Best of
Business

1997

Becoming a Person of Influence: How to Positively Impact the Lives of Others


John C. Maxwell - 1997
    Learn the tactics to interact more effectively with people, and watch your organizational success go off the charts!In Becoming a Person of Influence, Maxwell and Dornan help people, regardless of their occupation, reach their full influential potential:Managers will see their employees respond with new enthusiasmParents will connect with their children on a deeper levelCoaches will see players blossomPastors will reach more peopleSalespeople will break recordsAuthors Maxwell and Dornan have spent most of their lives raising up influencers. With humor, heart, and unique insight, they share what they have gained from decades of experiences in both business and nonprofit areas. Their insights are practical and easy to apply to everyday life.

You Can Be a Stock Market Genius: Uncover the Secret Hiding Places of Stock Market Profits


Joel Greenblatt - 1997
    And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that portfolio managers, business-school professors, and top investment experts regularly miss—uncharted areas where the individual investor has a huge advantage over the Wall Street wizards. Here is your personal treasure map to special situations in which big profits are possible, including: -Spin-offs -Restructurings -Merger Securities -Rights Offerings -Recapitalizations -Bankruptcies -Risk Arbitrage Prepared with the tools from this guide, it won’t be long until you’re a stock market genius!

The Sovereign Individual: Mastering the Transition to the Information Age


James Dale Davidson - 1997
    The Sovereign Individual details strategies necessary for adapting financially to the next phase of Western civilization. Few observers of the late twentieth century have their fingers so presciently on the pulse of the global political and economic realignment ushering in the new millennium as do James Dale Davidson and Lord William Rees-Mogg. Their bold prediction of disaster on Wall Street in Blood in the Streets was borne out by Black Tuesday. In their ensuing bestseller, The Great Reckoning, published just weeks before the coup attempt against Gorbachev, they analyzed the pending collapse of the Soviet Union and foretold the civil war in Yugoslavia and other events that have proved to be among the most searing developments of the past few years. In The Sovereign Individual, Davidson and Rees-Mogg explore the greatest economic and political transition in centuries—the shift from an industrial to an information-based society. This transition, which they have termed "the fourth stage of human society," will liberate individuals as never before, irrevocably altering the power of government. This outstanding book will replace false hopes and fictions with new understanding and clarified values.

The Warren Buffett Way: Investment Strategies of the World's Greatest Investor


Robert G. Hagstrom - 1997
    Buy it and read it." -Kenneth L. Fisher Forbes The runaway bestseller-updated with new material included for the first time! "The Warren Buffett Way outlines his career and presents examples of how his investment techniques and methods evolved and the important individuals in that process. It also details the key investment decisions that produced his unmatched record of performance." -from the Foreword by Peter S. Lynch Bestselling author, One Up on Wall Street and Beating the Street ." . . an extraordinarily useful account of the methods of an investor held by many to be the world's greatest." -The Wall Street Journal "Robert Hagstrom presents an in-depth examination of Warren Buffett's strategies, and the 'how and why' behind his selection of each of the major securities that have contributed to his remarkable record of success. His 'homespun' wisdom and philosophy are also part of this comprehensive, interesting, and readable book." -John C. Bogle Chairman, The Vanguard Group "It's first rate. Buffett gets a lot of attention for what he preaches, but nobody has described what he practices better than Hagstrom. Here is the lowdown on every major stock he ever bought and why he bought it. Fascinating. You could even try this at home." -John Rothchild Financial columnist Time magazine

Rich Dad, Poor Dad


Robert T. Kiyosaki - 1997
    The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

The Deadline: A Novel about Project Management


Tom DeMarco - 1997
    Rizzoli- Ex-General Markov- Abdul Jamid- The Sinister Minister Belok- The Numbers Man- QuickerStill- Morovia's First Programmer- Think Fast!- Planning for the Summer Games- The Guru of Conflict Resolution- Maestro Diyeniar- Interlude- Part and Whole- Standing on Ceremony- Endgame Begins- The Year's Hottest IPO- Passing Through Riga on the Way Home

Against the Odds: An Autobiography


James Dyson - 1997
    This inspirational autobiography tells the remarkable story behind James Dyson and his most successful invention to date: the Dual Cyclone bagless vacuum cleaner. With little or no support, Dyson endured years of personal struggle and financial crisis before his unswerving optimism and self-belief won him spectacular success. This is a story of personal and business triumph over the established multinational companies that tried to halt his progress.

Your Road Map for Success: You Can Get There from Here


John C. Maxwell - 1997
    Most people equate it with wealth, power, and happiness. However, true success is not a thing you acquire or achieve. Rather, it is a journey you take your whole life long. In a refreshingly straightforward style, John Maxwell shares unique insights into what it means to be successful. And he reveals a definition that puts genuine success within your reach yet motivates you to keep striving for your dreams. I want to help you discover your personal road map for success, teach you what it means to be on the success journey, answer many of your questions, and equip you with what you'll need to change yourself and keep growing. - John C. Maxwell

Matsushita Leadership


John P. Kotter - 1997
    Thrown into poverty at age four, Konosuke Matsushita (Mat-SOSH-ta) struggled with the early deaths of family members, an apprenticeship which demanded sixteen-hour days at age nine, all the problems associated with starting a business with neither money nor connections, the death of his only son, the Great Depression, the horror of World War II in Japan, and more. Yet John P. Kotter shows in this fascinating and instructive book how, instead of being ground down by these hardships, Matsushita grew to be a fabulously successful entrepreneur and business leader, the founder of Japan's General Electric: the $65 billion a year Matsushita Electric Corporation. His accomplishments as a leader, author, educator, philanthropist, and management innovator are astonishing, and outshine even Soichiro Honda, J.C. Penney, Sam Walton, and Henry Ford. In this immensely readable book, Kotter relates how Matsushita created a large business, invented management practices that are increasingly being used today, helped lead his country's economic miracle after World War II wrote dozens of books in his latter years, founded a graduate school of leadership, created Japan's version of a Nobel Prize, and gave away hundreds of millions to good causes. The Matsushita story expands our notion of the possible, even for a sickly youngster who did not have the benefit of a privileged background, education, good looks, or a charismatic presence. It tells us much about leadership, entrepreneurship, a drive for lifelong learning, and their roots. It demonstrates the power of a longterm outlook, idealistic goals, and humility in the face of great success. Matsushita Leadership is both a biography and a set of lessons for careers and corporations in the 21st century. An inspirational story and a business primer, the implications are powerful, for organizations and for living a meaningful life.

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business


Clayton M. Christensen - 1997
    Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate.Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, "The Innovator's Dilemma" presents a set of rules for capitalizing on the phenomenon of disruptive innovation.

The Entrepreneur's Guide to Business Law


Constance E. Bagley - 1997
    From leaving your current job to taking your company public, THE ENTREPRENEUR'S GUIDE TO BUSINESS LAW has the information you need to avoid potentially costly missteps. This book contains 17 chapters that follow the progression of a start-up business and anticipate its legal concerns through each stage of growth, with essential coverage of e-commerce and international issues where appropriate.

