The letters distill in plain words all the basic principles of sound business practices. They are arranged and introduced by a leading apostle of the "value" school and noted author, Lawrence Cunningham. Here in one place are the priceless pearls of business and investment wisdom, woven into a delightful narrative on the major topics concerning both managers and investors. These timeless lessons are ever-more important in the current environment.

    Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

    Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

    Maxwell has done exactly that in The 21 Irrefutable Laws of Leadership. He has combined insights learned from his thirty-plus years of leadership successes and mistakes with observations from the worlds of business, politics, sports, religion, and military conflict. The result is a revealing study of leadership delivered as only a communicator like Maxwell can.

    Published in more than ten languages now, this book has been used as the definitive resource in dozens of corporate, professional development and university-based coaching programs as well as by thousands of individuals looking to elevate their communication, relationship and coaching skills. This fully revised third edition of Co-Active Coaching has been updated to reflect the expanded vision of the newly updated Co-Active Model and coaching course curriculum at The Coaches Training Institute, the training organization founded and run by the authors for 20 years. The third edition emphasizes evoking transformational change in the client and extends the use of the Co-Active Model into leadership management and its effectiveness throughout organizations. This edition also contains an on-line Coach's Toolkit (replacing the CD of the second edition), several new coaching demonstrations and more than 35 updated exercises, questionnaires, checklists and reproducible forms.

    Rockefeller, Sr.--history's first billionaire and the patriarch of America's most famous dynasty--is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, the National Book Award-winning biographer of the Morgan and Warburg banking families, gives us a history of the mogul "etched with uncommon objectivity and literary grace . . . as detailed, balanced, and psychologically insightful a portrait of the tycoon as we may ever have" (Kirkus Reviews). Titan is the first full-length biography based on unrestricted access to Rockefeller's exceptionally rich trove of papers. A landmark publication full of startling revelations, the book will indelibly alter our image of this most enigmatic capitalist.        Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world's richest man by creating America's most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.        Rockefeller was likely the most controversial businessman in our nation's history. Critics charged that his empire was built on unscrupulous tactics: grand-scale collusion with the railroads, predatory pricing, industrial espionage, and wholesale bribery of political officials. The titan spent more than thirty years dodging investigations until Teddy Roosevelt and his trustbusters embarked on a marathon crusade to bring Standard Oil to bay.        While providing abundant new evidence of Rockefeller's misdeeds, Chernow discards the stereotype of the cold-blooded monster to sketch an unforgettably human portrait of a quirky, eccentric original. A devout Baptist and temperance advocate, Rockefeller gave money more generously--his chosen philanthropies included the Rockefeller Foundation, the University of Chicago, and what is today Rockefeller University--than anyone before him. Titan presents a finely nuanced portrait of a fascinating, complex man, synthesizing his public and private lives and disclosing numerous family scandals, tragedies, and misfortunes that have never before come to light.        John D. Rockefeller's story captures a pivotal moment in American history, documenting the dramatic post-Civil War shift from small business to the rise of giant corporations that irrevocably transformed the nation. With cameos by Joseph Pulitzer, William Randolph Hearst, Jay Gould, William Vanderbilt, Ida Tarbell, Andrew Carnegie, Carl Jung, J. Pierpont Morgan, William James, Henry Clay Frick, Mark Twain, and Will Rogers, Titan turns Rockefeller's life into a vivid tapestry of American society in the late nineteenth and early twentieth centuries. It is Ron Chernow's signal triumph that he narrates this monumental saga with all the sweep, drama, and insight that this giant subject deserves.From the Hardcover edition.

    But, more often than not, there's no way to avoid it--even non-financial jobs venture into financial jargon and concepts. For those trying to get more done at the office, organize the dollars and cents in a small business or just in need of a refresher, there's no reason to turn to the average number-crunching class again. The Accounting Game presents financial information in a format so simple and so unlike a common accounting textbook, you may forget you're learning key skills that will help you get ahead! This book uses the world of a kid's lemonade stand to teach the basics of financial language and records. You'll run your own lemonade stand and make it grow by creating signs to advertise it, borrowing money from Mom, buying lemons and sugar and selling to the whole neighborhood. As you run your stand, you'll begin to understand and apply financial terms and concepts like assets, liabilities, earnings, inventory and notes payable, plus: --Know the difference between accrual vs. cash accounting methods--Create and understand an income statement and balance sheet--Track inventory using LIFO and FIFO--Create cash statements and understand cash flow and liquidity--Apply your new knowledge to real-life situations The revolutionary approach of The Accounting Game takes the typically mundane subjects of accounting and business finance and makes them something you can easily learn, understand, remember and use! The Accounting Game is produced by Educational Discoveries, the training industry's leader in accelerative learning technology. More than 70,000 peoplehave graduated from The Accounting Game, the world's most successful one-day financial seminar.

    Presented here for the first time as a collective whole are a dozen articles -- two entirely new pieces together with ten of Porter's articles from the Harvard Business Review, as well as an introduction from Porter, his first statement on how the parts of his work fit together.To read through this collection is to experience Porter at work: we see firsthand as his important theories take shape, deepen, and evolve over time. Porter addresses the important issues of competition, from company strategy to the relationship between competition and environmental regulation to the counterintuitive role of geography in the global economy.At once eloquent and convincing, these essays help us to examine and understand the essence of competition. "On Competition offers the intellectual foundations for company and country strategies for the years ahead.

    Author Patrick Lencioni--noted screenplay writer and sought-after executive coach -- deftly tells the tale of a young CEO who, facing his first annual board review, knows he is failing, but doesn't know why. "This book provides extraordinary insight into the pitfalls that leaders face when they lose sight of the true measure of success: results. This model is required reading for my staff." --Eric Schmidt, chairman of the board and CEO, NovellAny executive can learn how to:recognize the mistakes that leaders can make avoid errors before they occur and much more! Refreshingly original and utterly compelling, the story of this executive (written to be read in one sitting) will be enjoyed, remembered, and reread for years to come. It serves a timeless and potent reminder that success as a leader can come down to practicing a few simple behaviors--behaviors that are painfully difficult for each of us to master."Lencioni delivers a provocative message: CEOs mainly have themselves to blame when things go wrong. If you're a CEO (or any manager for that matter), do you have the courage to face the blame? Doing so could change your future-for the better." --Dr. Jerry Porras, coauthor, Built to Last; professor, Stanford School of BusinessYou won't find any dry management rhetoric in this razor-sharp novelette. Apply these riveting lessons in leadership with the self-assessment at the end of the book. It will change your career!

