Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.  If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.  Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”  These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.” Different shows how to succeed in a world where conformity reigns…but exceptions rule.

    Yet, it is fair to say that the central message of this deceptively simple tale is almost as radical today as it was when Pegasus first published it 10 years ago. As Fritz observes, it is still the rare organization that appreciates the insight that the sheep in the story discover: "Individual learning, good as it is, does not necessarily translate into organizational learning. The learning must become collective." That is why this book continues to be such an important resource for innovators determined to confront the wolves of complacency in their organizations by stimulating people s natural desire to creatively improve their results-together.

    

    The authors' experiential learning approach makes it easy to put these skills into practice in any health care setting. This book helps students develop the critical thinking ability needed to apply skills on the job—from organizing patient care to motivating staff to managing conflict.

    . . Updated for a New Generation of Media-Savvy Leaders Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, "Wonderful things happen when people talk face-to- face. His proven secrets of professional speaking give you the power and confidence to command any audience--in any situation--and get results.An indispensable tool for executive success. -- Zbigniew Brzezinski, Robert E. Osgood Professor of American foreign policy at Johns Hopkins University's School of Advanced International StudiesGranville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people. -- Michael Koffler, Chairman, Young President's OrganizationThe beauty of Granville Toogood's method is how simple it is to implement. -- Scudder Fowler, CEO, The Liminal GroupGranville Toogood is a transformational teacher and coach. His new book is a must read for anyone hoping to effectively engage an audience or lead organizations. -- Sean Geehan, President, The Geehan GroupMakes the capable business person more capable, more successful, and definitely more confident. -- Martha StewartCorporate coach Granville Toogood has trained some of the biggest names in business today--including 38 top executives in the Fortune 50--and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications.This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops--so you can look, act, and sound like a leader in any situation.Using his proven step-by-step system, you can:Position yourself as a leader in your industry.Command any venue and compel any audience.Use the 8-second rule to make a strong first impression.Speak with the confidence of a CEO.Outperform in any presentation.Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro.The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message--with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how to deal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job.Remember: In today's competitive market nothing is more important than how you present yourself and your company--and no book is more informative and powerful at this--than Granville Toogood's The New Articulate Executive.

    In today's corporate upheaval, a new business paradigm is evolving. While many CEOs are being exposed for their greed, truly visionary leaders believe in a goal that benefits themselves as well as others. They realize that it is their vision and soul that attract loyal employees willing to go above and beyond the call of corporate duty. And their employees are realizing the same thing: while 80 percent of adults claim they'd work even if they didn't have to, the majority of them can hardly wait to leave their jobs and get home.Good Business starts with the premise that this is an age in which business and work have replaced religion and politics as central forces in contemporary life. The book reveals how business leaders, managers, and even employees can find their flow and contribute not only to their own happiness, but also to a just and evolving society. It identifies the factors crucial to the operation of a good business: trust, the commitment to fostering the personal growth of employees, and the dedication to creating a product that helps mankind. Good Business is sure to become a must-read text for anyone who values the positive contributions of individuals in the changing world of business.

    It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next.Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

    In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job—and thereby benefit not only yourself but also your supervisor and your entire company. Your boss depends on you for cooperation, reliability, and honesty. And you depend on him or her for links to the rest of the organization, for setting priorities, and for obtaining critical resources. By managing your boss—clarifying your own and your supervisor's strengths, weaknesses, goals, work styles, and needs—you cultivate a relationship based on mutual respect and understanding. The result? A healthy, productive bond that enables you both to excel. Gabarro and Kotter provide valuable guidelines for building this essential relationship—including strategies for determining how your boss prefers to process information and make decisions, tips for communicating mutual expectations, and tactics for negotiating priorities. Thought provoking and practical, Managing Your Boss enables you to lay the groundwork for one of the most crucial working relationships you'll have in your career.