Gemba Kaizen: A Commonsense, Low-Cost Approach to Management


Masaaki Imai - 1997
    The result: greater productivity, quality, and profits achieved with minimal cost, time, and effort invested.

Managing The Design Factory: A Product Developer's Toolkit


Donald G. Reinertsen - 1997
    In Managing the Design Factory Donald G. Reinertsen presents concepts and practical tools that will be invaluable for anyone trying to get products out of the pipeline and into the market.The first book to put the principles of World Class Manufacturing to work in the development process, Managing the Design Factory combines the powerful analytical tools of queuing, information, and system theories with the proven ideas of organization design and risk management. The result: a methodical approach to consistently hit the "sweet spot" of quality, cost, and time in developing any product. Reinertsen illustrates these concepts with concrete examples drawn from his work with many leading companies across different industries.Fresh and thought-provoking, the book challenges many of the conventional approaches to product development. "There are no best practices," Reinertsen writes, "the idea of best practices is a seductive but dangerous trap." Unlike other books that promote rules and rituals based on benchmarking "best practices," this book focuses on practical tools that account for varied situations. He breaks new ground with a disciplined, quantitative approach for making decisions on critical issues: When should we use a sequential or concurrent process? Centralized or decentralized control? Functional or team organizations?Full of practical techniques, concrete examples, and solid general principles, this is a real toolkit for product developers. Moreover, it is written with the clarity, precision, and humor that are Reinertsen's trademarks. He promises to challenge the thinking of anyone involved in product development.

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time


Howard Schultz - 1997
    The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

Plain Talk: Lessons from a Business Maverick


Ken Iverson - 1997
    Credited with single-handedly rejuvenating the rapidly declining American steel industry to the status of world-class producer, Iverson is one of the most successful and, as he likes to point out, one of the lowest-paid CEOs in the U.S. In his long-awaited book, Ken Iverson shares his ideas, observations, and the lessons he's learned about what it takes to grow a super-competitive, world-class organization.

The Living Company


Arie De Geus - 1997
    But there are a few remarkable firms that have withstood the test of several centuries. What hidden lessons do they hold for the rest of us? Arie de Geus, the man who introduced the revolutionary concept of the learning organization, reveals the key to managing for a long and prosperous organizational life. The Living Company speaks not just to aspiring leaders, but to anyone trying to adapt to a turbulent business environment. Only those steeped in the habits of a living company will survive. 'This profound and uplifting book is for the leaders in all of us. Arie de Geus challenges most of the conventional wisdom in management thinking today' - Dr. James F. Moore, author of "The Death of Competition".'Arie de Geus gives leaders of the future an indispensable guidebook in which commitment to values, people, learning, and innovation defines the living company. It's in my book bag' - Frances Hesselbein, President and CEO, The Drucker Foundation.

The 80/20 Principle: The Secret to Achieving More with Less


Richard Koch - 1997
    Although the 80/20 principle has long influenced today's business world, author Richard Koch reveals how the principle works and shows how we can use it in a systematic and practical way to vastly increase our effectiveness, and improve our careers and our companies.The unspoken corollary to the 80/20 principle is that little of what we spend our time on actually counts. But by concentrating on those things that do, we can unlock the enormous potential of the magic 20 percent, and transform our effectiveness in our jobs, our careers, our businesses, and our lives.

The Leader's Handbook: Making Things Happen, Getting Things Done


Peter R. Scholtes - 1997
    He explains how managers can inspire their people and manage the daily workflow for maximum productivity and includes exercises and activities at the end of each chapter to help managers start implementing new ideas immediately.

Apple: The Inside Story of Intrigue, Egomania, and Business Blunders


Jim Carlton - 1997
    Based on exclusive interviews with over 150 people, among them Microsoft's Bill Gates and the inner circle of Apple's top executives, this book reveals new information in an ongoing saga. photo insert.

Transformational Leadership


Bernard M. Bass - 1997
    It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory.It can be used as a supplementary textbook in an intense course on leadership - or as a primary text in a course or seminar focusing on transformational leadership.New in the Second Edition:New, updated examples of leadership have been included to help illustrate the concepts, as well as show the broad range of transformational leadership in a variety of settings. New chapters have been added focusing specifically on the measurement of transformational leadership and transformational leadership and effectiveness. The discussion of both predicators and effects of transformational leadership is greatly expanded. Much more emphasis is given to authentic vs. inauthentic transformational leadership. Suggestions are made for guiding the future of research and applications of transformational leadership. A greatly expanded reference list is included.

Critical Chain


Eliyahu M. Goldratt - 1997
    The novel aims to provoke readers to examine and reassess their business practices and transform the thinking and actions of managers.

Intermediate Accounting, Volume 1


Donald E. Kieso - 1997
    Weygandt's Financial Accounting: IFRS introduces challenging accounting concepts with examples that are familiar to the student while incorporating the new global accounting standards. Following the reputation for accuracy, comprehensiveness, and currency, Weygandt guides students through financial accounting and the period of transition for IFRS readiness. The text prepares student for the requirements they will follow in the coming years.

Inside Intel: Andy Grove and the Rise of the World's Most Powerful Chip Company


Tim Jackson - 1997
    Intel routinely uses the threat of lawsuits against workers and rivals.At the center of this story is Andy Grove, Intel's high-profile CEO and chairman, once a penniless immigrant who waited tables to put himself through college. It is Grove who has made the unpopular decisions which have kept Intel at the top of the chip market. Exhaustively researched from court records, unpublished documents, and interviews with Intel's competitors, partners, and past and present employees, Jackson traces the company's spectacular failures and successes, as well as the powerful human struggles that have made Intel one of the most competitive players in a high-stakes game.

Fundamentals Of Logistics Management


Douglas M. Lambert - 1997
    Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.

ASMP Professional Business Practices in Photography


American Society of Media Photographers - 1997
    Up-to-the-minute coverage now includes digital assetmanagement; metadata standards; the role ofInternet, FTP, and e-mail technologies; the impactof media consolidation on assignment and stock photography;and much more. This indispensable guidecovers the full range of business and legal questionsthat photographers might have, with comprehensiveadvice from the ASMP, the foremost authorityin the field. In eleven in-depth chapters, morethan two dozen industry experts explore pricingand negotiating, ethics, rights in traditional andelectronic media, publishing, and much more. Businessand legal forms, checklists, and an extensivecross-media bibliography make this the one reference book that deserves a place on every successful photographer's bookshelf.• Covers all of today's most urgent issues in photography• Contributions from more than two dozenexperts, all professional photographers• 60,000 copies sold!

