Best of
Business

2008

Inspired: How to Create Tech Products Customers Love


Marty Cagan - 2008
    The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of "tech companies" like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). Inspired covers companies from early stage start-ups to large, established companies. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms.Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies.

Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone


Drew Eric Whitman - 2008
    Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.FACT! Four-color ads are up to 45 percent more effective than black and white.New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

Thinking in Systems: A Primer


Donella H. Meadows - 2008
    Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.

Creating Magic


Lee Cockerell - 2008
    The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadership--the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World(R) Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include: Everyone is important.Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, Creating Magic shows all of us - from small business owners to managers at every level - how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

Outliers: The Story of Success


Malcolm Gladwell - 2008
    He asks the question: what makes high-achievers different?His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

Acres of Diamonds


Russell H. Conwell - 2008
    This book shows how to find a fortune-if you know where to look. Conwell believed in the philosophy that "all good things are possible." hence, he opened the doors of opportunity for untold millions. Acres of diamonds echoes his core belief that each of us is placed here on Earth for the primary purpose of helping others. Conwell was a minister, the founder of temple University and two hospitals where no one was ever turned away for lack of money. He was also a famous lecturer. In his lecture, the story is told of a man who sells his farm to travel far and wide in search of diamonds. There is a moral to the story in Acres of diamonds, a story which Conwell presented as a lecture to more than 6, 000 people.

Leadership Gold: Lessons I've Learned from a Lifetime of Leading


John C. Maxwell - 2008
    Smarter ones learn from others’ mistakes—and successes.  John C. Maxwell wants to help you become the smartest leader you can be by sharing Leadership Gold with you. After nearly forty years of leading, Maxwell has mined the gold so you don’t have to. Each gold nugget is contained in one of twenty- six chapters designed to be a six-month mentorship from the international leadership expert. Each chapter contains detailed application exercises and a “Mentoring Moment” for leaders who desire to mentor others using the book. Gaining leadership insight is a lot like mining for gold. You don’t set out to look for the dirt. You look for the nuggets. You’ll find them here.

The 50th Law


50 Cent - 2008
    In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, bestselling author of The 48 Laws of Power, to write a bible for success in life and work based on a single principle: fear nothing.With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin, as well as examples of others who have overcome adversity through understanding and practicing The 50th Law, this deeply inspirational book is perfect for entrepreneurs as well as anyone interested in the extraordinary life of Curtis Jackson.

The Advertising Concept Book


Pete Barry - 2008
    No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time.Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to “push” an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign.

Leadership: Tidbits and Treasures


Chris Brady - 2008
    Here is a book that will stimulate your thinking and help you to be successful in your work, your study, and in your every day living. Our prayer is that it will also educated the reader in the areas of history, politics, economics and the culture war that is currently upon us. the articles and illustrtions from great thinkers and doers throughout history outlined on these pages, will, if studied and applied to your life, help develop your inner qualities, and that is where your real wealth is.

The Snowball: Warren Buffett and the Business of Life


Alice Schroeder - 2008
    The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as “The Oracle of Omaha.”Although the media track him constantly, Buffett himself has never told his full life story. His reality is private, especially by celebrity standards. Indeed, while the homespun persona that the public sees is true as far as it goes, it goes only so far. Warren Buffett is an array of paradoxes. He set out to prove that nice guys can finish first. Over the years he treated his investors as partners, acted as their steward, and championed honesty as an investor, CEO, board member, essayist, and speaker. At the same time he became the world’s richest man, all from the modest Omaha headquarters of his company Berkshire Hathaway. None of this fits the term “simple.”When Alice Schroeder met Warren Buffett she was an insurance industry analyst and a gifted writer known for her keen perception and business acumen. Her writings on finance impressed him, and as she came to know him she realized that while much had been written on the subject of his investing style, no one had moved beyond that to explore his larger philosophy, which is bound up in a complex personality and the details of his life. Out of this came his decision to cooperate with her on the book about himself that he would never write.Never before has Buffett spent countless hours responding to a writer’s questions, talking, giving complete access to his wife, children, friends, and business associates—opening his files, recalling his childhood. It was an act of courage, as The Snowball makes immensely clear. Being human, his own life, like most lives, has been a mix of strengths and frailties. Yet notable though his wealth may be, Buffett’s legacy will not be his ranking on the scorecard of wealth; it will be his principles and ideas that have enriched people’s lives. This book tells you why Warren Buffett is the most fascinating American success story of our time.

Innovator's Prescription


Clayton M. Christensen - 2008
    . .Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations.We need a cure, and we need it now.Harvard Business School's Clayton M. Christensen--whose bestselling The Innovator's Dilemma revolutionized the business world--presents The Innovator's Prescription, a comprehensive analysis of the strategies that will improve health care and make it affordable.Christensen applies the principles of disruptive innovation to the broken health care system with two pioneers in the field--Dr. Jerome Grossman and Dr. Jason Hwang. Together, they examine a range of symptoms and offer proven solutions.YOU'LL DISCOVER HOW"Precision medicine" reduces costs and makes good on the promise of personalized careDisruptive business models improve quality, accessibility, and affordability by changing the way hospitals and doctors workPatient networks enable better treatment of chronic diseasesEmployers can change the roles they play in health care to compete effectively in the era of globalizationInsurance and regulatory reforms stimulate disruption in health care

Beach Money: Creating Your Dream Life Through Network Marketing


Jordan Adler - 2008
    Jordan's stories will inspire you to see the possibilities that are well within your reach.

Flip and Grow Rich: The Heart and Mind of Real Estate Investing (The Heart and Mind of Real Estate Investing with Helen Kaiao Chang)


Armando Montelongo - 2008
    And you can, too. Come take this amazing journey with Armando Montelongo.

The Choice


Eliyahu M. Goldratt - 2008
    And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher; some say a genius. He is a thinker who provokes others to do the same. Often characterized as unconventional, and always stimulating--a slayer of sacred cows-- Dr. Goldratt exhorts his readers to examine and reassess their lives and business practices by cultivating a different perspective and a clear new vision. In his latest book, The Choice, Goldratt once again presents his thought provoking approach, this time through a conversation with his daughter Efrat, as he explains to her his fundamental system of beliefs.

Axiom: Powerful Leadership Proverbs


Bill Hybels - 2008
    Whether serving in the marketplace or in ministry, as executives or rank-and-file employees, as salaried staff or volunteer servants, good leaders can pinpoint the rationale for their actions and decisions with the ease of reciting their home address. In Axiom: author Bill Hybels divulges the God-given convictions that have dictated his leadership strategy for more than three decades as senior pastor of Willow Creek Community Church. Oriented toward four key leadership categories ... 1. Vision and strategy ('Promote Shameless Profitability,' 'Take a Flyer') 2. Teamwork and communication ('Obi-Wan Kenobi Isn't for Hire,' 'Disagree without Drawing Blood') 3. Activity and assessment ('Develop a Mole System,' 'Sweat the Small Stuff') 4. Personal integrity ('Admit Mistakes, and Your Stock Goes Up,' 'Fight for Your Family') ...Axiom brokers accessible wisdom from one leader's journey, as well as emboldens you to nail down the reasons why you lead like you lea

Shift: The 12 Tactics Real Estate Agents Must Do Now to Win in a Down Market


Gary Keller - 2008
    My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book."--Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul Co-author, "Cracking the Millionaire Code, The One Minute Millionaire, " and "Cash in a Flash." Author, "Richest Kids in America""Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive."--Robert Allen, author of the "New York Times" bestsellers "Nothing Down, Creating Wealth, Multiple Streams of Income" and "The One Minute Millionaire.""Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book - read it today."--Stefan Swanepoel, author of "Swanepoel TRENDS Report, 2006-2009""Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, "Shift"-- it's the lifesaver you need today to thrive tomorrow. "Shift" is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market." --Bernice Ross, "Inman News"The Millionaire Real Estate Series More than 1,000,000 copies sold"SHIFTS" happen...Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift"SHIFT" explores twelve proven strategies for achieving success in any real estate market, including Master the Market of the Moment: Short Sales, Foreclosures, and REOs Create Urgency: Overcoming Buyer Reluctance Re-Margin Your Business: Expense Management Find the Motivated: Lead Generation Expand the Options: Creative Financing

slide:ology: The Art and Science of Creating Great Presentations


Nancy Duarte - 2008
    Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:Connect with specific audiencesTurn ideas into informative graphicsUse sketching and diagramming techniques effectivelyCreate graphics that enable audiences to process information easilyDevelop truly influential presentationsUtilize presentation technology to your advantageMillions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.--back cover

Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers


Karen Berman - 2008
    You'll discover:Why the assumptions behind financial data matter- What income statements, balance sheets, and cash flow statements really reveal- How to use ratios to assess your venture's financial health- How to calculate return on your investments in your enterprise- Ways to use financial information to do your own job better- How to instill financial intelligence throughout your teamAuthoritative and accessible, Financial Intelligence for Entrepreneurs empowers you to "talk numbers" confidently with colleagues, partners, and employees-- and fully understand how to use financial data to make better decisions for your business.

