Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

    Every so often employees are sent to “Brainstorm Island”: an off-site replete with trendy lectures, creative workshops, and overenthusiastic facilitators. But once they return, it’s back to business as usual.Innovation experts Paddy Miller and Thomas Wedell-Wedellsborg suggest a better approach. They recommend that leaders at all levels become “innovation architects,” creating an ecosystem in which people engage in key innovation behaviors as part of their daily work.In short, this book is about getting to a state of “innovation as usual,” where regular employees—in jobs like finance, marketing, sales, or operations—make innovation happen in a way that’s both systemic and sustainable.Instead of organizing brainstorming sessions, idea jams, and off-sites that rarely result in success, leaders should guide their people in what the authors call the “5 + 1 keystone behaviors” of innovation: focus, connect, tweak, select, stealthstorm, (and the + 1) persist:• Focus beats freedom: Direct people to look only for ideas that matter to the business• Insight comes from the outside: Urge people to connect to new worlds• First ideas are flawed: Challenge people to tweak and reframe their initial ideas• Most ideas are bad ideas: Guide people to select the best ideas and discard the rest• Stealthstorming rules: Help people navigate the politics of innovation• Creativity is a choice: Motivate everyone to persist in the five keystone behaviorsUsing examples from a wide range of companies such as Pfizer, Index Ventures, Lonza, Go Travel, Prehype, DSM, and others, Innovation as Usual lights the way toward embedding creativity in the DNA of the workplace.So cancel that off-site. Instead, read Innovation as Usual—and put innovation at the core of your business.

    From Berry's exacting study of fourteen mature, highly successful, labor-intensive companies comes an astonishing revelation: the single most important factor in building a lasting service business is not a matter of savvy business practice, but of humane values. In all fourteen award-winning companies -- Bergstrom Hotels, The Charles Schwab Corporation, Chick-fil-A, The Container Store, Custom Research Inc., Dana Commercial Credit, Dial-A-Mattress, Enterprise Rent-A-Car, Midwest Express Airlines, Miller SQA, Special Expeditions, St. Paul Saints, USAA, and Ukrop's Super Markets -- values-driven leadership connects with strategic focus, executional excellence, control of destiny, trust-based relationships, generosity, investment in employee success, acting small, and brand cultivation to drive customer satisfaction, innovation, and growth. Dedicating a chapter to each of these nine drivers, this book is the most far-reaching and insightful vision ever presented of the principles and step-by-step actions that continuously bring success to life in a company. Berry's comprehensive model reveals the soul that underlies the strategies and day-to-day operations of great service companies, guiding the thousands of daily decisions of individual employees. Clear, compelling, pathbreaking, Discovering the Soul of Service is essential reading for managers everywhere.

    In the past 30 years, there has been an incredible amount of research and growth in the sales profession to help modern sales professionals better serve their customers. However, after reading Rory Vaden's New York Times Bestseller "Take The Stairs" and learning that "95% of all books that are purchased are never completely read" and "70% of all books ever purchased are never even opened" we wanted to write a book that everyone could read and take action on immediately.This book is a step-by-step guide for the modern sales professional. We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It's all practical advice - no cutesy stories, no rants, and no product pitches.There are really only two ways to fill a funnel: inbound leads or outbound prospecting. We focus this book exclusively on outbound prospecting, because it's the half of the formula that an individual sales rep can control (that's why so many sales job descriptions include the phrase "we're looking for a hunter").

    How to choose the right leader, effectively communicate with a boss, maintain the right balance between discipline and leniency? In these and other workplace situations, Pattanaik shows what leaders of today can learn about the art of leadership from stories written thousands of years ago, things no management course can teach.Leader: 50 Insights from Mythology uses myths and legends to arrive at wisdom that is both time-worn and refreshingly new, on what makes a good leader.

    This book is a collection of inspiring stories, compelling science, and life strategies that teaches you about the power of hope for the future and celebrating your past to bring power to the present moment. It helps readers cultivate an empowering mindset, create life-long relationships and design an environment where you can thrive regardless of life conditions. As the founder of Front Row Foundation, Jon has spent more than a decade helping children and adults with life threatening illnesses have a front row experience at the live event of their dreams. This book is everything you can learn about life from those fighting for it. More than anything, The Front Row Factor will challenge you to explore your values, establish priorities and reconnect you to a higher purpose and deeper meaning within your life. The author reveals timeless principles that help you Live Life In The Front Row™ so you can make the most of every moment, starting now. Scroll up to the top and click the Buy Now button and start living your life in the Front Row!

    If the stakes are high and you're expected to win, this book will give you the edge you've been looking for. Buy your copy today!