Car: A Drama of the American Workplace


Mary Walton - 1997
    On their shoulders rested the reputation and the profits of Ford, not to mention an investment of close to 3 billion dollars. This biting, insightful account by a seasoned journalist follows the 1996 Taurus from its conception as a clay model in Detroit to its birth in an Atlanta assembly plant to its public debut in a New Jersey dealership. Mary Walton, who was given unprecedented access to the Taurus team, chronicles brilliantly the clashes between designers and engineers, marketers and accountants, product guys and manufacturing guys to create a revealing portrait of the tension, the passions, and the pride that fuel the race to #1. "An engrossing drama . . . with fascinating insights into every aspect of the car's creation. . . . Walton does an admirable job of making the redesign of a car into a compelling human-interest story."—Publishers Weekly (starred review) "An engrossing, satisfying read."—Doron Levin, Philadelphia Inquirer (a Best Book of 1997) "Vivid and informative. . . . Consistently entertaining because it is engagingly written, this is the rare business book that is a page turner."—Keith Bradsher, New York Times Book Review

Job Satisfaction: Application, Assessment, Causes, and Consequences


Paul E. Spector - 1997
    In addition to discussing the nature of and techniques for assessing job satisfaction, the author summarizes the findings concerning how people feel towards work, including: cultural and gender differences in job satisfaction and personal and organizational causes; and potential consequences of job satisfaction and dissatisfaction. Students and researchers will particularly appreciate the extensive list of references and the Job Satisfaction Survey included in the Appendix.

The Will to Lead: Running a Business With a Network of Leaders


Marvin Bower - 1997
    The aim of this book is to teach managers how to lead people to work together effectively, efficiently, and enthusiastically.

Medjugorje: The 90's


Sister Emmanuel - 1997
    She shares at length some of the personal stories of the villagers, the visionaries, and the pilgrims who flock there by the thousands, receiving great healings. Eight years of awe have inspired this book. These 89 stories offer a glimpse into the miracles of Mary's motherly love.

How to Succeed in Business Without Being White: Straight Talk on Making It in America


Earl G. Graves - 1997
    Graves serves as their role model and mentor. Graves, one of the most influential and well-known executives in the world, in this timely andimportant book shows how he, the son of a West Indian garment worker, became a multimillionaire entrepreneur, director of several of America's Fortune 500 corporations and a philanthropist. Using his own story (which includes careers in the military, real estate and public service as an assistant to Senator Robert F. Kennedy), and those of dozens of other black men and women who have made it in the business world as examples, Graves offers inspirational and down-to-earth advice to help readers take advantage of opportunities to achieve personal and professional success. From overcoming the challenges blacks confront in getting financing for new ventures to identifying the best dustries and jobs for black job-seekers and cultivating the behaviors needed to make it as an entrepreneur, How to Succeed in Business Without Being White clearly lights the path readers can take to overcome adversity and succeed intoday's largely white business environment.

Every Landlord's Legal Guide


Marcia Stewart - 1997
    This Nolo bestseller gives every landlord and property manager the legal and practical information they're looking for Residential landlords will find the answers they need to: - screen and choose tenants- write a legal rental agreement or lease- hire a property manager- understand repair, maintenance and security responsibilities- avoid injuries and lawsuitsEvery Landlord's Legal Guide also contains state-by-state legal charts on how to comply with laws concerning: - terminating tenants- securing security deposits- privacy- discrimination- and much moreThe book also provides tips, insider information, checklists, sample letters, leases and forms as tear-outs and on CD-ROM.

Business Letter Handbook


Michael Muckian - 1997
    With hundreds of ready-to-use model business letters that you can adapt for your own business correspondence!These clear, easy-to-follow sample letters cover the most important type of business correspondence:Proposals and requests for bids or informationClaims, complaints, and policy statementsSales and solicitation lettersAnd many more!They'll make your business communications quicker, easier, and more efficient by showing you how to create outstanding letters that get your point across—and get results you want.Effective phrases • Clear terminology • Proper format

Project Management Memory Jogger


Paula K. Martin - 1997
    It provides every member of your organization with an easy-to-use roadmap for managing all types of projects. Whether your team is planning the construction of a new facility or implementing a customer feedback system, this pocket guide helps you avoid typical problems and pitfalls and create successful project outcomes every time. It is packed with useful information on everything from project concept to completion. The method described in the Project Management Memory Jogger? is consistent with industry standard approaches such as PMBOK, with an emphasis on participation, empowerment, individual accountability, and bottom line project results. It utilizes tools and concepts from continuous process improvement and applies those to making project management something that is accessible to all teams working on projects.

The Right Mountain: Lessons from Everest on the Real Meaning of Success


Jim Hayhurst - 1997
     The Right Mountain is the riveting story of that climb. He tells you about the life-threatening experiences that affected each member of the team. He describes the critical choices that had to be made, and the lessons that were learned as a result. But it is much more than an adventure story. It is about defining success for yourself-- on your own terms-- in your personal life or in your career. The Right Mountain is inspirational. The story is dramatic. The metaphors compelling. And the messages it contains will stay with you long after the story is over.

Market Yourself & Your Career


Jeff Davidson - 1997
    A guide to becoming your own career coach, developing your own ongoing self-marketing program, building the interpersonal skills that will boost your career, and gaining recognition for your accomplishments.

Winning Is A Habit: Vince Lombardi on Winning, Success, and the Pursuit of Excellence


Vince Lombardi - 1997
    Winning Is a Habit captures the charisma of the legend whose no-loss attitude in football was also his attitude in life. Winning Is a Habit is divided into 11 subject categories -- from faith to football, from winning to racism, from family to business to himself -- reflecting the diversity of his insights and the power of his words.Vince Lombardi taught that success in football and in his life is built on perseverance and hard work, lessons that continue to apply today.

Disclosing New Worlds: Entrepreneurship, Democratic Action, and the Cultivation of Solidarity


Charles Spinosa - 1997
    The book argues that human beings are at their best not when they are engaged in abstract reflection, but when they are intensely involved in changing the taken-for-granted, everyday practices in some domain of their culture--that is, when they are making history. History-making, in this account, refers not to wars and transfers of political power, but to changes in the way we understand and deal with ourselves. The authors identify entrepreneurship, democratic action, and the creation of solidarity as the three major arenas in which people make history, and they focus on three prime methods of history-making--reconfiguration, cross-appropriation, and articulation.

The Harley-Davidson and Indian Wars


Allan Girdler - 1997
    Includes color photographs of restored motorcycles, archival photography prior to World War II, advertisements, race posters, and memorabilia. Harley-Davidson and Indian mirrored each other's designs, with one and then the other, introducing new technology and forcing the other back to the drawing board. Harley-Davidson eventually prevailed when Indian went out of business in 1954, yet the rivalry is still evident today.The Harley-Davidson and Indian Wars is a story of triumph and tragedy, never told before, and it's as American as, well Indian and Harley Davidson.

