Understanding Business


William G. Nickels
    We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Operations Management: Processes & Supply Chains


Lee J. Krajewski - 1987
    "Operations Management" provides readers with a comprehensive framework for addressing operational process and supply chain issues. This text uses a systemized approach while focusing on issues of current interest. The latest edition of this text has been revised to integrate a supply chain orientation.

Essential Biology with Physiology [With CDROM]


Neil A. Campbell - 2000
    The book covers four major topics—cells, genetics, evolution/diversity, and ecology—followed by nine chapters on animal and plant physiology. Human applications and the most up-to-date information on important issues show readers how biology relates to their own lives. New Process of Science sections within the text draw readers into the material and provide real-world examples of how the scientific method is applied.Biology Today CELLS: Essential Chemistry for Biology, The Molecules of Life, A Tour of the Cell, The Working Cell, Cellular Respiration: Obtaining Energy from Food, Photosynthesis: Using Light to Make Food. GENETICS: Cellular Reproduction: Cells from Cells, Patterns of Inheritance, The Structure and Function of DNA, How Genes are Controlled, DNA Technology. EVOLUTION AND DIVERSITY: How Populations Evolve, How Biological Diversity Evolves, The Evolution of Microbial Life, Plants, Fungi, and the Move onto Land, The Evolution of Animals. ECOLOGY: The Ecology of Organisms and Populations, Communities and Ecosystems, Human Impact on the Environment. ANIMAL STRUCTURE AND FUNCTION: Unifying Concepts of Animal Structure and Function, Nutrition and Digestion, Circulation and Respiration , The Body's Defenses, Hormones, Reproduction and Development, Nervous, Sensory, and Motor Systems. PLANT STRUCTURE AND FUNCTION: The Life of a Flowering Plant, The Working Plant.For all readers interested in a biology text that focuses on the core concepts readers need to make scientifically informed decisions throughout their lives.

Organizational Behavior: Emerging Realities for the Workplace Revolution


Steven L. McShane - 1999
    Acclaimed for its readability and presentation of current knowledge, this textbook's philosophy is that OB knowledge is for everyone, not just traditional managers. The new reality is that everyone - sales representatives, production employees, physicians - needs OB knowledge to successfully work in and around organizations. Organizational Behavior is unparalleled in its ability to engage students by bringing cutting edge OB concepts closer to reality through the 'theory-practice link' approach. McShane and Von Glinow help readers connect OB theories to emerging workplace realities through hundreds of fascinating real-life stories from across the United States and around the world. be the source of the hottest topics, such as: employee engagement, resilience, four-drive theory, blogs and wikis, psychological harassment, learning orientation, Schwartz's values model, separating socioemotional from constructive conflict, and much, much, more.

Statistics for Business and Economics [with CD-ROM and InfoTrac]


David R. Anderson - 1986
    Written by authors who are highly regarded in the field, the text provides sound methodological development. The discussion and development of each technique is presented in an application setting, with the statistical results providing insights to decisions and solutions to problems. Statistics for Business and Economics, 9e offers proven accuracy that has led instructors to adopt it simply for its superior examples and exercises alone.

Strategic Management and Business Policy


Thomas L. Wheelen - 1983
    Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.

Kellogg on Marketing


Alice M. Tybout - 2000
    This is a must-have marketing reference.

Successful Project Management (with Microsoft Project CD-ROM)


Jack Gido - 2008
    Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.

The Leadership Experience


Pat Lane - 2004
    It is written for courses teaching leadership theory and application. The Leadership Experience integrates recent ideas and practices with established scholarly research in a way that makes the topic of leadership come alive.

Research Methods in Psychology


John J. Shaughnessy - 1985
    Offers students with the tools necessary to do ethical research in psychology and to understand the research they learn about in psychology courses and in the media.

Staffing Organizations


Herbert G. Heneman III - 1994
    This work contains components of the model, which include staffing models and strategy, staffing support systems (legal compliance, planning, job analysis and rewards), core staffing systems (recruitment, selection, employment), and staffing system and retention management.

Managerial Economics: A Problem Solving Approach


Luke M. Froeb - 2007
    Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

Business Ethics: Ethical Decision Making and Cases


O.C. Ferrell - 1990
    Using a managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping students see how ethics can be integrated into key strategic business decisions. The Seventh Edition incorporates comprehensive and rigorous updates that reflect the ever-increasing academic and governmental attention being given to this area. The textbook program provides an abundance of real-world examples and cases, as well as exercises, simulations, and practice tests that provide plenty of opportunity for students to master the text material.

Services Marketing: People, Technology, Strategy


Christopher Lovelock - 1991
    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Marketing: Real People, Real Choices


Michael R. Solomon - 1996
    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.