Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.FACT! Four-color ads are up to 45 percent more effective than black and white.New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

    The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of "tech companies" like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). Inspired covers companies from early stage start-ups to large, established companies. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms.Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies.

    No other book has explained the game - every part of it quite like this.If you're looking for the keys you need to succeed in this dirty game, they're all here. Nine principles - covering over 120 lessons - emerge from the true stories of Black gangsters, hustlers, pimps, slaves, snitches, rebels, rappers, and revolutionaries. This Survival Guide for the Ghetto combines over 4,000 years of the Black experience with easy-to-follow advice for today. It's all in here: Sex, Lies, Drugs, Crime, Violence, Ignorance, Intelligence, Religion, Racism, and Revolution.If you're looking for answers - to almost any question - you'll find them here. The mind is the worlds most powerful weapon - and this is all the ammunition you need.

    You'll discover:Why the assumptions behind financial data matter- What income statements, balance sheets, and cash flow statements really reveal- How to use ratios to assess your venture's financial health- How to calculate return on your investments in your enterprise- Ways to use financial information to do your own job better- How to instill financial intelligence throughout your teamAuthoritative and accessible, Financial Intelligence for Entrepreneurs empowers you to "talk numbers" confidently with colleagues, partners, and employees-- and fully understand how to use financial data to make better decisions for your business.

    The best part is that you don’t need to have lots of capital to invest, a prestigious degree or years of experience.Whether you are just starting out in business or an experienced entrepreneur, this book will give you powerful ideas and strategies that will multiply your business sales and profits exponentially. What You Will Master in this Book• Why 90% of Businesses Fail…and how the 10% Succeed• The Mindset & Habits of Successful Entrepreneurs • Develop the million-dollar idea that will blow away the competition • A Step-by Step Guide on building a business system that works without you• How to start a business with very little capital and turn in millions within 16 months• Build a Powerful Brand & Establish Yourself As the Market Leader• Powerful Marketing Strategies that Will Kill the Competition • Build a championship team of employees and partners• Master the Art of Cash Flow… How to Roll Millions with just a Few Thousand Dollars

    Armed with this advice, natural charm and the Yellow Pages, he built a market-leading business with a turnover of £130 million and swiftly became one of Britain's most successful entrepreneurs.From Caan's childhood as a Pakistani immigrant to the phenomenal success of his first company and beyond, The Real Deal traces both his financial and personal achievements. It offers a frank account of what success at thirty really signifies and brings us right up to the present, including his impact on Dragons' Den and what his charity work, from saving a hospital in London to building a school in Lahore, means to him. Ultimately, it is a story of learning what money is really worth, told by one the country's most insightful businessmen.

    In this essential business guide, acclaimed entrepreneur Richard Koch demonstrates the secrets behind riding star businesses to success. Information is provided both on how to establish a star business and on how to invest in and profit from existing companies that are bound for growth. Warnings on avoiding false stars is also included, along with a number of examples of how existing companies established themselves as industry leaders.

    Kennedy explains how businesses small and large can adapt in the coming years by tapping into the affluent consumer segment--consumers with an unprecedented willingness to buy.

    Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

    He dropped out of high school to pursue the venture full-time, and two years later sold ClickAgents for $40 million, making him one of the youngest self-made millionaires in history and allowing him and his entire family to realize their dreams. Chahal went on to become the youngest executive of a multi-billion dollar NASDAQ-listed company, and then sold his second company, BlueLithium, to Yahoo! for $300 million, turning many of his employees into multi-millionaires as well.In The Dream, Chahal's refreshing advice for entrepreneurs encourages them to embrace risk and to carve out new niches in the marketplace. He emphasizes the value of good business timing: how to execute an idea and get it to the marketplace, how to create and maintain solid business relationships, how to stay grounded, and -- most importantly -- how to teach yourself that failure is not an option.Chahal's story not only shows how a 16-year-old immigrant overcame discrimination and adversity to fulfill his highest ambitions, but also provides aspiring entrepreneurs with valuable hands-on advice on how to achieve success.

    These crafty DIY artists are everywhere--they are holding alternative craft fairs, they advertise in the pages of Bust and ReadyMade and Craft, they are selling online by the thousands at Etsy.com, and are blogging at Typepad, LiveJournal, and Whipup.com. But many of them do not have the skills needed to take their business ideas to the next level.The Creative Entrepreneur takes readers on an inner journey of creative exploration to discover how to make their dreams of creative livelihood real, as they craft their own Artist’s Business Journal. The Artist’s Business Journal is a visual, project-oriented, step-by-step approach to business development for artists from all walks of life who are mystified and possibly frustrated by how to make a business out of their creative work.

    He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin's own entrepreneurial spirit that inspired them to serve as his mentors. Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday's to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community. 32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.