Cost & Effect


Robert S. Kaplan - 1997
    Kaplan and Cooper reveal that most companies don't know how to measure accurately, influence, or understand the fundamental cost drivers in their businesses. They then provide a detailed and comprehensive blueprint that will enable managers to make better decisions and to promote organizational learning and improvement. Cost and Effect takes the management, finance, and accounting fields to an entirely new level, as the authors demonstrate how the principles of activity-based costing and other advanced cost management techniques, such as target and kaizen costing, can drive business performance. Using lively examples from a variety of leading companies worldwide--including Siemens, Hewlett-Packard, AT&T, the Swedish wire manufacturer Kanthal, Kirin Beer, and Procter & Gamble--they show how to create integrated, knowledge-based systems that provide meaningful information on current and past performance.The innovation systems described in Cost and Effect will help you: determine where improvements in quality, efficiency, and productivity will have the highest payoffs; assist front-line employees in their learning and improvement activities; make better product mix and capital investment decisions; negotiate more effectively on price, product features, quality, delivery, and service to promote win-win relationships with your customers; choose low-cost suppliers who are truly low cost, not just low price; design products and services that meet customers' expectations - and that can be produced and delivered at a profit; and, integrate your activity-based cost system into reporting and budgeting processes to reveal the sources of excess capacity. Everyone involved in running a business--from general managers and strategic planners to financial executives, IT professionals, and operations managers--must read this book to learn how innovative cost and performance measurement systems can enhance their organizational profitability and performance.

Intellectual Capital: The new wealth of organization


Thomas A. Stewart - 1997
    Stewart demonstrates how knowledge--not natural resources, machinery, or financial capital--has become the most important factor in economic life.  Through practical advice, stories, and case histories, Stewart reveals how organizations and individuals can create and use the knowledge assets they need.  Dazzling in its ability to make conceptual sense of the economic revolution we are living through, this ingenious book cuts through the vague rhetoric of "paradigm shifts" to show how the Information Age economy really works.Intellectual Capital should be read as if the futures of your company and your career depend on it.  They do.

Work Motivation in Organizational Behavior


Craig C. Pinder - 1997
    A heavy emphasis is placed on the notion that behavior in the workplace is determined by a mix of factors, many of which are not treated in texts on work motivation (such as frustration and violence, power, love, and sex). Examples from current and recent media events are numerous, and intended to illustrate concepts and issues related to work motivation, emotion, attitudes, and behavior.

Corporate Strategy


David J. Collis - 1997
    Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.

Goldratt's Theory of Constraints


H. William Dettmer - 1997
    Goldratt's Theory of Constraints (TOC), a system improvement philosophy focusing on logic and identifying the weakest link in an organization in order to, as the author states, manage the living daylights out of it. Dettmer introduces TOC, defining the concepts of

Five-Star Leadership: The Art Strategy of Creating Leaders at Every Level


Patrick L. Townsend - 1997
    Rather, it relies on commitment, communication, and character. To anyone interested in what the pros have to say about leadership, I highly recommend this readable and well-researched book."--Robert A. Lutz former President and COO, Chrysler Corporation. "This book is unlike any other on leadership that I have read. Citing helpful examples, including those from the rich literature of the military, this book sounds a clear call for us to get on with the important work of building broadly based leadership that will enrich both business and individual lives."--Dr. Curt W. Reimann, former Director, Malcolm Baldrige National Quality Award. "A handbook for leaders that transcends all barriers. Everyone from a CEO of a corporation to middle managers to administrative assistants can glean valuable insights on leadership issues from this comprehensive work."--General C. C. Krulak, USMC Commandant, United States Marine Corps. "Both men and women will find this book inspirational and practical. Its message is that the best way to be a better leader is to encourage leadership in others--and it tells you how to go about it."--Gay Culverhouse, Ph.D. Chair, Center for Opportunities and Outcomes for People with Disabilities Teachers College, Columbia University.

Gianni Versace


Richard Martin - 1997
    Splendidly illustrated, this volume provides a conceptual and historical background for Versace's achievements. 120 full-color illustrations. Size D. 192 pp. 7,000 print.

Resources, Firms, and Strategies: A Reader in the Resource-Based Perspective


Nicolai J. Foss - 1997
    Firms are advised to divest unrelated businesses and return to core business. Moreover, competitive advantage is now increasingly seen as a matter of efficiently deploying scarce knowledge resources to product markets. Much of this change in emphasis has occurred because of the emergence of a unified and rigorous approach to strategy, often called the resource-based approach. This Reader brings together extracts from the seminal articles that created this dominant perspective in strategic management. It includes the pioneering work of Selznick, Penrose, and Chandler and more recent writing by Wenerfelt, Barney, Teece, and Prahalad and Hamel.

Martin guitars: An Illustrated Celebration of America's Premier Guitarmaker


Jim Washburn - 1997
    Martin Guitars has operated in rural eastern Pennsylvania for most of its history. Crafting each instrument, the company uses techniques developed by the original C.F. Martin in the mid-1800s and their guitars are considered among the finest in the world.This lavishly illustrated photo album of Martin guitars, mandolins, and ukuleles, traces the company's incredible history -- from a small-town business to an international star. Interviews with major rock, folk and country stars who revere Martin guitars help tell this incredible success story.

Strapdown Inertial Navigation Technology (IEE Radar, Sonar, Navigation and Avionics Series) (IEE Radar, Sonar, Navigation and Avionics Series)


David H. Titterton - 1997
    This introduction to the system covers basic principles, system mechanics, instrumentation, computation and design analysis. The text features a particularly contemporary treatment of inertial sensors and computational techniques for error analysis. It also describes integrated systems incorporating additional navigational aids and examples of current applications in both civilian and military situations.

For People and for Profit: A Business Philosophy for the 21st Century


Kazuo Inamori - 1997
    Writing in his usual straightforward style, Inamori tackles the problems now facing corporate Japan, from the difficulties encountered by small innovative companies to the unpopularity frequently experienced by Japanese business ventures overseas. Examining Japan's current trade imbalance from historical and social perspectives, he emerges as a convincing and outspoken advocate of the need for immediate change - if Japan is to become a creditable global presence. American businessmen who have long bemoaned the closed nature of Japanese markets will surely find a kindred spirit in Inamori.

Success Is a Choice: Ten Steps to Overachieving in Business and Life


Rick Pitino - 1997
    . . his personal style is also winning.” –Time

Miller's Bolt: A Modern Business Parable


Thomas Stirr - 1997
    For although Jim Manion does his job well, his relationships with his coworkers have become increasingly antagonistic. Given just three months to turn himself around, Jim consults his friend Peter Miller, a personal performance coach, and together the two of them work to save Jim's career.We watch Jim as he learns new interpersonal skills, manages change, and improves his performance. Thomas Stirr guides us through the techniques and conceptual tools that Jim uses, including Miller's Bolt—a simple and logical tool that reminds us that our performance is never static. We are either getting a little better and moving up the threads on our bolt, or a little worse and moving downward—every day.Realistic characters and situations bring the story alive as Jim faces the challenges of a tense board meeting, a climate of lagging sales, and his personal nemesis, a manipulative coworker who tests Jim's newfound skills. Each of these dramatic turning points further crystallizes the main message of the book: If we want our lives to be different in the future we have to make different decisions today. By taking responsibility for our perceptions, our relationships, and our performance, we gain the ability to learn and grow.As we read about Jim's success and failures, we learn along with him the practical skills that we all need to thrive in today's business world. Miller's Bolt is a new kind of business book: It's a page-turner.