    Co-authored by leadership guru Radhakrishnan Pillai and former Director General of Police (Maharashtra) D. Sivanandhan, Chanakya’s 7 Secrets of Leadership puts forth a model for leadership drawn from the teachings of Chanakya and Sivanadhan’s own decades-long experience in the police force.Chanakya, who lived in the 4th Century BC, was prime minister and guru to one of India’s most powerful and successful emperors. His political treatise, the Arthashastra, is often likened to Machiavelli’s The Prince and deals with the principles of governance in all its myriad forms.The ideal nation in the Arthashastra rests on seven pillars (the Saptanga): the lord, the minister, the citizens, the fortified city, the treasury, the army and the ally. In this path-breaking book, Chanakya's 7 Secrets of Leadership, author Radhakrishnan Pillai reveals the Saptanga as a model of leadership for all individuals and organizations. The archetype of an able administrator, co-author D. Sivanandhan illustrates this model with case studies from his own stellar career.Anyone can use the seven secrets of leadership to run their ‘kingdom’ effectively. In Chanakya's 7 Secrets of Leadership, leadership concepts meet application and an age-old formula is revealed in modern-day success stories.

    Elon Musk is the main person in the journey through a roller-coaster life. His journey includes everything from Winston Churchill’s adventures in British colonies to demolished sports cars. From failed marriages to German scientists escaping from the Red Army. From the oil industry to the Burning Man festival.Elon has been described as the Steve Jobs of heavy industry, as a modern version of the scientist Nikola Tesla, and as the Henry Ford of rockets. There’s a high probability that the British Secret Intelligence Service has a file on him. As the files of other James Bond villains, it describes secret rocket launches in the Pacific Ocean. But Elon doesn’t own a white cat - he’s more of a dog person. Maybe the most comparable persons are the great explorers who voyaged across the globe. They had an entrepreneurial spirit, were a little crazy, tried what no one else had tried, and thought what no one else had thought.If you want to describe the companies Elon has founded with one theme, you can say that they improve the world with the help of innovative technologies. This is exactly what our world needs.Buy it here: https://leanpub.com/theengineer/

    Once powerful companies that haven’t gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

    Their clockwork precision and incredibly low error rate has got the world to sit up and take note of this awesome army of 5000 men, who make sure office-goers get a hot, home-cooked meal every day, come rain or shine. It is a stupendous feat of coordination, efficiency, honesty and sheer hard work that could teach many a corporate honcho a lesson or two in running a business successfully. The humble dabbawalas of Mumbai shot into fame when Prince Charles requested a meeting with them on a visit to the city in 2003, after having seen a BBC documentary on them. It was a meeting that the heir to the British throne did not forget. In April 2005, the Dabbawalas Association received an invitation to the wedding of Prince Charles and the Duchess of Cornwall, Camilla Parker-Bowles. A few days later, Sopan Rao Rao Mare and Raghunath Medge attended the royal wedding as representatives of the Dabbawalas Association. The story is narrated alternately by the man who has made it happen – Raghunath Medge, president of the Dabbawalas Association, and the author Shobha Bondre. .

    In Finding and Funding Great Deals, seasoned real estate agent and investor Anson Young guides you through his tried and true methods for finding deals in any market. Inside, he outlines his own methods as well as other techniques to help new and seasoned investors alike improve their real estate business. This is not a magic pill that will turn you in to a successful investor overnight; instead this is a practical guide to several approaches to use in each step of your real estate deal finding journey. Hard work required (but not included with the purchase of this book). Inside, you will learn: Inside, you’ll discover: Marketing methods Several analysis techniques Funding approaches How to help others through pain points Negotiation techniques How to build your business so you can do it all over again.

    These small-format books take Tom Peters' key ideas from "Re-imagine! and revise and update them with Peters' latest ideas.

    Wayne Dyer is an inspirational guide to thousands. Now his main titles—including the perennial blockbuster Real Magic—are available in one boxed set perfect for gift-giving.Author Biography: Wayne W. Dyer is one of the most widely read authors today in the field of self-development. He is the author of many books, including such bestsellers as Your Erroneous Zones, You'll See It When You Believe It, and Real Magic. A psychotherapist, Dyer received his doctorate in counseling psychology from Wayne State University and the University of Michigan, and has taught at many levels of education from high school through graduate study. He is the co-author of three textbooks, contributes to numerous professional journals and lectures extensively in the United States as well as abroad. He appears regularly on radio and television shows around the country.

    They will learn how to:Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66."Outmotivate by using his insights to help yourself or your kids join the ranks of Amercia's one million millionaires.Outnegotiate by knowing when to "smile and say no" and when to "send in the clones."This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success.