Here are young Ford, renegade Iacocca, visionary Katayama--everyone needed to reveal the crucial nuances behind two nations competing for commercial supremacy. HC: Morrow.

    In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.McDonald’s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald’s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald’s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

    Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning and losing ads.

    The outspoken Chariman of the Sony Corporation candidly discusses the rise of Sony, his own extraordinary career as one of the most successful businessmen of our time, and his views on the U.S., Japan, and the world economy.

    The book emphasizes that we all contain the ingredients for leadership, though some elements are better developed than others. "Anyone can improve as a leader simply by building the strength of our weakest elements, " author Gerald M. Weinberg writes. "Mr. Universe doesn't have more muscles than I do, just better developed ones."On one level, the book is an extremely down-to-earth, how-to guide. On a second, it is a set of parables, full of analogies that stick in the mind -- the art of management taught through stories about pinball, tinkertoys, and electric blankets. On yet another level, this is a book about the philosophy and psychology of managing technical projects. On every level, the author brings these entertaining and enlightening elements together to teach you the essentials of leadership.You'll learn how to-- master your fear of becoming a leader-- be creative in solving problems-- motivate people while maintaining quality-- gain organizational power-- plan personal change.-- Whether you manage people, are managed by people, or just want to change the way you interact with others, this book is about success. How to plan it, how to make it happen -- Becoming a Technical Leader shows you how to do it!

    Eighty-five percent of the reason someone gets a job, keeps it, and moves ahead depends on people skills-the ability to deal with others effectively.In Top Performance, Zig Ziglar tells readers how to get the most out of themselves and others by developing people management skills. He reveals the qualities of good leadership-knowing how to channel people's energies and stimulate their desire to excel. In this essential guide, Ziglar also identifies the key factors to effective people management, provides specific solutions for overcoming and correcting poor management practices, and shares tried-and-true applications of people management principles that help readers move theory into the "real world" of everyday life. Rich with anecdotes and vivid illustrations, Top Performance provides specialized instruction for improving relationships with supervisors, coworkers, and subordinates. It is thoroughly revised from the original 1986 publication and includes updated stories and case studies for today's readers who want to achieve maximum effectiveness in any profession.

    Over the following decade, an army of lawyers, executives, politicians, and judges spent countless hours clashing over what amounted to the biggest corporate breakup in American history. From boardroom to courtroom, Steve Coll untangles the myriad threads of this complex and critical case and gives readers “an excellent behind-the-scenes look” at the human drama involved in the remaking of an entire industry (The Philadelphia Inquirer).   Hailed by the New York Times Book Review as “rich, intricate and convincing,” The Deal of the Century is the definitive narrative of a momentous turning point in the way America does business.    A New York Times–bestselling author’s “superbly reported” account of the dismantling of the world’s largest corporation (The Washington Post). Written by the two-time Pulitzer Prize–winning author of Ghost Wars and Private Empire, The Deal of the Century chronicles the decade-long war for control of AT&T.

    For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

    Now Robert Lacey has captured in one volume the public achievements and the private tragedies, the feuds, affairs, and personalities that make up this epic tale.Ford is above all the story of a handful of powerful individuals whose ambitions have helped shape modern American society:Henry Ford I, the founder, one of history's great figures, whose legendary achievements - the Model T, the moving assembly line, the Five Dollar Day, the Peace Ship - and down-home folk wisdom are recounted in school civics courses. Here for the first time Lacey reveals the extraordinarily complex and contradictory man behind the public icon Henry Ford was at once a dedicated pacifist and a war profiteer; a champion of the rights of minorities and a virulent anti-Semite; a dedicated family man who supported a mistress and an illegitimate son; a loving father who hounded and bullied his only legitimate son intoan early grave.

    After a decade of downsizings frequently blamed on shareholder value decision making, this book presents a new and indepth assessment of the rationale for shareholder value. Further, Rappaport presents provocative new insights on shareholder value applications to: (1) business planning, (2) performance evaluation, (3) executive compensation, (4) mergers and acquisitions, (5) interpreting stock market signals, and (6) organizational implementation. Readers will be particularly interested in Rappaport's answers to three management performance evaluation questions: (1) What is the most appropriate measure of performance? (2) What is the most appropriate target level of performance? and (3) How should rewards be linked to performance? The recent acquisition of Duracell International by Gillette is analyzed in detail, enabling the reader to understand the critical information needed when assessing the risks and rewards of a merger from both sides of the negotiating table. The shareholder value approach presented here has been widely embraced by publicly traded as well as privately held companies worldwide. Brilliant and incisive, this is the one book that should be required reading for managers and investors who want to stay on the cutting edge of success in a highly competitive global economy.

    Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.

    In 25 fast-moving chapters, based on thousands of sales conversations, and the experience of more than 1,000,000 salespeople worldwide, you learn how to make more sales, faster than you ever thought possible.This book can quickly take you to the top of your field in professional selling, saving you years of hard work, and earning you thousands of dollars that you would have left on the table.

    

    Capitalizing on the same techniques used by sports psychologists to develop champion athletes, the authors show how to develop character to face any work situation and walk away a winner.

    Part I deals with "Internal Warfare", a painfully familiar scenario of organization life. Part II takes you into the distinctly different worlds of Tops, Middles, Bottoms and Customers of organizations. You see how misunderstanding and conflict develop across "worlds" and how cooperation can be achieved. Part III confronts you with critical choices faced every day, choices that can transform your life and the life of your organization.

    This work covers the syllabus requirements of various examining bodies, including GCSE, OCR, Pitman Qualifications, LCCI, IAB, and NVQ Level 2 award for AAT, CAT and Edexcel. It also includes chapters on Banking Transactions, and Extended Trial Balance, and hundreds of questions - many from exam papers.

    Provocative, often controversial, the book targets familiar conflicts and fallacies of managerial life. Looks at benefits and drawbacks of advertising, corruption in the corporation, the work environment, information systems, and more.

    A distinguished psychologist addresses the growing problem of plateauing, the period in business and life when the raises, promotions, and personal growth have stopped, offering detailed strategies for individuals to minimize the resulting problems.

    

    Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.

    Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

    

    There should be a law to restrict the distribution of books like this." --Federal Dept. of Economic Equality

    This book is enriched by a blend of examples, anecdotes, case studies and checklists, all designed to better team performance.

    Techniques for achieving personal happiness and career success accompany the story of how the author transformed herself from an overweight and severely depressed housewife into a successful saleswoman and motivational lecturer.

    The title of the book is: Trading Secrets: Seduction and Scandal at the Wall Street Journal and it is about illegal Peter Brant's insider trading, for which he was condemned to 18 months in prison.

    Deming. As a former senior executive at Ford, Scherkenbach offers his insight in guiding that company's drive to make the 14 Points part of corporate life.

    This new edition re-introduces Dr. Land's theory of transformation which has become a cornerstone in the strategic planning and organizational transformation of corporations. At the root of the principle lies a single concept: growth - the most basic and universal of drives through which all biological, physical, chemical, psychological, and cultural processes are intrinsically equivalent.

    In their introduction to the new edition, the authors assess the evolution of industrial relations and human resource practives, focusing particularly on the policy impoications of recent changes. They discuss the diverse forms of work restructuring in the American economy, the reasons why the diffusion of participatory work reorganization has been so modest, work practices among sophisticated nonunion employers, union membership declines, and public policy debates.

    

    

    

    While continuing to take readers step-by-step through the valuation process, it now features timely new or significantly revised chapters on valuation for estate plans, employee stock ownership plans, and corporate partnership dissolutions/buyouts. Along with case studies, it also offers greatly expanded coverage of data sources and their availability to small businesses.

    In their popular book Two-Factor Theory, the Kelsos first introduced the Employee Stock Ownership Plan (ESOP) and began the process that enabled some 10 million employees to become stockholders. Democracy and Economic Power presents their economic, political, and financial blueprint for extending ESOPs to millions more Americans. With ESOPs they, too, can buy and pay for income-earning capital out of capital's own earnings instead of labor income. Democracy and Economic Power is a must read for anyone concerned about the fate of individuals and the future of democratic institutions in our rapidly automating world. Originally published by Ballinger Publishing in 1986. Co-published with the Institute for the Study of Economic Systems.

    

    

    

    

    This practical, easy-to-use guide provides development suggestions that managers in any industry will find helpful.

    The nature of the corporation in Modern American business and it's role in power politics.