

    Fill-in-the-blank, charts, word search and crosswords will reinforce vocabulary, writing and critical thinking skills. Content has been updated to correlate with the 4th edition of Skin Care: Beyond the Basics.

    These titles aim to restore legitimacy to the scholarly pursuit of metaphysical inquiry, as well as to provide tools for navigating life that, when practiced, help us to realize greater love in this world.When speaking of the aphorism on the back of our Launch Boxes, “Love is That Which Enables Choice”, we often say that it is the distillation of a complete philosophical system.Those desiring to more fully understand that system may choose to explore the “Tiny Book of Essential Wisdom” for useful aphorisms, or dive deeper into the study of enhancing philosophies with “The Effective Choice”.

    Shmooze: The Art and Science of Selling Through Relationships presents a composite character of the most successful and gregarious salespeople in America. This character, Mr. Shmooze, demonstrates how to turbocharge sales results by maximizing relationship-selling strategies.

    

    Smith is a user-friendly orientation and guide to the lactation consultant profession for those interested in running a full-time, profitable, and long-term lactation consultant practice. Author Linda J. Smith presents her original "ABC" sequential format of essential skills necessary to start a successful practice in three balanced sections: Attitude, Business Skills, and Clinical Skills. Each section begins with an overview, contains a "pitfalls and problems" chapter and two examples of successful private practices from around the world.

    His pioneering book, drawn from the latest findings in business theory, cognitive neuroscience and social research, proposes a whole new system for marketing. Instead of building false images, he argues, business should now direct its efforts at building shared meaning and learning. Many brands using the old image approach - Levi's, Coca-Cola, Nike, Gap ... as well as numerous dot-coms - have run into trouble. The hottest categories now are those which have succeeded in building new knowledge cultures: like wine, personal IT, DIY, alternative medicine, male grooming, organic produce, MP3 music files and the gym. Brands can lead this process as Apple, Starbucks, IKEA and others have shown. The trend has been hastened by a backlash against the values of the consumer society. In this context, brand-image advertising is the new junk mail. This is because business, society and media have already changed and marketing is struggling to keep up. The new marketing system, based on interactive and non-traditional media, is richly illustrated here with case studies of well-known brands and practical applications of the theories to real-world marketing problems. The book is also stuffed with insights, trends and cultural anecdotes. Far from being a boring textbook, it is a fascinating and imaginative voyage into the future of marketing.

    Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques.

    Presented in 23 compact lessons, "The Art of Profitability" features an ongoing tutorial between two fictitious individuals.

    Written by a trained ISO 9001 auditor who has led several successful compliance efforts, this totally new edition contains practical advice on how to apply the Standard and identify pitfalls to avoid. Each section of the Standard is introduced with an illustration of its required elements. For each paragraph of the Standard this edition also provides: + A translation of the paragraph into plain English + A description of the changes from the 1994 Standard + A diagram illustrating the core of each requirement + A discussion including notes and examples of the best or most common practices to use in carrying out the Standard + A checklist of questions representative of those asked by an auditor.

    J. Walker, whose hair care products brought her from her slave parents' dilapidated cabin to her own Hudson River estate; and meet Katharine Graham, publisher of the Pentagon Papers and owner of the Washington Post Company. These are just three of the diverse women whose lives unfold in this engaging history of women entrepreneurs in America from the colonial era to the end of the twentieth century. Some ran businesses in industries dominated by men, such as iron and aircraft production, while others built businesses that marketed specifically to women, in industries such as beauty, fashion, and food. Despite facing gender discrimination and the burdens of work and family, these women entrepreneurs understood the value of a good idea, were willing to take a risk, and believed in the possibility of the American dream of success.Enterprising Women is the companion publication to the national traveling exhibition organized by the Schlesinger Library, Radcliffe Institute for Advanced Study, Harvard University, and the National Heritage Museum, Lexington, Massachusetts. The exhibition and its national tour are made possible by Ford Motor Company and AT&T. Additional support has been provided by the U.S. Small Business Administration and the Cabot Family Trust. The exhibition will open in Lexington in October 2002 and travel to The New York Historical Society, National Museum of Women in the Arts in collaboration with the Smithsonian Institution, Atlanta History Center, Women's Museum in Dallas, Los Angeles Public Library, and Detroit Historical Museum.