Arrogance and Accords: The Inside Story of the Honda Scandal


Steve Lynch - 1997
    One of the club's unspoken regulations was that you could ask a dealer for something but could not promise anything in return beyond the unspoken agreement of a little back-scratching. Dealers who participated opened a pipeline to additional Honda stores andmore truckloads of Honda automobiles...To the tainted officials, every retailer was Santa Claus and every gift a heart-pounding rush. An innocent dealer gratuity of a fruit basket would turn a Honda exec into a crazed border inspector, flinging fruit as he ripped the gift apart to find a prize that was not there.

Essentials Of Entrepreneurship And Small Business Management


Thomas W. Zimmerer - 1997
    The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Pirate Radio Operations


Andrew Yoder - 1997
    Yoder has devoted his energies to pirate radio for years, and now he shares his practical expertise with the world. Complete with numerous photographs and illustrations that provide workable designs and schematics for all pirate radio buffs, this is the finest how-to book ever published on this subject.

Expanding Our Now: The Story of Open Space Technology


Harrison Owen - 1997
    First developed in 1984, it has now been used around the world with all types of organizations including corporations, community groups, government agencies, schools, and churches. OST produces better meetings and helps groups achieve such organizational goals as self-managed work groups, distributed leadership, and utilizing diversity quickly and without training. In Expanding Our Now, OST creator Harrison Owen offers numerous examples to illustrate the evolution of OST and explores what it is, how it developed as a process for meeting management, and how and why it works all over the world, for groups of all sizes dealing with a vast range of issues. Owen shows how OST can move organizations to higher levels of performance, without elaborate training or professional facilitators.

Innovation Management: Strategies, Implementation, and Profits


Allan Afuah - 1997
    Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation. Designed to meet the increasing number of courses in innovation management, the text provides full coverage of this vitally important area of business. Drawing from his extensive professional and academic experience, Allan Afuah shows the relationship between innovation, a management function, and profitability, a financial function. He creates a framework that encompasses the basic questions of the who, what, when, and where of innovation, combining the latest theoretical discussion with abundant examples. In this second edition, Afuah explicitly incorporates coverage of the Internet as a technological change and offers an entirely new chapter, Strategies for Sustaining Profits. The text takes a unique multi-functional approach that integrates the important contributions of economics, organizational theory, marketing, and finance to innovation management. This approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns such as the role of government regulation, choosing a profit site, and the transfer of innovation. The impact of the public and international sectors is highlighted with chapters on globalization, innovation in emerging economies, and the role of government in promoting innovation. In addition to a strong analytical and theoretical foundation, the book offers many pedagogical examples. Most chapters conclude with short practice cases designed to supplement the numerous examples within each chapter. These cases are followed by a list of key terms and questions to stimulate discussion. Innovation Management, 2/e, is an ideal text for business school programs and also provides guidance for executives and managers seeking a better understanding of the value of innovation.

The Art of Being You


Gianni Versace - 1997
    It examines the sources of the designer's inspiration - art - and suggests that, in return, his work inspired the direction of contemporary art.

In Pursuit of Leviathan: Technology, Institutions, Productivity, and Profits in American Whaling, 1816-1906


Lance E. Davis - 1997
    Using detailed and comprehensive data that describe more than four thousand whaling voyages from New Bedford, Massachusetts, the leading nineteenth-century whaling port, the authors explore the market for whale products, crew quality and labor contracts, and whale biology and distribution, and assess the productivity of the American fleet. They then examine new whaling techniques developed at the end of the nineteenth century, such as modified clippers and harpoons, and the introduction of darting guns. Despite the common belief that the whaling industry declined due to a fall in whale stocks, the authors argue that the industry's collapse was related to changes in technology and market conditions. Providing a wealth of historical information, In Pursuit of Leviathan is a classic industry study that will provide intriguing reading for anyone interested in the history of whaling.

Carolina Dreams: The Musical Legacy of Upstate South Carolina


Michael Buffalo Smith - 1997
    They are all celebrated here, including country stars like Aaron Tippin, Marshall Chapman and David Ball, Southern rock drummer Artimus Pyle (Lynyrd Skynyrd) and many others. But the bulk of the book is dedicated to the 1970's hit makers The Marshall Tucker Band, their past, present and future. Rare photos help to illustrate the journey of this iconic band.

Management Fundamentals: Concepts, Applications, Skill Development


Robert N. Lussier - 1997
    Through a variety of thought-provoking applications, Lussier challenges you to think critically and apply concepts to your own experiences. Proven skill-building exercises, behavioral models, self-assessments, and group exercises throughout the text help you realize your managerial potential.

Sports, Jobs, and Taxes: The Economic Impact of Sports Teams and Stadiums


Roger G. Noll - 1997
    Professional sports teams are demanding and receiving fancy new playing facilities that are heavily subsidized by government. In many cases, the rationale given for these subsidies is that attracting or retaining a professional sports franchise—even a minor league baseball team or a major league pre-season training facility--more than pays for itself in increased tax revenues, local economic development, and job creation.But are these claims true? To assess the case for subsidies, this book examines the economic impact of new stadiums and the presence of a sports franchise on the local economy. It first explores such general issues as the appropriate method for measuring economic benefits and costs, the source of the bargaining power of teams in obtaining subsidies from local government, the local politics of attracting and retaining teams, the relationship between sports and local employment, and the importance of stadium design in influencing the economic impact of a facility.The second part of the book contains case studies of major league sports facilities in Baltimore, Chicago, Cincinnati, Cleveland, Indianapolis, San Francisco, and the Twin Cities, and of minor league stadiums and spring training facilities in baseball. The primary conclusions are: first, sports teams and facilities are not a source of local economic growth and employment; second, the magnitude of the net subsidy exceeds the financial benefit of a new stadium to a team; and, third, the most plausible reasons that cities are willing to subsidize sports teams are the intense popularity of sports among a substantial proportion of voters and businesses and the leverage that teams enjoy from the monopoly position of professional sports leagues.

Ask the Headhunter: Reinventing the Interview to Win the Job


Nick A. Corcodilos - 1997
    Ask The Headhunter is a guide to the new interview, a unique and aggressive method for job hunters to prepare for the interview and effectively showcase their expertise.

Tough Calls


Josh Gordon - 1997
    The book clearly identifies 20 difficult personalities and gives readers specific selling strategies for each, including how to understand what not to do when selling to each personality type; persuade the client to buy by following proven approaches; close the sale, no matter how difficult the client; and more.

