1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.

    Fully updated with the 2009 practice guidelines, this book will take you through every step of a project - from planning and establishing roles to closing and reviewing - offering practical and easy-to-understand advice on using PRINCE2. It also shows how to use the method when approaching the key concerns of project management, including setting up effective controls, managing project risk, managing quality and controlling change. PRINCE2 allows you to divide your project into manageable chunks, so you can make realistic plans and know when resources will be needed. PRINCE2 For Dummies, 2009 Edition provides you with a comprehensive guide to its systems, procedures and language so you can run efficient and successful projects.PRINCE2 For Dummies, 2009 Edition includes: Part I: How PRINCE Can Help You - Chapter 1: So What's a Project Method and Why Do I Need to Use One? - Chapter 2: Outlining the Structure of PRINCE2 - Chapter 3: Getting Real Power from PRINCE2Part II: Working Through Your Project - Chapter 4: Checking the Idea Before You Start - Chapter 5: Planning the Whole Project: Initiation - Chapter 6: Preparing for a Stage in the Project - Chapter 7: Controlling a Stage - Chapter 8: Building the Deliverables - the Work of the Teams - Chapter 9: Finishing the Project - Chapter 10: Running Effective Project BoardsPart III: Help with PRINCE Project Management - Chapter 11: Producing and Updating the Business Case - Chapter 12: Deciding Roles and Responsibilities - Chapter 13: Managing Project Quality - Chapter 14: Planning the Project, Stages, and Work Packages - Chapter 15: Managing Project Risk - Chapter 16: Controlling Change and Controlling Versions - Chapter 17: Monitoring Progress and Setting Up Effective ControlsPart IV: The Part of Tens - Chapter 18: Ten Ways to Make PRINCE Work Well - Chapter 19: Ten Tips for a Good Business Case - Chapter 20: Ten Things for Successful Project Assurance Part V: Appendices - Appendix A: Looking into PRINCE Qualifications - Appendix B: Glossary of the Main PRINCE2 Terms

    In this ground-breaking book, Sir Ronald Cohen uses his expertise to rethink attitudes to risk in business, encouraging and advising the potential entrepreneur on Cohen's own experiences and approaches to business.

    While Lean methodologies were developed in manufacturing environments, many Lean principles can be applied to any kind of business or activity; from software development to accounting systems to household chores.This short book introduces the core concepts of kanban and offers a step by step guide to getting started with kanban.

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    This book punctures that misguided myth—and it will liberate you from others’ expectations and from your own illusions about success. This book is a practical manual for leading the right way and for the right reasons. It explores how to identify and overcome the blind spots that may be hurting your career; whether you have the right mindset for the kind of success that you’re seeking; how to develop just the right amount of “healthy ego” to make an impact; and how to make an impact on the world in a way that’s true to who you are (be forewarned, this might involve a completely different path than your current one). This book will take you on a journey, showing you famous figures from history and the present—some who got it right, and some who didn’t. You’ll look at seven roads to hell within the world of leadership, and seven roads out of hell, to guide you safely to a meaningful legacy. All royalties support the University of Southern California’s Neighborhood Academic Initiative to prepare local urban schoolchildren for college.

    One of the friends, whose cautious past serves as a way of life, will start to learn that not all is what it seems. Ultimately, one of these three friends will have to consciously decide if the reality is worth the risk.From author Duane Cousin comes Boring to Billions, part of the Adventures of a High Roller Series, a mesmerizing collection of short stories about believing in oneself and risking it all to get to the truth.

    Everything you need to know to get the most bang from your Prime bucks.

    From humble beginnings, Oprah has had a lifetime of experiences and touched the lives of millions of people. Her long running show The Oprah Winfrey Show covered a wide range of topics with sensitivity and dignity. It is from these experiences that Oprah has developed philosophies which can help anyone through all aspects of their lives. This book compiles 40 of Oprah’s inspirational life lessons and powerful wisdom. This includes; ● Inspiration to find your true passion and dreams ● Understanding of the barriers stopping you from achieving your goals ● Learning to recognize the positive influences in life ● Embracing your sense of self and the guidance of your inner voice. Whether you are looking to boost your career prospects, improve your relationships or ignite personal growth, Oprah’s life lessons can help. If you have been yearning to change your mindset, your life, your finances, your relationships then consider immersing yourself into the quintessential wisdom of Oprah Winfrey - one of the most respected women in the world. Oprah's inspirational quotes and life lessons can help you towards accomplishing your goals and achieving your dreams.

