Book picks similar to
MKTG by Charles W. Lamb Jr.


textbooks
business
marketing
school

Statistics for Managers Using Excel [with Student CD]


David M. Levine - 1997
    The book focuses on the concepts of statistics with applications to the functional areas of business. It is rich in applications from accounting, finance, marketing, management and economics, covering data collection, tables and charts, probability, estimation, and more. For professionals, particularly managers, making financial analyses and decisions.

Human Resource Management


Raymond A. Noe - 1994
    According to the authors,effective human resource management is necessary for a firm to gain true competitive advantage. The three challenges companies face are the global challenge,the challenge of meeting stakeholder needs,and the high performance work practices challenge. HUMAN RESOURCE MANAGEMENT provides students with the technical background needed to be a successful HR professional,to manage HR effectively,and most importantly to be a knowledgeable consumer of HR products and services. The text also emphasizes how managers can more effectively acquire,develop,compensate,and manage the internal and external environment that relates to the management of human resources.

Microeconomics: Principles, Problems, and Policies


Campbell R. McConnell - 1989
    The 17th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.

Management: A Practical Introduction


Angelo Kinicki - 1997
    The authors present all basic management concepts and principles in "bite-size" chunks, 2- to 6-page sections, to optimize student learning and also emphasize the practicality of the subject matter. In addition, instructor and students are given a wealth of classroom-tested resources.

Managerial Accounting


Ray H. Garrison - 1976
    This book focuses on three qualities: relevance, balance and clarity.

Quantitative Analysis for Management


Barry Render - 1982
    An interesting and reader friendly writing style makes for a clear presentation, complete with all the necessary assumptions and mathematical details. Chapter topics include probability concepts and applications, decision models and decision trees, regression models, forecasting, inventory control models, linear programming modeling applications and computer analyses, network models, project management, simulation modeling, and more. For an introduction toquantitative analysis, quantitative management, operations research, or management science-especially for those individuals preparing for work in agricultural economics and health care fields.

International Business: The Challenge of Global Competition [With Access Code]


Donald A. Ball - 1990
    Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM - an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

Foundations of Finance: The Logic and Practice of Finance Management


Arthur J. Keown - 1993
    For the introductory Finance course, given during the junior year and required at all undergraduate business schools.Keown enables students to see the big picture by letting them understand the logic that drives finance rather than having them memorize formulas.

Global Business Today


Charles W.L. Hill - 1998
    The success of the first five editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT - so much so that the writing has become Charles Hill's trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.

International Marketing


Philip R. Cateora - 1975
    Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Fundamentals of Financial Management [With CDROM and Infotrac]


Eugene F. Brigham - 2003
    It is also updated to reflect the latest in theory, research, real-world examples, and use of technology. The seamless, integrated ancillary package - done by the authors - is a hallmark of this package that makes the subject more accessible for learners.

Marketing: Real People, Real Choices


Michael R. Solomon - 1996
    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Contemporary Business


Louis E. Boone - 1979
    With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the "Green Business" boxes in every chapter to provide student's with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.

Fundamentals of Management: Essential Concepts and Applications


Stephen P. Robbins - 1995
    This edition will cover the essential concepts of management that students will find interesting and straightforward.

Business Driven Information Systems


Paige Baltzan - 2006
    The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.