Sell or Be Sold: How to Get Your Way in Business and in Life


Grant Cardone - 2008
    While you may think that an exaggeration, every person on this planet is required to sell others on their ideas to advance themselves and their goals. The skill of selling is a MUST for promoting yourself, your business and your ideas. While many think that if they do a better job and work hard they will get raises and promotions. The facts prove otherwise though, as the only people that are getting promoted in life are those that are able to most successfully sell their ideas to others. It is said that the number one reason a business fails is a shortage of capital, but the reality is that business fails because of the inability to sell ideas, products and services to the public in quantities great enough to insure its success.While this book will be read by millions of career sales people it is written for those that do not consider themselves sales people but who want to achieve more success in their life. This book is about how to get more done in your life through selling and to show the reader how success is impossible without understanding the concepts of selling. You will be introduced to incredibly simple ways to sell any product or idea to anyone at any time. You will learn how to get others to “buy in “ and agree with your ideas and get behind you and help you.You will learn strategies that will insure you are successful in life and show you exactly how to get to where you want to go. You will know how to eliminate confrontation and end disagreements with just words and your attitude. You will be shown what the “greats“ do to be persuasive, the only reason people don't like sales, how to predict what others will do and say, how to build trust, how to separate yourself from the average, why your prospect gets weird around money, how to “hard sell“ without using pressure, the two single most important steps to success in sales and much much more.This is a fresh look at selling and how to use this forgotten art in a respectful, ethical way to get everything you want in life.

Napoleon Hill's Golden Rules: The Lost Writings


Napoleon Hill - 2008
    Hill's obsession with achieving material success had led him from poverty stricken Appalachian Mountains with the desire to study successful people. These articles focus on Hill's philosophy of success, drawing on the thoughts and experience of a multitude of rags-to-riches tycoons, showing readers how these successful people achieved such status. Many of his writings such as the chapter on Law of Attraction, written in the March 1919 issue, have recently basis of several bestselling books. Readers will discover principles that will assure their success if studied and put into action. Chapters include: Lesson #1: Your Social and Physical Heredity--Hills Golden Rule (May 1920) Lesson #2: Auto Suggestion--Napoleon Hill's Magazine (July 1921) Lesson #3: Suggestion (Applied Salesmanship)--Napoleon Hill's Magazine (August 1921) Lesson #4: The Law of Retaliation--Hill's Golden Rule (March 1919) Lesson #5: The Power of Your Mind (Little Odd Visits with Your Editor)--Hill's Golden Rule (October 1919) Lesson #6: How to Build Self-Confidence--Napoleon Hill's Magazine (June 1921) Lesson #7: Environment and Habit--Hill's Golden Rule (April 1919) Lesson #8: How to Remember--Hill's Golden Rule (May-June 1919) Lesson #9: How Marc Antony Used Suggestion in Winning the Roman Mob--Hill's Golden Rule (July 1919) Lesson #10: Persuasion vs. Force--Hill's Golden Rule (September 1919) Lesson #11: The Law of Compensation--Napoleon Hill's Magazine (April 1921) Lesson #12: The Golden Rule as a Pass Key to All Achievement--Napoleon Hill's Magazine (June 1921)

Winners Never Cheat: Even in Difficult Times


Jon M. Huntsman Sr. - 2008
    Cuts corners. Tells lies. Maybe it was different once. Not today. If you want to succeed in this economic climate, you simply have to make compromises. Right? Wrong. You can succeed at the highest levels, without sacrificing the principles that make life worth living. The proof? You're holding it. Jon M. Huntsman built a $12 billion company from scratch, the old-fashioned way: with integrity. There were short-term costs and difficult decisions. There were tough times. Times just like today. But ultimately, leading with integrity wasn't just personally right for Huntsman, it also proved to be the best business strategy. In Winners Never Cheat, Huntsman tells you how he did it, and how you can, too. This book is about remembering why you work, and why you were chosen to lead. It's about finding the bravery to act on what you know is right, no matter what you're up against. It's about winning. The right way. Think about the kind of person you want to do business with. Then, be that person--and use this book to get you there. Author royalties from this book go to the Huntsman Cancer Foundation "The way Jon conducts his business and lives his life will not only inspire you to be a better person, citizen, and entrepreneur, it also will give you hope that the good guys don't finish last." Glenn Beck Jon Huntsman is a different breed. He believes business is a creative endeavor, similar to a theater production, wherein integrity must be the central character. Larry King, CNN Jon Huntsman's own life and personal values lend credence to his words. He walks his ethical talk. Neil Cavuto, Fox News This book could put me out of business. Nobody would be happier about it than me. Wayne Reaud, Trial Attorney.

Behavioral Investment Counseling


Nick Murray - 2008
    Is this your leisure? Just what will you do then? Having extra or spare time is extremely amazing. You can do every little thing without force. Well, we intend you to spare you few time to review this e-book Behavioral Investment Counseling By Nick Murray This is a god e-book to accompany you in this leisure time. You will not be so tough to know something from this e-book Behavioral Investment Counseling By Nick Murray A lot more, it will assist you to obtain better details and also encounter. Also you are having the excellent tasks, reviewing this e-book Behavioral Investment Counseling By Nick Murray will not include your mind.

Mentoring 101: What Every Leader Needs to Know


John C. Maxwell - 2008
    Maxwell shows how the best leaders in any organization learned to be successful by having a good mentor.Through this essential and easy-to-read reference book, international leadership expert John C. Maxwell gives you the bottom line on mentoring--what it is, why you should do it, and how you can do it most effectively.In Mentoring 101, Maxwell guides you in the art of mentoring by explaining:how to choose the right person to mentor,how to create the right environment for leaders to thrive and grow,how to help people become better,and how to overcome the most intimidating hurdle of all: getting started.What if you spent your entire life achieving but never shared your wisdom with anyone else?Mentoring is the key to creating a lasting legacy, and Mentoring 101 is your personalized key to seeing that journey through.

No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich


Dan S. Kennedy - 2008
    This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy covers: • The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal) • The two most crucial (and liberating) management decisions • The worst number in business is…(fix this before it’s too late!) • Leadership is vastly overrated: a new, rational model for profitable productivity • Why and how to make marketing the master—all others servants • Mice at play, and how to get compliance when the cat’s away • Finding the magic “GE-Spot” for your particular business’ greatest success with its customers • Fairness be damned—to the winners the spoils (it’s time to start paying for performance, not for showing up) • Is a happy workplace a productive workplace? a serious look at the new, fun mandate—lies the management theorists sell • Managing the sales process—the biggest instant improvement (more $ now!)

The Four Year Career: How to make your dreams of fun and financial freedom come true or not


Richard Bliss Brooke - 2008
    This thought-provoking quick read presents industry facts, while dispelling many commonly accepted Network Marketing myths. It will provide you and your prospects with a thorough understanding of Residual Royalty Income through Network Marketing: one of the most innovative, yet misunderstood business concepts in the world. The Four Year Career concludes with nine true-life, rags-to-riches stories from some top names in the industry. A perfect and affordable prospecting piece!

Total Leadership: Be a Better Leader, Have a Richer Life


Stewart D. Friedman - 2008
    Friedman, a management professor at the Wharton School, with a mixture of earnest admiration, gratitude and rock star adoration.” —New York TimesNow more than ever, your success as a leader isn't just about being a great businessperson. You've got to be a great person, performing well in all domains of your life—your work, your home, your community, and your private self.That's a tall order.The good news is that, contrary to conventional wisdom about "balance," you don't have to assume that these domains compete in a zero-sum game. Total Leadership is a game-changing blueprint for how to perform well as a leader not by trading off one domain for another, but by finding mutual value among all four. The author shows you how to achieve these "four-way wins" as a leader who can:· Be real: Act with authenticity by clarifying what's important· Be whole: Act with integrity by respecting the whole person· Be innovative: Act with creativity by experimenting to find new solutionsWith engaging examples and clear instruction, Friedman provides more than thirty hands-on tools for using these proven principles to produce stronger business results, find clearer purpose in what you do, feel more connected to the people who matter most, and generate sustainable change.Most leadership development books focus only on your professional skills, while books about personal growth concentrate on your needs beyond work. Total Leadership is different. It's a unique and long-awaited resource that shows how to win in all domains of life.

