Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Coaching for Breakthrough Success: Proven Techniques for Making Impossible Dreams Possible: Proven Techniques for Making the Impossible Dreams Possible


Jack Canfield - 2012
    "Coaching for Breakthrough Success" introduces the groundbreaking Situational Coaching Model, which provides coaches the flexibility they need to navigate seamlessly from one coaching paradigm to another.Jack Canfield is one of the world's leading experts in personal effectiveness and the bestselling author or coauthor of "Chicken Soup for the Soul," "The Success Principles," "Key to Living the Law of Attraction," and "The Power of Focus." Dr. Peter Chee is President and CEO of global learning solutions firm ITD World.

But How Do You Teach Writing?: A Simple Guide for All Teachers


Barry Lane - 2008
    The book is divided into three parts: Out of the Gate contains easy ideas to help you get started, More Reasons to Write shows you how to teach across genre, both fiction and nonfiction writing, and Refining Writing addresses everything you need to know about revision, grammar, punctuation, and assessment. In every chapter you'll find two running features: 1) “Try This”, ready-to-use lessons for you and your students; and 2) “Yeah But” where Barry answers the real questions and concerns he's collected from teachers around the country.

Enjoy the Ride: How to Experience the True Joy of Life


Steve Gilliland - 2007
    With a compelling challenge to "Check Your Passion," this book ignites people's ability to choose what they do, why they do it, and who they do it with. 'Enjoy the Ride' enables readers to identify their dreams and puts genuine success within their reach. Success is not limited to those with financial resources or talents. By reading this book, you will learn practical principles to put you on the road to success.

Nonfiction Craft Lessons: Teaching Information Writing K-8


Joann Portalupi - 2001
    Most young writers are not intimidated by personal narrative, fiction, or even poetry, but when they try to put together a "teaching book," report, or persuasive essay, they often feel anxious and frustrated.JoAnn Portalupi and Ralph Fletcher believe that young nonfiction writers supply plenty of passion, keen interest, and wonder. Teachers can provide concrete strategies to help students scaffold their ideas as they write in his challenging genre.Like the authors' best-selling Craft Lessons: Teaching Writing K-8, this book is divided into sections for K-2, 3-4, and middle school (grades 5-8) students. These divisions reflect various differences between emerging, competent, and fluent writers. In each section you'll find a generous collection of craft lessons directed at the genre that's most appropriate for that particular age. In the K-2 section, for example, a number of craft lessons focus on the all-about or concept book. In the 3-4 section there are several lessons on biography. In the 5-8 section a series of lessons addresses expository writing. Throughout the book each of the 80 lessons is presented on a single page in an easy-to-read format.Every lesson features three teaching guidelines:Discussion--A brief look at the reasons for teaching the particular element of craft specifically in a nonfiction context.How to Teach It--Concrete language showing exactly how a teacher might bring this craft element to students in writing conferences or a small-group setting.Resource Material--Specific book or text referred to in the craft lesson including trade books, or a piece of student writing in the Appendixes.This book will help students breathe voice into lifeless "dump-truck" writing and improve their nonfiction writing by making it clearer, more authoritative, and more organized. Nonfiction Craft Lessons gives teachers a wealth of practical strategies to help students grow into strong writers as they explore and explain the world around them.Be sure to look at the When Students Write videotapes too.

Your First 100 Days in a New Executive Job


Robert Hargrove - 2011
    Whether you are a newly elected president, CEO, or executive at any level, what you do in your first 100 days will be absolutely pivotal to your success or failure. Your First 100 Days in a New Executive Job will help you to seal your leadership, build a team you can count on, and have a bottom line impact before your first few months on the job is up. It will take you through all the steps of successful executive onboarding and show you how to avoid the typical pitfalls. Hargrove emphasizes the importance of getting clear on your going-in mandate—your contract with key stake holders. He also shows you how to use your first 100 days to declare an Impossible Future that represents the difference you want to make, while delivering on your Day Job. According to Hargrove, the key idea is to go for "quick wins" that establish a virtuous circle of increasing credibility and help you to avoid a vicious circle of decreasing credibility. This book will expand your aspirations and motivations, and give you a treasure trove of practical, down-to-earth tips to immediately apply in your new leadership role. * Have a story ready day one, as key stakeholders look for signals immediately—take symbolic action within 72 hours * Develop a "teachable point of view"—This is how we intend to win in this business * Build a team of 'A' players—get the right people on the bus * Declare an Impossible Future that unites warring tribes * Jump start your vision with 30, 60, 90-day catalytic breakthrough projects * Master the political chessboard and culture—It's all politics! * Drive bottom-line results before the end of your first 100 day