    Presents the principles of advertising and marketing that will help small businesses gain an advantage over competitors.

    Explains how to read the three basic types of financial statements--the balance sheet, the income statement, and the cash flow--and uses this foundation to explain the flow of cash and product.

    Whether you’re working with a few dollars a week or a significant inheritance, Bach’s nine-step program gives you tools for spending wisely, establishing security, and aligning money with your values. Plus, in this completely revised and updated edition, David Bach includes critical new long-term investment advice, information on teaching your kids about money, Internet resources, and new ways to attract greater wealth–personal and financial–into your life.

    Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing. Sugarman's style and his JS&A ads are legendary. He created advertising that grabbed the reader's attention and didn't let go. In print ads that were motivational, entertaining and often educational, his copy enriched the lives of those who read his words. A lucky few have been literally enriched by learning at Sugarman's $3,000 seminars. And that's the point of this book. Advertising Secrets of the Written Word takes you through his entire seminar process - from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points. This book is full of compelling insights into the buying process, the use of salesmanship in advertising and the techniques that Sugarman uses to grab attention and keep it while convincing prospects to exchange their hard-earned money to buy a product or service. He also relates numerous case histories - stories of his successes (and failures) and those of others. And Sugarman has been highly recognized by his peers. He was selected Direct Marketing Man of the Year, won the distinguished Maxwell Sackheim Award for his career contributions to direct marketing and became a role model for many in sales and marketing. If you are a copywriter, a marketing person, somebody who enjoys a few fabulous success stories or if you just plain like Sugarman's writing style, this book will grab you and keep you fascinated - just like one of his uniquely innovative ads.

    In his breakthrough book Managing Corporate Lifecycles, Dr. Adizes traced the typical corporate path from inception to decline. Now, in this long-awaited follow-up, he guides companies on the optimal path -- and reveals how to sustain peak vitality.Courtship, Infancy, the heady Go-Go years, and turbulent Adolescence, these are the stages every company goes through to reach what Dr. Adizes calls Prime -- the ideal stage of balanced creativity and discipline. At every stage, he shows how to anticipate and handle "normal" problems -- whether with goal setting or managing employees -- then quickly move on and up. Once in the Prime stage, the author presents proactive measures for maintaining focus and vision, nurturing cohesion, and achieving "predictable excellence." He also offers strategies for avoiding the typical downhill path -- starting with the Signs of Aging, such as risk avoidance; moving on to Aristocracy, where power and protocol dominate; and culminating in the final stages of decay: Recrimination, Bureaucracy, and Death.Easing the pains of growing, Managing Corporate Lifecycles opens the way for every organization to thrive -- indefinitely.

    For this book, Allen researched hundreds of income-producing opportunities and narrowed them down to ten surefire moneymakers anyone can profit from. This revised edition includes a new chapter on a cutting-edge investing technique.

    Discover how wealth is actually created, the psychology of personal success, how to think and live as an entrepreneur, and how to succeed in network marketing.

    In The Emperors of Chocolate, Joël Glenn Brenner--the first person to ever gain access to the highly secretive companies of Hershey and Mars--spins a unique story that takes us inside a world as mysterious as Willy Wonka's Chocolate Factory. Packed with flavorful stories and outrageous characters that give the true scoop on this real-life candyland, The Emperors of Chocolate is a delectable read for business buffs and chocoholics alike. Start reading and you'll soon be hungry for more.

    Today the public can't get enough of this once-forgotten explorer, and his actions have made him a model for great leadership and masterful crisis management. Now, through anecdotes, the diaries of the men in his crew, and Shackleton's own writing, Shackleton's leadership style and time-honored principles are translated for the modern business world. Written by two veteran business observers and illustrated with ship photographer Frank Hurley's masterpieces and other rarely seen photos, this practical book helps today's leaders follow Shackleton's triumphant example.

    Drucker discusses how the new paradigms of management have changed and will continue to change our basic assumptions about the practices and principles of management. Forward-looking and forward-thinking, Management Challenges for the 21st Century combines the broad knowledge, wide practical experience, profound insight, sharp analysis, and enlightened common sense that are the essence of Drucker's writings and "landmarks of the managerial profession." --Harvard Business Review

    In addition to general advice on basic numeracy, the guide points out common errors and explains the recognized techniques for solving financial problems, analysing information of any kind, and effective decision making. Over one hundred charts, graphs, tables, and feature boxes highlight key points. Also included is an A-Z dictionary of terms covering everything from amortization to zero-sum game. Whatever your business, The Economist Numbers Guide will prove invaluable.

    Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert "satisfied" customers into "loyal" customers.

    They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

    A practical, no nonsense guide to assist those who would like to begin their own sewn products business, explaining many of the pitfalls that they can now avoid.

    Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another professionYou owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing."— Doug Wead, former special assistant to the president, the Bush Administration

    The three questions are: 1. Where do we invest our resources? (The Investment Decision) 2. How should we fund these investments? (The Financing Decision) 3. How much cash can and should we return to the owners? (The Dividend Decision). In summary, this is a book about coming up with real solutions to real problems, using real-time data on real companies.

    You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include:Making People Feel ImportantEverything is NegotiableDealing with Difficult PeoplePersuasion in ActionWhat Sets You Apart from the RestNuggets of WisdomPresented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

    From the windswept Labrador coast, where the massive nickel deposit was discovered, to the boardrooms of Singapore, Toronto, and Vancouver where the giant poker game for Diamond Fields was played out, the story behind Voisey's Bay has enormous economic significance for Canada and international financial markets.One of the most intriguing elements was the takeover battle for Diamond Fields that pitted the conservative management team at the world's largest nickel company, Inco Ltd., against free-wheeling stock promoter Robert Friedland.Also playing key roles in the race for Voisey's Bay were managers from the Bronfman-controlled Edper group, prominent Wall Street and Bay Street investment houses, and leading mutual funds.

    You'll find step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales presentations ... become an irresistible "master closer" ... conquer self-defeating habits ... and use stress to your advantage.