The Real Deal: My Story from Brick Lane to Dragons' Den


James Caan - 2008
    Armed with this advice, natural charm and the Yellow Pages, he built a market-leading business with a turnover of £130 million and swiftly became one of Britain's most successful entrepreneurs.From Caan's childhood as a Pakistani immigrant to the phenomenal success of his first company and beyond, The Real Deal traces both his financial and personal achievements. It offers a frank account of what success at thirty really signifies and brings us right up to the present, including his impact on Dragons' Den and what his charity work, from saving a hospital in London to building a school in Lahore, means to him. Ultimately, it is a story of learning what money is really worth, told by one the country's most insightful businessmen.

The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life


John Assaraf - 2008
     In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment. Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies. Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living.

Secrets of Building Multi-Million Dollar Businesses


Adam Khoo - 2008
    The best part is that you don’t need to have lots of capital to invest, a prestigious degree or years of experience.Whether you are just starting out in business or an experienced entrepreneur, this book will give you powerful ideas and strategies that will multiply your business sales and profits exponentially. What You Will Master in this Book• Why 90% of Businesses Fail…and how the 10% Succeed• The Mindset & Habits of Successful Entrepreneurs • Develop the million-dollar idea that will blow away the competition • A Step-by Step Guide on building a business system that works without you• How to start a business with very little capital and turn in millions within 16 months• Build a Powerful Brand & Establish Yourself As the Market Leader• Powerful Marketing Strategies that Will Kill the Competition • Build a championship team of employees and partners• Master the Art of Cash Flow… How to Roll Millions with just a Few Thousand Dollars

The Ten Commandments for Business Failure


Donald R. Keough - 2008
    He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker. Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow. This light-hearted “how-not-to” book includes anecdotes from Keough’s long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future. As he writes, “After a lifetime in business I’ve never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”

The Star Principle: How It Can Make You Rich


Richard Koch - 2008
    In this essential business guide, acclaimed entrepreneur Richard Koch demonstrates the secrets behind riding star businesses to success. Information is provided both on how to establish a star business and on how to invest in and profit from existing companies that are bound for growth. Warnings on avoiding false stars is also included, along with a number of examples of how existing companies established themselves as industry leaders.

Mary Kay Way


Mary Kay Ash - 2008
    You will find inspiration and real, proven success principles that represents the forty-five year old success story of Mary Kay Ash, founder Mary Kay, Inc., the cosmetics company that provides women with unlimited opportunities for success. A foreword by Mary Kay's grandson, also a company executive, introduces her timeless guide to entrepreneurial success.

50 Prosperity Classics: Attract It, Create It, Manage It, Share It


Tom Butler-Bowdon - 2008
    Tom Butler-Bowdon brings together fundamental works on entrepreneurship, personal finance, investing, economics, and philanthropy, providing guidance and support in the quest to develop a millionaire mindset, become a wealth creator, make wise investment decisions and give a little back. Rhoda Byrne's The Secret has led many people to discover this field of writing that goes back a century, and Butler-Bowdon presents the most influential of these books, covering the psychological aspects of creating wealth, the nuts and bolts of personal finance, and the ins and outs of entrepreneurship and investing. With this single book, you can learn from the likes of Richard Branson, Bill Gates, Conrad Hilton, Suze Orman, and Donald Trump. 50 Prosperity Classics is about making your money work for you, not only for the creation of wealth but as a means of attaining personal fulfillment and peace of mind.

Multi-Family Millions: How to Flip and Reposition Small Apartment Buildings for Maximum Profit in Minimum Time


David Lindahl - 2008
    Successful real estate investor David Lindahl shows you how to find troubled properties that are ripe for quick profits, how to fix or flip those properties, and how to re-sell at maximum value. With a proven step-by-step system for managing each stage of the process, this book shows you how to get started in moneymaking multi-family units?even while you work your day job.

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands


Jean-Noël Kapferer - 2008
    New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand or a luxury company. The Luxury Strategy analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods – often very far from the usual marketing strategies – used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes. The Luxury Strategy clarifies the difference between "premium," "fashion," and "luxury," and sets out the counter-intuitive rules for successfully marketing luxury goods and services. Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level, including human resources and financial management. Finally, The Luxury Strategy unveils how in any market, including B to B, a company can learn from luxury strategies to differentiate itself profitably.

The Advanced Guide to Real Estate Investing: How to Identify the Hottest Markets and Secure the Best Deals


Ken McElroy - 2008
    Picking up where he left off in the 'ABC's of Real Estate Investing', he reveals the next essential lessons and info that investors won't want to miss.

No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich


Dan S. Kennedy - 2008
    Kennedy explains how businesses small and large can adapt in the coming years by tapping into the affluent consumer segment--consumers with an unprecedented willingness to buy.

Executive Power: Use the Greatest Collection of Psychological Strategies to Create an Automatic Advantage in Any Business Situation


David J. Lieberman - 2008
    This book contains specific, carefully formulated psychological tactics that can be applied to any business situation, with any person. This book offers readers the opportunity to use the most important psychological tools governing human behavior, not just to level the playing field, but to create an automatic advantage in today's business world. The book will arm the reader with the tactics to: * Get back any customer you've lost. * Find out who in your company is loyal to you and who is not. * Get any group of people to get along and work as a team. * Turn a lazy worker into an ambitious go-getter. * Fire anyone easily, without an argument or even a difficult conversation. * Dilute the impact of negative publicity quickly. * Collect money owed, no matter how long it's been overdue. * Inspire your client, colleague, or boss to go along with your idea or plan. * Manage the unmanageable-get any employee to fall in line with the company line.

Mastering Technical Sales: The Sales Engineer's Handbook


John Care - 2008
    It features a wealth of new material, including how to make the most of Web casts and remote demonstrations, how to give impressive snap demonstrations, and how to use CRM/SFA systems effectively.

Ethics for the Real World: Creating a Personal Code to Guide Decisions in Work and Life


Ronald A. Howard - 2008
    We exaggerate our accomplishments on our résumé to get an interview. Temptation blindsides us. And we make snap decisions we regret.Minor ethical lapses can seem harmless, but they instill in us a hard-to-break habit of distorted thinking. Rationalizations drown out our inner voice, and we make up the rules as we go. We lose control of our decisions, fall victim to the temptations and pressures of our situations, taint our characters, and sour business and personal relationships.In Ethics for the Real World, Ronald Howard and Clinton Korver explain how to master the art of ethical decision making by:Identifying potential compromises in your own lifeApplying distinctions to clarify your ethical thinkingCommitting in advance to ethical principlesGenerating creative alternatives to resolve dilemmasPacked with real-life examples, this book gives you practical advice to respond skillfully to life's inevitable ethical challenges. Not only can you make right decisions, you can acquire new habits that will realize the best in yourself and transform your relationships.

Call Me Ted


Ted Turner - 2008
    The great American maverick of our time releases his long-awaited memoir, revealing his lonely childhood, the devastating loss of his father, intimate details of his marriage to Jane Fonda, and his unparalled success as a businessman and philanthropist.

Success 101: What Every Leader Should Know


John C. Maxwell - 2008
    But are we really sure what actions yield true, lasting success? Do you KNOW that you're taking steps in the right direction?Success is different for every person. But the principles for the journey don't change. In Success 101, John Maxwell distills success down to its essential components. In this short and easy-to-read volume, he shows you exactly what success looks like. He also offers specific steps you can take and ways you can overcome obstacles that might otherwise keep you from achieving success.Success breeds success—in you, in those closest to you, and in everyone you lead.

The 3 Big Questions for a Frantic Family: A Leadership Fable... about Restoring Sanity to the Most Important Organization in Your Life


Patrick Lencioni - 2008
    As a husband and the father of four young boys, Lencioni realized the discrepancy between the time and energy his clients put into running their organizations and the reactive way most people run their personal lives. Having experienced the stress of a frantic family firsthand, he and his wife began applying some of the tools he uses with Fortune 500 companies at home, and with surprising results.

