Best of
Business

1991

Margin of Safety: Risk-Averse Value Investing Strategies for the Thoughtful Investor


Seth A. Klarman - 1991
    The myriad approaches they adopt offer little or no real prospect for long-term success and invariably run the risk of considerable economic loss - they resemble speculation or outright gambling, not a coherent investment program. But value investing - the strategy of investing in securities trading at an appreciable discount from underlying value - has a long history - has a long history of delivering excellent investment results with limited downside risk. Taking its title from Benjamin Graham's often-repeated admonition to invest always with a margin of safety, Klarman's 'Margin of Safety' explains the philosophy of value investing, and perhaps more importantly, the logic behind it, demonstrating why it succeeds while other approaches fail. The blueprint that Klarman offers, if carefully followed, offers the investor the strong possibility of investment success with limited risk. 'Margin of Safety' shows you not just how to invest but how to think deeply about investing - to understand the rationale behind the rules to appreciate why they work when they work, and why they don't when they don't.

Think and Grow Rich: A Black Choice


Dennis Kimbro - 1991
    Selma Burke, Oprah Winfrey, and many others. The result is inspiring, practical, clearly written, and totally workable. Use it to unlock the treasure you have always dreamed of--the treasure that at last is within your reach.

All You Need to Know about the Music Business


Donald S. Passman - 1991
    Now in its sixth edition, it has been completely revised and updated with crucial, up-to-the-minute information on the industry's major changes in response to today's rapid technological advances and uncertain economy. Veteran music lawyer Donald Passman is in the thick of this transformation and understands that anyone involved in the music business is feeling the deep, far-reaching effects of it. This latest edition of what the "Los Angeles Times" called "the industry bible" will lead novices and experts alike through the fundamental practices as well as the new, uncharted territory of one of this country's most dynamic industries.In the music business, the key to success lies in knowing how to protect yourself. To do that, you need the best and most up-to-date advice available. Whether you are -- or aspire to be -- a performer, writer, or executive, Passman's comprehensive guide to the legal and financial aspects of the music world is an indispensable tool. Drawing on his unique professional experience as one of the most trusted advisors in the industry, Passman offers authoritative information on how to: Select and hire a winning team of advisors -- personal and business managers, agents, and attorneys -- and structure their commissions, percentages, and fees in a way that will protect you and maximize these relationshipsMaster the big picture and the finer points of record dealsNavigate the ins and outs of songwriting, music publishing, and copyrightsMaximize concert, touring, and merchandising deals This latest edition also includes information on: Music downloads, webcasting, streaming-on-demand, and podcastingThe new video streaming servicesHow royalties are computed in the digital ageThe latest developments in deals with independent labels, including upstream dealsUpdates on all the traditional industry matters, such as royalties, advances, video budgets, and copyright lawIn "All You Need to Know About the Music Business," one of the industry's most influential figures shows you how to thrive in the most exciting business in the world. It's a book that no musician, entertainment lawyer, agent, promoter, publisher, manager, record company executive -- anyone who makes their living from music -- can afford to be without.

Den of Thieves


James B. Stewart - 1991
    Stewart shows for the first time how four of the eighties’ biggest names on Wall Street—Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine —created the greatest insider-trading ring in financial history and almost walked away with billions, until a team of downtrodden detectives triumphed over some of America’s most expensive lawyers to bring this powerful quartet to justice. Based on secret grand jury transcripts, interviews, and actual trading records, and containing explosive new revelations about Michael Milken and Ivan Boesky written especially for this paperback edition, Den of Thieves weaves all the facts into an unforgettable narrative—a portrait of human nature, big business, and crime of unparalleled proportions.

Principle-Centered Leadership


Stephen R. Covey - 1991
    Covey has taught to many of the world's top executives and most influential leaders. Align your organization's resources and structures to increase long-term performance and create a high-trust culture - the ultimate competitive advantage.