    Powers is a profound and sometimes funny introduction to control theory as applied to the behavior of living things. Written for the common reader, MSOB demonstrates how "living control systems" really behave and interact. Deliberately simple examples peel back the layers of Powers' Perceptual Control Theory (PCT) to reveal its universal truths. PCT is taught in the Life Science disciplines in a growing number of universities worldwide. Practical PCT applications continue to multiply: the study of infants (Netherlands); the turnaround of troubled schools (USA, Australia), Leadership Training (USA, Canada).

    Since the initial publication of Strategy Safari, managers, consultants, and academics all over the world have found this book an indispensable and delightful tool—it has been translated into more than ten languages, including Chinese, Russian, and French, and has been used in top MBA programs worldwide. Strategy Safari makes sense of a field that often seems to make no sense. Mintzberg, Ahlstrand, and Lampel pair their sweeping vision of strategy making with an authoritative catalog in which they identify ten schools of strategy that have emerged over the past four decades. Why struggle through the vast, confusing terrain of strategy formation? With clarity and depth, Strategy Safari maps the strategic landscape and facilitates intelligent, informed strategy formation.

    While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising.A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas. He draws upon his own experiences and those of colleagues in the United States and abroad to illustrate those points, and includes examples of some of the most successful campaigns in recent years, including Polaroid, Norwegian Cruise Line, Porsche, Isuzu, got milk? and others.The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large.

    Her book reflects her passionate belief that God is ready to equip a generation of awesome women. Women who live by conviction. Women who live with such resolve that nothing daunts them. Women who know how to partner for success, and women who are committed to painting their world with such color and dynamic that others just can't help but say... "I'll have what she's having!"

    Finally a book has come along that takes the mystery out of the job search process by showing readers what their natural gifts and talents are, and how this information leads them to the work they love to do. Readers are introduced to the True Colors Personality System and taken on an inner journey to discover their unique strengths and how to use them in a rewarding career filled with self-expression, passion and success. Follow Your True Colors to the Work You Love is so much more than just another career book about how to find a job. The author demonstrates how she dealt with self-esteem issues and reclaimed her own true self, discovering her life's work in the process. From her twenty-five years of experience as a career counselor, she shares stories of people she has helped to find the work they love.

    Now you can put this powerful resource to work in your search for fulfilment in your professional and personal life .

    Discover the characteristics of a successful person and learn to get motivated and achieve your goals. Motivational master Zig Ziglar maps out a clear road straight to the top!

    Just as a united front is more powerful in battle, so is the anointing when Christians come together in unity! In this classic book Pastor Varner shows how God longs to reveal the fullness of Christ in the fullness of His Body in power and glory!

    In HIRING SMART, now available in paperback for the first time, Dr. Mornell delineates 45 simple strategies for "people reading"-observing a candidate'�'s behavior and predicting what they'�?ll be like in the workplace-that virtually guarantee hiring the best possible candidate for any job. An authoritative guide to hiring job candidates from one of the world'�'s leading experts in human resource development.The hardcover edition has been translated into eight languages and has sold more than 40,000 copies. "From the Trade Paperback edition."

    Since the dot.com crash and ensuing bear market, significant changes have come about in the investing world, and The Neatest Little Guide takes this into account. In this revised edition, readers will learn: € Strategies on how to double the Dow with one simple investment and the latest products required for this approach € Methods investors can use to avoid disasters such as Enron and WorldCom € Thoroughly updated reference lists, including new websites, new software, new brokers, and new publications With the right information for investors to keep pace, and rooted in the principles that made it invaluable from the start, The Neatest Little Guide to Stock Market Investing is a resource that no serious investor can be without.

    -- Robert Goldsborough, Special Projects Director Advertising Age Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life? -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called 10 Basic Rules of Copywriting, with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded writer's block.

    

    Learn the leadership principles which guide the Kansas State football program. Whether you are a student, teacher, parent, buisnessperson, or coach, the lessons contained in this book can not only help you become a better leader, but will also assist you reach your personal and professional goals.

    From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent. And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories: Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globeSigning the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil CollinsFighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishmentSwimming two miles to safety during a violent storm off the coast of MexicoSelling Virgin Records to save Virgin AtlanticStaging a rescue flight into Baghdad before the start of the Gulf War . . .And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

    A metaphor for any success in life, this fast-moving narrative is rich with insights supplied by the now-older and wiser Brian Tracy who has become famous worldwide for his expertise on personal and organizational development.

    It's a radical and refreshing source of ideas, inspiration, and common sense, all based on the unparalleled experience and access of Ram Charan and Noel Tichy.  Charan and Tichy have worked with some of the world's leading executives--people such as Jack Welch of GE, Eckhard Pfeiffer of Compaq, Larry Bossidy of Allied Signal, John Reed of Citigroup, Dick Brown of Cable & Wireless, Alex Trotman and Jacques Nasser of Ford, and the senior management of Coca-Cola--who have transformed their companies into profitable growth machines. Every Business Is a Growth Business is a distillation of what the authors and these unique leaders have learned about profitable growth:If your business isn't growing sustainably and profitably, it's dying.Any business can grow profitably. There is no such thing as a mature business.A company grows because growth is in the corporate mindset, created by the company's leaders.The mindset of growth starts at the top, but it must reach all the way to the bottom.Sustainable growth is profitable and capital-efficient."Broadening your pond," changing your company's genetic code, developing a growth strategy from the outside in, and other unique ideas.Every Business Is a Growth Business includes inside accounts of how GE Medical, Allied Signal, Compaq, Citibank, Reynolds and Reynolds, Praxair, and GE Capital developed profitable growth strategies. It includes "The Handbook for Growth," a highly practical guide that will be an immense help as you and your team develop your company's profitable growth strategy.

    "The Power of Servant Leadership" is a collection of Robert Greenleaf's finest and most mature works and an unexpected sequel to his "Servant Leadership." These pieces were designed to stimulate and inspire people in the practice of a more caring leadership and reflect Greenleaf's continual refinement of his servant-as-leader concept, focusing on issues such as spirit, commitment to vision, and seeing things whole.

    A lively and engrossing tale about the timeless principles of effective leadership from a consultant and trainer in labor relations with over 20 years of experience.

