Harvard Business Review on Making Smart Decisions


Harvard Business School Press - 2007
    Here are 10 inspiring and usefulperspectives, all in one place.This collection of HBR articles will help you:- Make bold decisions that challenge the status quo- Support your decisions with diverse data- Avoid choices that justify past bad decisions- Evaluate risks and benefits with equal rigor- Check for faulty cause-and-effect reasoning- Test your decisions with experiments- Foster and address constructive criticism- Defeat indecisiveness with clear accountability- Root out unconscious prejudices

Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy


Laura Hanly - 2016
     This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

The Power of Why: Breaking Out In a Competitive Marketplace


C. Richard Weylman - 2013
    Richard Weylman has the answer to these questions.Customers don’t care if a business is different or that its products are unusual. Trumpeting achievements such as “We were voted #1 again,” “Rated best service three years running,” or “We’re experienced” doesn’t engage buyers emotionally. It is seller-centric thinking in a buyer-centric world.When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn’t just a slogan; it has to be in the company’s DNA, consistently delivered through all parts of the organization.The Power of Why shows readers how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

Human Resources Management In Canada


Gary Dessler - 1992
    

Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits


Claire Díaz-Ortiz - 2019
    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

Brand Warfare: 10 Rules for Building the Killer Brand


David F. D'Alessandro - 2001
    It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders.­­Michael E. Porter, Harvard Business SchoolPractical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes.­­Publishers Weekly

Treasure Hunt: Inside the Mind of the New Consumer


Michael J. Silverstein - 2006
    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

Deep Dive


Rich Horwath - 2008
    A recent Wall Street Journal study revealed that the most sought-after executive skill is strategic thinking, but only three out of ten managers have this skill set. Author Rich Horwath explains the three keys to strategic thinking, breaks them down into simple, attainable skills, and gives you practical tools to apply them every day, providing managers with a clear path to mastery of the three disciplines: 1. Acumen-generate critical insights through a step-by-step evaluation of your business and its environment2. Allocation-focus your limited resources through strategic trade-offs 3. Action-implement a system to guarantee effective execution of strategy at all levels of your organization Based on new research with senior executives from 150 companies and the author's experience as a thought-leading strategist, Deep Dive is the first book to focus on the most important level of strategy-you. Armed with this knowledge and dozens of effective tools, you can become a truly strategic leader for your organization.

Collaborate or Perish!: Reaching Across Boundaries in a Networked World


William Bratton - 2012
    Today, when everyone is connected, collaboration is the game changer. Agencies and firms, citizens and groups who can collaborate, Bratton and Tumin argue, will thrive in the networked world; those who can’t are doomed to perish.No one today is better known around the world for his ability to get citizens, governments, and industries working together to improve the safety of cities than William Bratton. At Harvard, Zachary Tumin has led senior executives from government and industry in executive sessions and classrooms for over a decade, burnishing a global reputation for insight and leadership. Together, Bratton and Tumin draw on in-depth accounts from Fortune 100 giants such as Alcoa, Wells Fargo, and Toyota; from masters of collaboration in education, social work, and the military; and from Bratton’s own storied career. Among the specific strategies they reveal:   • Start collaboration with a broad vision that supporters can add to and make their own    • Rightsize problems, and get value in the hands of users fast    • Get the right people involved—from sponsors to grass roots    • Make collaboration pay in the right currency—whether recognition, rewards, or revenue Today companies and managers face unique challenges—and opportunities—in reaching out to others, thanks to the incredibly connected world in which we live. Bratton and Tumin provide practical strategies anyone can use, from the cubicle to the boardroom. This is the ultimate guide to getting things done in today’s networked world.

PHR/SPHR: Professional in Human Resources Certification Study Guide


Anne M. Bogardus - 2003
    This comprehensive new edition of the top-selling PHR/SPHR Study Guide provides you expert preparation and review for these challenging exams as well as comprehensive coverage on labor relations, workforce planning, compensation, OSHA regulations.