    O'Neil's innovative CAN SLIM investing method. Five years later, O'Neil, founder for the industry icon Investor's Business Daily, revised his classic text and provided readers with a newer glimpse on how the average investor can make money in the equities market.This third edition of How to Make Money in Stocks has been revised and updated with new chapters designed to help investors increase their performance. New discussions include: Greater clarification of the key CAN SLIM investment strategy Expanded analysis of the general market from the top of year 2000 to the market bottom of 2001 New models of the greatest stock market winners that provide more basis for the ongoing effectiveness and superior performance of the CAN SLIM strategy Fresh stock charts featured in two colors for easier analysis of trends And an invaluable guide on how to maximize both Investor's Business Daily and www.investors.com to find winning stocks Like his international bestselling 24 Essential Lessons for Investment Success, which stayed on international business bestseller lists for close to 6 months in 2000, How to Make Money in Stocks is the best reference for the individual investor in how to stay afloat and ahead in the rocky and volatile equities markets of the 21st century.

    This volume presents a comprehensive overview of the EMV chip solution and explains how this technology provides a chip migration path, where interoperability plays a central role in the business model. The work offers an understanding of the security problems associated with magnetic stripe cards, and presents the business case for chip migration. Moreover, it explains the implementation of multi-application selection mechanisms in EMV chip cards and terminals, and shows you how to design a multi-application EMV chip card layout.

    If you’re lucky enough to have found the perfect career for you, one that lets you showcase your talents and keeps your creative juices flowing, congratulations! However, Lee Silber knows the dirty reality most of you are all too familiar with: Even when your creative juices are really flowing, that doesn’t necessarily mean that money is pouring in at the same pace. In Money Management for the Creative Person, Lee Silber offers a myriad of valuable advice for doing just that, including:• How to know which of your creative talents are the most marketable and can earn you the most money• How to take the “free” out of freelance and charge what you’re worth• Why you should avoid the pitfalls of accumulating too much debt in a lean time—and should always remember the importance of saving in a boom time• Remembering that you can succeed in your endeavors without selling your creative soul• How to find the funds to finance your dreamsFull of eye-opening facts, instructive anecdotes, and real-life examples from Silber’s own experience, Money Management for the Creative Person is your guide to getting a financial life—so you can maintain your creative one.

    This allows you to operate without preset schedules and avoid unnecessary costs, wastes, and delays on the manufacturing floor.Pull Production for the Shopfloor introduces production teams and managers to basic pull production concepts, enabling them to begin understanding, planning, and implementing this lean tool. Use this book to get everyone on board to reduce work in process inventory, lead-time, and other profit-draining expenses. This book will enable plant managers to explain and thereby get support the support they need from higher management for their pull implementation efforts.In this book you will learn about: Key concepts and applications of pull productionThe five steps to implementing a pull production systemProduction levelingLine balancingManaging pull production with kanbanOne-piece flow productionLinking your suppliers to your pull production systemProductivity's Shopfloor Series books offer a simple, cost-effective approach for building basic knowledge about key manufacturing improvement topics. Like all our Shopfloor Series books, Pull Production for the Shopfloor includes innovative instructional features that are the signature of the Shopfloor Series. The goal: to place powerful and proven improvement tools such as pull production techniques in the hands of your entire workforce.Key learning features include: Well-organized, and easy-to-assimilate learningChapter overviews and summariesQuestions throughout each chapter to help you apply the learning to your own workplaceDrawings and illustrationsMargin icons that flag definitions, main points, and other highlights