    The Typographic Desk Reference (aka TDR) is comprised of a thousand facts on the form of Latin-based writing systems. The book includes the following four main sections: Terms - Definitions of format, measurements, practice, standards, tools, and industry lingo; Glyphs -The list of standard ISO and extended Latin characters, symbols, diacritics, marks, and various forms of typographic furniture; Anatomy & Form - Letter stroke parts and the variations of impression and space used in Latin-based writing systems; and Classification & Specimens - An historical line with examples of form from blackletter to contemporary sans serif types. Designed for quick consultation, entries are concise and factual, making it handy for the desk. Its foreword is written by Ellen Lupton.

    Following Keith Cameron Smith's smart and sensible advice will help readers achieve long-sought financial - and emotional - abundance.

    As a sequel to the previous book, this new edition has been enriched to give readers a current and more comprehensive perspective of the chapter-topic being discussed. The discussion on new developments in franchising includes a new, updated list of successful business franchises in the country today. The chapter on the legal aspects incorporates the relevant issues about protection of intellectual property rights, patents and trade secrets. Furthermore, the chapter on sales and promotion has included interesting discussion on customer loyalty, while the chapter on finance has included useful guides on how to avoid financial bankruptcy.

    It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In Effectuation , Saras Sarasvathy explores the theory and techniques of non-predictive control for creating new firms, markets and economic opportunities. Using empirical and theoretical work done in collaboration with Nobel Laureate Herbert A. Simon, the author employs methods from cognitive science and behavioral economics to develop the notion of entrepreneurial expertise and effectuation. Supportive empirical evidence is provided by the author's study of 27 entrepreneurs as well as other independent studies. The book then traces the consequences of effectuation for business management, economics and social philosophy. The author finds that effectuators generate constraint-satisfying solutions rather than searching for optimal ones, make rather than find opportunities, and in a deep sense, convert `as-if' propositions into `even-if' ones. The way they accomplish this is the central discussion of the book. Students and scholars of entrepreneurship will find this path-breaking research of great value. The book's conclusions will also be of interest to those in the fields of behavioral and evolutionary economics, cognitive science and management. Contents: Foreword by Lester Lave Preface Introduction Part I: The Empirical Journey - Entrepreneurial Expertise 1. What I Set Out to Study and Why 2. What I Found and How 3. Interpreting What I Found Part II: The Theoretical Journey - Effectuation 4. Understanding Effectuation: Problem Space and Solution Principles 5. Understanding Effectuation: Dynamics of the Effectual Process 6. Relating Effectuation to Performance Part III: Waypoint

    Operating in the background, they provide the fuel needed to get fledgling companies off the ground--and the advice and guidance that helps growing companies survive their adolescence.In Creative Capital, Spencer Ante tells the compelling story of the enigmatic and quirky man--Georges Doriot--who created the venture capital industry. The author traces the pivotal events in Doriot's life, including his experience as a decorated brigadier general during World War II; as a maverick professor at Harvard Business School; and as the architect and founder of the first venture capital firm, American Research and Development. It artfully chronicles Doriot's business philosophy and his stewardship in startups, such as the important role he played in the formation of Digital Equipment Corporation and many other new companies that later grew to be influential and successful.An award-winning Business Week journalist, Ante gives us a rare look at a man who overturned conventional wisdom by proving that there is big money to be made by investing in small and risky businesses. This vivid portrait of Georges Doriot reveals the rewards that come from relentlessly pursuing what-if possibilities--and offers valuable lessons for business managers and investors alike.

    

    Beginning with a handful of credit cards, he mastered the art of the purchase and sale of single and multi-family residences, small commercial properties, manufactured homes, raw land and lots, and eventually was honored by the San Antonio Real Estate Investors Association. Combining commonsense, experience and technology, he merges real estate and Internet marketing. With fifty one informative chapters, including an eye-opening introduction to "Adversity University," and powerful food for thought in "Escaping the Debt Trap" and "The Moat Theory: Keep Something Sacred," this book provides insight far beyond deal making. In the second half of the book, he delivers eighteen anecdotes such as "So What Can a Dollar Buy?" and "The Art of War," stories about real life in the real estate trenches. You simply can't make this stuff up. While everyone's struggles are different, you are sure to connect with the author's tumultuous and rewarding journey. You don't need a college class ring to be a success but a successful person's education never ends. Continue your education on a deeper level and read the book My Life and 1,000 Houses.