    It's infecting the very roots of business performance, and it's spreading fast. It isn't the recession, market volatility, scandal, or greed. It's entitlement.And it may be killing your business. In myriad ways, entitlement has been cultivated for decades. As a result, too many employees today believe that they are entitled to a paycheck simply because they show up. Brad Hams has proven that we are not doomed to a path of entitlement and dependence. After more than 15 years working with hundreds of companies, he knows that the vast majority of employees addicted to entitlement actually want to engage, want to contribute, and feel much better about themselves when they are in an environment that requires them to do so.Now, with Ownership Thinking, Hams shares his strategy that will increase your company's productivity, employee retention, and profitability:The Right Education: Teach employees the fundamentals of business and finance, how their company makes money, and how they add--or take away--value.The Right Measures: Identify the organization's Key Performance Indicators and teach employees to forecast results in an environment of high visibility and accountability.The Right Incentives: Create incentive plans that are self-funding and clearly align employees' behavior to the organization's business and financial objectives.Your employees will learn to think and act like owners and will become active participants in the financial performance of the business. They will gain the self-esteem that is only possible through achievement and will reap rewards that are in alignment with the success of their organization. Meanwhile, you will enjoy your role more, sleep better at night, and leave a legacy that is far more inspiring and significant than you dreamed possible.Praise for Ownership Thinking"You would have to read a dozen other books to even come close to Ownership Thinking--a systematic and practical process for getting your employees to give that extra effort and brain power we know they possess."--Verne Harnish, CEO, Gazelles; author, Mastering the Rockefeller Habits"Brad Hams tells it like it truly is: transparency creates trust; trust creates engagement; engagement creates a healthy enterprise. This thoughtful and practical book shows you how to achieve all of these things and more."--Chip Conley, founder and executive chair, Joie de Vivre; author, Peak"Comprehensive and marvelously clear, Ownership Thinking's techniques for creating change are focused, direct, and motivating. This is a wise book, unusually useful, and I recommend it most highly."--Judith M. Bardwick, Ph.D., author, Danger in the Comfort Zone and The Psychological Recession"Brad Hams is one of the most persuasive and creative thinkers I know. His book is a specific guide you can (and should) implement now."--Corey Rosen, founder, National Center for Employee Ownership"Hams is masterful at outlining the engagement practices that inspire people to care and to be deeply vested in business results."--Jim Haudan, CEO, Root Learning; author, The Art of Engagement"Hams' book is like a candid conversation with a wise friend. . . . A 'must read' for any business leader wanting to create a culture of ownership."--Dean Schroeder, author, Ideas Are Free

    

    The generation that was raised in an age of instant communication, questioning authority and traditions, and Ritalin has begun tearing down the corporate ladder, communicating on the fly, and bringing play to work. But even with all the exciting potential that lies ahead for these creative, bold thinkers, it will all be for not if they cannot effectively bridge the gap between the hierarchical management style of senior executives and the casual, more collaborative approach of their peers.In Manager 3.0, the first-ever management guide written exclusively for the Millennial generation, readers will learn how to master crucial skills such as dealing with difficult people, delivering constructive feedback, and making tough decisions--while gaining insight into the four generations--yes, four!--currently in the workplace and how they can successfully bring out the best in each.Packed with interviews and examples from companies like Zappos, Groupon, Southwest Airlines, and Google, this invaluable, one-of-a-kind resource will help these promising new managers connect with and encourage the unique talents of the generations around them, while also developing an effective leadership style of their own.

    

    Or at least learn how to fake it. Not at all. There is another way. This book shatters stereotypes about people who dislike networking. They're not shy or misanthropic. Rather, they tend to be reflective—they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because they've been told networking is all about small talk, big numbers and constant contact, they assume it's not for them. But it is! Zack politely examines and then smashes to tiny fragments the "dusty old rules" of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity?a notion readers can now embrace.

    Effectiveness, Stack says, is identifying and achieving the best objectives for your organization doing the right things. Efficiency is accomplishing them with the least amount of time, effort, and cost doing things right. If you're not clear on both, you're wasting your time. As Drucker put it, There is nothing so useless as doing efficiently that which should not be done at all. Stack's 3T Leadership offers twelve practices that will enable executives to be effective and efficient, grouped into three areas where leaders spend their time: Strategic Thinking, Teamwork, and Tactics. With her expert advice, you'll get scores of new ideas on how you, your team, and your organization can boost productivity."

    Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the partners -and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to Reach out to entire communities Listen to individual workers and consumers Seize growth opportunities in every market Custom-design a truly satisfying experience that benefits everyone involved Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today. For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.