    Jakes challenges the faithful to be more effective in earning their livelihoods by providing a diverse range of strategies that will turn their work life into an abundant life. While focusing on his core mission to preach the gospel worldwide, T.D. Jakes has seen many good people not spend enough quality time with family, friends, and God. They have gotten so swept up in the daily grind that they have failed to live the rich life that God desires for each of His people. In his new book, Jakes provides readers with strategies that will help them rejuvenate their life and turn their "busyness" into a "business." All readers-not just entrepreneurs-will benefit from Jakes' insightful advice so that they can use the days God has blessed them with wisely and finish each day strong!

    It's written from the perspective of a complete novice so if you don't have any prior experience with audiobook narration, editing or production, this book is a must-have! Here's A Preview Of What You'll Learn... Why right now is the best time to get into the audiobook market, How narrators are paid and the factors that determine how successful an audiobook will be, How to easily find books to narrate if you are just starting out in the voice over business, How audiobooks are recorded and sold on the major audiobook sites like Audible and iTunes, How to set up your own home audiobook recording studio How to use the free software program, Audacity, to record, edit, master and produce audiobooks in accordance with Audible's production standards, How to prepare your manuscript for recording) How to address revision requests, How to use audiobooks to create a passive income stream that continues to pay you substantial royalties over time, Much, much more! This book is more than just an overview of the audiobook creation process. It's a technical guide full of tutorials that shows you everything you need to get turn a manuscript or book into retail-ready audiobook and have it listed for sale in the Audible and iTunes marketplaces. Don't have any experience with Audacity? No problem. This guide shows you each step that you need to take to setup a home recording studio, record your narration, edit outtakes, master your audio files, submit your final produced audiobook project, and build your professional narration or voice over profile. Tags: create audiobooks, how to create audiobooks, become a narrator, become a voice actor, voice over, how to get my Kindle book on Audible, how to turn a Kindle book into an audiobook, how to use Audacity to create audiobooks, Audacity, how to use Audacity to record audiobooks, how to get an audiobook on iTunes, how to get an audiobook on Audible, work from home as a narrator, voice over jobs, find narration jobs, iTunes, Audible, Audacity, audiobook, narration, narrate audiobooks, passive income, royalties, royalty income, work from home, kindle books, publish audiobooks.

    In doing so, these otherwise well-intentioned leaders are working harder than they should while not getting all they could out of their teams.Lead Inside the Box gives leaders a way to get the best out of their teams by focusing their energy where it will make the biggest difference. It teaches leaders how to:Figure out where they are currently investing their time and energy across their teamsIdentify the unique leadership needs of each team memberMake smarter decisions about how and where to invest their time and energy to get the best results out of everyoneThrough simple frameworks brought to life with stories from the trenches, leaders will be able to see their own teams--and themselves--from a new perspective. Paradoxically these methods will enable leaders to improve their team's performance exponentially while expending half the effort.

    One performs much worse than the rest, and one performs far better. Which type are you?Based on a first-of-its-kind, wide-ranging global study of over 9,000 people, analysts at the global research and advisory firm Gartner were able to classify all managers into one of four types:- Teacher managers, who develop employees' skills based on their own expertise and direct their development along a similar track to their own. - Cheerleader managers, who give positive feedback while taking a general hands-off approach to employee development. - Always-on managers, who provide constant, frequent feedback and coaching on all aspects of the employee's performance. - Connector managers, who provide feedback in their area of expertise while connecting employees to others in the team or organization who are better suited to address specific needs.Although the four types of managers are more or less evenly distributed, the Connector manager consistently outperforms the others by a significant margin. Meanwhile, Always-on managers tend to see their employees struggle to grow within the organization. Why is that?Drawing on their groundbreaking data-driven research, as well as in-depth case studies and extensive interviews with managers and employees at companies like IBM, Accenture, and eBay, the authors show what behaviors define a Connector manager, and why they are able to build powerhouse teams. They also show why other types of managers fail to be equally effective, and how they can incorporate behaviors of Connector managers in order to be more effective at building teams.

    Perhaps the most challenging leadership experience anyone will face isn't one at the top, but their first promotion to leadership. They must deal with the change and uncertainty that comes with a new job, requiring new skills, and they've been promoted from peer to leader. While the book addresses the needs of any manager, supervisor, or leader, it pulls from the best leadership and management thinking, and puts the focus on the difficulties that new leaders experience.Includes practical information for new managers who must supervise friends and former peers Authors are expert consultants who work with leaders at all levels Shows how to adopt the mindset of a leader, including: communicating change, giving feedback, coaching employees, leading productive teams, and achieving goals This much-needed book can help new leaders get beyond the stress and fear to focus on becoming the most effective leader they can be-starting right now.