The New Economics for Industry, Government, Education


W. Edwards Deming - 1991
    Edwards Deming details the system of transformation that underlies the 14 Points for Management presented in Out of the Crisis.... competition, we see now, is destructive. It would be better if everyone would work together as a system, with the aim for everybody to win. What we need is cooperation and transformation to a new style of management.In this book W. Edwards Deming details the system of transformation that underlies the 14 Points for Management presented in Out of the Crisis. The system of profound knowledge, as it is called, consists of four parts: appreciation for a system, knowledge about variation, theory of knowledge, and psychology. Describing prevailing management style as a prison, Deming shows how a style based on cooperation rather than competition can help people develop joy in work and learning at the same time that it brings about long-term success in the market. Indicative of Deming's philosophy is his advice to abolish performance reviews on the job and grades in school.Previously published by MIT-CAES

Ziglar on Selling


Zig Ziglar - 1991
    He discusses: where, when, and how to find prospects;how to deal with rude, angry, and disgruntled people, why 70% of sales are made betweeen 7:00 A.M. and 1:00 P.M., and so much more.

Commercial Bank Management


Peter S. Rose - 1991
    This work is designed to help students understand the field of banking from the perspective of both a bank customer as well as a bank manager. It provides a description of the banking industry.

The Quantum Leap Strategy


Price Pritchett - 1991
    The Quantum Leap Strategy explains the unconventional set of behaviors that will bring breakthrough results for individuals or team members.

The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.


Dan S. Kennedy - 1991
    The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.

Financial Statement Analysis: A Practitioner's Guide


Martin S. Fridson - 1991
    Light Harvard Business School "Financial Statement Analysis should be required reading for anyone who puts a dime to work in the securities markets or recommends that others do the same." -Jack L. Rivkin Executive Vice President (retired) Citigroup Investments "Fridson and Alvarez provide a valuable practical guide for understanding, interpreting, and critically assessing financial reports put out by firms. Their discussion of profits-'quality of earnings'-is particularly insightful given the recent spate of reporting problems encountered by firms. I highly recommend their book to anyone interested in getting behind the numbers as a means of predicting future profits and stock prices." -Paul Brown Chair-Department of Accounting Leonard N. Stern School of Business, NYU "Let this book assist in financial awareness and transparency and higher standards of reporting, and accountability to all stakeholders." -Patricia A. Small Treasurer Emeritus, University of California Partner, KCM Investment Advisors "This book is a polished gem covering the analysis of financial statements. It is thorough, skeptical and extremely practical in its review." -Daniel J. Fuss Vice Chairman Loomis, Sayles & Company, LP

Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power


Ken Davis - 1991
    It takes the reader through the process of selecting and developing a theme, giving it focus, fleshing it out, and communicating well with the audience.  The first half is devoted to preparation, the second to delivery.Author Ken Davis is frequently hired by individuals and companies around the world to bring his humor and expertise to others in the speaking field, and he is now bringing those concepts to the wider community as well.  No abstract theories here, only step-by-step help in preparing and delivering speeches that get results!  You’ll soon develop the dynamic speaking skills associated with the very best in the field.

American Steel


Richard Preston - 1991
    Elegantly written and compulsively readable, American Steel has all the elements of a great novel: amazing characters, gripping suspense, towering machinery, and a driving mission.

The Copyright Handbook: What Every Writer Needs to Know


Stephen Fishman - 1991
    The Copyright Handbook solves the most common problem for writers: how to obtain maximum copyright protection for original work. You’ll learn everything you need to know from how to register your copyright to dealing with infringers to understanding the “fair use” rule and even how to transfer your copyright. The 11th edition is completely updated to provide the latest case law and copyright regulations, including works created for the Internet, such as blogs and new U.S. Copyright Office electronic filing procedures..

Unlimited Wealth: The Theory and Practice of Economic Alchemy


Paul Zane Pilzer - 1991
    This book reveals how a new way of economic thinking is essential for success in today's world.

Body and Soul: Profits with Principles--The Amazing Success Story of Anita Roddick & The Body S hop


Anita Roddick - 1991
    Essential reading for a new generation of entrepreneurs and for all who want to help create a better world. Photos.