High Impact Consulting: How Clients And Consultants Can Leverage Rapid Results Into Long Term Gains


Robert H. Schaffer - 1997
    Further, most consulting projects are too ambitious and long-term in definition, making it difficult for the organization to see and feel positive results and have the stamina to go on. To make matters more difficult, most clients collude with the consultants in this situation by placing all their trust in the consultant and not taking responsibility for results. In effect, management consultants and their clients are engaging on long-term co-dependent relationships that mostly benefit the consultants. By contrast, Schaffer argues for an approach to consulting that is focused on results, broken into shorter-term pieces, and is driven by both the client and the consultant. This book presents both a critique of current consulting practice and, more important, a detailed approach to results-based consulting projects. The book addresses project design, client/consultant relationships, and methods for achieving small wins that maintain motivation and keep the company moving ahead.

Guidebook to Better Medical Writing


Robert L. Iles - 1997
    It stems from the author's more than 30 years of writing and teaching others how to write these materials.The content is presented in a quick-to-grasp, logical progression with step-by-step directions, examples, checklists, tips and techniques. Topics included range from the basics of how to choose better words and how to write better sentences and paragraphs through how to choose the right journal, how to get more writing done and how to work successfully with journal editors and reviewers. The revised 2003 edition follows the 1997 first edition that has been used by biomedical scientists around the globe and has also been issued in a Japanese-language edition (12 Steps to Better Medical Papers, Medical View Publishers, Tokyo).

So You Want to Own the Store So You Want to Own the Store So You Want to Own the Store: Secrets to Running a Successful Retail Operation Secrets to Running a Successful Retail Operation Secrets to Running a Successful Retail Operation


Mort Brown - 1997
    "So You Want to Own the Store" is a comprehensive handbook that provides step-by-step help for the prospective shopkeeper or home-based retail-business owner. Included are helpful hints from experiences store owners about every aspect of the business: choosing a location, defining store policies, training personnel, ordering, pricing, and displaying merchandise--even negotiating with the bank.

Practical Investmmt Management


Robert A. Strong - 1997
    Being more applied than theoretical, it focuses on individual investors more than on large institutional investors. While very practical and user-friendly, the text is comprehensive and rigorous enough for those who plan to become CFAs.

The Legal and Regulatory Environment: Contemporary Perspectives in Business


Henry R. Cheeseman - 1997
    Examining the legal environment of business, this text includes current business case studies and features on international and ethical topics.

Trading Secrets of the Inner Circle


Andrew Goodwin - 1997
    This is a collection of trading systems and techniques with specific entry and exit rules. TradeStation "TM" code is provided for most, and TradeStation "TM" users will have a field day working with this collection of original ideas.

The Great Crossover


Dan Sullivan - 1997
    

The Individualized Corporation: A Fundamentally New Approach to Management


Sumantra Ghoshal - 1997
    Using diverse and compelling examples THE INDIVIDUALIZED CORPORATION explains how business leaders must recast the role of managers - by transforming how they behave, not re-engineering what they do. It is above all concerned with revitalising corporate culture by recasting the role of management and returning the core of business's responsibility, participation and contribution to the level of the individual.

Personal Coaching for Results : How to Mentor & Inspire Others to Amazing Growth


Lou Tice - 1997
    Helps you learn how personal coaching can help you

Software Engineering Project Management


Richard H. Thayer - 1997
    The book builds a framework for project management activities based on the planning, organizing, staffing, directing, and controlling model. Thayer provides information designed to help you understand and successfully perform the unique role of a project manager. This book is a must for all project managers in the software field. The text focuses on the five functions of general management by first describing each function and then detailing the project management activities that support each function. This second edition shows you how to manage a software development project, discusses current software engineering management methodologies and techniques, and presents general descriptions and project management problems. The book serves as a guide for your future project management activities. The text also offers students sufficient background and instructional material to serve as a main or supplementary text for a course in software engineering project management. Note: The 2001 revision includes a new Chapter 4 Introduction and a new paper that replaces an older paper.

The Fat Firm: The Transformation of a Firm from Fat to Fit


Andris A. Zoltners - 1997
    The Fat Firm proves it. Combining the talents of serious business, management, marketing, and learning experts--and one dynamite cartoonist--this book brings you unforgettably funny lessons on the ways real companies work. Destined to be photocopied and posted on office bulletin boards everywhere, the cartoons in this book point up home truths on company politics, practices, and processes. Better yet, the sardine-factory-running sea lions in The Fat Firm show you there's a superior way! The Fat Firm is serious fun for everyone who cares about the place they work.

Corporate Strategy


Richard Lynch - 1997
    The text contains examples from both private and public sector companies. Lecturer guide and overhead projection masters are available.

Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century


Jay Conrad Levinson - 1997
    From the mom-and-pop undertakings of the past to the extensive workaholism and profit-seeking of the eighties to the current fashion of technological upgrading and employee downsizing, entrepreneurs have constantly been forced to reinvent themselves in an effort to adapt to marketplace changes. In The Way of the Guerrilla, best-selling author and entrepreneurial guru Jay Levinson guides both new and seasoned business owners into the next century, preparing them for the inevitable changes and helping to ensure their continued business and personal success. He covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. It's time, Levinson says, to take another look at how guerrillas measure their success. By following The Way of the Guerrilla, enlightened and successful entrepreneurs wi

Smart Moves: 140 Checklists To Bring Out The Best From You And And Your Team, Revised Edition


Samuel D. Deep - 1997
    There are over 100,000 copies of this “Manager’s Book of Lists” in print, as well as a dozen translations. Now Deep and Sussman have updated their management handbook to bring you even more steps to success. The 140 checklists in Smart Moves have been used by managers at Amoco, Westinghouse, Xerox, Hallmark Cards, and many other companies. Now you can work smarter with Smart Moves.

The Complete Handbook of Model Business Letters


Jack Griffin - 1997
    A specially designed index - by major category, subcategory, and topic.

Successful Proposal Strategies For Small Businesses: Using Knowledge Management To Win Government, Private Sector, And International Contracts (Artech ... Hnology Management And Professional Developm)


Robert S. Frey - 1997
    Among an extensive array of updates and new material, the Fourth Edition discusses storytelling as a proposal art, the value of front-end proposal planing and storyboarding, the importance of honoring the customer mission in proposals, and the latest trends in performance-based acquisition (PBA). CD-ROM Included Features a searchable directory of government agencies, easy-to-use proposal templates, and an extensive list of acronyms.

Is Lying Sometimes the Right Thing for an Honest Person to Do?: How Self-Interest and the Competitive Business World Distort Our Moral Values and What We Should Do About It


Quinn G. McKay - 1997
    A compelling argument against the ambiguous nature of many business practices, raising the issue of ethical awareness to the level of debate.

