Franklin Evans had watched every war movie John Wayne ever made, sometimes several times over. When the “Duke” led his men, war was exciting and heroes were made as they ruggedly fought and predictably won each battle. But when Evans’ high school friend and real-life hero Glenn was killed in Vietnam, war became real and personal for Evans, and he felt a tremendous obligation to the buddy who gave his life in that faraway jungle. At the tender age of nineteen, Evans voluntarily enlisted in the U.S. Army and left for basic training in early December of 1966. Before long, he was deeply entrenched in a treacherous war, far removed from his innocent and carefree youth. He had to learn not only to survive but also to muster the bravery to lead others in combat as he was thrust from adolescence into adulthood. It has taken Evans more than thirty-five years to begin to heal the physical and emotional wounds that kept him from sharing his intensely personal story. From his depiction of the picturesque aerial view of Cam Rahn Bay to that of the barbed wire, metal planking, and squat huts housing weapons of death and destruction, Evans’s Stand To …provides a vividly detailed glimpse into what it was like to become a man on the battlefields of Vietnam.

    To the local authorities they are random acts of violence, robberies gone wrong. But to Army Ranger Thomas Cole there are too many coincidences. With the unofficial help of a shadowy presence from his past, Tom begins digging and soon discovers the War on Terror is very close to home.

    It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

    Throughout, the authors' aim is to inspire you and spark your creativity rather than sedate you with pages and pages of code. To that end, you'll find loads of real-world examples, interesting illustrations, and the simple instructions you need to implement the techniques and concepts described in these pages.

    The book focuses on the concepts of statistics with applications to the functional areas of business. It is rich in applications from accounting, finance, marketing, management and economics, covering data collection, tables and charts, probability, estimation, and more. For professionals, particularly managers, making financial analyses and decisions.

    In addition to fine-tuning and streamlining the prose and the overall presentation, the authors have comprehensively updated the text and the applications to reflect recent economic developments and topics of current interest. Students in particular will find the Study Guide, with its practice questions, exercises, and problems, to be an excellent source of study support and extra review material. It is available in both a one- and a two-volume edition.

    Each "Unit of Study" lays out four to six weeks of instruction. Together the units provide the teaching points, minilessons, strategies, and tools you'll need to jump in and teach writing to your students. Presented sequentially, these units help you teach narrative and expository writing with increasing sophistication.1. Launching the Writing WorkshopThis unit jumpstarts your year by reviewing and teaching the essentials of writingcollecting, drafting, revising, editing, and publishing. In addition to introducing practical strategies for finding topics and generating writing, this unit also helps you foster a community of writers in your classroom and teach students how to work with partners constructively .2. Raising the Quality of Narrative WritingIn this unit students learn how to use emblematic details, images, dialogue, and carefully-chosen words to make a small moment into a compelling story. While developing a personal narrative students learn to create suspense, align story elements into a cohesive whole, and use timelines to link internal thoughts with external plots.3. Breathing Life Into EssaysThis unit guides you in teaching students howto craft thesis-driven essays drawn from their own personal experiences and expertise. Throughout this unit students learn how to develop a thought, organize their thinking with boxes and bullets, and use writing conventions to strengthen their work.4. Story Arcs: Writing Short FictionThis unit helps you expand students' previous learning by helping them use story arcs to create rising action, a conflict, and a resolution. Students learn to use character development, symbolism, and their knowledge of the elements of a story to develop powerful, realistic fiction.5. Writing About LiteratureIn this unit students draw on what they have learned about writing stories to read stories well. They use what they've learned about essays to help them craft essays that analyze and respond to literature.6. Memoir: Putting It All TogetherThis introspective unit on memoir writing is designed to help students draw on all they have learned about the structure and craft of writing. From their experience writing essays, students learn to make points about their lives. From their understandings about personal narratives, students learn to write about memories that illustrate their points in compelling ways.These 6 Units of Study are reinforced by two resources that offer everyday support. A Guide to the Writing Workshop, Grades 35This overview volume equips you to teach a productive, well-managed writing workshop, introduces you to the methods that underlie writing instruction, and helps you plan a yearlong writing curriculum.Resources for Teaching Writing, Grades 35This CD-ROM supports your writing program with samples of student writing, video clips of the authors teaching, and a range of printable reproducibles organized unit-by-unit.In total "Units of Study for Teaching Writing, Grades 3-5" contains 7 books and 1 CD-ROM.