Thinkertoys: A Handbook of Creative-Thinking Techniques


Michael Michalko - 1991
    But how can you be the person who comes up with those ideas? In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you’ll learn how to create original ideas that will improve your personal life and your business life. Michalko’s techniques show you how to look at the same information as everyone else and see something different.  With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems.

Dave's Way


David R. Thomas - 1991
    From his early years as a busboy, to his days in the army and throughout his career at Wendy’s, he was always motivated to make something of himself. His passion for fresh, never frozen beef, laid the foundation for turning Wendy’s into more than just a restaurant chain, but creating opportunities for millions of people to share in his dream. Arguably one of the greatest restaurateurs who ever lived, the book is full of advice on how to run a successful business, operate a customer-focused restaurant and market your company with honesty. Dave’s success in business is outshined only by his belief in giving back to others, making him a role-model philanthropist. Dave’s Way is wonderful guide for anyone looking to succeed in life. His old-fashioned American values still hold true today as an inspiration and roadmap to others. All profits from the sale Dave’s Way are donated to The Dave Thomas Foundation for Adoption.

Introduction to Materials Management


J.R. Tony Arnold - 1991
    This is the only text listed in the APICS-The Educational Society for Resource Management CPIM Exam Content Manual as the text reference for the Basics of Supply Chain Management (BSCM) CPIM certification examination. Written in a simple and user-friendly style, it covers all the basics of supply chain management and production and inventory control.

Managing Brand Equity


David A. Aaker - 1991
    These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

Services Marketing: People, Technology, Strategy


Christopher Lovelock - 1991
    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

The Asian Mind Game: Unlocking the Hidden Agenda of the Asian Business Culture--A Westerner's Survival Manual


Chin-Ning Chu - 1991
     It is the first to reveal to Westerners the deep secrets of the Asian psyche that influence Asian behavior in business, politics, lifestyle, and battle. Ms. Chu points out that Asian mind games have become so finely tuned over the centuries that Americans seldom realize that Asians view the marketplace (and by extension, the world) as a battlefield, and act accordingly. She has extracted the principles of successful negotiations from centuries-old Chinese texts that have influenced all of Asia, and provides her readers with examples of their application in the modern world. In the Western world, the ability to formulate cunning and subtle strategies for getting your own way in business, politics, and everyday life is regarded as a matter of intuition. In Asia, however, strategic thinking is a formal discipline studied by people from all walks of life. Amazing as it may seem, contemporary Asians base their outlook and behavior on the teachings of the ancients. In China, even children are familiar with the "36 Strategies," formulated by Sun Tzu, a famous military strategist, in the fourth century B.C. Throughout Asia today, business people as well as political figures study Sun Tzu's Art of War and apply its strategies to all their activities, while Americans read The One-Minute Manager and All I Really Need to Know I Learned In Kindergarten. No wonder, Ms. Chu comments, that when it comes to business and political negotiations, the Chinese refer to Americans with a word that means "innocent children." Ms. Chu brilliantly analyses how Chinese thought and culture have affected Japan, Korea, and Taiwan, and how Japanese conquest and culture have had their effect on the rest of Asia. With United States trade and political alliances shifting increasingly to the Pacific rim, it becomes ever more urgent to understand the Asian mind. Ms. Chu, born in China and educated in Taiwan, spells out the makeup of the Asian psyche as no Westerner could.

Swoosh: The Unauthorized Story of Nike and the Men Who Played There


J.B. Strasser - 1991
    The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.

Developing Products in Half the Time: New Rules, New Tools


Preston G. Smith - 1991
    Rather than pursuing development speed at any price, the authors emphasize subjecting time-to-market decisions to the same hard-nosed business logic used for other management decisions. "Developing Products" is unique in providing tools for trading off schedule against other business objectives. It integrates powerful methods to manage risk and use resources effectively with proven techniques to accelerate product development.

Real Estate Development: Principles and Process


Mike E. Miles - 1991
    Thoroughly updated, the book includes material on financing and marketing.