    In today's dynamic global economy, the old rules for how to succeed--indeed, how to even stay employed--have been radically changed. The restructuring and re-engineering of our workplaces demanded by the new landscape of technology, international competition and communications now requires us to apply the lessons learned by organizations to our own professional and personal lives; what's needed now is a restructuring and re-engineering of ourselves.Combining a highly readable blend of a seminar's worth of exercises, research-driven insights, and inspiring stories of ordinary people doing extraordinary things, David McNally guides us through seven chapters, each illustrating the attitudes and behaviors needed to navigate this new world of work.The Eagle's Secret teaches us how to trust ourselves and find the strengths that allow us not only to survive, but thrive.

    This book focuses on the basics of collecting and the needs of the collector by a well-known rare book and map expert. Manasek goes beyond the history of maps and atlases to address the everyday issues collectors face. He explains how to read catalog descriptions and how to judge condition, how to buy and sell and how the market determines prices. He discusses printing techniques; the parts and kinds of maps; care, treatment, and repair; and how to distinguish originals from reproductions. A special section of the book illustrates 130 maps from 1482 to 1945 to give collectors an idea of the wide range of material available. There are also clarifications of non-English and technical terms; special sections on paper, vellum, and their chemistry; and a guide to further resources. This comprehensive guide is a valuable reference for both beginning and experienced collectors.

    Filling in one of the most important gaps in the history of the American West, Margaret Leslie Davis's riveting biography follows Edward L. Doheny's fascinating story from his days as an itinerant prospector in the dangerous jungles of Mexico, where he built the $100-million oil empire that ushered in the new era of petroleum. But it was a tale that ended in tragedy, when—at the peak of his economic power—Doheny was embroiled in the notorious Teapot Dome scandal and charged with bribing the U.S. Secretary of the Interior.Few captains of industry have matched Doheny's drive to succeed and his far-reaching ambition. Drawn to the West in search of fortune, he failed at prospecting before finding oil in a smelly, tar-befouled lot in Los Angeles in 1892. Certain that the substance had commercial value, he envisioned steamships and locomotives no longer powered by coal, but by oil. After developing massive oil wells in Mexico, Doheny built an international oil empire that made him one of the wealthiest men in the world. But in 1924 the scandal of Teapot Dome engulfed him. As accusations mounted, he hired America's top legal talent for his defense. During the ten-year-long litigation, Doheny's only son was mysteriously murdered by a family confidant. The government's case against Doheny ended in an astounding jury decision: The cabinet official accused of taking a bribe from Doheny was found guilty and sent to prison, yet Doheny was fully acquitted. Despite the verdict, the scandal had overshadowed the achievements of a lifetime, and he died in disgrace in 1935.Margaret Leslie Davis recreates the legal drama and adds details of behind-the-scenes strategy gleaned from the personal diaries and archives of Doheny's famed defense attorneys. Previously hidden personal correspondence adds to this first complete portrait of the man and answers questions about Doheny that have eluded historians for almost seventy-five years.

    Since the answers are in the questions, this content helps each of us ask The Question Behind the Question - the QBQ.When we do this, we get better answers. By walking the high road - the path to Personal Accountability - we can achieve greater levels of excellence and leadership in our lives, both at work and at home.The ideas presented in this book are pragmatic and readily applied. Enjoy!

    The Theory of Constraints, a management philosophy derived from physics, assumes that constraints prevent organizations from achieving better performance. The Theory of Constraints (TOC) is based on a scientific method that has been developed and refined for nearly three decades by Dr. Eliyahu M. Goldratt. As a tool for business management, TOC is now accepted as a mainstream alternative to cost accounting. Throughput Accounting Reveals a new management tool for managerial accounting and shows an alternative path for other management practices. Enables managers to quickly see if their decisions increase profitability. Demonstrates some of cost accounting's flaws, and shows how these errors will lead to bad decision making. Compares the paradigm of TOC-based throughput accounting with more conventional cost accounting methodologies and in the process, demonstrates a new way to solve the complex problems of modern management.

    This ultimate personal motivator introduces you to 45 people from all walks of life who will not only inspire you but show you how to overcome any obstacle between you and your goals. These current, real-life role models will show you possibilities for your life and give you the courage and inspiration to triumph! Along with its heartwarming and inspiring stories, Unstoppable gives you a seven-step action plan that features the tools you'll need to create the life you deserve. You'll learn: --How to discover your own unique calling and purpose in life--The biggest lies that may be stopping you from getting what you want--The best strategies for turning self-doubt into unstoppable self-confidence--Seven proven steps to becoming unstoppable in every area of life

    Porter's Landmark Triolgy in a special boxed set edition.Competitve Strategy: Techniques for Analyzing Industries and CompetitorsIn this pathbreaking book that transformed the practice and teaching of business strategy, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position any company to compete more successfully.Competitive Advantage: Creating and Sustaining Superior PerformanceThe winner of the Academy of Management's 1996 George R. Terry Book Award, Compettive Advantage extends Michael E. Porter's proven analytical techniques to the discrete activities of the individual firm. Porter shows them howto ealuate and improve their company's competitive position.The Competitive Advantage of NationsWith Competitive Strategy and Competitive Advantage, Michale E. Porter established himself as the leading authority on competitve advantage. Now, at a time when economic performance rather than military might provides the index of national strength, Porter builds on the ideas of his earlier works to explore what makes a nation's firms and industries competitive in global markets and what propels national economic development.All books contian new introductions.

    Written by an experienced clinical researcher and editor, it uses hundreds of examples, tables and figures to show how to produce successful abstracts, posters, oral presentations, and manuscripts for publication. This book also serves as a companion to the popular text, Designing Clinical Research.This edition contains the latest:• Guidance on getting work accepted in medical journals and at scientific meetings• Examples of the do’s and don’ts of data presentation• Explanations of confusing statistical terminology• Templates to get started and avoid writers’ block• Tips for creating simple graphics and tables• Help for those who are not fluent in English• Suggestions about getting the most from a poster session• Checklists for each section of a manuscript or presentation• Advice about authorship and responding to reviewers’ commentsPlus with this edition, there is access to a companion website with fully searchable text so you can access the content anytime, anywhere.

    The book includes full coverage of operational issues and introduces the major academic debates of relevance to the field.

