Book picks similar to
Global Business Today by Charles W.L. Hill
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school
textbooks
nonfiction
The Globalization Reader
Frank J. Lechner - 1999
This new edition has been thoroughly revised and updated, with thirty new essays and a new section on anti-globalization movements. The editors have replaced several abstract articles from the first edition with livelier, more accessible essays that reflect the current scholarship. With new case studies, and a more international focus, this second edition is an even better introduction to globalization studies.Fully revised and updated - includes 30 new essays and a new section on anti-globalization movements.Wide-ranging - across economic, political, cultural, and experiential dimensions of social change.Inclusive - covering a wide variety of perspectives on globalization and capturing some of the fault lines in current debates.Stimulating - not only by including well-written, provocative, and contemporary works but also by structuring sections around arguments that serve as connecting themes.
Environment: The Science Behind the Stories
Jay Withgott - 2010
Integrated central case studies woven throughout each chapter, use real-life stories to give you a tangible and engaging framework around which to learn and understand the science behind environmental issues. Printed on FSC (Forest Stewardship Council) certified paper, the newly revised Fourth Edition engages you through the addition of new EnvisionIt photo essays.
Auditing and Assurance Services: An Integrated Approach
Alvin A. Arens - 1984
For the core Auditing course for accounting majors, this text contains topics that appear as they would during the audit planning and execution stage rather than as isolated pieces of information.
Advertising and Promotion: An Integrated Marketing Communications Perspective
George E. Belch - 1997
It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.
Matching Supply with Demand: An Introduction to Operations Management
Gérard Cachon - 2003
The book demands rigorous analysis on the part of students without requiring consistent use of sophisticated mathematical modeling to perform it. When the use of quantitative tools or formal modeling is indicated, it is only to perform the necessary analysis needed to inform and support a practical business solution. The guiding principle in the development of Matching Supply with Demand has been "real operations, real solutions." "Real operations" means that most of the chapters in this book are written from the perspective of a specific company so that the material in this text will come to life by discussing it in a real-world context. "Real solutions" means that equations and models do not merely provide students with mathematical gymnastics for the sake of an intellectual exercise.
E-Commerce: Business, Technology, Society
Kenneth C. Laudon - 2001
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
Macroeconomics
Andrew B. Abel - 1992
This text uses a unified approach based on a single economics model that provides readers with a clear understanding of macroeconomics and its classical and Keynesian assumptions. Introduction: Introduction to Macroeconomics; The Measurement and Structure of the National Economy. Long-Run Economic Performance: Productivity, Output, and Employment; Consumption, Saving, and Investment; Saving and Investment in the Open Economy; Long-Run Economic Growth; The Asset Market, Money, and Prices. Business Cycles and Macroeconomic Policy: Business Cycles; The IS-LM/AD-AS Model: A General Framework for Macroeconomic Analysis; Classical Business Cycle Analysis: Market-Clearing Macroeconomics; Keynesianism: The Macroeconomics of Wage and Price Rigidity. Macroeconomic Policy: Its Environment and Institutions: Unemployment and Inflation; Exchange Rates, Business Cycles, and Macroeconomic Policy in the Open Economy; Monetary Policy and the Federal Reserve System; Government Spending and Its Financing. For all readers interested in intermediate macroeconomics.
Realms, Regions and Concepts
H.J. de Blij - 1971
The text reflects major developments in the world as well as in the discipline, ranging from the collapse of Russia's Post-Soviet transformation to the impact of globalization and from the rise of Asia's Pacific Rim to the war in Iraq.
Geography: Realms, Regions, and Concepts
, 13e is available in 3 versions: ISBN 978-0-470-25134-8: Geography: Realms, Regions, and Concepts, 13e, WileyPLUS Stand-alone version of de Blij 13e. ISBN 978-0-470-28080-5: Geography: Realms, Regions, and Concepts, 13e, de Blij 13e with WileyPLUS. ISBN 978-0-470-89665-5: Geography: Realms, Regions, and Concepts, 13e, Binder Ready Version of de Blij 13e.
Essentials of Business Communication
Mary Ellen Guffey - 1991
instructional book for students or anyone who needs to learn business communications.
HBR's 10 Must Reads on Leadership
Harvard Business Review - 2010
Drucker). We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance.HBR's 10 Must Reads On Leadership will inspire you to:- Motivate others to excel- Build your team's self-confidence in others- Provoke positive change- Set direction- Encourage smart risk-taking- Manage with tough empathy- Credit others for your success- Increase self-awareness- Draw strength from adversityThis collection of best-selling articles includes: featured article "What Makes an Effective Executive" by Peter F. Drucker, "What Makes a Leader?" "What Leaders Really Do," "The Work of Leadership," "Why Should Anyone Be Led by You?" "Crucibles of Leadership," "Level 5 Leadership: The Triumph of Humility and Fierce Resolve," "Seven Transformations of Leadership," "Discovering Your Authentic Leadership," and "In Praise of the Incomplete Leader."
Elementary Statistics: Picturing the World
Ron Larson - 2002
Offering an approach with a visual/graphical emphasis, this text offers a number of examples on the premise that students learn best by doing. This book features an emphasis on interpretation of results and critical thinking over calculations.
Ethics in Information Technology
George W. Reynolds - 2002
This book offers an excellent foundation in ethical decision-making for current and future business managers and IT professionals.
Cultural Anthropology: An Applied Perspective
Gary P. Ferraro - 2007
This contemporary and student-relevant text gives you all the key material you need for your introductory course, plus it will show you that anthropology is for you! With real world applications of the principles and practices of anthropology, this book will help you learn to appreciate other cultures as well as your own. Apply what you learn in this course to those situations that you are likely to encounter in your personal and professional life. What can you do with anthropology today? Check out the real-life examples of cross-cultural misunderstandings and issues (in our popular "Cross-Cultural Miscues" features) to view 'culture at work.' Also, the book takes a look at specialized vocabularies as illustrated by "chickspeak" (the language of single, urban, upwardly mobile women), the war in Iraq, environmental degradation, and other contemporary topics.
Statistics for Business and Economics [with Student CD]
Paul Newbold - 1976
This text enables students to conduct serious analysis of applied problems in contrast to merely running simple“canned” applications to help students become stronger analysts and future managers. It is also at a mathematically higher level than most business statistics texts.