Leadership: The Inner Side of Greatness, a Philosophy for Leaders


Peter Koestenbaum - 1991
    Since that time world events have caused a dramatic shift in how we think about our lives and our work. Now we grapple with the fundamental questions. How can we live a courageous life and manage anxiety? Is it possible to reach greater heights of ethics and responsibility? Peter Koestenbaum, the preeminent business philosopher, has been a trusted mentor to business leaders worldwide. In this thoroughly revised edition of his classic book he shares his wisdom about the fundamental nature of leadership and shows what it takes to become an exceptional and passionate leader in today's complex world. At the very heart of the book is his Leadership Diamond model--a paradigm that challenges managers to transform their thinking and approach everything with fresh effectiveness in order to reap richer results and become great leaders.

The Nature of the Firm: Origins, Evolution, and Development


Oliver E. Williamson - 1991
    Coase published The Nature of the Firm, a classic paper that raised fundamental questions about the concept of the firm in economic theory. Coase proposed that the comparative costs of organizing transactions through markets rather than within firms are the primary determinants of the size and scope of firms. Coase won the 1991 Nobel Prize in Economics for this work. This volume derives from a conference held in 1987 to commemorate the fiftieth anniversary of the publication of Coase's classic article. The first chapter affords an overview of the volume. It is followed by a republication of the 1937 article, and by the three lectures Coase presented at the conference. These lectures provide a lively and informative history of the origins and development of his thought. Subsequent chapters explore a wide-range of theoretical and empirical issues that have arisen in the transaction cost economic tradition. They illustrate the power of the transaction cost approach to enhance understanding not only of business firms, but of problems of economic organization generally. In addition to Coase's work, contributors include Sherwin Rosen, Paul Joskow, Oliver Hart, Harold Demsetz, Scott Masten, Benjamin Klein, as well as the volume's editors, Oliver E. Williamson, and Sidney G. Winter. The Nature of the Firm includes Coase's acceptance speech for his Nobel Prize in Economics.

The Greatest Opportunity in the History of the World: You and the Dream of the Home-Based Business


John Kalench - 1991
    

Dave's Way


Rex David Thomas - 1991
    "Sound advice for any entrepreneur or business manager".--Chicago Tribune.

Ackoff's Fables: Irreverent Reflections on Business and Bureaucracy


Russell L. Ackoff - 1991
    While relating wry observations made during a long career promoting human development, Ackoff demonstrates how most systems created to foster development actually prevent or retard it. You'll laugh at these war stories, but more importantly, you'll learn how to maximize your own personal development or that of your company by beating obstructive systems.

Gays, Lesbians, and their Therapists: Studies in Psychotherapy


Charles Silverstein - 1991
    Each contributor shares a case, focusing not only on the patient's history, dynamics, and treatment, but also on the therapist's countertransference, thus demonstrating how both patient and therapist influence the therapeutic process when the patient and, in many cases, the therapist are gay or lesbian.

As I Think


James Allen - 1991
    

The Money Machine: How KKR Manufactured Power and Profits


Sarah Bartlett - 1991
    By 1989 they had persuaded banks, pension funds and insurance companies to lend them over $58 billion to buy 36 companies employing hundreds of thousands of people. In this expose, a "New York Times" reporter chronicles the rise of Henry Kravis and George Roberts, documenting a history of ambition, excessive fees and strategic "gifts" to bankers, public officials, pressmen and others. The book presents an indictment of a Wall Street money machine spinning wildly out of control, and a description of how it uses its power to influence the economy, the markets, and America's free press.

The Daisy Chain: How Borrowed Millions Sank a Texas S&L


James O'Shea - 1991
    She swings high in the playground, invents stories about huge, terrifying goblins -- and believes in magic. PThe small boy she plays with is afraid. He would never do the things that Anna Banana does, even when they're together. But one day, when he's most scared, he uses a little bit of her magic -- and makes some of this own. PThis warm, funny story about a feisty little girl and her timid playmate is sure to touch the youngest reader.