The Dream: How I Learned the Risks and Rewards of Entrepreneurship and Made Millions


Gurbaksh Chahal - 2008
    He dropped out of high school to pursue the venture full-time, and two years later sold ClickAgents for $40 million, making him one of the youngest self-made millionaires in history and allowing him and his entire family to realize their dreams. Chahal went on to become the youngest executive of a multi-billion dollar NASDAQ-listed company, and then sold his second company, BlueLithium, to Yahoo! for $300 million, turning many of his employees into multi-millionaires as well.In The Dream, Chahal's refreshing advice for entrepreneurs encourages them to embrace risk and to carve out new niches in the marketplace. He emphasizes the value of good business timing: how to execute an idea and get it to the marketplace, how to create and maintain solid business relationships, how to stay grounded, and -- most importantly -- how to teach yourself that failure is not an option.Chahal's story not only shows how a 16-year-old immigrant overcame discrimination and adversity to fulfill his highest ambitions, but also provides aspiring entrepreneurs with valuable hands-on advice on how to achieve success.

The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real


Lisa Sonora - 2008
    These crafty DIY artists are everywhere--they are holding alternative craft fairs, they advertise in the pages of Bust and ReadyMade and Craft, they are selling online by the thousands at Etsy.com, and are blogging at Typepad, LiveJournal, and Whipup.com. But many of them do not have the skills needed to take their business ideas to the next level.The Creative Entrepreneur takes readers on an inner journey of creative exploration to discover how to make their dreams of creative livelihood real, as they craft their own Artist’s Business Journal. The Artist’s Business Journal is a visual, project-oriented, step-by-step approach to business development for artists from all walks of life who are mystified and possibly frustrated by how to make a business out of their creative work.

I'd Rather Be in the Studio!: The Artist's No-Excuse Guide to Self-Promotion


Alyson B. Stanfield - 2008
    Alyson B. Stanfield, the art-marketing guru behind ArtBizCoach.com, shares self-promotion tools that have enhanced the careers of thousands of artists. You'll learn how to: (1) Introduce yourself as an artist so people want to know more; (2) Nail your artist statement to discover the right words for all of your marketing messages; (3) Expand your mailing list and use it to cultivate collectors; (4) Create marketing materials that outshine the competition; (5) Become a media magnet so buyers come to you; (6) Take advantage of your Web site and blog to build a bigger audience; and much more. It would be great if there were a precise formula for getting your art into galleries, museums and private collections. But every artist's path is different. That's why I'd Rather Be in the Studio! provides easy-to-follow self-promotion practices that help you find your way at any point in your career. Match Internet marketing strategies with sincere personal skills to take charge of your career.

Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect


Jennifer Allan-Hagedorn - 2008
    Largely autobiographical, the author shares her rise from a nervous rookie agent to a successful real estate broker in Denver, Colorado. The book also contains detailed instructions and checklists for many of the activities a new agent must master, such as building a contact database, learning the market, working with buyers, marketing listings and negotiating inspections. Allan-Hagedorn also shares more than 60 stories from her own career - some positive and others not-so - that will help the new agent better understand her cautions and recommendations. Sell with Soul also speaks out against the status quo. Allan-Hagedorn describes the differences between the "Old School" philosophy of real estate thought and her own "soulful" philosophy. She asks agents to consider the needs of their clients first, before considering their own personal need for a paycheck. She counsels them to welcome every "learning experience," even when the experience does not result in a closed sale. She urges new licensees to strive to be competent and knowledgeable before they ask the general public to honor them with their business. Many new agents have written to tell Allan-Hagedorn how her book gave them hope that they could succeed without sacrificing their principles or changing their personalities. Even experienced agents have expressed that reading Sell with Soul changed the direction of their real estate careers.

Advanced Accounting Part 2


Gloria J. Tolentino-Baysa - 2008
    Topics include discussions about Business Combination, Consolidated Financial Statements - On the date of acquisition, Subsequent to date of acquisition, Financially Distressed Corporations, Accounting for Foreign Exchange.

You Can Choose to Be Rich


Robert T. Kiyosaki - 2008
    Kiyosaki. What the Rich do that the Poor and Middle Class do not! If you are a financial tard like I was, you should invest in the program-I did, and am glad I did! It covers the beginning basics of financial awareness, with exercises, examples and tons of info that will kick you in the seat and motivate you to get going! - JR, Rich Dad community member This program will teach you the 3 step plan to wealth that Robert's Rich Dad taught him. The program contains a 3 spiral Home Study Course Binders, the "60 Minutes to Getting Rich! ~ A Personal Seminar From Robert T. Kiyosaki" DVD, and the "Get Ready to be Rich!" audio CD. Stop living from paycheck to paycheck and enjoy the power of having money work for you.

Ten Powerful Phrases for Positive People


Rich DeVos - 2008
    Now, with the knowledge and wisdom he has gained from his experiences and the influential people he has met DeVos offers you the key he has discovered in unlocking the powerful potential of ten ordinary yet life-changing phrases. Simply by adding these phrases into your daily conversations you can help motivate achievement, instill confidence, and change attitudes in your work and family life. Beyond these practical but profound phrases, DeVos delivers an inspiring message of building hope that resonates in the heart of every human being. Your decision to live with a positive attitude can change your life, your community, even the world. Start today with one small phrase: You can do it.

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition


Guy Kawasaki - 2008
    As Guy Kawasaki puts it, If the two most popular words in your company are "partner" and "strategic," and "partner" has become a verb, and "strategic" is used to describe decisions and activities that don t make sense . . . it s time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, "The Art of the Start," has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: How to get a standing ovation The art of schmoozing How to create a community The top ten lies of entrepreneurs Everything you wanted to know about getting a job in Silicon Valley but didn t know who to ask Provocative, useful, and very funny, this no bull shiitake book will show you why readers around the world love Guy Kawasaki."

32 Ways to Be a Champion in Business


Earvin "Magic" Johnson - 2008
    He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin's own entrepreneurial spirit that inspired them to serve as his mentors. Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday's to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community. 32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.

Thin Book of Trust


Charles Feltman - 2008
    A lot has been written about trust: about what it is and what it can do for people, families, companies, communities and countries. Often, good work is being sabotaged by interpersonal conflict, political infighting, paralysis, stagnation, apathy, or cynicism. Almost always, one can trace these problems to a breakdown in trust. It not only kills good work, it also inevitably creates some degree of misery, annoyance, fear, anger, frustration, resentment, and resignation. By contrast, in successful companies where people are innovative, engage in productive conflict and debate about ideas, and have fun working together, one can find strong trusting relationships. Having the trust of those you work with is too important not to be intentional about building and maintaining it. With this book, you will learn how to build and maintain strong trusting relationships with others, and repair trust when it is broken, by being intentional and consistent in your language and actions. Understanding and consistently demonstrating trustworthy language and behavior will help you earn and keep the trust of the people you work with.

It's Not About the Money: Unlock Your Money Type to Achieve Spiritual and Financial Abundance


Brent Kessel - 2008
    It's Not About the Money expertly and compassionately guides you along the path to financial security and true peace of mind.Kessel, founder of two top wealth-management firms, has the inside scoop on the higher wisdom of personal finances, and he wants to share it with you. Through extensive experience as a financial advisor and spiritual seeker, Kessel has discovered that people need to understand their core financial story in order to make meaningful changes. Some of us are savers or caretakers, says Kessel, while others are pleasure seekers and spend like Hollywood stars; some people are idealists who place greater value on creativity or compassion than on financial security; some of us innocently believe our finances will work out without effort; and others obsess about building empires with lasting value. It's Not About the Money will help you identify your money type, providing information and resources as well as exercises and meditations to inspire a fresh approach to your relationship with money that will change your life.

Ask for It: How Women Can Use the Power of Negotiation to Get What They Really Want


Linda Babcock - 2008
    Now they've developed the action plan that women all over the country requested - a guide to negotiation that starts before you get to the bargaining table.Ask for It explains why it's essential to ask (men do it all the time) and teaches you how to ask effectively, in ways that feel comfortable to you as a woman. Whether you currently avoid negotiating like the plague or consider yourself hard-charging and fearless, Babcock and Laschever's compelling stories of real women will help you recognize how much more you deserve whether it's a raise, that overdue promotion, an exciting new assignment, or even extra help around the house. Their four-phase program, backed by years of research, will show you how to identify what you're really worth, maximize your bargaining power, develop the best strategy for your situation, and manage the reactions and emotions that may arise on both sides. Guided step-by-step, you'll learn how to draw on the special strengths you bring to the negotiating table to reach agreements that benefit everyone involved.This collaborative, problem-solving approach will propel you to new places both professionally and personally and open doors you thought were closed. Because if you never hear no, you're not asking enough.