    You decide to oversee that person's work more closely. After all, if your direct reports aren't delivering, it's your head that will roll. To further your frustration, the more you 'help', the worse the employee's performance becomes. What's going on? In this eye-opening book, leadership experts Jean-Francois Manzoni and Jean-Louis Barsoux expose a disturbing and surprisingly rampant phenomenon. While common wisdom assumes that so-called poor performers fail in spite of their boss' best efforts, this book demonstrates exactly the opposite. In many cases, a boss' attitudes and behaviors actually cause or 'set up' certain individuals - including those with great potential - to fail. Based on ten years of study into boss-subordinate relationships, Manzoni and Barsoux show that this Set-Up-to-Fail Syndrome is not confined to relationships with the proverbial 'boss from hell'. Even respected leaders - whether CEOs, teachers, or coaches - get caught up in it. The problem stems from the fact that while most managers empower and encourage star performers, they tend to micromanage and control perceived 'weaker' performers in ways that stifle self-confidence and drive. The unwitting result: the latter group lives down to expectations, rather than living up to its true potential. The cost of the Syndrome, say Manzoni and Barsoux, goes well beyond the lost productivity of a few individuals. It also threatens to derail careers, takes a heavy toll on morale, and hampers overall organizational results. Through dozens of interviews, illustrative stories, and compelling research, they show how readers can: determine whether they are involved in a set-up-to-fail dynamic, Recognize the mental biases that cause bosses to trigger the cycle; understand how subordinates contribute to fueling the problem; take specific steps to interrupt the cycle through proactive interventions; and, prevent the Syndrome altogether by managing relationships differently. For anyone with influence on an individual's potential, this book offers powerful ways to improve performance - and quality of life - in any organizational setting. Jean-Francois Manzoni is Associate Professor of Management and founding director of the research initiative on High Performance Organizations at INSEAD in Fontainebleau, France. Jean-Louis Barsoux is a Senior Research Fellow at INSEAD.

     Palm insider Andrea Butter and New York Times columnist David Pogue -- with full, exclusive cooperation of the company's founders and more than fifty key Palm and Handspring executives -- tell the riveting tale of the start of an industry constantly in the headlines. The origins of this volatile industry began with the tiny team who beat staggering odds to turn the PalmPilot into a billion-dollar market and later took their ultimate vision to Handspring, now Palm's most powerful rival. Many of today's current events relating to the competition in this industry are forecasted in this important business drama. The authors take an unprecedented look at how the visionary founders of the industry led one of the most successful startups in history to succeed against all odds-including a shoestring budget, shortsighted corporate partners, and competition from Microsoft. The roller-coaster ride is full of insight into the bungles of venture capitalists, the allure and pitfalls of partnerships with giant corporations, and the steely determination needed to maintain entrepreneurial and visionary independence. With gripping accounts of the last-minute crises that almost torpedoed the PalmPilot on the eve of its unveiling, and the triumphant, unprecedented reception of Palm in the marketplace, as well as the glimpses into the future of this industry, this book is as entertaining as it is instructional. Key revelations include: * The principles of business, economy, and product design that led Palm to succeed where billion-dollar corporations like Apple, Motorola, and Casio had failed. * Important moments in technological development of the handheld such as the secret "Easter egg," a software surprise planted in the Palm software that nearly sank launch plans. * Unique insight into the showdown with Microsoft, and 3Com's tragic decision not to make Palm independent that led Palm's founder Jeff Hanwkins and CEO Donna Dubinsky to take their vision elsewhere. * The ongoing competition between Palm and Handspring. The new rivals to contend with including Sony.

    There are tools and mind maps for the visual learner to make positive change happen. It is about effecting continuous improvement and innovation both in your personal and business life. The book frees you from linear thinking and opens a world of possibilities. It has been used for some of the world’s largest corporations, for instance, Texaco, Royal Bank of Canada, IBM, Exxon, General Mills both for corporate thinking expeditions and individual study. The reader will experience new energy, commitment, and self-confidence at any level. While the concept is presented in seven different levels, the reader can wade in at Level 1, move immediately to Level 3 or jump to Level 7 as they will.

    A bubbling history of the world's favorite soda pop---Coca-Cola! First created in 1886 as a "brain tonic" by Atlanta druggist John Styth Pemberton, Coca-Cola has become famous around the globe!