Digital Telephony


John Bellamy - 1991
    The book bridges the gap between communications theory, as classically taught on University engineering courses, and the practical aspects of system design, as typically available only in technical trade publications, technical conferences and books covering highly specialized topics. Contents include: voice digitization; digital transmission; digital switching; network design, analysis, operation and synchronization; and foundations for future services.

Entrepreneurship and Self-Help Among Black Americans: A Reconsideration of Race and Economics, Revised Edition


John Sibley Butler - 1991
    This revised edition updates and enhances the work by bringing it into the twenty-first century. John Sibley Butler traces the development of black enterprises and other community organizations among black Americans from before the Civil War to the present. He compares these efforts to other strong traditions of self-help among groups such as Japanese Americans, Jewish Americans, Greek Americans, and exciting new research on the Amish and the Pakistani. He also explores how higher education is already a valued tradition among black self-help groups--such that today their offspring are more likely to be third and fourth generation college graduates. Butler effectively challenges the myth that nothing can be done to salvage America's underclass without a massive infusion of public dollars, and offers a fresh perspective on those community based organizations and individuals who act to solve local social and economic problems.

Samuel Bronfman: The Life and Times of Seagram’s Mr. Sam


Michael R. Marrus - 1991
    Now for the first time the complete story of the man and the business he built is available. Sam Bronfman was according to Business Week "a volatile, shrewd, and highly individualistic leader [whose] technical knowledge and financial acumen remain unchallenged." For over twenty years, Forbes noted, Sam judged the U.S. market correctly -- as virtually no one else did. The story includes the passing on of the vast Seagram enterprise to the leadership of his sons, Edgar and Charles. Samuel Bronfman's father failed as a wheat farmer and then found success selling frozen fish, firewood and horses. At this point young Sam observed to his father, "The bar makes more profits than we do. Instead of selling horses, we should be selling the drinks." And thus began what was to become the Seagram whiskey empire. Sam's insight and timing were right as Canada, and especially the United States, were coming under the influence of the temperance movement. While legend often places Sam in the thick of Prohibition era bootlegging and rum running, in fact he built for the long term and kept his operations within both the law and its loopholes as he supplied American bootleggers. Sam demonstrated his marketing genius by insisting on quality in a business notorious for cutting corners and thereby set the standard for the industry in the decades to follow. Sam's success in penetrating the American market was such that after Prohibition his competitors lobbied the federal government for his protection. While Samuel Bronfman is a classic rags to riches tale, it is also the story of a Jew who remained in many ways outside business and social establishments even after becoming internationally famous. Commuting every week between his Montreal and New York office, his was a private life centered on his family and their home in Montreal and summer places such as Tarrytown, New York. In the 1950s Sam, under instructions from his daughter Phyllis Lambert, commissioned Mies van der Rohe to design a new corporate headquarters, the Seagram building at 375 Park Avenue, a landmark on the New York City skyline. As a leader of the Jewish community Sam was elected president of the Canadian Jewish Congress in 1939, and went on to organize financial aid to the fledgling state of Israel, beginning decades long involvement in Jewish affairs and support for the Jewish state. Sam was an intuitive leader and manager who knew his industry inside out and set the highest standards for his products and himself. His life makes a fascinating tale of business, power, wealth, and ethnic politics.

Creating Effective Boards for Private Enterprises: Meeting the Challenges of Continuity and Competition


John L. Ward - 1991
    Shows how an active board of directors made up of seasoned business owners and executives can provide the objective feedback and business acumen that will help private firms face new competitive challenges while addressing such key concerns as succession and long-range planning.

The Design of Cost Management Systems: Text, Cases, and Readings


Robin Cooper - 1991
    This text provides material that enables the reader to analyze the defects of existing, traditional systems and offers advice on designing systems.

Capital Ideas: The Improbable Origins of Modern Wall Street


Peter L. Bernstein - 1991
    Bernstein brings to life a variety of brilliant academics who have contributed to modern investment theory over the years: Louis Bachelier, Harry Markowitz, William Sharpe, Fischer Black, Myron Scholes, Robert Merton, Franco Modigliani, and Merton Miller. Filled with in-depth insights and timeless advice, Capital Ideas reveals how the unique contributions of these talented individuals profoundly changed the practice of investment management as we know it today.

