Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

    This new guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say "Yes, I will!" Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods:Over 100 successful closings for every kind of persuasionOver 700 questions that will open your eyes to new possibilities you may have overlookedHow to paint word pictures and use your imagination to get resultsProfessional tips from America's 100 most succesful salespeopleDo what millions of Americans have already done—open this book and start learning from Zig Ziglar's Secrets of Closing the Sale!

    Drawing on the work of leading psychologists and behavioral researchers, Brian Tracy -- America's "success mentor" -- demonstrates the attitude, deep self-knowledge and pin-pointed goals that are important factors in achieving great success. He'll help you identify your own "area of excellence" and master the tools that make each achiever tick, including:How to sharpen your natural intuitionHow to increase your brain powerHow to change thoughts from negative to positiveHow to break bad habits quickly and painlesslyPacked with practical advice that lead to extraordinary results, The Psychology of Achievement will help you use every ounce of your potential

    

    His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant—or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days—Jonah—to help him break out of conventional ways of thinking to see what needs to be done.The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt.

    The twelfth edition of this classic reference has been revised and updated to provide all the information creative professionals need to keep up with current trends and compete in an ever-changing industry.

    You can develop the attitude of mind which brings, peace, courage, and success.In "The Winning Attitude," John Maxwell shares insights from real life experiences showing how to recognize and attain the winning attitude to overcome life's difficulties, win people over, and turn problems into opportunities

    This story of Apple computer

    management

    How to be Happy Though Rich: a Book Every Poor Person Should Read

    This is your opportunity to learn from the master.

    

    Giving special attention to managing technology, the book covers the key building blocks of strategic management and presents an approach to meeting the challenges of the 1990s and beyond.

    Principles from one of America's master managers.

    Counter threats such as terrorism, fraud, natural disasters, and information theft with the Fourth Edition of Risk Analysis and the Security Survey. Broder and Tucker guide you through analysis to implementation to provide you with the know-how to implement rigorous, accurate, and cost-effective security policies and designs. This book builds on the legacy of its predecessors by updating and covering new content. Understand the most fundamental theories surrounding risk control, design, and implementation by reviewing topics such as cost/benefit analysis, crime prediction, response planning, and business impact analysis--all updated to match today's current standards.This book will show you how to develop and maintain current business contingency and disaster recovery plans to ensure your enterprises are able to sustain loss are able to recover, and protect your assets, be it your business, your information, or yourself, from threats.

    This volume comprises the first in-depth discussion of the masculinity dimension and how it can help us to understand differences among cultures.The book begins with a general explanation of the masculinity dimension, and discusses how it illuminates broad features of different cultures. The following parts apply the dimension more specifically to gender (and gender identity), sexuality (and sexual behaviour) and religion, probably the most influential variable of all. Hofstede closes the book

    This highly successful program takes a functional approach to the process of management, with a focus on active planning, leading, organizing, and controlling. Ricky Griffin's straightforward writing style and well-researched in-text examples have made this book uncommonly student-friendly. The Ninth Edition has been significantly revised to reflect the most recent issues that managers face, with a new and enhanced focus on the service sector, ethics, global management, and information technology. Additionally, the text integrates issues such as the balance of theory and practice and uses examples based on small companies and non-profit organizations to underscore the idea that management is not simply confined to large businesses.

    Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there's more: * Make sure your business idea is right for you-before you take the risk * Find sources of capital and approach them confidently * Six common myths: avoid the traps and misconceptions of starting up * Should you take on a partner? * Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments * Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply * Examples of businesses like yours that maximized their success on the Internet Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.

    

    Students will see accounting as it is in the real world -- an essential component of the management function and decision-making process.

    Joseph Cossman's guide to advice and information on starting our business and choosing a product, and more.Outlines step-by-step procedures for manufacturing, testing, and marketing mail order products that require a minimal initial investment.

    

    Featuring all the most current semantic and cybernetic research, this dynamic guide reveals powerful persuasion strategies that will help any salesperson "read" the emotional and mental makeup of a client--then customize a sales presentation the prospect will find irresistible.

    

    

    It starts from the belief that one cannot act responsibly without a rounded understanding of both the context and the likely implications of one's actions. The book conveys the essentials of practical systems work in organizational settings and integrates graphics and text throughout.

    

    

    With a focus on understanding profit factors, this text provides a basic knowledge of the principles and techniques of real-world merchandising mathematics. Building on the authors' extensive retail experience, the book explains how to apply these fundamentals to realistic, everyday retail merchandising problems. Its workbook format encourages interactive learning and space is provided so practice problems can be worked right in the text. It includes a basic math refresher, realistic problems, worked-out examples and clear explanations. Case studies have been added to this edition and cumulative summary exercises can be used to evaluate student progress. Companion materials and supplements for instructors and students are available online.

    

    The Art of Complaining evens the playing field. Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaining evens the playing field.The Art of Complaining gives readers an arsenal of successful complaint tactics and claim letters compiled by Phil Edmonston, Canada’s best-known consumer advocate and the author of the best-selling Lemon-Aid car guides. The Art of Complaining takes readers on a 45-year journey of consumer advocacy seen through the eyes of this former Member of Parliament, Ralph Nader Associate, and former member of the boards of Consumer Reports and The Quebec Bar Association. Edmonston has battled carmakers, dealers, insurance companies, lawyers, and government officials, both in the courts and in the streets. Indeed, Phil is Canada’s toughest customer.

    In this business-oriented approach to interpersonal relationships, management experts Robert Bolton and Dorothy Grover Bolton show you how to assess various behavior patterns and how to use that knowledge to capitalize on your strengths, minimize your weaknesses, and get the results you want from others. Are you predominantly an Amiable, an Analytical, an Expressive, or a Driver? Nearly everyone, according to Boltons' extensive research, uses on of the four basic social styles more often than the others. No style is better than any other, but each does bring with it a unique pattern of strengths and weaknesses. This book shows you not only how to recognize your particular style but also how to use that knowledge to manage others more effectively, set appropriate life goals and career paths, plan a sound self-improvement plan, increase your creativity, and more. Te best managers, claim the Boltons, excel at being what they are rather than at trying to be what they are not. If you feel that your effectiveness at work could be increased by better interpersonal skills but are tired of theories that want you to overhaul yourself to fit some uncomfortable, impersonal ""management style,"" then let Social Style/Management Style improve your dealings with others and still let you be yourself."

    

    

    

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    This market leading text has scores of sales personnel in the industry today commenting on how this textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 11th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.