    "If you follow only a third of her advice, you'll have a successful book." Jeremy Tarcher, publisher Tarcher-Putnam. In this exclusive eBook, author-editor Jean Marie Stine shows writers how to avoid the errors that keep most self-help books from finding publishers and off the bestseller lists if they are published. In How to Write a Bestselling Self-Help Book: The 69 Fatal Mistakes You Should Avoid, Jean Marie Stine shares insights gained during her two decades as a self-help editor for St. Martin's, Houghton-Mifflin, Jeremy P. Tarcher and other publishers. Ninety-nine out of a hundred self-help manuscripts, she says, are rejected by publishers because of the same, oft-repeated writing mistakes. And, even if the books are accepted, these mistakes keep books from reaching the bestseller lists. Her book shows readers how to identify and avoid the 69 most deadly mistakes a self-help writer can make. Readers will learn to troubleshoot their manuscripts the same way professional self-help/how-to writers do--eliminating potential defects before they ship it off to publishers, editors or agents. Stine describes each of the 69 key mistakes so clearly that even novice writers will be able to recognize them when in their own manuscripts. Then she explains how to avoid or correct the problem.

    Never before has such a comprehensive, user-friendly collection of surveys and questionnaires been available to consultants.Mel Silberman, Ph.D., is a bestselling author, speaker, and consulting psychologist known internationally as a pioneer in the areas of interpersonal intelligence, active learning, and facilitation/ consultation. Dr. Silberman is the president of Active Training, a provider of products, seminars, and publications.

    The author brings a unique perspective to the problems of computer system analysis

    New information on hiring and the Internet, diversity, and legal compliance issues is included.

    Leading cert industry publications and Web portals forecast the rapid rise of security certifications in 2003, and CompTIA's growth curve of A+ and Network+ technicians suggests that Security+ certified engineers could easily number 100,000 by the end of next year The first Security+ study resource to market, Security+ Study Guide & DVD Training System bundles all 3 of these teaching technologies to give Security+ candidates the edge they need to pass this career-boosting new exam-and achieve certification-on their very first try.Syngress has become a leader in IT certification-blending innovative teaching methodologies with such groundbreaking tools as exam simulators, instructor-led DVDs, and integrated Web-based support.

    Perfect for the briefcase or portfolio, these four new guides in the Essential Managers series are ideal for experienced or novice managers in companies both large and small. Having sold more than 2 million copies worldwide, these books are relevant to every work environment. Concise treatment of dozens of techniques, skills, and methods make Essential Managers the most accessible guide to business available.

    The new series builds on the success of the Brealey & Myers name. Each title will retain the key corporate finance themes and techniques that are so indispensable to today's busy professional, placing them in a shorter and more accessible package.

    In response, Fool -Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice, including:Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value With Bob Bly's simple and effective marketing strategies, you'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you'll find creative ways to streamline your organization and prepare for unexpected problems. Don't just watch your business dwindle--make your organization stronger through these proven techniques for making the most of your marketing dollar.

    It addresses enduring concerns for entrepreneurs and managers and demonstrates the value of a historical perspective from which to judge present-day issues. Each chapter considers an issue of current significance, introduces theories to illuminate the topic, and discusses historical evidence and debates.

    Clearly explaining the essential techniques to employ when writing and preparing all types of training materials - whether handouts, reports, structured courses or material for use online - the book gives proven tips for improvement. Covering all aspects of the written word relating to training, the book covers: Manuals, Forms and Questionnaires, Course Notes and Handouts: Course Visuals: Self-learning Texts, Reports, Memos and Minutes, Tables and Charts and also has helpful information on copyright issues, data protection implications, editing and punctuation.

    To give your class practice in applying the basic legal precepts and operative rules of payment systems, be sure to require or recommend PAYMENT SYSTEMS, EXAMPLES AND EXPLANATIONS, Second Edition.

    V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.