What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!)


George Lois - 1991
    From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.

Quality or Else Pa


Lloyd Dobyns - 1991
    . . Why Can't We?" introduced Dr. W. Edwards Deming to this country and launched the Quality Revolution in business. This straightforward account of the Total Quality movement is written by the team responsible for that groundbreaking report. QUALITY OR ELSE demystifies the theories of the four main Quality gurus -- W. Edwards Deming, Philip Crosby, Armand Feigenbaum, and Joseph Juran -- telling how they are similar, where they differ, and how today's business people can use their thinking.

The Complete Book of Feature Writing: From Great American Feature Writers, Editors, and Teachers


Leonard Witt - 1991
    Stories about people, families, small incidents and huge events, written so every reader feels as if he is a part of the story.These stories are all around you, and the world of feature writing is a fertile one. Editors want — and need — good feature writers. Why shouldn't you be one of them?This book provides a thought-provoking look at how to find, write and sell feature stories. You'll gain insight into the feature as you "sit down" with award-winning feature writers, editors and teachers who share their years of experience with you. You'll get get solid advice on everything from defining a story to interviewing your subjects, from finding your own voice to selling your stories. You'll learn that crafting an excellent feature story is much more than getting the words down on paper — it involves character development, and finding the sublime in the mundane aspects of everyday life. And you'll find specific examples of this process, as well as targeted exercises, to help you hone your own feature writing skills.Feature writing topics are infinite and the outlets many. There's room for all kinds of writers with many styles and many aspirations. This book will help you carve your own path to success in the extremely gratifying world of writing feature stories.

Software Project Dynamics: An Integrated Approach


Tarek Abdel-Hamid - 1991
    Covers human resource management, software production, controlling and planning.

Three Lectures by Warren Buffett to Notre Dame Faculty, MBA Students and Undergraduate Students


Warren Buffett - 1991
    

Quick And The Dead


Linda McQuaig - 1991
    

Beating the Odds: The Untold Story Behind the Rise of ABC : The Stars, Struggles, and Egos That Transformed Network Television by the Man Who Made I


Leonard H. Goldenson - 1991
    

The Articulate Executive


Harvard Business School Press - 1991
    

Domino Effect


Donald J. Vlcek - 1991
    Shows how Domino's Pizza has achieved success through its innovative delivery system and the personnel policies that support it.

Making Management Decisions


Steve Cooke - 1991
    It contains example of decisions taken in a wide range of organizations, and conveys the concepts and theories of decision-making by means of case studies. An LPBB edition is available.

In Search of Excess: The Overcompensation of American Executives


Graef S. Crystal - 1991
    It offers a course of action that will redress the balance.

Strategic Marketing Management: planning, implementation and control


Richard M.S. Wilson - 1991
    Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and controlThis new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering:* The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyaltyThe book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

How to Master the Art of Listing and Selling Real Estate


Tom Hopkins - 1991
    This title describes the characteristics of a top salesperson, tells how to acquire and maintain listings, and offers practical tips on finding clients, holding effective open houses, establishing a fair price, and closing sales.

Leadership, Management and the Five Essentials for Success


Rick Joyner - 1991
    Book by Joyner, Rick

Relationship Marketing: Successful Strategies For The Age Of The Customer


Regis McKenna - 1991
    From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.

Clinical Epidemiology: A Basic Science for Clinical Medicine


David L. Sackett - 1991
    Lecturers - Click here to order a FREE Review Copy of this title !

Creating Strategic Leverage: Matching Company Strengths with Market Opportunities


Milind M. Lele - 1991
    Provides clear, concise solutions to somemajor problems such as how to describe and communicate a strategyand how to determine what's feasible and what's not, depending onyour company's position. Packed with case studies from suchindustries as AT&T, Federal Express, United Airlines and more.

