Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

    SIDE ONE Commitment/SIDE TWO Requirements/SIDE THREE The Entrepreneur's Mindset/SIDE FOUR The Winning Attitude/SIDE FIVE Prospecting/SIDE SIX Getting the Prospect's Attention/SIDE SEVEN The Presentation Part I/SIDE EIGHT The Presentation Part II/SIDE NINE Action Planner/SIDE TEN Your Roadmap to Success (plus tape #6, sides 11 & 12, is the 'Escape the Rat Race' prospecting tape by Randy Gage).

    Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.  If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.  Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”  These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.” Different shows how to succeed in a world where conformity reigns…but exceptions rule.

    Now help is here, and consultants, independent contractors, the self-employed, “solopreneurs,” and everyone else living a freelancer’s life will never be alone again but instead can be part of a strong and vibrant community.Written by the authority on freelance working, Sara Horowitz, MacArthur “Genius” Fellow and founder of the national Freelancers Union and, most recently, the Freelancers Insurance Company, The Freelancer’s Bible will help those new to freelancing learn the ropes, and will help those who’ve been freelancing for a while grow and expand. It’s the one-stop, all-encompassing guide to every practical detail and challenge of being a nimble, flexible, and successful freelancer: the three essentials of getting clients and the three most important ways to keep them happy. Five fee-setting strategies. Thirteen tactics for making it through a prolonged dry spell. Setting up a home office vs. renting space. The one-hour contract. A dozen negotiating dos and don’ts. Building and maintaining your reputation. Dealing with deadbeats. Health Insurance 101. Record-keeping and taxes. Productivity, including a quiz: “What Is Your Ideal Day?” Building a community. Subcontracting and other strategies for taking your freelancing career to the next level. Retirement plans, plans for saving for education, and how to achieve financial freedom.

    Book on financial advice

    and the response isn't what you want. Is anyone even listening? What if you could cut through the chaos and the noise and find the direct route to your audience? It's easier than you think. Less Chaos. Less Noise. delivers proven "now" strategies for church communications--practical solutions and best-practice principles that build trust instead of walls. > Quickly establish your expertise through simple techniques you can use now for easy, early success. > Rise above the frenzy of overwhelming demands and learn a framework to lead internal change towards a clear and unified strategy. > Overcome communications barriers with your members and your community by learning to connect with hearts and minds, rather than broadcast to the masses. > Avoid the frustration of multi-audience messaging by identifying key channels for each group and learning the language that matters to them. > Bust through the limits of a small budget with free strategies that are essential for effective communications.

    The secret to getting a 'YES' to your guest post request. How Cheater Posts can keep you from burning out as a blogger. Why people aren't commenting on your blog posts and how to compel them to do so. The trick to using your older content to help generate new ideas. How blogging for 30 minutes a day can get you 6-pack abs, whiter teeth, and healthier hair. (I'm kidding...please don't sue me for false advertising.) ...and many more.In addition to the blogging knowledge, you'll also get a steady dose of the humor and nonsense that has made Bryan's blog a favorite among people who like to spit out mouthfuls of coffee while laughing, at no extra cost to you!This will be the funniest book on blogging you'll ever read. At least until Jerry Seinfeld and Louis CK co-write one of their own.If you're frustrated because it feels like you're no closer to achieving your blogging goals than you were 3 months ago, the principles and strategies in 31 Days to Finding Your Blogging Mojo will help you make progress like never before from Day 1.It's time to focus your content and your voice on the things that move you. It's time to extend the reach of your blog. It's time to build a strong community with readers who resonate with you and your message.

    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams

    What it does require is some knowledge of the tricks and techniques that make words stick.   In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh – even a little mischievous.  Fear not: on offer here are not dry, abstract ideas couched in academic jargon.  Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work.  You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head.   With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