Value Engineering: Practical Applications...for Design, Construction, Maintenance and Operations


Alphonse J. Dell'Isola - 1997
    The book shows you:How to organize and apply VE and life cycle costing for maximum benefit Real-life VE demonstration projects - professionally organized reports, with recommendations you can apply right now Project workbook with forms to conduct a complete VE study

Incestuous Workplace: Stress and Distress in the Organizational Family


William L. White - 1997
    White's classic "Incest in the Organizational Family," the author takes a close, hard look inside today's workplace. He offers a brilliant and powerful indictment of the debilitating consequences of business-as-usual, revealing the incestuous dynamic in which organizational members, isolated from the outside world, increasingly meet their personal, professional, social, and even sexual needs inside the boundary of the organizational "family." White then offers bold and innovative strategies designed to restore the health and vitality of organizations and employees. "The Incestuous "Workplace works both as an operations guide for sustaining organizational health within environments that are increasingly turbulent and threatening and as a personal survival manual for those who find themselves in destructive work environments."I strongly recommend this text for all administrators, managers, and supervisors.... I encourage you to read and implement the concepts developed within this book. They are challenging, and they will work for you."Donald J. Mockenhaupt, L.I.C.S.W., A.C.S.W., Director, Mental Health/Chemical Dependency Division, Ramsey County Human Services Department, St. Paul, Minnesota"This down-to-earth treatise on toxic work environments sounds the alarm to balance the demands of business with the limits of the human condition before more casualties mount."Marilyn R. Peterson, M.S., Author of "At Personal Risk: Boundary Violations in Professional-Client Relationships""Bill White is America's foremost thinker in the area of incest dynamics found in the workplace, and also the source of the most creative solutions to this problem."Gary Schoener, Author and organizational consultant, Executive Director, Walk-In Counseling Center, Minneapolis, Minnesota

Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet


Daniel S. Janal - 1997
    Topics include interactive marketing, integrating online marketing with your overall sales strategy, promoting your home page, crisis communications, international marketing online and building one-to-one relationships on the Net. The examples and checklists provided are designed to assist the reader in his daily business.

Games Businesses Play: Cases and Models


Pankaj Ghemawat - 1997
    So far, empirical work on the application of game theory to business strategy has been too limited to force a consensus. As a (partial) remedy, Games Businesses Play uses detailed case studies of competitive interaction to explore the uses and limits of game theory as a tool for business strategists.Because they are analytical rather than descriptive, the case studies are not typical teaching cases. The cases are paired with customized game-theoretic models that cover a wide range of commitment decisions, from short-run commitments such as price to longer-run commitments such as capacity expansion and reduction, product and process innovation, and battles for market share. A variety of quantitative and qualitative techniques are used to test the models' predictions on case data. In addition the book sheds light on a number of other issues important to strategic management, including the resource-based view of the firm and the emergent theory of dynamic capabilities.

Born to Serve: The Evolution of the Soul Through Service


Susan S. Trout - 1997
    Inspiring, insightful, and refreshingly original in approach, Born to Serve provides a road map to guide individuals and organizations in deepening their consciousness of the relationship between their motives for serving and the quality of their service.

The Complete Guide To Consulting Success


Howard L. Shenson - 1997
    With the explosion of inexpensive home office technology, it is easier than ever to set up shop. For those about to take the plunge as consultants, this newly revised edition shows how to make the leap successfully.

The Man in the Shadows: Fred Coe and the Golden Age of Television


Jon Krampner - 1997
    During the 1950s, however, there was a Golden Age of Television - live electronic theater based in New York and broadcast to living rooms across the country. This book is the first biography of the man who did the most to make that Golden Age possible: Fred Coe (1914-1979). Coe, the greatest producer of this era, was the mastermind of Philco-Goodyear Television Playhouse, the best of a crop of live New York dramatic anthologies that included Studio One, Kraft Television Theatre, and Robert Montgomery Presents. Born in a small town in the Mississippi Delta and raised in Nashville, Coe went on to nourish such impressive talents as writers Paddy Chayefsky, Horton Foote, Tad Mosel, and JP Miller, directors Delbert Mann and Arthur Penn, and countless major actors. Among the enduring live dramas he produced are "The Days of Wine and Roses" (for Playhouse 90), "Marty," and "The Trip to Bountiful" (for Philco-Goodyear); Mary Martin's acclaimed Peter Pan; and the situation comedy Mr. Peepers. Coe later made several films and became an important producer on Broadway, with The Miracle Worker, Pulitzer prize-winning All the Way Home, and A Thousand Clowns (which he also directed) to his credit. To a large extent, though, the rise and fall of Fred Coe parallels the rise of live television drama in the late 1940s and its fall at the end of the 1950s. Jon Krampner's lively book brings the postwar New York era to life along with a gallery of memorable characters. He provides the most sustained look yet at the causes of the growth, efflorescence, and decline of a remarkable period in American television history.

Applied Mathematics for Business, Economy, Life


Edmond C. Tomastik - 1997
    

Work Abuse: How to Recognize It and Survive It


Chauncey Hare - 1997
    They may think the problem is stress or burn-out, but for most of these people, the true problem is an abusive work environment: one that disempowers people and destroys self-esteem. Work abuse is the dehumanizing of people through patterned ways of interacting at work. This includes systematic denial that the abuse is happening, as most abusive managers consider such poisonous treatment to be "the way the world works." Work abuse can affect a whole organization, or it can be focused on one individual scapegoat. What's worse, our society as a whole tends to reinforce this attitude, placing the blame on the traumatized victim. When the abuse cannot be redressed at work, it often reappears at home as addiction or family violence. Intended for individual workers and their families, therapists who help them, and managers and union leaders responsible for work systems, this book explains how and why work abuse happens and offers a practical plan for healing, including in-depth case studies, exercises, and worksheets to guide the reader.

Work for a Living and Still Be Free to Live


Eileen McDargh - 1997
    How to integrate it into the reader's life is the triumph of this guide -- which is a virtual road map to job and personal success.

Linear Programming 1: Introduction


George B. Dantzig - 1997
    They illustrate all the concepts with both worked examples and plenty of exercises, and, in addition, provide software so that students can try out numerical methods and so hone their skills in interpreting the results. As a result, this will make an ideal textbook for all those coming to the subject for the first time. Authors' note: A problem recently found with the software is due to a bug in Formula One, the third party commercial software package that was used for the development of the interface. It occurs when the date, currency, etc. format is set to a non-United States version. Please try setting your computer date/currency option to the United States option . The new version of Formula One, when ready, will be posted on WWW.

New York Public Library Business Desk Reference


New York Public Library - 1997
    Clear, concise and easy-to-use, it covers business travel, office etiquette, the legalities of contracts, choosing the best financial software and more. Communication is extensively discussed with examples of effective correspondence, e-mails, reports and memos. Filled with fact-packed tables, lists, and charts, glossary of business terms and comprehensive index.

International Co-Operative Movement


Johnston Birchall - 1997
    It shows how the movement grew in different countries in response to industrialization, urbanization and the growth of market economies.