    Paperback. ISBN-1439047545 Still in shrink wrap. Includes CD. Bought brand new. never used. ship fast

    This book tells the story of how the two founders, the brother and sister team of Brian Souter and Ann Gloag, emerged from humble beginnings on a bleak Perth council estate in central Scotland to become multi-millionaires.Christian Wolmar details how they started with a caravan business and, soon after the deregulation of the coach industry in 1980, began operating services between London and Scotland. It was a small family business with their parents making sandwiches and Brian often driving the coach himself. But it soon caught on and grew into a respectable sized business.However, it was further deregulation by the Tories, when the bus market was opened up in 1985, that gave Stagecoach the opportunity to become a major player. Stagecoach was in a position to take advantage of the break up and privatisation of the National Bus Company and quickly acquired three local companies. That was to be the platform which allowed Stagecoach to become a major player in the UK transport market, running not just buses but also the South West Trains rail franchise and owning 49% of Virgin Trains. But what gives this book an edge over conventional company histories is the fact that Stagecoach, throughout its early years, courted controversy. It competed against other bus companies by flooding the market with services, sometimes operating them for free until their opponents gave up. At one stage, it even drove Ann’s estranged husband Robin out of business when he had the temerity to start a rival local service in Perth. The company faced a string of enquiries by the Office of Fair Trading and the height of controversy was when Stagecoach drove the local municipal firm in Darlington out of business by running free buses.Stagecoach: A Classic Rags-to-Riches Tale from the Frontiers of Capitalism details all these stories and many more, and tells the story of Souter, one of Britain’s most colourful businessmen, famous for his appalling dress sense and his strong religious faith.Based on exclusive interviews with Souter, including one in November 2012 for the new edition of the book, and other main players and critics, it is a fascinating and inspirational story of one of the unlikeliest success stories of the past two decades.REVIEWS‘Corporate cowboys or genuine geniuses – or maybe both? Christian Wolmar gives an honest and illuminating account of how Brian Souter and Ann Gloag made Stagecoach the greatest start-up business of the Conservative years’ Hamish McRae, The Independent‘Anyone who thinks that the Scots have lost their entrepreneurial flair should read this riveting account of the birth and growth of the Stagecoach empire – one of the most extraordinary business success stories of the post-Thatcher era.’ Magnus Linklater, Former Editor of The Scotsman and Times columnist‘When you buy this book, and we recommend you do… follow the rise and rise of the Stagecoach empire from the humblest of beginnings. While the author’s tone suggests that he has been won over, like many of us, by Brian Souter’s wit and charm, all the facts are there, leaving the judgement up to the reader’.Roger Ford, Modern Railways

    The chapters are: The Field Life Cycle, Exploration, Drilling Engineering, Safety and The Environment, Reservoir Description, Volumetric Estimation, Field Appraisal, Reservoir Dynamic Behaviour, Well Dynamic Behaviour, Surface Facilities, Production Operations and Maintenance, Project and Contract Management, Petroleum Economics, Managing the Producing Field, and Decommissioning.

    How to develop cryptosystems that utilize minimal resources to get maximum security.

    A comprehensive, easy-to-use reference book packed with valuable information, useful techniques, practical tips and guidelines.

    And it all began with a hot-dog stand outside a methadone clinic, as the author relates in this effervescent account of a self-made multimillionaire, a book that will teach, inspire, and entertain today's (and tomorrow's) entrepreneurs and just plain dreamers. Jonas's down-to-earth and highly opinionated approaches to business have made headlines and inform every page of this energetic autobiography. Jonas worked his way through Harvard (after the hot-dog enterprise) by selling Venus flytraps by mail order from his dorm room and saved enough to start a publishing business after graduation. This led him to develop a revolutionary system for inexpensive international phone calls -- and right into the gunsights of AT&T. How he won this and other battles are lessons that everyone, from would-be entrepreneurs to top CEOs, should learn.Jonas is a terrific storyteller, full of wry wit and iconoclastic wisdom, and his book teaches you how to succeed at the business you love -- and love the business you do.

    Introduces the art of generating referrals through networking with business associates, friends, and colleagues, and suggests tactics for increasing one's visibility

    

    The 21st Century Agent

    The lessons he learned and the methods he uses should be required reading for anyone whose business relies on the art of negotiation. Ron never forgets that treating people with respect and fairness is the key to success. Ron and Mark have been helping our company for many years-I guess we won't need them anymore-they put it all in their book." --Charles M. Cawley, Chief Executive Officer, MBNA America Bank, N.A."In the field of negotiation Ron Shapiro has always been regarded as the quintessence of class and integrity. Predictably, he and Mark Jankowski have written a compelling book filled with anecdotes and insights. "The Power of Nice" is a fascinating and useful book that is a must read for anyone who wants to build long-term mutually profitable relationships." --Herb Cohen, Author, "You Can Negotiate Anything""This book taught me everything I ever wanted to know about negotiation-and I use it everyday." --Kirby Puckett, Former All-Star Center Fielder and Executive Vice President, Minnesota Twins"Negotiation is not war. Negotiation is not a science. Negotiation is the commerce of information for ultimate gain." --from "The Power of Nice"Though not a science, negotiating is an art, and in this eye-opening new book, a true master shares his secrets and strategies for success. Ron Shapiro is a corporate lawyer, teacher, and, in what is almost a contradiction in terms, one of today's most respected sports agents. He has worked with baseball's biggest names: Cal Ripken, Jr., Kirby Puckett, Brooks Robinson, Dennis Martinez, Jim Palmer, Eddie Murray, and many others. Rising to-and remaining at-the top of a competitive pool filled with smooth-talking, "sleazeball" sharks, he has succeeded by being, of all things, a nice guy. Now, along with his business partner, lawyer, lecturer, and negotiations expert, Mark Jankowski, Shapiro reveals how anyone who sits down to make a deal can get what they want by exercising the surprising "power of nice." Together, Shapiro and Jankowski have shared their negotiation insights with Fortune 500 companies, entrepreneurs, universities, and government agencies.Though the name of the game in negotiating is to obtain desired results, how you get them is just as important. While many dealmakers play hardball by assuming a winner-take-all, scorched-earth attitude, they do so at the risk of alienating the party opposite them at the negotiating table, thereby losing out on future opportunities. This approach is, as Shapiro and Jankowski tell us, a major strike against effective negotiating, and can-and should-be avoided. By using a kinder, gentler approach that focuses on forming-and keeping-strong business connections, ultimate gain can still be yours: "You can be 'a nice guy' and still get what you're after. In fact, you often get better results, achieve more of your goals, and build longer-term relationships with even greater returns."Drawing on their vast experience in win-win negotiating, as well as such essentials as managing tough situations, handling difficult negotiators, and unlocking deadlocks, the authors take you, step-by-step, through a systematic approach that, when repeated and mastered, will maximize results. Based on "the three Ps," it consists of: preparing better than the other side; probing so you know what they want and why; and proposing, ideally without going first and revealing too much, but still achieving what you want.Supported by invaluable "portable" negotiation summaries-so you can take the "power of nice" with you-this is must reading for anyone who has to make a deal, whether it's negotiating with a customer, setting a curfew with a teenager, or getting the last seat on an over-sold airplane.