The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business


Kenneth H. Blanchard - 2008
    Learning, and Ethan Willis, CEO of Prosper Learning, tell the inspiring story of one man’s challenges in creating his own business. Through a powerful and engaging narrative, we confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers. More important, we learn the secrets to becoming a successful entrepreneur, including how to build a firm foundation, how to ensure a steady cash flow, and how to create legendary service. In addition, the book offers invaluable advice, delivered through One Minute Insights, from such entrepreneurs and thinkers as Sheldon Bowles, Peter Drucker, Michael Gerber, and Charlie “Tremendous” Jones. Today, in the midst of the largest entrepreneurial surge in U.S. history, four out of five small businesses continue to fail. THE ONE MINUTE ENTREPRENEUR offers businesspeople and would-be entrepreneurs a treasure trove of wisdom on how to think, act, and succeed in creating and sustaining a business, no matter what their industry.

The Power of Who: You Already Know Everyone You Need to Know


Bob Beaudine - 2008
    This highly respected and well-connected head hunter shares his philosophy on what really works in identifying what your dream in life is and how to get it. With his unique 100/40 principle, Beaudine takes the traditional networking concept, shakes it up and rebuilds it, explaining that individuals already know everyone they need to know. He shows readers that they have established a powerful network simply by interacting with people in their daily lives. Beaudine explains this new way to achieve dreams clearly, in a step-by step fashion using his well-tested knowledge to break it down and help readers tap into the Power of Who.

The Tripping Point in Leadership: Overcoming Organizational Apathy


David Byrd - 2008
    Make positive choices, have a clear vision for success, and take action!

Selling the Secret to Success


Grant Cardone - 2008
    Selling is not a career or a job for a few, but a MUST in order to solicit support from others, get and keep a job, build, a company, get a promotion, get a loan, raise money, buy or sell a house, get elected, hire great people and ultimately to make your dreams come true. Readers are saying, "This is the first new information written on selling in fifty years!"Selling is not a career but a prerequisite for creating any level of success. Selling the Secret to Success is a fast read, loaded with specific actions you can take in the "real world" that will get you where you want to go! The author, Grant Cardone, is a self made American Rag to Riches story of the 21st Century, who will show you exactly how to sell your products, your ideas and your dreams to make your goals a reality. This is some of what others are saying: "I just finished reading, Selling the Secret to Success and it is the single best book on Selling I have ever read and I have read them all." MH,CEO"After reading just three chapters I ordered 100 books for my clients." HJ, CEO"This book is easy to read and amazing, full of exact actions I can take to expand my business." RB, Contractor"The first new ideas on selling in fifty years. Cardone is the next Tony Robbins, Dale Carnegie and Zig Ziglar all in one." CW"I am making sure everyone of my department heads read this book This is a must read for anyone who wants to succeed at life." HT, VP Auto Group"After reading just one chapter I booked a job I have been trying to get for months." KK, Actress

Creative Capital: Georges Doriot and the Birth of Venture Capital


Spencer E. Ante - 2008
    Operating in the background, they provide the fuel needed to get fledgling companies off the ground--and the advice and guidance that helps growing companies survive their adolescence.In Creative Capital, Spencer Ante tells the compelling story of the enigmatic and quirky man--Georges Doriot--who created the venture capital industry. The author traces the pivotal events in Doriot's life, including his experience as a decorated brigadier general during World War II; as a maverick professor at Harvard Business School; and as the architect and founder of the first venture capital firm, American Research and Development. It artfully chronicles Doriot's business philosophy and his stewardship in startups, such as the important role he played in the formation of Digital Equipment Corporation and many other new companies that later grew to be influential and successful.An award-winning Business Week journalist, Ante gives us a rare look at a man who overturned conventional wisdom by proving that there is big money to be made by investing in small and risky businesses. This vivid portrait of Georges Doriot reveals the rewards that come from relentlessly pursuing what-if possibilities--and offers valuable lessons for business managers and investors alike.

Advanced Web Metrics with Google Analytics


Brian Clifton - 2008
    Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

The Top 10 Habits of Millionaires: A Simple Path to Wealth and Fulfillment


Keith Cameron Smith - 2008
    Following Keith Cameron Smith's smart and sensible advice will help readers achieve long-sought financial - and emotional - abundance.

Understanding A3 Thinking: A Critical Component of Toyota's Pdca Management System


Durward K. Sobek II - 2008
    The power of the A3 report, however, derives not from the report itself, but rather from the development of the culture and mindset required for the implementation of the A3 system. In Understanding A3 Thinking, the authors first show that the A3 report is an effective tool when it is implemented in conjunction with a PDCA-based management philosophy. Toyota views A3 Reports as just one piece in their PDCA management approach. Second, the authors show that the process leading to the development and management of A3 reports is at least as important as the reports themselves, because of the deep learning and professional development that occurs in the process. And finally, the authors provide a number of examples as well as some very practical advice on how to write and review A3 reports.

In Pursuit of the Common Good: Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time


Paul Newman - 2008
    It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. It also serves as a textbook for foundations and charitable organizations looking to do the most good they can with what they have.Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.

Marketing Myopia


Theodore Levitt - 2008
    He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

Execution Premium


Robert S. Kaplan - 2008
    Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.It doesn't have to be that way, maintain Robert Kaplan and David Norton in The Execution Premium. Building on their breakthrough works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy. This book shows you how to:Develop an effective strategy--with tools such as SWOT analysis, vision formulation, and strategic change agendasPlan execution of the strategy--through portfolios of strategic initiatives linked to strategy maps and Balanced ScorecardsPut your strategy into action--by integrating operational tools such as process dashboards, rolling forecasts, and activity-based costingTest and update your strategy--using carefully designed management meetings to review operational and strategic dataDrawing on extensive research and detailed case studies from a broad array of industries, The Execution Premium presents a systematic and proven framework for achieving the financial results promised by your strategy.

Companies We Keep: Employee Ownership and the Business of Community and Place


John Abrams - 2008
    Now, in Companies We Keep, the revised and expanded edition of his 2005 work, John Abrams further develops his idea that companies flourish when they become centers of interdependence, or "communities of enterprise."Thoroughly revised with an expanded focus on employee ownership and workplace democracy, Companies We Keep celebrates the idea that when employees share in the rewards as well as the responsibility for the decisions they make, better decisions result. This is an especially timely topic. Most of the baby boomer generation--the owners of millions of American businesses-- will retire within the next two decades. In 2001, 50,000 businesses changed hands. In 2005, that number rose to 350,000. Projections call for 750,000 ownership transitions in 2009. Employee ownership--in both the philosophical and the practical sense--is gathering steam as businesses change hands, and Abrams examines some of the many ways this is done.Companies We Keep is structured around eight principles--from "Sharing Ownership" and "Cultivating Workplace Democracy" to "Thinking Like Cathedral Builders" and "Committing to the Business of Place"--that Abrams has discovered in the 32 years since he cofounded South Mountain Company on the island of Martha's Vineyard. Together, these principles reveal communities of enterprise as a potent force of change that can--and will-- improve the way Americans do business.

Warren Buffett and the Interpretation of Financial Statements: The Search for the Company with a Durable Competitive Advantage


Mary Buffett - 2008
    Inspired by the seminal work of Buffett's mentor, Benjamin Graham (The Interpretation of Financial Statements, 1937), this book presents Buffett's interpretation of financial statements with anecdotes and quotes from the master investor himself. Potential investors will discover: -Buffett's time-tested dos and don'ts for interpreting an income statement and balance sheet -Why high research and development costs can kill a great business -How much debt Buffett thinks a company can carry before it becomes too dangerous to touch -The financial ratios and calculations that Buffett uses to identify the company with a durable competitive advantage—which he believes makes for the winning long-term investment -How Buffett uses financial statements to value a company -What kinds of companies Warren stays away from no matter how cheap their selling price Once readers complete and master Buffett's simple financial calculations and methods for interpreting a company's financial statement, they'll be well on their way to identifying which companies are going to be tomorrow's winners—and which will be the losers they should avoid at all costs. Destined to become a classic in the world of investment books, Warren Buffett and the Interpretation of Financial Statements is the perfect companion volume to The New Buffettology and The Tao of Warren Buffett.