Women's Ventures, Women's Vision's: 29 Inspiring Stories from Women Who Started Their Own Businesses


Shoshana Alexander - 1997
    Determined and resourceful, we see the women in this book starting their businesses with a few thousand dollars of personal savings, or modest inheritances, credit cards, or loans from family and friends. Now owners of multi-million dollar firms or heads of homebased companies, they recount the events that led them to launch their own businesses. All found themselves at a turning point in their lives and careers. Knowing there was a better way and setting out to create it, they followed their intuition, held to their visions, and made them real.Despite their diversity in age, socio-economic class, and ethnic background, they are not that different from all of us who have a desire for financial independence. What distinguishes them is that they have achieved it. Here, in voices grateful, proud, joyful, and sure, they tell us how.

Leadership and the Art of Conversation: Conversation as a Management Tool


Kim H. Krisco - 1997
    We listen. We chat. Lots of people know how to talk—but few know how to really communicate. Conversation is the most powerful yet underutilized tool at a manager's command. If managers change the way they talk to people, they can become much more than effective managers—they can become great leaders. Leadership and the Art of Conversation by Kim Krisco is a unique book that approaches the subject of conversation step by step. First it identifies the most productive aspects of conversation—including coaching, listening, managing, organizing, and even personal chat; then it shows readers how to put them to work.?If you observe leaders,? says Krisco, ? one fact becomes immediately evident. They spend most of their time in conversation. Everything leaders accomplish is the result of their conversations. Change the kinds of conversations you have and you immediately become a more potent and effective leader.?In Leadership and the Art of Conversation , Krisco covers everything managers need to converse more effectively, including:• the basic tools and principles of effective conversations • sample scripts and real-life examples• making proper requests and dealing with nonresponses• generating and maintaining commitment• managing the flow of a conversation• applying the eight conversational principlesUsed wisely, conversation can be a manager?s most valuable asset.About the AuthorKim H. Krisco is the internationally recognized speaker, lecturer, and trainer who developed the transition strategy that saw GTE through the largest merger in telecommunications history. The author of Leadership Your Way, he speaks to such groups as the AMA, the FDIC, and the International Business Conference.

Quantum Business


Bobbi DePorter - 1997
    The results: less stress, better performance, anda more fulfilling way of doing business that will make you a winner in yourcareer and your life. Discover:* Self-tests and checklists that reveal your unique personality andlearning style* Practical techniques for maximizing your innate talents for excitingresults * Exercises you can do right now that dramatically improve workplacerapport and productivity* Quantum Learning's valuable secrets that enable you to performmiracles with your memory, reading ability, and writing proficiency* Right-brain/left-brained discoveries that can boost youto levels ofcreativity and competence you've never reached before* Motivational techniques that jump-start your enthusiasm, help youinspire others, and keep you performing at your peak* --and much more!"I chose a Quantum Business workshop for my company's Day of Excellence. Itwas one of the most memorable, energizing, and helpful infusions of informationand techniques we've ever experienced." --Kenneth Blanchard, Ph.D. Co-author, " The One Minute Manager""For anyone who wishes to be a leader, "Quantum Business" needs to be ontheir 21st-century library shelf." --Tony Buzan, Chairman of The Brain Foundation, author of "The Mind MapBook""Every person in business needs both to continue to learn and to create apositive work environment. This book is a highly useful guide to personaldevelopment in both areas." --J. Michael Giles, CEO of Merrill Lynch International Private Banking Group"Good news for the future of global business! Bobbi DePorter once again takesa quantum leap in offering us yet another enlightening, comprehensive, andpractical guide to achieving success in business and life. Bravo!" --Chungliang Al Huang, author of "Embrace the Tiger,"" Return to theMountain," and co-author of "Mentoring""This book offers many insightful and meaningful ideas for business and careersuccess. Worth reading!" --Bill Johnson, Chairman Emeritus IC Industries/Whitman Corporation andCollaborator, "Conglomerate": "A Case Study of IC Industries UnderWilliam Johnson" by Frank Allston

The Persona Principle: How to Succeed in Business with Image Marketing


Derek Lee Armstrong - 1997
    Even if you are the best, the most experienced, or the most talented, you cannot enjoy prosperity until you build an image that makes you visible to your potential market. The Persona PrincipleTM will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. You'll learn to create an effective plan to reach your business, sales, marketing, and personal goals -- all on image alone. With numerous business anecdotes, sidebars and case studies on companies as diverse as Nike and Smartfood, The Persona Principle illustrates how to Become successful without capital Overcome the two biggest obstacles to success -- invisibility and incredibility Capitalize on the five hottest consumer trends to become a market leader Wipe out your competition with the five Power Personas Employ the 8 Persona Factors -- the most important ways to build image Use the 88 Persona Codes -- the proven techniques of Image-Marketing Find out how credible you are to your audience Rate all of your Persona Assets and Liabilities Build a Persona Plan -- a step-by-step marketing plan for success Whether your goal is to jumpstart an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.

The Way of the Warrior: Business Tactics and Techniques from History's Twelve Greatest Generals


James F. Dunnigan - 1997
    Comprehensive, insightful, and extremely accessible, The Way of the Warrior breaks new ground among management primers.

Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales


Jay Conrad Levinson - 1997
    I learned plenty. -- Og Mandino, author The Greatest Salesman in the WorldThe Guerrilla Group has done it again! Guerrilla Trade ShowSelling is the definitive book on how to sell more, faster andeasier at trade shows. It is loaded with practical, provenprinciples, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend.-- Brian Tracy, author The Psychology of Achievement.Guerrilla Trade Show Selling is pure platinum for anyone who hasto or wants to effectively work the trade show floor. It's loadedwith practical, down-to-earth ideas worth thousands of dollars toanyone who reads and implements its great advice. -- Dr. TonyAlessandra, author The Platinum Rule.More about trade shows and sales techniques than I ever knewexisted. The authors actually turn exhibiting into a profitcenter! -- Alan Weiss, PhD, author Million Dollar Consulting

The Dean Witter Guide to Personal Investing


Robert M. Gardiner - 1997
    Now fully updated and revised to include the multitude of new investment vehicles, important new trends, and the sometimes perplexing new choices in today's financial marketplace, it continues to be the one guide that cuts to the core of successful investing with the savvy of a superbly seasoned professional and in language that every reader can understand and profit from. Whether you want to provide for your golden years or are interested in the shorter term; whether you invest through a broker, a mutual fund, a 401(k) plan, or on-line; whether you are interested in stocks, bonds, high-risk financial instruments, rock-solid bank certificates of deposit, real estate, or insurance - this book has the information and advice you need to put your money in the right place at the right time. With this book, you will know how to handle your investments in boom times and bad times; in your early years, your middle years, and your golden years; in the face of all the opportunities that present themselves and all the offers that are made to you. Robert M. Gardiner, one of the most respected names in the investment community, puts your financial future where it should be - in your own hands - to make the very most of with the best guide on the market today.