    They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to date and pertinent information.The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won't find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the theory.Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You'll be using your highlighter a lot! The best part aside from the content is they are very moderately price. You can also purchase the whole 15 book series the isbn number is 0-910627-26-6. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need you to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

    The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

    The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

    It also provides guidelines for best practice in tourism operations. Other objectives are to: Describe case studies and guidelines that contribute to conservation of biologicaldiversity; consider the role of local communities within or near these areas; outline the development of tourism infrastructure and services; discuss visitor management; provide guidelines to enhance the quality of the tourism experience. The focus is global and the book will appeal to bothacademics and practitioners.

    population is unhealthy and overweight: Americans have become caught between the economic interests of the trillion-dollar food industry and the trillion-dollar healthcare or "sickness" industry.In analyzing these two gigantic industrial complexes, Pilzer focuses on an emerging "wellness" industry that will soon occupy an additional one-seventh, or "next trillion," of the economy—an industry ripe with entrepreneurial opportunities that will eclipse those of today’s Internet-based companies.

    The Second Edition includes approximately fifty new ratios and formulas, as well as new chapters covering ratios and formulas for e-commerce and human resources.

    Romancing the Room identifies the most important elements of public speaking: making a great first impression, presenting thoughts and ideas with charm and clarity, and getting people to agree with and commit to your proposals. Wagstaffe, a highly successful trial attorney and public speaking expert, reveals the ingenious tricks of the trade employed by top-notch communicators, including:* Establishing common ground with an audience* Using visuals and stories to captivate even the most restless of listeners* Avoiding filler words and distracting voice patterns* Winning an audience with substance, not sound bitesFilled with anecdotes and sage advice and written in a witty yet authoritative tone, Romancing the Room will help even novice speakers conquer podium fears, steady their voices, and convey informative messages like a pro.

    It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

    At the heart of this bold assertion is the authors' indisputable conclusion supported by thirty-one years of groundbreaking research: today's employee satisfaction, loyalty, and commitment strongly influences tomorrow's customer satisfaction, loyalty, and commitment and ultimately the organization's profit and growth -- a quantifiable set of associations the authors call the value profit chain. In what may be the most far-reaching study ever undertaken of the strategic importance of the employee-customer relationship, Heskett, Sasser, and Schlesinger offer profound new insights into the life-long value of both employees and customers and the increasingly important concept of employee-relationship management. Readers will discover how organizations as diverse as aluminum maker Alcoa, travel agency Rosenbluth International, and the Willow Creek Community Church treat employees like customers (in the case of Willow Creek, volunteers as well). Conversely, the authors show how advertising agency Merkley Newman Harty and financial services provider ING Direct treat customers like employees, pursuing the ones they want most. At the Vanguard Group, Cisco Systems, and Southwest Airlines, both practices are common. The authors explain how these organizations and many others -- whether large or small, public or private, or not-for-profit -- achieve profitability and growth or the equivalent by leveraging results and process quality to deliver differentiated products and services at the lowest cost. Timely, essential, and important reading, The Value Profit Chain should be readily accessible on the desk of every forward-thinking manager.

    Who wins? Who loses? It’s up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service, and what you must avoid (Chapter 13: The Infinite Absurdity Awards). Plus many more easy-to-use insights on the spirit, language, and culture of superior service. Take a look!

    Rigorous methods explain how to quantify the growth, decline and interdependence within the organisation's resources and capabilities as well as the continuous interactions with competitors and other external factors. These methods create clear and practical pictures of the strategic architecture driving earnings and other performance outcomes, not just for commercial firms, but for non-profit cases too. Management is then well-equipped to answer three crucial questions in their strategy development: why has the business performed as it has to date? where is performance headed in the future if we carry on as now? and how can we alter this future for the better? The book provides the basis for an entire course on the time-based perspective on competitive strategy, connecting strongly to established static frameworks. Alternatively it offers a vital missing component for existing courses in strategy and general management, as well as a key reference text for professionals in corporate development, consulting and business analysis.

    It provides a model for growing new business in the old business setting, detailing the right way to organize, manage and oversee a corporate venture so that it can flourish.

    Based on more than 70 interviews with small-business owners and on the author's own experience as a small-business entrepreneur, this book demonstrates that a company doesn't have to be big to make a significant impact. According to the author, a new kind of business owner is emerging. Defining business success qualitatively as well as quantitatively, these individuals ensure that their bottom line balances personal priorities and social responsibilities.The book discusses four areas integral to big-vision, small-business ownership: engaging in inspired planning, knowing which model of growth to follow, maintaining successful employee and customer relationships, and seeking balance and integrity.