Effectuation: Elements of Entrepreneurial Expertise (New Horizons in Entrepreneurship Series)


Saras D. Sarasvathy - 2008
    It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In Effectuation , Saras Sarasvathy explores the theory and techniques of non-predictive control for creating new firms, markets and economic opportunities. Using empirical and theoretical work done in collaboration with Nobel Laureate Herbert A. Simon, the author employs methods from cognitive science and behavioral economics to develop the notion of entrepreneurial expertise and effectuation. Supportive empirical evidence is provided by the author's study of 27 entrepreneurs as well as other independent studies. The book then traces the consequences of effectuation for business management, economics and social philosophy. The author finds that effectuators generate constraint-satisfying solutions rather than searching for optimal ones, make rather than find opportunities, and in a deep sense, convert `as-if' propositions into `even-if' ones. The way they accomplish this is the central discussion of the book. Students and scholars of entrepreneurship will find this path-breaking research of great value. The book's conclusions will also be of interest to those in the fields of behavioral and evolutionary economics, cognitive science and management. Contents: Foreword by Lester Lave Preface Introduction Part I: The Empirical Journey - Entrepreneurial Expertise 1. What I Set Out to Study and Why 2. What I Found and How 3. Interpreting What I Found Part II: The Theoretical Journey - Effectuation 4. Understanding Effectuation: Problem Space and Solution Principles 5. Understanding Effectuation: Dynamics of the Effectual Process 6. Relating Effectuation to Performance Part III: Waypoint

From Lucky to Smart: Leadership Lessons from Quiktrip


Chester Cadieux - 2008
    From the trials of rapid expansion to the groundbreaking introduction of self-service fountain drinks, Cadieux honestly explores the importance of addressing constant changes in the marketplace. He also underscores the importance of recognizing that the people serving the public the store employees are the heart of the organization.

The Hero's Choice


Roger K. Allen - 2008
    The event sends Hal into a tailspin and he alienates everyone around him as he struggles desperately to make sense out of what happened and find a way forward. Eventually, the crisis awakens him to a new way of seeing and thinking. But old habits die hard. Gradually and haltingly, Hal opens his heart to the lessons of life and eventually discovers an inner peace, joy, love, and abundance he'd never thought possible. Circumstances have not changed. But life, for Hal, has changed dramatically. The book is a beautiful story of becoming; of learning to handle the challenges of life in new and empowering ways; of coming from a "bigger place;" of learning to communicate openly so people can stop seeing one another as adversaries and come to a shared understanding of the challenges they face.

The Art of Engagement: Bridging the Gap Between People and Possibilities: Bridging the Gap Between People, Process, and Possibilities


Jim Haudan - 2008
    That's because the majority of organizations don't know how to bridge the canyons that exist between executives, managers, and front-line employees. Most strategic initiatives fail when a company tries to execute strategy despite its people rather than through them.As CEO of consultancy Root Learning, Jim Haudan has more than twenty years experience helping businesses bridge these canyons and achieve their strategic goals. Here, he shares his secrets for driving this strategic execution. Refreshingly accessible, this important book presents executives, managers, and team leaders with a proven, effective way to communicate, empower, and motivate employees at every level of an organization.Through stories, illustrations, and insightful observations Haudan explores the concept of engagement in business--from the "roots of engagement" to the six reasons why so many workers rank themselves as disengaged to the keys to unlocking engagement in any organization. He also includes a framework for implementing the process of strategically engaging employees as well as a self-assessment for checking your own company's level of strategic engagement."The Art of Engagement" equips you with a range of tools--sketches, illustrations, and highly visual "learning maps"--to help employees speak the same language, see from the same point of view, and connect their individual actions to the success of the whole company. Included are: Engaging visual learning tools designed to help you communicate more effectively with your workforce Proven methods for successfully engaging employees at every level of an organization Real-world case studies of such organizations as Harley-Davidson, Pepsi Cola, and BlockbusterA strategy may look perfect on paper, but it's worthless if leaders forget that human beings have to implement it. "The Art of Engagement" arms you with the knowledge and the know-how to engage your employees and drive effective strategic execution.

Pleased, but not Satisfied


David L. Sokol - 2008
    He emphasizes that business basics are fundamental to creating long-term value in any enterprise. Conservative economic analysis and disciplined, detailed management practices may not be flashy, but they consistently deliver high quality results.

eMarketing: The Essential Guide to Digital Marketing


Rob Stokes - 2008
    

Corporate Finance: Theory and Practice


Pierre Vernimmen - 2008
    It will also have a large market amongst corporate finance practitioners. It describes the theory and practice of Corporate Finance showing how to use financial theory to solve practical problems from a truly European perspective. Section one includes financial analysis which is not included in any other corporate finance textbook.

What Is Strategy?


Harvard Business School Press - 2008
    It provides an understanding of a firm's operating environment and how to identify, develop, and sustain competitive advantage. Readers will learn how to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position. The book should help students not only to develop a mastery of the essential analytical tools so that they can understand the devil in the details but also to integrate perspectives and competing interests, so as to see the big picture. They should be able to use these tools to perform in-depth analyses of industries and competitors, predict competitive behavior, and analyze how firms develop and sustain competitive advantage over time.

Property Magic: How to Buy Property Using Other People's Time, Money and Experience


Simon Zutshi - 2008
    This revised edition includes a brand new chapter on Property Options, New case studies and extra content such as: The 5 questions to ask Estate Agents to get them to find the best properties for you; How to pay off your mortgage in 8 to 10 years and build a property portfolio at the same time: How to quickly and easily asses if a property will make positive cash flow for you; and How to recycle your deposit every 6 months using “Momentum Investing”. The essence of the book is that no matter where you live, there are motivated sellers in your area who will sell their property to you for well below the true market value. This means that you can build a substantial property portfolio using very little of your own money. Simon will show you how to find these motivated sellers, how to deal with them and structure an ethical win/win deal. The book is designed to open your mind, stimulate your thinking and make you aware of some of the current possibilities available in property investing.

How to Make Real Money Selling Books: A Complete Guide to the Book Publishers' World of Special Sales


Brian Jud - 2008
    How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.

Strategic Marketing Management


Philip Kotler - 2008
    For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Born to Organize: Everything You Need to Know About a Career As a Professional Organizer


Sara Pedersen - 2008
    This manual is designed to give prospective and new professional organizers the inside scoop on today's organizing industry. Its easy-to-read style will answer all your questions about this amazing career. SARA GUIDES YOU through the process of starting your own organizing business, teaching you fundamental lessons and clarifying expectations. As you read this manual, you'll: Review talent, skill, & education recommendations + Set salary & time commitment expectations + Understand your clients' clutter tendencies + Walk through a typical client assessment & organizing session + Learn affordable, business-boosting marketing ideas + Get the inside scoop on personal & business safety + Identify a variety of small business resources + Uncover donation resources for your clients' cast-offs + Give yourself an advantage over other new organizers. THE BOOK ALSO INCLUDES: stores that carry great organizing products; donation resources; sample assessment form, press release, announcement letter, coupons; and more! This manual is also recommended by the National Association of Professional Organizers as an exam study resource for NAPO's certification program. ABOUT THE AUTHOR: Veteran Professional Organizer Sara Pedersen has offered hands-on organizing assistance for countless Twin Cities residents. She helps them organize, simplify, and discover time to do the things they love. She also coaches new and prospective professional organizers and offers marketing services andproducts for small business owners.

The Character of Harms: Operational Challenges in Control


Malcolm K. Sparrow - 2008
    In this provocative new book, he demonstrates that an explicit focus on the bads, rather than on the countervailing goods (safety, prosperity, environmental stewardship, etc.) can provide rich opportunities for surgically efficient and effective interventions - an approach which he terms the sabotage of harms. Drawing from Sparrow's rich background and unique experiences in law enforcement, this book makes a powerful case for this new approach to tackling the complex problems facing society.

Powerhouse Principles: The Billionaire Blueprint For Real Estate Success


Jorge Pérez - 2008
    Jorge Pérez shares his billionaire secrets to empower both small and seasoned investors. Known as the King of Condominiums and the Steven Spielberg of Real Estate, Jorge Pérez reveals his principles for achieving success in the real estate market through a clear, step-by-step process. For the first time ever, this top developer shares his most coveted principles, teaching readers everything he knows now that he wished he knew then. Having started with $2 and today boasting earnings of more than $2 billion, Pérez details the financial opportunities in real estate, and instills the importance of total commitment, dedication, and hard work. Pérez specifies effective business tactics that will lead to evergreen profits, including: • Key points to smart investing • Cardinal rules for picking and building property • Commandments on negotiating the best deal • Valuable tips on securing equity • Powerful steps for selling property Finally Pérez explains how to manage and grow investments over the long term. Emphasizing the importance of staying flexible in an ever-changing market, Pérez offers personal anecdotes, key business philosophies, and top insider methods to inspire and motivate any investor and entrepreneur to achieve the ultimate success in real estate.