    She examined their business strategies. Looked for common themes. Researched their backgrounds, habits, and characteristics.The results of this research are fascinating. While no two bloggers earn money in the exact same way, they do all share some common traits.The Essential Habits Of 6-Figure Bloggers is a collection of real-life stories. It's also a success manual for bloggers.In this book, the author lays out the three essential habits of six-figure bloggers. These habits are not about specific tactics (though these are covered). They go deeper. In fact, you can apply these three habits to anything. Not just blogging.Want to lose weight? Pay off your debt? Build a retirement fund? Run a marathon? Practice the three success habits and you can achieve anything you want in life.The ideas in these pages aren't new. Instead, this book provides a framework so that you can sort through the mass of information, tools, and techniques and create your own version of success.You'll learn the three habits and how to apply them to your blog, or any other situation.When you read this book you will learn from top bloggers, master the three success habits, and create a six-figure blog that leverages your unique talents and experiences.In this book, you'll find easy step-by-step instructions on how to:* Pick a blogging niche that's profitable and exciting. * Earn money from your blog - using six proven monetization strategies. * Create systems to stay on track - even when the going gets tough.* Dream bigger than ever before and achieve anything you want.While blogging is not a get-rich-quick scheme, it is a flexible and fulfilling way to make money from home. In this book you will meet bloggers who are earning six- and even seven-figures a year.If you love to write and have a message to share, you can do this too. How would your life change if you could build a profitable, online business you love?When you read this book, you will learn from those who are already doing what you want to do. You'll discover what it really takes to create a six-figure blog. Get your copy today by clicking the BUY NOW button at the top of this page!

    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

    When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces.The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and "The Road to Reinvention" lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption.Throughout "The Road to Reinvention," Linkner also explores the history--the great rise, unprecedented fall, and now rebirth--of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation.Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.

    Whether you email just a little or never stop, here, at last, is an authoritative and delightful audiobook that shows how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!). The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age–wise, brimming with good humor, and filled with helpful lessons from the authors’ own email experiences (and mistakes). In short: absolutely e-ssential.

    You use the stability of your day job to provide a financial foundation for building your own business on the side.When Sean McCabe started practicing hand lettering, he never dreamed he’d make over $500,000 from the craft. He always thought it’d be a hobby. But he learned that there are three specific ways to make money from any niche pursuit.Sean codifies and breaks down these three methods of making money in what he calls The Trifecta:• Client Work• Products• TeachingNo matter what you want to do, you can grow a thriving business using these three methods of generating revenue.But where you’ll get stuck is trying to find the time, motivation, and focus to do the work.• How do you get your family or spouse on board when they’re scared?• What if you come home from your day job feeling exhausted and ready to collapse?• What if you have many passions and you’re not sure which to focus on?Overlap will help you find your passion, develop your skills, get out of scarcity, and create the life you want.The results will not come overnight, but this book will help you get unstuck and give you a clear idea of exactly what to do next.Don’t Quit Your Day JobThere’s a notion that if you’re “really serious” you’ll quit your day job and give your passion a chance.That works for some people, but so does the lottery. I don’t think it’s a winning strategy.You want something more sensible—something that doesn’t involve crazy amounts of risk (and the high likelihood you’ll kill your passion for good if things don’t pan out).We all know people who quit their job to pursue their passion only to end up hating what they do.Or worse: they had to go back to the day job and, because they felt like a failure, they never got up the courage to try again.You’re here because you want something more practical: a systematic plan and logical steps for making a living from what you love.Overlap is for you.When you overlap, you don’t immediately quit your day job. You use the day job as a financial foundation to support your pursuit of something else.This does something incredible.Rather than feel immediate financial pressure, you are free to explore, do, and try.This exploratory phase is critical. It prevents burnout and helps you avoid killing your passion, which often happens when you’re desperate for money.Overlap is where you start a business while working a full time job.• This is the book you’ll wish you had years ago.• This is the book that finally gives you clarity.• This is the book you can give to your kids and not worry about their future.This is a sensible, practical, down to earth guide to making a living doing what you love, creating financial freedom for yourself, and getting your family on board.I’ve been working on this book for years.I’ve written the book, re-written it, and revised it based on hundreds of personal conversations I’ve had with people who want something more than the status quo.What I discovered is this:Most Books Are Addressing the Wrong ProblemsI found that the things holding you back aren’t necessarily lack of business knowledge, finance, or anything like that.In my conversations, I learned it’s these things that are holding you back:• Lack of support from your family.• Trouble finding motivation.• Not enough time.• Difficulty focusing.• Unsure of the right thing to pursue.• Feeling overwhelmed with the possibilities.I reverse engineered Overlap to solve every single one of these struggles.If you believe you were meant for something more, if you believe you can make it, if you believe you were destined for greatness…Overlap will help you get there.