Book picks similar to
Social Media for the Executive by Brian E. Boyd Sr.
business
social-media
self-help
leadership
Emotional Intelligence 2.0
Travis Bradberry - 2003
The book contains proven strategies from a decade-long effort to accurately measure and increase emotional intelligence. Trusted by upper-echelon leaders inside companies worldwide, these strategies will enable you to capitalize on the skills responsible for 58% of performance in all types of jobs.Includes a passcode for online access to the world's bestselling emotional intelligence test, the Emotional Intelligence Appraisal®, which will show you where your EQ stands today and what you can do to begin maximizing it immediately.Rooted in sound research involving more than 500,000 responses, this new edition of the test will:--Pinpoint which of the book's 66 emotional intelligence strategies will increase your EQ the most.--Reveal the specific behaviors responsible for your EQ scores.--Allow you to test yourself a second time to measure how much your EQ has increased from your efforts.The book's smooth narrative style turns rigorous research into memorable stories and practical strategies that anyone can use to his or her advantage.With 90% of top performers high in EQ, and EQ twice as important as IQ in getting where you want to go in life, who can afford to ignore it?What people are saying about it:"Emotional Intelligence 2.0 is a fast read with compelling anecdotes and good context in which to understand and improve your score."--Newsweek"Surveys of 500,000 people on the role of emotions in daily life have enabled the authors to hone EQ assessment to a 28-question online survey that can be completed in seven minutes."--The Washington Post"Read worthy strategies for improving emotional intelligence skills make this our how-to book of the week. It's nice to know that average IQ doesn't limit a person to average performance. And who can resist an online quiz with instant feedback?"--Newsday"Gives abundant, practical findings and insights with emphasis on how to develop EQ. Research shows convincingly that EQ is more important than IQ."--Stephen R. Covey, author, The 7 Habits of Highly Effective People"This book can drastically change the way you think about success...read it twice."--Patrick Lencioni, author, The Five Dysfunctions of a Team"At last a book that gives how to's rather than just what to's. We need no more convincing that emotional intelligence is at the core of life success. What we need are practical ways of improving it. Bradberry and Greaves brilliant new book is a godsend. It will change your life."--Joseph Grenny, New York Times bestselling coauthor of Crucial Conversations"Emotional intelligence is an extremely important skill for personal and professional success. This book is excellent and the learning included in the free online test is cutting-edge. I strongly recommend it."--Ken Blanchard, bestselling business book author of all time; coauthor The One Minute Manager®"I distributed the book to my entire team. We found it very helpful in our dealings with each other and our internal customers. With all the new buzzwords over the past few years, the heart and soul of a company's culture is how they support and promote emotional intelligence. Those with foresight see that emotional intelligence will separate the good companies from the great ones. This book is a wonderful tool for a grass roots approach. If your desire is to be a truly resonate leader that people will trust and follow, this is an opportunity that cannot only change your professional career, but also your personal relationships."--Regina Sacha, vice president, human resources, FedEx Custom Critical"In the fast lane of business life today, people spend more time on computer keyboards, blackberries and conference calls than they do in face-to-face communication. We're expected to piece together broken conversations, cryptic voicemails, and abbreviated text messages to figure out how to proceed. In this increasingly complex web, emotional intelligence is more important than ever before. This book is filled with invaluable insights and information that no one can afford to ignore."--Rajeev Peshawaria, executive director, Goldman Sachs International
Facebook Marketing: An Hour a Day
Chris Treadaway - 2010
Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Traction
Gino Wickman - 2007
Get a grip and gain control with the Entrepreneurial Operating System (EOS). Inside Traction, you’ll discover simple yet powerful ways to run your company with more focus, growth and enjoyment. Based on years of real-world implementation, the EOS is a practical method for achieving the business success you have always envisioned.
The 80/20 Principle: The Secret to Achieving More with Less
Richard Koch - 1997
Although the 80/20 principle has long influenced today's business world, author Richard Koch reveals how the principle works and shows how we can use it in a systematic and practical way to vastly increase our effectiveness, and improve our careers and our companies.The unspoken corollary to the 80/20 principle is that little of what we spend our time on actually counts. But by concentrating on those things that do, we can unlock the enormous potential of the magic 20 percent, and transform our effectiveness in our jobs, our careers, our businesses, and our lives.
The Little Big Things: 163 Ways to Pursue EXCELLENCE
Tom Peters - 2010
In this age of economic recession and financial uncertainty, the patented Peters approach to business and management—no-nonsense, witty, down-to-earth, insightful—is more pertinent now than ever. As essential for small-business owners as it is for the heads of major corporations, The Little Big Things is a rousing call-to-arms to American business to get “back to the basics” of running a successful enterprise.