    Furbacher, President, Dynegy Midstream Services, LLP.

    has been one of the fastest-growing businesses in America, with annual sales that grew to $300 million in little more than a decade, and current sales are over $600 million. Behind the company's phenomenal success lies the story of president and CEO Frank VanderSloot's personal growth. Built on Solid Principles provides a biographical look at Frank VanderSloot which helps to explain Melaleuca's meteoric success.

    The text considers each of the different designs which have played a fundamental role in the company's lifetime.

    Consultant and Independent Contractor Agreements gives you the plain-English instructions and easy-to-use forms you need to get the legalities straight, stay out of trouble and get the job done.If you're an independent contractor...Take the legal steps necessary to document each new project that comes your way -- if you get audited, you'll be glad you did. This easy-to-use book gives you all the tools you need to:*put your agreement in writing*define a project's scope, components and duration*satisfy IRS requirements*get paid on time and in full*avoid disputes with clients*drum up new businessIf you're hiring independent contractors...Using freelancers can get you great results and save you money-but you need to know what it takes to avoid the ire of the IRS while protecting your business and intellectual property. Here's everything you need to:*put your agreement in writing*define a project's scope, components and duration*satisfy IRS requirements*protect your trade secrets, trademarks, patents and copyrights*avoid disputes with independent contractors*get your money's worthThe 5th edition is completely updated to provide the latest rules and regulations. It now includes a checklist to help prevent the IRS from reclassifying contractors as employees.

    Here, she tells how she brought about that disaster and how, in the process of recovering from it, she came up with the theory that women feel tremendous ambivalence about financial independence.

    Virtually all organizations face critical transition points in their life cycle, when they must change how they play the game, or perish. Flamholtz and Randle focus here on three critical moments: the move from entrepreneurial to professional management, when a firm reaches a stage of growth where it can no longer operate in an informal, unstructured way; the revitalization of an established business that is losing ground to competitors; and a radical change in a business vision. The authors show, for instance, how American Century Investors made the transformation from a $50 million entrepreneurship to a professionally managed company with a market value of $2 billion; how IBM, one of the great American corporations, was forced by the proliferation of PCs in the 1980s to overhaul its business to survive; and how Starbucks Coffee, originally a Seattle coffee-bean store, was inspired by Milans romantic coffee bars to recreate itself and transformed an entire industry. The book concludes with a look at how one company--Bell Carter Olive Company--pulled together all the concepts and tools presented in the book and successfully changed the game. Changing the Game provides a comprehensive framework and a set of tools for the strategic management of organizational transformation. It will help managers meet the challenges of an increasingly competitive business environment.

    This multidisciplinary, international book draws together the key themes to provide an up-to-date summary of the leading ideas in business performance measurement, theory and practice. It includes viewpoints from a range of fields including accounting, operations management, marketing, strategy and organizational behavior. The book will appeal to graduate students, managers and researchers interested in performance measurement, whatever their discipline.

    Godin also shares the inspirational stories of dozens of other companies (from Dell Computer to Eddie Bauer) to encourage budding bootstrappers to parlay a great idea into a profitable business. Readers will want to soak up every one of Godin's "Nine Magic Rules of Successful Bootstrapping, " which include details on finding start-up funds-and mentors, avoiding or surviving every small-business pitfall, balancing work and home, and being successful in the bootstrap phase - and beyond.

    

    St Luke's is owned entirely by its employees, all physical resources are shared, there is little hierarchy and all employees are involved in almost all decisions, including setting their own pay rises. The book describes and explains the business practices and philosophy behind St Luke's and examines its application to other companies in other industries.

    To Harvey Mackay, "pushing the envelope" means pushing the boundaries and pushing yourself to maximize your advantage--to be better, faster, and smarter and to get the results you want, in business and in life. In his new book, Pushing the Envelope: All the Way to the Top, you'll learn- How to get the order - The art of negotiating the best deals for you - The essential qualities all leaders possess - Fail-safe ways to move up the corporate ladder - Business titans' secrets to achievement - The keys to balancing work and family - How to use laughter as a productivity tool - And much more!Humor. Honesty. Fairness. The ability to get others to see your vision. Judgment. Guts. Respect for the bottom line--and all the lines that lead to it. These are the values that have made Harvey Mackay the business and civic leader he is today. A born communicator, Mackay distills the lessons of his forty years in business into pithy, punchy chapters that cut to the heart of everyday problems and situations.As usual, Mackay has his trademark, no-nonsense lists, including: - 5 ways to ruin a good sales force - 11 questions to ask a job prospect - 10 New Year's resolutions - 7 things not to do with a friend - 12 ways to ruin your next speechBoth practical and entertaining, charged throughout with Harvey Mackay's inimitable style, humor, and entrepreneurial wisdom, Pushing the Envelope puts the fun, the creativity, and the challenge back in business. Whether you're at the top of your company or determined to get there, this is one business book that will earn your stamp of approval.Praise for Pushing the Envelope"What would our nation be without Minnesotans? Besides Post-it notes, the state has given us the sublimely American town, Lake Wobegon; the spectacularly American wrestler-turned-Governor, Jesse Ventura; and the quintessentially American businessman, Harvey Mackay."--The New York Times"A refreshing delivery of advice."--USA Today

    Drawing on thirty years of financial and executive experience, Schwerin addresses contemporary issues faced regularly by people worldwide. Personal experiences, corporate field trip, and interviews with top executives bring both the anguish and the triumph of our business world to life. Conscious Capitalism's most significant contribution is its practical integration of formerly enshrouded principles with todays's frenetic world of investing and commerce.