No More Teaching a Letter a Week


Rebecca McKay - 2015
    In No More Teaching a Letter a Week, early literacy researcher Dr. William Teale helps us understand that alphabet knowledge is more than letter recognition, and identifies research-based principles of effective alphabet instruction, which constitutes the foundation for phonics teaching and learning. Literacy coach Rebecca McKay shows us how to bring those principles to life through purposeful practices that invite children to create an identity through print.Children can and should do more than glue beans into the shape of a B; they need to learn how letters create words that carry meaning, so that they can, and do, use print to expand their understanding of the world and themselves.

Figuring Foreigners Out: A Practical Guide


Craig Storti - 1998
    This hands-on resource can be used as a self-paced guide or in a facilitated (work or academic course) environment. The book enables readers to encounter and confront culture head on, to interact with and respond to it. In the process, culture will become something real and alive, something to deal with, not merely think about. NEW TO THIS EDITION: 1. New introduction by the author highlighting changes in approaches since 1998! 2. A diagnostic quiz at beginning and end touching on all major elements discussed in the book. Before working through the exercises, readers get a score. They take the quiz again at the end of the book to see how much they've learned and where improvement is needed. 3. A new exercise to begin chapter 1 and a revised introduction 4. Revision of Exercise 5.1, The Cross-Cultural Perspective: Description or Interpretation 5. Addition of a new exercise in Chapter 5 based on Bennet's Developmental Model of Intercultural Sensitivity and new chapter introduction 6. Revised continuums (with regional/country locations) to reflect research done since 1st edition. 7. Updates throughout to ensure content is up-to-date and reflects current standards

Differentiated Instructional Strategies: One Size Doesn′t Fit All


Gayle H. Gregory - 2001
    This expanded second edition presents planners, templates, rubrics, graphic organizers, and a step-by-step guide to lesson planning and adjustable assignments to help all students succeed.

Genre Connections: Lessons to Launch Literary and Nonfiction Texts


Tanny McGregor - 2013
    And not just for kids who read well. They also work for kids who struggle in reading, who don't respond to abstract concepts. -Tanny McGregorInside, every kid wants to love reading-sometimes they need our help to see it.That's where Tanny McGregor's memorable, sensory-driven lessons come in.The chapters in this book, she writes, are a collection of ideas about how to launch genres, how to introduce your students to the personalities of each, and how to build a curiosity and appreciation for what each genre has to offer. Use the seed ideas suggested in this volume with a genre of your choice and see how it grows!Genre Connections makes learning achievable, accessible, and incremental for all readers-including struggling readers. Tanny's lessons use everyday objects, works of art, music, and her much-loved anchor charts to help readers get acquainted with seven commonly taught genres and to discover what makes them unique.Her launching sequences gradually release responsibility for learning about text types, and they can be adapted for any genre. They help readers weave creative, sensory threads into a tapestry of understanding by taking them from a fun introductory object lesson to an immersive experience.Looking for the perfect partner for Tanny's Comprehension Connections? Or for a new way to bring the inner reader out in any student? Let the ideas in Genre Connections inspire you to help your students get to know genres quickly, confidently, and effectively.