Writing Business Plans That Get Results


Michael O'Donnell - 1991
    Packed with straightforward question-and-answer exercises for writing each section of your plan, this easy-to-use guide tells you: Exactly what to include in each section of your planThe most efficient ways to evaluate and present your company's products and services, marketing strategies, organizational structure, plans to achieve goals, competitors' strengths and weaknesses, and moreHow to expertly determine cash needs, appropriate financing sources, payback terms, and potential returns for investorsSimple ways to make realistic projections for cash flow, profit and loss, and the balance sheetSince a business plan is used for many purposes--as a development tool, a management and planning guide, a mission statement, a sales document--and is read by several different audiences, author Michael O'Donnell teaches you how to: Tailor each part of your plan to the various needs of bankers, venture capitalists, partners, suppliers, accountants, lawyers, customers, and other readersStructure and arrange the components of your plan for greatest impactAnticipate all questions that plan reviewers will askCritique and package your plan for winning resultsPractical, comprehensive, and clearly written, Writing Business Plans That Get Results is required reading for any entrepreneur who wants his or her company to prosper. Michael O'Donnell, a business consultant with the Promersberger Company in Fargo, North Dakota, specializes in developing marketing plans for the firm's clients. As a staff member of the Center for Innovation and Business Development at the University of North Dakota, he worked with inventors and entrepreneurs on a daily basis. The founder and president of ASK-ME Systems, Inc., a manufacturer and distributor of public-access videotex systems, O'Donnell has started six businesses of his own and has consulted on more than sixty start-up projects. He also serves on the faculty of the Commercialization Planning Workshop for the National Energy-Related Inventions Program and in this capacity provides business plan and marketing plan assistance to some of the country's top inventors.

The Manager's Book of Quotations


Lewis D. Eigen - 1991
    Book by Eigen, Lewis D., Siegel, Jonathan P.

Corporate Controller's Handbook of Financial Management


Jae K. Shim - 1991
    Its examples, checklists, step-by-step instructions, and other practical working tools simplify complex financial management issues and give CFOs, corporate financial managers, and controllers quick answers to day-to-day questions. The Handbook covers important developments in government rules, accounting procedures, taxation and information technology. The practical, hands-on guidance helps diagnose a firm's financial health, boost financial results, avoid unpleasant surprises, cut costs, and make financial decisions with confidence. A free companion CD-ROM contains helpful practice aids and searchable PDFs of the book chapters for your convenience. The 2005-2006 edition of the Corporate Controller's Handbook of Financial Management contains 60 chapters covering the following topic areas: -- Responsibilities of the Controller -- SEC Reporting -- Controller's Reports -- Computer Applications, including chapters on data base management, the client/server environment, and using computers in financial decision making -- Generally Accepted Accounting Principles, including financial statement reporting, accounting and disclosures, interim and segmental reporting, and more -- Management Accounting, including product costing systems and classifications, joint products and by-products, analysis of cost behavior, cost-volume-profit analysis and leverage, cost allocation, contribution margin analysis for nonroutine decisions, budgeting and financial modeling, using variance analysis, improving management performance, ABC, JIT, TQM, quantitative applications in corporate financial management, and more -- Internal Auditing and Control, including internal audit of financial statement accounts, the internal audit function and internal control, and forensic accounting --Financial Analysis, including financial statement analysis, managing analysis of operations, controlling revenue and costs, managing and analyzing risk, reengineering and outsourcing the business, derivative products and reengineering, and more -- Management of Assets, including management of working capital and cash, accounts receivable, and inventory -- Investments, including corporate investments in securities and portfolio diversification and risk management -- Financing the Business, including short- and long-term financing, term loans and leasing, warrants and convertibles, cost of capital and capital structure decisions, and more -- Tax Preparation and Planning, including payroll taxes and how taxes affect business decisions -- Mergers, Divestitures and Failure, including business strategies and shareholder value analysis, financial and earnings forecasting, cash flow forecasting, forecasting financial distress, and more.