     Covers the excess volatility problem of Shiller; the equity premium puzzle of Mehra and Prescot; the private information hypothesis of French and Roll; and shows why professionals have a difficult time beating the market. Portfolio Managers, Brokers, and Investment Bankers.

    Juliet Walker's award-winning book is the only source that provides a detailed study of the continuity, diversity, and multiplicity of independent self-help economic activities among African Americans. This new, updated edition covers African American business history through the end of the Civil War and features the first comprehensive account of black business during this era.

    This book is designed for senior managers who need to address creativity from a strategic, rather than an individual, perspective.

    It places you in the midst of a dynamic group of creative people - visionaries who were the first to recognize the potential and harness the power of computing for business purposes. Written by the real-life participants in these exciting events, it "depicts the scene frankly, warts and all, " as David Caminer, the pioneering team leader, writes in his preface. LEO reveals the strange and remarkable tale of how Lyons - a venerable tea-and-cake company - bred, incubated, and hatched that history-making business computer. In 1951, less than 2 years after the project was initiated, LEO went on-line as the world's first business computer. A forerunner to the IBM mainframes, LEO was the first computer to run a payroll, the first to perform inventories, and the first to track product distribution - as well as the first to calculate the blending of fine, flavorful, and cost-effective cups of tea.

    This has been a contentious issue since the publication of Keynes's General Theory, but has also divided economists since it first emerged almost two centuries ago in the writings of James Mill. This book discusses the change in the understanding of the nature of the business cycle wrought by the General Theory whose major innovation in overturning Say's Law was to introduce demand deficiency into mainstream economic thought.

    All he knows is that he's alone, it's dark, and it's a little scary." -- Mort Meyerson, Chairman, Perot SystemsThe caterpillar doesn't know that it must transform itself to stay alive. This imperative, according to leading detection-change experts Kenneth Hey and Peter Moore, now confronts American corporations, political institutions, and other public and private organizations. Moreover, they argue, our leaders have been the last to recognize a social revolution that is transforming the values and actions of consumers, employees, and voters.Using innovative intelligence-gathering methods to document these unprecedented changes for the first time, Hey and Moore trace this revolution from the late 1980s, when jobs began to disappear, social tensions flared, terrorism erupted, and other cataclysmic events caused millions of Americans to reassess their goals and seek new meaning in their lives. The authors find that, with the notable exceptions described in this book, our wealth-driven corporations and institutions have failed to provide that meaning. Hey and Moore offer a new perspective on why individuals and institutions are at such odds today and why Americans are disconnecting from these anachronistic institutions. The authors show how leaders who have undergone their own personal changes have strategically restructured their companies in light of the revolution that has altered American society -- that is, personal change is creating organizational change.At the end of each chapter, a "critical insights" section provides the reader with a deeper understanding of what has changed in the past decade and what leaders and their organizations can do to reconnect with their customers, employees, and citizens. Drawing from examples in manufacturing, retailing, service companies, financial institutions, and high-tech companies, "The Caterpillar Doesn't Know" provides clear insights into how enlightened leaders are responding to this new business environment while gaining increased market share for their companies.

    With this guide at your side, you can help employees to achieve both business and personal success.Employees will learn to: Clarify life priorities and examine choices Act in a way that is consistent with their values Create trust, goodwill, and common ground... and much more! Plus, you can teach current managers--and future managers--about the work/life issues employees face and how to handle these issues.This reproducible, thoughtfully assembled collection is based on a framework developed through extensive field research. It includes role plays, case studies, self-assessments, and simulations. You can quickly select the activity you need by subject area, by teaching method, or by target audience. Conduct these easy-implementation activities and enjoy tangible results!Try a free sample activity, Clarifying Priorities and Building a Network of Support, and learn how you can make this resource work for you!

    We are in a new business and entrepreneurial age where achievement is more than just graduating from a good school and obtaining a set of skills. In an era where information travels and technology spreads almost instantaneously, the next frontier is about us, not the external Forces that we often blame for our own lack of achievement. Great strides and advantages in competitive business are now attained through self-knowledge, which is available to everyone regardless of your skills or education. All it requires is the desire to confront yourself, and to make difficult but ultimately rewarding decisions for the sake of personal and professional growth.Based on Morris Shechtman's change-management consulting to hundreds of top executives worldwide, The Internal Frontier explains that our work-related problems are almost universally based in our past, which leads us to become stuck: in the same types of jobs, and in no-growth relationships. Shechtman's provocative questions and tools teach us to recognize our familiar: an amazingly strong and persistent collection of attitudes rooted in our childhood that cause us to act in certain predictable ways.Morris Shechtman introduces several important concepts that lay the path toward self-discovery and personal transformation: -- Learning your on-the-job role: As we reproduce our familiar, we take on prototypical roles in the workplace. By identifying whether you are primarily a Fixer, a Bully, an Avoider, or a Schmoozer, you will begin to confront your core issues.-- Drilling down: Addressing our core issues and examining our long-buried demons -- known as drilling down -- is our most productive tool for crystallizing a new familiar, and working toward stronger challenges and growth in all aspects of our personal and professional lives.-- Creating accountability groups: Strong workplace relationships can be fostered by accountability groups. The author shows readers how to set up these groups, which are designed to increase members' productivity by giving and receiving clear, compelling feedback, creating action plans off that feedback, and holding group members accountable for implementing their plan.In his work with major corporations such as Hewlett-Packard, Pepsico, and Time Warner, Morris Shechtman has applied these principles with great success and helped prominent business people learn to self-disclose, build stronger teams, and modify their behavior to increase productivity and advance in their careers. Utilizing organizational case histories and stories of successful individuals who reinvented their familiars and embraced change and growth, Morris Shechtman once again prepares us for an increasingly complex future by teaching us to find the solutions within ourselves.

    They are free of the treadmill of life that millions walk every day. They are living at the summit of life's expectations. You can too. Here are solid ways to uncover your limiting inconsistencies, develop methods to have others help you, and to pilot your course to get what you want. Now you can master the proven process of success and the effects of synchronicity as the mystery of age-old secrets are revealed by modern day science.

