Book picks similar to
M: Marketing by Dhruv Grewal
business
school
marketing
non-fiction
Principles of Economics
Karl E. Case - 1988
These two highly-respected economists and educators have revised this best-selling MICRO FIRST book to include more current topics and events while maintaining its hallmark feature of teaching economics through stories, graphs, and equations; relevant to students with various learning styles (verbal, visual, and numerical).
Human Resource Management
Raymond A. Noe - 1994
According to the authors,effective human resource management is necessary for a firm to gain true competitive advantage. The three challenges companies face are the global challenge,the challenge of meeting stakeholder needs,and the high performance work practices challenge. HUMAN RESOURCE MANAGEMENT provides students with the technical background needed to be a successful HR professional,to manage HR effectively,and most importantly to be a knowledgeable consumer of HR products and services. The text also emphasizes how managers can more effectively acquire,develop,compensate,and manage the internal and external environment that relates to the management of human resources.
Career Theory and Practice: Learning Through Case Studies
Jane L. Swanson - 1999
Each chapter applies a different theory to case examples and - to provide continuity - to a fictitious client' constructed from many past clients of the authors.
The Norton Anthology of American Literature, Volume D: 1914-1945
Nina Baym - 2007
Under Nina Baym's direction, the editors have considered afresh each selection and all the apparatus to make the anthology an even better teaching tool.
Criminology Today: An Integrative Introduction
Frank J. Schmalleger - 1995
Offering a thematic approach that contrasts the social responsibility and social problems approaches to crime theory, the book encourages students to think critically about the causes of crime. Completely up-to-date, this edition includes new "Professor Speaks" excepts, links to cutting-edge articles, and "MyCrimeKit" activities that encourage students explore how security and freedom interface in an age of increasing globalism.
Introduction to Psychology: Gateways to Mind and Behavior
Dennis Coon - 2000
The Twelfth Edition's hallmark continues to be its pioneering integration of the proven-effective SQ4R learning system (Survey, Question, Read, Reflect, Review, Recite), which promotes critical thinking as it guides students step-by-step to an understanding of psychology's broad concepts and diversity of topics. Throughout every chapter, these active learning tools—together with the book's example-laced writing style, discussions of positive psychology, cutting-edge coverage of the field's new research findings, and excellent media resources—ensure that students find the study of psychology fascinating, relevant, and above all, accessible.
Leadership: Theory and Practice
Peter G. Northouse - 1997
Heartened by the positive response to previous editions of Leadership: Theory and Practice, this Fourth Edition is written with the same objective to bridge the gap between the often simplistic popular approaches to leadership and the more abstract theoretical approaches.
Financial Management for Public, Health, and Not-For-Profit Organizations
Steven A. Finkler - 2000
Intended for introductory courses in financial and managerial accounting in the areas of government or public policy and management, not-for-profit management, and health policy and management, this texts addresses financial and managerial accounting within the three major areas of the public sector - government, health, and not-for-profit.
Electronic Commerce
Gary P. Schneider - 1999
ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace.
Not Everyone Gets A Trophy: How to Manage the Millennials
Bruce Tulgan - 2015
Adventures of an IT Leader
Robert D. Austin - 2009
A good IT manager must also be a strong business leader.This book invites you to accompany new CIO Jim Barton to better understand the role of IT in your organization. You'll see Jim struggle through a challenging first year, handling (and fumbling) situations that, although fictional, are based on true events.You can read this book from beginning to end, or treat is as a series of cases. You can also skip around to address your most pressing needs. For example, need to learn about crisis management and security? Read chapters 10-12. You can formulate your own responses to a CIO's obstacles by reading the authors' regular "Reflection" questions.You'll turn to this book many times as you face IT-related issues in your own career.
Passive Income Freedom: 23 Passive Income Blueprints: Go Step-by-Step from Complete Beginner to $5,000-10,000/mo in the next 6 Months!
Gundi Gabrielle - 2018
If you are ready for freedom,
Ready to get out of the rat race and the drudgery of boring, unfulfilling jobs,
Ready to get out under that pile of debt and bills to pay,
Ready to become the person you were meant to be
with the freedom to pursue your passions and
share some AWEsome with the world...
Then...
this book will be an amazing resource. Taking you by the hand and giving you:
A Tour-de-Force Ride through the many - vastly different - realms of passive income entrepreneurship.
So you know what's out there. You know what your passive income options are. And you can then decide which path to choose - with - an action plan in place on how to get there.
Don't worry, these are fun... :)
As always with SassyZenGirl books, great business info doesn't have to be dull and boring.
You will smile, you will be excited - and - you will have a sound passive income strategy plan once you finish this book!
Are you ready?
Then scroll up to the top and hit that BUY BUTTON...:)
How To Write Anything: A Guide and Reference
John J. Ruszkiewicz - 2008
Through memorable visuals and honest talk, John Ruszkiewicz shows students how to write in any situation — wherever they are in their writing process.With everything you need to teach composition, the Guide lays out focused advice for writing common genres, while the Reference covers the range of writing and research skills that students need as they work across genres and disciplines. An intuitive, visual cross-referencing system and a modular chapter organization that’s simple to follow make it even easier for students to work back and forth between chapters and stay focused on their own writing.
Introduction to Business [With Booklet]
Jeff Madura - 1997
This text's applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.
Medical Terminology For Health Professions
Ann Ehrlich - 1988
The See and Say pronunciation system makes pronouncing unfamiliar terms easy. Because word parts are integral to learning medical terminology, mastery of these "building blocks" is emphasized in every chapter. Organized by body system, chapters begin with an overview of the structures and functions of that system so you can relate these to the specialists, pathology, diagnostic, and treatment procedures that follow. Learning Exercises in each chapter offer a variety of formats that require written answers. Writing terms reinforces learning and provides practice to help master spelling and enhance comprehension.