    The interest of managers has expanded beyond contemporary management schools to include even ancient ones. Nevertheless, little attention is currently paid to the Islamic management approach, one that has far outperformed its contemporaries and left indelible marks on the minds of innumerable researchers, leaders, and managers that have followed. Islam and Management will shed light on the Islamic approach to management and delineate important lessons from the teachings of Islam and the experiences of Muslims. People who should read this book include all managers seeking to enhance the effectiveness of their organizations. This book is particularly important for Muslim managers who will find its approach to be coherent with their cultural values.Topics covered in this book include organizational culture, planning, organizing, leading, motivating, controlling, competition, conflict management, and human resource management. This book also includes a chapter on the enriching leadership of ‘Umar ibn al-Khattâb, the second caliph of Islam.

    Those who don't make visible progress toward that goal within the first year or two will likely find themselves looking for another job. It is precisely because of this growing breakthrough imperative that managers today, whether in corporations or nonprofits, need to get off to a fast start. They don't have time for mistakes or for going back and redoing what they should have done right in the first place.But, despite the intensity of these pressures, despite the high expectations and short time frames, a number of CEOs and general managers turn in truly exceptional results. How do they meet and exceed the breakthrough imperative? To answer this question, consultants and former managers Mark Gottfredson and Steve Schaubert interviewed more than forty CEOs from both industry and the nonprofit sector, conducted an intensive study of what successful managers do right—and what some do wrong—and drew on their own combined fifty-plus years of experience at Bain & Company, where their insights have consistently been found in the pages of the Harvard Business Review. Together they came up with the four straightforward principles—deceptively simple yet remarkably powerful—that everyone must follow to succeed at achieving breakthrough results:1. Costs and prices always decline2. Competitive position determines options3. Customers and profit pools don't stand still4. Simplicity gets resultsAlthough seemingly simplistic, mastering these four laws means mastering the basics of great management—a foundation on which to build the rest of one's management strategy. Whether you're managing a small work group or a multinational corporation, a single division or an entire nonprofit, The Breakthrough Imperative presents these core laws of business to help you determine where you are, just how far you can go, and how to get there with stellar results.

    Specifically addressing the unique needs of managers in the game industry, this book recognizes a common issue: game development teams consisting of talented specialists who lack interpersonal and leadership skills. Filled with tips and advice from industry pros, you'll learn how to solve problems such as selecting your team, defining roles and identifying team leaders, meeting deadlines, and handling underperformers. You'll examine classic leadership traits, and take a look at specific team roles and their daily responsibilities. Real-world case studies illustrate solutions to each problem and hands-on exercises will help you practice the techniques presented. Team Leadership in the Game Industry provides you with a valuable set of best practices and advice to help you achieve efficient, cohesive teams.

    When done the right way, it results in inspired leadership; when done the wrong way, it can lead to disaster. To be effective, the people in charge must give their team a reason to believe in their talents and their ability to get people to work together. Great leadership requires decisiveness, authority, conviction, compassion, and, most important, the ability to set the right example. It would seem easy, but it takes a lifetime of trying to put it into practice. In Lead by Example, recognized leadership guru John Baldoni reveals the traits and abilities leaders need to know to inspire others to follow them. Readers will learn how to:listen for ideas - manage around obstacles - defuse tension - check their egos - stand up for what they believe in - manage crises - develop team confidence - recruit good people - deliver bad news - handle defeat - engage their enemiesFilled with examples of visionary leaders who have overcome their shortcomings and achieved greatness, Lead by Example will show readers how to build trust, drive results, and win the respect of the people they lead.

    The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business--unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world--to their partners, employees and ultimately their customers. Part branding--the author is a nationally known marketing expert--and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.

    In this guide to setting up and managing the financial aspects of a business, Steven Rogers covers all the major topics - from writing a growth business plan and compiling and understanding financial statements to making a company profitable, valuing a company, and raising additional venture capital.

    It's not what you say that determines your success in sales; it's how you execute the sales process to create a unique buying experience for customers. This book shows you how to apply the silver bullet selling method to launch your sales through the roof. Read it, and fire away at the competition.

    His low-risk strategy involves acquiring out-of-favor rural vacant land, creatively adding value to that land, and selling at profit levels traditionally associated only with high-risk investments. This is a "how to" book, using detailed descriptions of investment techniques the author has employed illustrate the basic principles of vacant land investing. The reader is lead through a process that includes how to decide if investing in vacant land is appropriate for him or her, then developing a vacant land investment strategy that is unique to the reader's circumstances.

    In so doing, he unveils a bold new paradigm for creating inspirational communications. A seamless blend of systems theory, developmental psychology, and common sense, this new framework allows socially conscious people-marketers, business leaders, and activists-to design messages that systematically overcome cynicism and inspire others to act. This book is a thoughtful call to arms for a new generation of socially savvy leaders who are determined to achieve personal success and fulfillment while also making the world a healthier, more sustainable place. For more info, please visit www.worldviewthinking.com