The Life And Times Of Dillon Read


Robert Sobel - 1991
    

Penturbia: Where Real Estate Will Boom After the Crash of Suburbia


Jack Lessinger - 1991
    

The Day the Phones Stopped


Leonard Lee - 1991
    In The Day the Phones Stopped Leonard Lee provides scary examples of how computers and their software are fouling up and presents solid solutions for managing the growing crisis and warding off the disaster waiting to happen.

Do-It-Yourself Direct Marketing: Secrets for Small Business


Mark S. Bacon - 1991
    Focusing on saving money, it teaches cost-saving production methods, how to save money at the post office as well as how to get the most from each ad and mailing. Special features include numerous checklists, examples and worksheets which show the beginner how to obtain immediate results.

Beyond Ambition: How Driven Managers Can Lead Better and Live Better


Robert E. Kaplan - 1991
    Based on an intensive six-year study of 40 senior executives whose drive to excel was actually damaging their performance, this book shows how - by committing to develop managers' character and not just their skills - organizations can help executives break through personal barriers to managerial excellence.

Alex Iv: The Man With The Golden Handshake


Charles Peattie - 1991
    

Corporate Crisis: NCR & the Computer Revolution


William S. Anderson - 1991
    

Business Mastery: A Business and Planning Guide for Creating a Successful Healing Arts Practice


Cherie Sohnen-Moe - 1991
    

Strategy and Choice


Richard J. Zeckhauser - 1991
    These essays by wellknown scholars - economists, psychologists, philosophers, and political scientists, inspired by master strategist Thomas Schelling - present the most significant recent advances in strategic choice theory.In activities ranging from gift giving to political wheeling and dealing, men and women strive ingeniously - though sometimes counterproductively - to secure desired outcomes. But as this book makes clear' the fundamental questions for strategy continually reappear: What factors motivate individuals' values and actions? What principles guide effective bargaining? How can incentives and decision processes be structured to yield desirable collective outcomes?In three parts, the book addresses many-player, fewplayer, and one-player situations. The first takes up questions such as: What outcomes result when an individual's welfare depends on comparisons with the situation of others? Under what circumstances do we expect many-player outcomes to at least resemble participants' desired outcomes? The second asks how we can build trust, distinguish between gifts and bribes, make commitments credible, or employ third parties to improve our bargaining position. The final part of the book focuses on the struggle of the individual decision maker. How does the recollected past influence one's evaluation of the present? How can we cope with errors in decision making? When should we rely on rules and principles, as opposed to the careful weighing of alternatives prescribed by the theory of rational choice? And - the most ethically challenging question - how shall we value human life?Richard Zeckhauser is Frank P. Ramsey Professor of Political Economy at the John F. Kennedy School of Government, Harvard University.Contributors: Vincent P. Crawford. Avinash Dixit. Jon Elster. Robert H. Frank. Jerry R. Green. Dale Griffin. Russell Hardin. Richard J. Herrnstein. Robert Jervis. Robert Klitgaard. Howard Margolis. Barry Nalebuff. Mancur Olson. Drazen Prelec. Howard Raiffa. Amos Tversky. W. Kip Viscusi. Richard Zeckhauser.

The McGraw-Hill Pocket Guide to Business Finance: 201 Decision-Making Tools for Managers


Joel G. Siegel - 1991
    For the nonfinancial manager who needs instant explanations in order to solvea business finance problem, this vest-pocket reference offers 201 of the mostcommonly used financial tools--defined, explained, and demonstrated in clear, concise terms.

The Quest for Value: A Guide for Senior Managers


G. Bennett Stewart III - 1991
    Beyond myths and misconceptions, strategies for creating corporate and shareholder value.

What To Say To Get What You Want: Strong Words For 44 Challenging Types Of Bosses, Employees, Coworkers, And Customers


Samuel D. Deep - 1991
    What to Say to Get What You Want provides the right words to motivate, convince, or soothe almost any personality.

Business Process Improvement: The Breakthrough Strategy for Total Quality, Productivity, and Competitiveness


H. James Harrington - 1991
    How to Take the Lead in Business Process Management details how to do it, providing a step-by-step formula that helps companies improve quality and productivity in the support areas.