On Becoming a Leadership Coach: A Holistic Approach to Coaching Excellence


Christine Wahl - 2008
    This book focuses on coaching leaders in the context of the organizational systems within which they lead, drawing on the curriculum of the Georgetown University Leadership Coaching Certificate Program, one of the premier coach training programs in the world and the only one with this particular focus.

The Have It All Woman


Susan Sly - 2008
    The Have It All Woman will take you on the journey from overwhelm to overjoyed; from surviving to thriving. The Have It All Woman has touched the lives of thousands of women around the planet from the United States to England, from Australia to Cambodia, from Canada to South Africa; this book has changed lives. YOU CAN HAVE IT ALL! If you can apply the principles that Susan Sly derives from her broad experience and shares so passionately here, you can discover what it really means to be a Have It All Woman! You too can seize your life changing opportunities and take the current that destines you for success. It is a journey you can't afford to miss. This book will get you started for sure! As you read, you will be inspired and motivated to explore new horizons where you can Have It All! Why not? Why not you? And why not now?

Gut Check: Confronting Love, Work, and Manhood in Your Twenties


Tarek Saab - 2008
    Viewers soon noticed something unusual about Tarek. Throughout the chaos and pressure—including several boardroom showdowns with Trump—Tarek displayed a forgotten kind of manhood. In a new book, he shares his hard-won insights into love, work, and manhood and their source in a faith that is ever old, ever new.  The biggest problem by far facing men in their twenties is the crisis of manhood. Offering a completely new take on the so-called “quarter-life crisis,” Tarek describes his reluctant confrontation with career, relationships, and spiritual disillusionment and reveals the surprising truths he learned about what it means to be a man.  A distinctly modern-day Confessions, Gut Check is the wry and candid self-examination of a man whose life, despite its extraordinary twists, is full of lessons for ordinary young men. Tarek’s captivating tale reveals a young man with many talents and temptations whose saving grace is a relentless pursuit of truth and the daring to be counter-cultural. Gritty, comic, utterly believable—Gut Check is not the usual Christian fairy tale.  Gut Check is a manual for manhood lived the hard way. It is a book for men who never read and for men who think they have read it all. If you think you know what you really want, are you ready for a gut check? Reviews: “I’ve known Tarek since he was a student. He is a young man of great ability and great values . . . Tarek is making a positive difference in the world.” Fr. Jonathan DeFelice President, St. Anselm College “For Saab, the future is now . . . he might never be Trump’s Apprentice, but he’s definitely living the American dream.” Enigma magazine &ldq

The Breakthrough Imperative: How the Best Managers Get Outstanding Results


Mark Gottfredson - 2008
    Those who don't make visible progress toward that goal within the first year or two will likely find themselves looking for another job. It is precisely because of this growing breakthrough imperative that managers today, whether in corporations or nonprofits, need to get off to a fast start. They don't have time for mistakes or for going back and redoing what they should have done right in the first place.But, despite the intensity of these pressures, despite the high expectations and short time frames, a number of CEOs and general managers turn in truly exceptional results. How do they meet and exceed the breakthrough imperative? To answer this question, consultants and former managers Mark Gottfredson and Steve Schaubert interviewed more than forty CEOs from both industry and the nonprofit sector, conducted an intensive study of what successful managers do right—and what some do wrong—and drew on their own combined fifty-plus years of experience at Bain & Company, where their insights have consistently been found in the pages of the Harvard Business Review. Together they came up with the four straightforward principles—deceptively simple yet remarkably powerful—that everyone must follow to succeed at achieving breakthrough results:1. Costs and prices always decline2. Competitive position determines options3. Customers and profit pools don't stand still4. Simplicity gets resultsAlthough seemingly simplistic, mastering these four laws means mastering the basics of great management—a foundation on which to build the rest of one's management strategy. Whether you're managing a small work group or a multinational corporation, a single division or an entire nonprofit, The Breakthrough Imperative presents these core laws of business to help you determine where you are, just how far you can go, and how to get there with stellar results.

Booher's Rules of Business Grammar: 101 Fast and Easy Ways to Correct the Most Common Errors


Dianna Booher - 2008
    This one's a gem." --John Baldoni, author of Great Communication Secrets of Great Leaders and How Great Leaders Get Great Results"Dianna Booher pulls off a deft and most impressive feat: In writing about tight, top-flight grammar, she shows those very same skills in abundance." --Louis R. Carlozo, features staff writer, Chicago TribuneThis book seems to be most useful as a desk reference for individuals, but it will also be of interest to public libraries with collections that support career development. --Library Journal Does your client owe the principal or principle? Is your company moving forwards or forward? Do you have over ten years' experience, or more than ten years' experience?Proper use of the written and spoken word determines whether or not you move ahead in your career. In Booher's Rules of Business Grammar, business communication guru Dianna Booher identifies the top 101 mistakes made in emails, presentations, and conversations every day. She briefly examines each one and explains what you need to know in order to avoid future mistakes. In addition, Booher includes effective "memory tricks" to reinforce comprehension and retention. In no time, you will learn how to:Recognize and rectify embarrassing grammatical mistakesImprove the clarity of what you say and writeSolidify your understanding through the use of "memory tricks"Master the language-so you can focus on your business!Whether you decide to skim it and correct a mistake a minute or read the whole book in a couple of hours, use Booher's Rules of Business Grammar to set yourself apart as an expert communicator.

Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization


Dave Logan - 2008
    I learned about myself and learned lessons I will carry with me and reflect on for the rest of my life.”—John W. Fanning, Founding Chairman and CEO napster Inc.“An unusually nuanced view of high-performance cultures.” —Inc.Within each corporation are anywhere from a few to hundreds of separate tribes. In Tribal Leadership, Dave Logan, John King, and Halee Fischer-Wright demonstrate how these tribes develop—and show you how to assess them and lead them to maximize productivity and growth. A business management book like no other, Tribal Leadership is an essential tool to help managers and business leaders take better control of their organizations by utilizing the unique characteristics of the tribes that exist within.

Mathematical Interest Theory


Leslie Jane Federer Vaaler - 2008
    This is done in a mathematically precise manner, but the emphasis is on practical applications and giving the reader a concrete understanding as to why the various relationships should be true. Modern financial topics including arbitrage, options, futures, and swaps are introduced. Along with an understanding of probability, this book provides a solid foundation for readers embarking on actuarial careers. It also includes detailed instruction on how to use the Texas Instruments BA II Plus and BA II Plus Professional calculators. This text is among the recommended reading options for the Society of Actuaries/Casualty Actuarial Society FM/2 exam.

The ABCs of Making Money: Painless Strategies for Ordinary People to Create Extraordinary Wealth


Denis L. Cauvier - 2008
    The largely word-of-mouth success is due to its unique approach: instead of just giving the reader the usual do's and don'ts of managing money - which it does in very clear, actionable terms - this invaluable book walks readers through the psychology of money. Do you ever wonder what makes some people successful while others are destined to struggle their whole lives? The difference is in their Attitudes toward money. If you don't examine this issue first, then all the self-help books and courses in the world will be a waste. Do yourself and your family a huge favor: follow the easy steps laid out in this book and learn how you've been holding yourself back. Once you've done that, the rest will fall into place, and sleepless nights will be a thing of the past. The ABCs of Making Money is a simple, step-by-step guide for everyone. This common sense approach contains lots of simple checklists, self-directed exercises and tips. It demystifies the secrets of making money while providing proven strategies for the average person to painlessly create wealth. It has already helped hundreds of thousands of people and been acclaimed by universities and charities in the U.S. Amongst other things you will learn: how to achieve financial freedom, gain control of your life, eliminate financial stress and stop living paycheck to paycheck. In 2006 the prestigious, $3 Billion, Kauffman Foundation called our books "The best they've ever reviewed" In 2007 Yale University said that our books were "The best in their field" In 2009 a Community Development charity asked us to develop a workshop for parents based on our materials. We tested attendees when they arrived and again at the end. The average financial literacy level was 22% when they arrived; and had jumped to 89% at the end of the workshop! Of those that did not already have a savings/investment plan, fully 95% pledged to open one immediately as a result of attending the workshop.