    

    It does this by focusing on the most substantial choices in our lives, how they impact us, and what decisions we can make to add value and meaning to them. Some people choose to let life happen. Some people make it happen. What's your choice?

    Studies have shown that maintaining an upbeat outlook on life leads to success and well-being. "A New Attitude" will show you how to get your attitude to work "for" you, rather than against you. The techniques provided teach you to believe in yourself, attack your problems head-on, look for the bright side in any situation, and rely on your sense of humor.

    " —Bob Muir,Coastal Carolina Community College"The primary reason I chose to use the Fry book was the fact it is organized quite differently than the other Intro books I had seen. . . . I think the authors have done an excellent job of developing an integrated text. " —Kitty Campbell,Southeastern Oklahoma State University Highly-lauded in its first edition,Fry's Introduction to Business: An Integrated Framework builds on its tremendous success with the forthcoming second edition. His text is specially designed for an emerging portion of the Introduction to Business teaching community who prefer to take an integrated approach to the material. Rather than approach the material from a traditional or functional standpoint,such as presenting marketing,management,and finance as separate entities or chapters,this text presents them as an integrated whole. The framework captures how businesses really work in today's world,and brings functions and processes together.

    This book is organized into six short sections, each featuring a collection of articles relating to a particular type of computer-industry disaster.

    Look to this dynamic book for advertising and public relations techniques proven to catch the attention of the brightest candidates, telltale interview tip-offs to unerringly help you separate the go-getters from the clock-watchers, guidelines for negotiating the offer, and more. Whether you are new to the hiring process or a seasoned veteran, Hiring Great People will ensure that you recruit and select only the people who will improve your company�s long-term success.

    Principles are applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. This also relates the role of merchandising to other business fundamentals, including the impact of Quick Response on merchandising. Examples focus on textiles and apparel, with vignettes that describe alternative merchandising strategies. Applications to other consumer goods are also discussed. Practice math problems familiarize students with pricing and budgeting.

    We meet Eli Whitney, creator of the cotton gin and father of the machine tool industry, who failed to profit from his genius; Thomas Edison, who once vowed he would never invent anything he couldn't sell; and Andrew Carnegie, who applied the railroad management system to the steel industry, with spectacular results. There are profiles of such railroad giants as James J. Hill and Edward H. Harriman, and colorful portraits of Samuel Morse and Graham Bell, the two men who launched the communications industry in the U.S. The great innovators of management and organization are here as well, including the founders of systematic management, Frederick W. Taylor and Frank and Lillian Gilbreth. There's an intriguing side-by-side look at William C. Durant, builder of General Motors, a visionary but a weak manager and organizer, and Alfred P. Sloan, who gave GM the structure it needed, and provided the model for all large, multiproduct firms to come. And there are thought-provoking profiles of motivational experts Elton Mayo and Abraham Maslow; quality advocates W. Edwards Deming and Joseph Moses Juran; Taiichi Ohno, inventor of just-in-time manufacturing; and finally, Peter Drucker, the most influential management thinker of our time. This is the distilled essence of management genius, a stimulating and, at times, inspiring look at the pioneers who shaped how we do business today.

    By carefully examining the book of Mark, and the supreme examples provided in the Scriptures, Briner shows today's leaders how to model themselves after the greatest leader of all: Jesus Christ.

    It helps you to determine if you have a good product, how to select the best format for selling it and then how to take the steps to get on TV along with actual examples and real experiences told by the author.

    

    Among them are Winthrop's determination to found a godly kingdom in Massachusetts, Colonel James Oglethorpe's doomed effort to keep Georgia free of slaves, class warfare in New England's early textile mills, Emerson and Thoreau's protests against the American preoccupation with getting and spending, the self-destructiveness of the planter class of antebellum Georgia, the contradictions at the core of Carnegie's philanthropy, the back-to-the-land dreams of a group of Tennessee poets disenchanted with big business, Whitney Young's courtship of the business establishment during the civil rights movement, and the promising opportunities for social change opened up by the shareholder activism of the Interfaith Center on Corporate Responsibility.

    It is not aboutspectacular acts by individuals who labor against the odds, butabout the hard work of building organizations in which innovationis expected and possible. It is about tilling the soil so thatideas can flourish. Anyone who wants to take their organizationforward toward natural innovation should read this book. --Walter F. MondaleAny organization can innovate once. The challenge is to innovatetwice, thrice, and more?to make innovation a part of daily goodpractice. This book shows how nonprofit and governmentorganizations can transform the single, occasional act ofinnovating into an everyday occurrence by forging a culture ofnatural innovation.Filled with real success stories and practical lessons learned, Sustaining Innovation offers examples of how organizations can takethe first step toward innovativeness, advice on how to survive theinevitable mistakes along the way, and tools for keeping the edgeonce the journey is complete.Light also provides a set of simple suggestions for fitting thelessons to the different management pressures facing the governmentand nonprofit sector. Unlike the private sector, where innovationneeds only to be profitable to be worth doing, government andnonprofit innovation must be about doing something worthewhile. Itmust challenge the prevailingwisdom and advance the public good.Sustaining Innovation gives nonprofit and government managers acoherent, easily understood model for making this kind ofinnovation a natural reality.

    Many published here for the first time, these essays offer incisive reflections upon the reemergence of nationalism and ethnic conflicts in Europe, the redefined role of military intervention, and other uncertainties brought on by the demise of the Cold War. New to this edition is a current analysis of the Kosovo conflict. Woven throughout are his clear-eyed assessments of contending approaches to the study of international relations. (LONG TRADE CLOTH) Stanley Hoffmann has remarked that OIt wasnOt I who chose to study world politics. World politics forced themselves upon me.O A rootless child of World War II; Austrian, French, and later American, he has always maintained a unique balance and perspective on global affairs. Long one of the fieldOs most distinguished thinkers, Hoffmann brings together in this volume his important recent work on international politics. Many published here for the first time, these essays offer incisive reflections upon the reemergence of nationalism and ethnic conflicts in Europe, the redefined role of military intervention, and other uncertainties brought on by the demise of the Cold War. Hoffmann weighs the influence on theory and policy of such disparate figures as John Rawls, Hedley Bull, and George Schultz. Woven throughout are his clear-eyed assessments of contending approaches to the study of international relations.