Time is not infinite: 12 principles to make the best use of your time


Paolo Ruggeri - 2019
    I saw them spending more and more time with their team in the office until their week became highly laborious. They would only leave the office to eat and sleep. I don’t mean to say that we should only work from 9 to 5, 5 days a week and then completely ignore our work on weekends. I know that sometimes we have to put in the extra hours to meet our deadlines and achieve our targets; however, when this becomes the norm, it means that we need to consider alternatives such as working smarter rather than harder. This is the reason why I am writing this book Dedicated to all Entrepreneurs, Business Owners, CEOs, Managing Directors and Company Managers who think that every working day should be 48 hours, during which the need to eat, sleep and socialize is nonexistent.  To all those who wait for the weekend just to rest...I, too, was one of them so many years back!

Remarkable!: Maximizing Results Through Value Creation


Randy Ross - 2013
    This translates into lackluster performance, lost opportunities, and a staggering loss of profits. So how does a team leader turn a business-as-usual team into a remarkable" "one? "Remarkable! "is an entertaining and enlightening business parable that has the power to turn any team around. Through the humorous and eye-opening story of Dusty, leaders will discover how to build a culture that inspires team members to bring the best of who they are to the table every day. Addressing the three dimensions of culture--values, beliefs, and behaviors--"Remarkable! "introduces readers to the Four Maxims of Value Creation: creativity, positivity, sustainability, and responsibility. It shows leaders the most effective ways to cultivate these qualities in their team members and how to craft a corporate culture where people can thrive.

Who Will Do What by When?: How to Improve Performance, Accountability and Trust with Integrity


Tom Hanson - 2005
    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams

Chief Of Staff: The Strategic Partner Who Will Revolutionize Your Organization


Tyler Parris - 2015
    Chief of Staff: The Strategic Partner Who Will Revolutionize Your Organization presents the results of his research in a clear and practical way. To help business leaders explore the value that a chief of staff offers as a trusted advisor and “chief get-it-done officer,” Parris presents three “pivots” to consider: Organization dynamics Most commonly reported benefits of the role (for leaders, chiefs of staff, and organizations) Deliverables that chiefs of staff most commonly manage for leaders He also explores the history and current context for the role, provides guidelines for how to find and hire the right candidate, suggests ways to make the most of the first 90–100 days, and offers advice on how to develop the role over time.As several of the CEOs Parris interviewed point out, even if you never hire a chief of staff, the thought process that goes into considering the possibility can be a useful exercise in finding strengths and gaps in your current team or approach—and can help you lead more effectively.

The Culture Solution: A Practical Guide to Building a Dynamic Culture


Matthew Kelly - 2019
    . .Culture is not about bringing your dog to work, free lunches, unlimited vacation, or even casual Fridays. Culture is not a collection of personal preferences.Our thinking about culture has been kidnapped and polluted by the spectacular, attention-grabbing fads that 99 percent of organizations cannot implement. It is time to get beyond these "here today, gone tomorrow" illusions that foster entitlement, complacency, and mediocrity, so we can start implementing the timeless principles that are: The Culture Solution.The six foundational principles of a Dynamic Culture are universal and unchanging. In The Culture Solution, business consultant and New York Times bestselling author of The Dream Manager and Off Balance presents the six enduring principles of a Dynamic Culture in a way that is both intensely practical and inspiring. If you want to . . . grow your business; attract, grow, and retain top talent; learn the key to hiring in the 21st century; teach every person in your organization that they have a role to play in making the culture better today than it was yesterday . . . this book is for you and every person on your team.The thing is and it's quite simple, really everybody wants to belong to a Dynamic Culture. That's why today, more than ever before, organizations are searching for a Culture Solution. Too many books are written just for the leaders of an organization. Finally, we have a definitive and authoritative book about culture that everyone in your organization can and should read.Perhaps you don't believe it is possible to create a Dynamic Culture in your particular type of business. Prepare yourself to be convinced that the culture of any organization can be transformed using the six principles outlined in these pages.As an author, speaker, and consultant, Matthew Kelly has become a once-in-a-generation voice. He has an astounding ability to cut through the noise and deliver a message that is both timely and timeless and he does it in a way that will give you goosebumps, stop you dead in your tracks to reflect on ideas so profound that you simply cannot read on, and make you think he wrote this book just for you. This is what makes Kelly one of the most refreshing and authentic voices of our time. Once every twenty-five years or so a book comes along that completely redefines the way we think about work and the life of an organization. This is that book. Culture will be the most significant issue in business in the coming decades are you ready to create a Dynamic Culture?