Project Management Techniques


Rory Burke - 2008
    This edition of Project Management has been specially written to include the SAQA unit standards for project management.

No-Compromise Leadership: A Higher Standard of Leadership Thinking and Behavior


Neil Ducoff - 2008
    With no-compromise as the mandate, even the best and most respected of companies reveal the need for improvement. Business size doesn't matter. When compromise seeps in, the more drag it places on growth momentum and energy. Allow it to go unchecked, even for a nanosecond, and the most achievable goals instantly turn into pipe dreams - yet another collection of missed opportunities. No-compromise means no missed opportunities. No-compromise leadership is a commitment to a higher standard that guides and nurtures a business culture capable of extraordinary achievement. No-compromise defines the type of leader you are. It defines the DNA of the business you lead. This book was written to give business leaders a no-compromise operating system allowing dynamic companies to emerge. That is the true role of the no-compromise leader. Winner of the 2010 IPPY Award's Bronze Medal for Business/Leadership.

Security Analysis


David L. Dodd - 2008
    BuffettFirst published in 1934, Security Analysis is one of the most influential financial books ever written. Selling more than one million copies through five editions, it has provided generations of investors with the timeless value investing philosophy and techniques of Benjamin Graham and David L. Dodd.As relevant today as when they first appeared nearly 75 years ago, the teachings of Benjamin Graham, “the father of value investing,” have withstood the test of time across a wide diversity of market conditions, countries, and asset classes.This new sixth edition, based on the classic 1940 version, is enhanced with 200 additional pages of commentary from some of today’s leading Wall Street money managers. These masters of value investing explain why the principles and techniques of Graham and Dodd are still highly relevant even in today’s vastly different markets. The contributor list includes:Seth A. Klarman, president of The Baupost Group, L.L.C. and author of Margin of SafetyJames Grant, founder of Grant's Interest Rate Observer, general partner of Nippon PartnersJeffrey M. Laderman, twenty-five year veteran of BusinessWeekRoger Lowenstein, author of Buffett: The Making of an American Capitalist and When America Aged and Outside Director, Sequoia FundHoward S. Marks, CFA, Chairman and Co-Founder, Oaktree Capital Management L.P.J. Ezra Merkin, Managing Partner, Gabriel Capital Group .Bruce Berkowitz, Founder, Fairholme Capital Management.Glenn H. Greenberg, Co-Founder and Managing Director, Chieftain Capital ManagementBruce Greenwald, Robert Heilbrunn Professor of Finance and Asset Management, Columbia Business SchoolDavid Abrams, Managing Member, Abrams CapitalFeaturing a foreword by Warren E. Buffett (in which he reveals that he has read the 1940 masterwork “at least four times”), this new edition of Security Analysis will reacquaint you with the foundations of value investing—more relevant than ever in the tumultuous 21st century markets. (20080617)

Implementing Beyond Budgeting: Unlocking the Performance Potential


Bjarte Bogsnes - 2008
    Beginning with a Foreword by Robert Kaplan, cofounder of the Balanced Scorecard, this book reveals how your organization can maximize a performance climate with teams committed to a common purpose, shared rewards, and sustained value creation. This innovative book lucidly presents how every organization can release the ambition and energy of its people who were previously slaves to the budgeting process.

Who Said So?: The Questions Revolutionary Businesses Ask That Make Them Successful


Michael E. Parker - 2008
    Using the exciting, creative format of a business narrative, the book contrasts the familiar pains of traditional business management with Value-Centered Management by contrasting the opposing style of father and son managers. Following this enlightening business tale, you'll learn how to focus your business on what your customers truly value--and how to turn that into new business and profit.

Brand Meaning


Mark Batey - 2008
    Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which meanings become attached to brands. Brand Meaning takes a comprehensive and holistic look at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands. Traditional marketing concepts are questioned, and a new brand meaning framework is put forward. The book lays out new and fertile territory for the understanding of how brands can both assimilate and provide meaning. It will leave readers with a better appreciation of what brand means and what brands mean. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the book's scope should also make it rewarding and valuable reading for practitioners in the fields of marketing and advertising.

The CPO: Transforming Procurement in the Real World


Christian Schuh - 2008
    On a chance encounter while flying to Chicago, he meets the CEO of Heartland, a major food company in the U.S. Sutter impresses the CEO with his knowledge and, after a whirlwind courtship, he joins Heartland as its new Chief Procurement Officer, based in Fort Wayne, Indiana. Hired to transform procurement at Heartland, Sutter has an enormous challenge: to bring its procurement practices into the 21st century and save the company $5 billion. Despite the knowledge and experience he gained at Autowerke, Sutter fights over the next 18 months to find his place at Heartland, institute world-class procurement models and methods, win over the procurement teams and senior executives, and meet his goal. At first, his reputation--and his marriage--suffer, along with the company's overall sales and revenue. Can he pull a rabbit out of the hat? The CPO: Transforming Procurement depicts the real-life challenges of transforming procurement, while demonstrating the benefits of innovative procurement and leadership methods. Written by global thought leaders in A.T. Kearney's procurement and supply management practice--consultants who have helped numerous companies chop billions of dollars in costs out of their procurement budgets--The CPO will prove invaluable for those in purchasing and procurement. It will also present essential information to those in the C suite looking for ways to boost profits and productivity. The CPO: Portrays best-in-class, real-life, actionable methods to turn procurement into a function that can save billions and improve the bottom line. Provides a fun way to learn essential lessons in procurement and change management. Shows how rejecting victimhood in all its aspects leads to personal and business success. Presents lessons in novel format--like The Goal, Who Moved My Cheese, The Five Dysfunctions of a Team, and others--to engage you and show techniques in action. What you'll learn World-class methods and techniques for transforming the procurement function into a productivity powerhouse that directly and significantly contributes to improving the bottom line. Insights into assessing the procurement and supply chain management organization and locating the levers for change. How to calculate the return on supply management assets and understand supply and demand dynamics in the context of procurement. Principles of leadership and change management: Finding and shuffling talent to effect change, making the case for change, mobilizing and motivating people, and training workers at all levels to think and act in new and useful ways. The tools of transformation: employing circles of influence, rejecting victimhood, creating a plan to succeed, and more. Who this book is forThe CPO is a book for ambitious buyers, procurement managers, and C-level executives. CEOs will read it to have an understanding of how procurement transformation supports the strategic goals of the company, CFOs will read it to know what the return on procurement transformation could be, CPOs will read it to learn new methods and metrics and how to put them into profitable practices. It's also for those who want to enjoy a good book while learning how to transform their private lives along with their careers and the companies they work for. Table of Contents 44 chapters--titles to come.

From Teams to Knots: Activity-Theoretical Studies of Collaboration and Learning at Work


Yrjö Engeström - 2008
    By means of a series of in-depth case studies of teams in the United States and Finland over a time span of more than ten years, this book shows that teams are not a universal and ahistorical form of collaboration. Teams are best understood in their specific activity contexts and embedded in historical development of work. The book develops a set of conceptual tools for analysis and design of transformations in collaborative work and learning.

How to Castrate a Bull


Dave Hitz - 2008
    He didn't set out to be a Silicon Valley icon, a business visionary, or even a billionaire. But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk, developing and reversing strategies, and looking into the future by deconstructing the past. As a founder of NetApp, a data storage firm that began as an idea scribbled on a placemat and now takes in $4 billion a year, Hitz has seen his company go through every major cycle in business--from the Jack-of-All-Trades mentality of a start-up, through the tumultuous period of the IPO and the dot-com bust, and finally to a mature enterprise company. NetApp is one of the fastest-growing computer companies ever, and for six years in a row it has been on Fortune magazine's list of Best Companies to Work For. Not bad for a high school dropout who began his business career selling his blood for money and typing the names of diseases onto index cards.With colorful examples and anecdotes, How to Castrate a Bull is a story for everyone interested in understanding business, the reasons why companies succeed and fail, and how powerful lessons often come from strange and unexpected places.Dave Hitz co-founded NetApp in 1992 with James Lau and Michael Malcolm. He served as a programmer, marketing evangelist, technical architect, and vice president of engineering. Presently, he is responsible for future strategy and direction for the company. Before his career in Silicon Valley, Dave worked as a cowboy, where he got valuable management experience by herding, branding, and castrating cattle.