Late Bloomers: The Power of Patience in a World Obsessed with Early Achievement


Rich Karlgaard - 2019
    . . . It's a keeper."--ForbesWe live in a society where kids and parents are obsessed with early achievement, from getting perfect scores on SATs to getting into Ivy League colleges to landing an amazing job at Google or Facebook--or even better, creating a start-up with the potential to be the next Google or Facebook or Uber. We see software coders become millionaires or billionaires before age thirty and feel we are failing if we are not one of them.Late bloomers, on the other hand, are undervalued in popular culture by educators and employers, and even unwittingly by parents. Yet the fact is, a lot of us - most of us - do not explode out of the gates in life. We have to discover our passions and talents and gifts. That was true for author Rich Karlgaard, who had a mediocre academic career at Stanford (which he got into by a fluke) and, after graduating, worked as a dishwasher and nightwatchman before finally finding the inner motivation and drive that ultimately led him to start up a high-tech magazine in Silicon Valley, and eventually to become the publisher of Forbes magazine.There is a scientific explanation for why so many of us bloom later in life. The executive function of our brains doesn't mature until age twenty-five - and later for some. In fact, our brain's capabilities peak at different ages. We actually experience multiple periods of blooming in our lives. Moreover, late bloomers enjoy hidden strengths due to taking the time to discover their way in life - strengths coveted by many employers and partners, including curiosity, insight, compassion, resilience, and wisdom.Based on years of research, personal experience, interviews with neuroscientists, psychologists, and countless people at different stages of their careers, Late Bloomers reveals how and when we achieve our full potential, and why today's focus on early success is so misguided, and even harmful.Praise for Late Bloomers"The underlying message that we should 'consider a kinder clock for human development' is a compelling one."-- Financial Times "Late Bloomers spoke to me deeply as a parent of two millennials and as a coach to many new college grads (the children of my friends and associates). It's a bracing tonic for the anxiety they are swimming through, with a facts-based approach to help us all calm down."--Robin Wolaner, founder of Parenting magazine

Learning from Lincoln: Leadership Practices for School Success


Harvey B. Alvy - 2010
    The authors identify 10 qualities, attributes, and skills that help to explain Lincoln's effectiveness, despite seemingly insurmountable odds:1. Implementing and sustaining a mission and vision with focused and profound clarity2. Communicating ideas effectively with precise and straightforward language3. Building a diverse and competent team to successfully address the mission4. Engendering trust, loyalty, and respect through humility, humor, and personal example5. Leading and serving with emotional intelligence and empathy6. Exercising situational competence and responding appropriately to implement effective change7. Rising beyond personal and professional trials through tenacity, persistence, resilience, and courage8. Exercising purposeful visibility9. Demonstrating personal growth and enhanced competence as a lifetime learner, willing to reflect on and expand ideas10. Believing that hope can become a realityChapters devoted to each element explore the historical record of Lincoln's life and actions, then discuss the implications for modern educators. End-of-chapter exercises provide a structure for reflection, analysis of current behaviors, and guidance for future work, so that readers can create their own path to success--inspired by the example of one of the greatest leaders of all time.

The 8th Habit: From Effectiveness to Greatness


Stephen R. Covey - 2004
    The 8th Habit: From Effectiveness to GreatnessFind your voice and help others find theirs.

Rethinking Teacher Supervision and Evaluation: How to Work Smart, Build Collaboration, and Close the Achievement Gap


Kim Marshall - 2009
    Marshall proposes a broader framework for supervision and evaluation that enlists teachers in improving the performance of all students. Emphasizing trust-building and teamwork, Marshall's innovative, four-part framework shifts the focus from periodically evaluating teaching to continuously analyzing learning. This book offers school principals a guide for implementing Marshall's framework and shows how to make frequent, informal classroom visits followed by candid feedback to each teacher; work with teacher teams to plan thoughtful curriculum units rather than focusing on individual lessons; get teachers as teams involved in low-stakes analysis of interim assessment results to fine-tune their teaching and help struggling students; and use compact rubrics for summative teacher evaluation.This vital resource also includes extensive tools and advice for managing time as well as ideas for using supervision and evaluation practices to foster teacher professional development.

On Common Ground: The Power of Professional Learning Communities


Barbara Eason-WatkinsJonathon Saphier - 2005
    These leaders have found common ground in expressing their belief in the power of PLCs although clear differences emerge regarding their perspectives on the most effective strategy for making PLCs the norm in North America.