Words That Work: It's Not What You Say, It's What People Hear
Frank Luntz - 2006
With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
The Sales Bible: The Ultimate Sales Resource
Jeffrey Gitomer - 1994
Now completely revised, this book is available for the first time in paperback. The Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the big deal. Gitomer gives sales professionals the right answers to the toughest questions:How to make sales in any economic environment Twenty-five ways to get that most-elusive appointment Top-down selling How to fill the sales pipeline with prospects ready to buy How to use the right questions to make more sales in half the time This book is everything its title claims to be
Trump: The Art of the Deal
Donald J. Trump - 1987
I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.
The Will To Win: Leading, Competing, Succeeding
Robert Herjavec - 2013
Now, Herjavec pushes his readers even further toward greatness.Known for his honesty, integrity and powers of persuasion, Herjavec never fails to reach for the highest rung on the ladder. In The Will to Win, he shares some of his own secrets for greatness, whether it’s knowing when to be aggressive (and when not to be), when to talk and when to listen, or when and how to ask the right questions. And he reminds us that we all have the same 24 hours a day in which to maximize our future—it’s how we spend those hours that counts.Whether you are seeking to build the next big communications technology company, become the most respected teacher in your education system or make a lasting impact as an artist in your field, the most important decision you can make, according to Herjavec, is to reject mediocrity. Drawing on anecdotes from his own life and from the lives of celebrity friends such as Oprah, Georges St-Pierre and Celine Dion, he delivers valuable lessons that will guide readers to greater happiness and success.
Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition
Harvey MacKay - 1988
They will learn how to:Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66."Outmotivate by using his insights to help yourself or your kids join the ranks of Amercia's one million millionaires.Outnegotiate by knowing when to "smile and say no" and when to "send in the clones."This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success.
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
George Lois - 2012
Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.
Zig Ziglar's Secrets of Closing the Sale
Zig Ziglar - 1984
This new guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say "Yes, I will!" Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods:Over 100 successful closings for every kind of persuasionOver 700 questions that will open your eyes to new possibilities you may have overlookedHow to paint word pictures and use your imagination to get resultsProfessional tips from America's 100 most succesful salespeopleDo what millions of Americans have already done—open this book and start learning from Zig Ziglar's Secrets of Closing the Sale!
Success Intelligence: Practical Wisdom for Greater Happiness
Robert Holden - 2005
Robert Holden is the creator of a unique program—called Success Intelligence—used worldwide by artists and writers, entrepreneurs and leaders, and also global companies and brands such as DOVE, the Body Shop, the BBC, and Virgin. This landmark book is an invaluable guide to genuine success and happiness.
Smartcuts: How Hackers, Innovators, and Icons Accelerate Success
Shane Snow - 2014
They employ what psychologists call "lateral thinking: to rethink convention and break "rules" that aren't rules.These are not shortcuts, which produce often dubious short-term gains, but ethical "smartcuts" that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one.From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter—and how perhaps the rest of us can, too.
Getting Noticed: A No-Nonsense Guide to Standing Out and Selling More for Momtrepreneurs Who 'Ain't Got Time for That'
Lindsay Teague Moreno - 2016
I read this, not just because I wanted to endorse it, but because I needed it. Don't miss this!" - Jon Acuff, New York Times Bestselling Author / Speaker "Lindsay Teague Moreno's Getting Noticed is an inspiring read for anyone looking to be more intentional in social media and get real results. Her kind spirit combined with relentless hustle shines brightly in her candid storytelling, making it clear why she has achieved so much success." - Jessica Turner, Wall Street Journal Bestselling Author of The Fringe Hours Momtrepreneurs, listen up! You don’t have time for another “change everything you’re doing on social media and be just like me” book. You need information and you need it fast. Do you want to grow your following, sell more product, and experience the freedom that comes with being a lady boss? Getting Noticed isn’t the “secret to social media” – it’s a no fluff, take charge guide to the way we present ourselves, our business, and connect with customers online. Lindsey Teague Moreno knows the hardcore mom life. In between wash cycles, packing lunches, and balancing a to-do list that would make Santa jealous, she grew a business from nothing into a team of 300,000 people producing over $15,000,000 each month in just three years. Lindsay knows you don’t have time for another book that leaves you with temporary warm fuzzies but no real content to actually building your business. Getting noticed is the first step to entrepreneurial success in our fast-paced, online world. Step up your game.