    THEY TAUGHT HIM TO SURVIVE. NOW THE CIA WANTS HIM DEAD!He kills from a distance, a long-range sniper rifle his weapon of choice. He's more surgeon than he is butcher, never more than one shot, one kill. The targets are not Iraqi dead-enders battling U.S. troops in Fallujah or suicide bombers targeting American soldiers in Kabul. They are not foreign despots threatening to nuke the country's west coast. They are innocent civilians in cities and towns across America, unsuspecting women and men of all ages, race, and social standing, victims of an equal opportunity assassin with a kill-count in the double digits.But is he a serial killer, an Islamic extremist, or a domestic terrorist?With the body-count rising, it's a question Deputy Director of the FBI Gloria Resnick must answer and answer quickly. With the killing spree threatening to become public, Resnick turns to long-time friend Dabney Berkshire, Assistant Deputy Director of the Counter-Terrorism Center of the CIA’s National Clandestine Service.In his line of work, Berkshire knows a thing or two about assassins. More importantly, he knows a thing or two about snipers. He also knows a guy who knows a guy who can help. A former Navy SEAL credited with more kills in Iraq and Afghanistan than even the legendary American Sniper, Chris Kyle.But will a broken-down war hero abandon the woman he loves and the war he left behind to pursue a cold-blooded killer determined to challenge even Kyle's own notorious record? To honor his fallen comrades and to atone for his own dark past, this broken-down soldier must.When a series of brazen and sensational public attacks go wrong, the battle between hunter and the hunted turns suddenly personal. And the stakes couldn't be higher. One man willing to kill for the country he serves, the other ready to die for the woman he loves.AMERICAN SNIPER is The Thrill-Read of the Summer! Add it to your reading list today!

    Joe Tichio, creator of Greatest-Inpsirational-Quotes.com, shares an extraordinary collection of his favorite and most inspirational quotes from around the world and throughout history. The wisdom on these pages will empower and encourage you to live your life to the fullest. Start each day with a powerful dose of wisdom and inspiration as you are guided to take action, overcome fear, boost your self-esteem, create success, enjoy life, claim your inner strength, and make your dreams come true.Employ your time in improving yourself by other men's writings, so that you shall gain easily what others have labored hard for.-Socrates

    The book covers all roles, rules and the main principles underpinning Scrum, and is based on the Scrum Guide Edition 2013. A broader context to this fundamental description of Scrum is given by describing the past and the future of Scrum. The author, Gunther Verheyen, has created a concise, yet complete and passionate reference about Scrum. The book demonstrates his core view that Scrum is about a journey, a journey of discovery and fun. He designed the book to be a helpful guide on that journey. Ken Schwaber, Scrum co-creator says that this book currently is the best available description of Scrum around. The book combines some rare characteristics: It describes Scrum in its entirety, yet places it in a broader context (of past and future). The author focuses on the subject, Scrum, in a way that it truly supports the reader. The book has a language and style in line with the philosophy of Scrum. The book shows the playfulness of Scrum. David Starr and Ralph Jocham, Professional Scrum trainers and early agile adopters, say that this is the ultimate book to be advised as follow-up book to the students they teach Scrum to and to teams and managers of organizations that they coach Scrum to."

    The author explains the foundations of project management - project integration, scope, time, cost, quality, human resources, communications, risk, and procurement - using the experiences of real-life businesses. This new fourth edition includes a running case, new PMBOK Guide, and coverage of Microsoft Project 2003. Accompanying the book is a revised companion Web site, www.course.com/mis/schwalbe4e.

    In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

    These authoritative authors continue to define the MIS course by integrating coverage of essential new technologies, their applications, and their impact on managerial decisions.

    In User Stories Applied, Mike Cohn provides you with a front-to-back blueprint for writing these user stories and weaving them into your development lifecycle.You'll learn what makes a great user story, and what makes a bad one. You'll discover practical ways to gather user stories, even when you can't speak with your users. Then, once you've compiled your user stories, Cohn shows how to organize them, prioritize them, and use them for planning, management, and testing.User role modeling: understanding what users have in common, and where they differ Gathering stories: user interviewing, questionnaires, observation, and workshops Working with managers, trainers, salespeople and other proxies Writing user stories for acceptance testing Using stories to prioritize, set schedules, and estimate release costs Includes end-of-chapter practice questions and exercises User Stories Applied will be invaluable to every software developer, tester, analyst, and manager working with any agile method: XP, Scrum... or even your own home-grown approach.

    But many times they've actually lost their grip on the very basic foundation of leadership. The business environment may change, but no management trend can displace the core laws, proven over centuries, of excellent leadership. Unusually Excellent is an essential resource for leaders that brings these fundamentals together in a new and comprehensive way. This book will help leaders at any level keep their focus on the bedrock principles that will make them extraordinary..Thoroughly practical, day-to-day primer for achieving and maintaining their highest level of leadership, for today and for a lifetime The author's Harvard Business Review articles are among the most highly read in the magazine's history Written for all leaders who need to develop and renew their leadership skills Using a sports analogy, the author breaks the work of leaders into three parts: pregame: a matter of character; game day: a matter of competence; and postgame: a matter of consequence.