Corporate Communication: A Guide to Theory and Practice


Joep P. Cornelissen - 2008
    The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′ - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels

Experiencing the Lifespan


Janet Belsky - 2006
    In 2007, Janet Belsky's "Experiencing the Lifespan" was published to widespread instructor and student acclaim, ultimately winning the 2008 Textbook Excellence Award from the Text and Academic Authors Association. Now that breakthrough text returns in a rigorously updated edition that explores the lifespan by combining the latest research with a practicing psychologist's understanding of people, and a teacher's understanding of students and classroom dynamics. And again, all of this in the right number of pages to fit comfortably in a single term course.

Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences


Jacob Cohen - 1975
    Readers profit from its verbal-conceptual exposition and frequent use of examples.The applied emphasis provides clear illustrations of the principles and provides worked examples of the types of applications that are possible. Researchers learn how to specify regression models that directly address their research questions. An overview of the fundamental ideas of multiple regression and a review of bivariate correlation and regression and other elementary statistical concepts provide a strong foundation for understanding the rest of the text. The third edition features an increased emphasis on graphics and the use of confidence intervals and effect size measures, and an accompanying website with data for most of the numerical examples along with the computer code for SPSS, SAS, and SYSTAT, at www.psypress.com/9780805822236 .Applied Multiple Regression serves as both a textbook for graduate students and as a reference tool for researchers in psychology, education, health sciences, communications, business, sociology, political science, anthropology, and economics. An introductory knowledge of statistics is required. Self-standing chapters minimize the need for researchers to refer to previous chapters.

Macroeconomics


Olivier J. Blanchard - 1991
    Its fundamental goals are to provide an integrated view of macroeconomics, and to make close contact with current macroeconomic events.

The Literature Review: A Step-By-Step Guide for Students


Diana Ridley - 2008
    Diana Ridley describes how to carry out a literature review in a systematic, methodical way, providing useful strategies for efficient reading, conducting searches, organizing information, and writing the review itself.

On Emotional Intelligence (HBR's 10 Must Reads)


Harvard Business Review - 2015
    We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you boost your emotional skills—and your professional success.This book will inspire you to:• Monitor and channel your moods and emotions• Make smart, empathetic people decisions• Manage conflict and regulate emotions within your team• React to tough situations with resilience• Better understand your strengths, weaknesses, needs, values, and goals• Develop emotional agility

Orality and Literacy: The Technologizing of the Word


Walter J. Ong - 1982
    Ong offers fascinating insights into oral genres across the globe and through time, and examines the rise of abstract philosophical and scientific thinking. He considers the impact of orality-literacy studies not only on literary criticism and theory but on our very understanding of what it is to be a human being, conscious of self and other.This is a book no reader, writer or speaker should be without.

Managerial Accounting: Tools for Business Decision Making


Jerry J. Weygandt - 1999
    Aimed at accountants or readers of other career paths, this book helps them build their decision making skills and understand how to use accounting information to make quality business decisions.

Qualitative Research: A Guide to Design and Implementation


Sharan B. Merriam - 2009
    Merriam synthesizes twenty years of developments in qualitative research with clarity and acumen." ?Michael Quinn Patton, author, Qualitative Research and Evaluation Methods"Here is a qualitative research methods book that reinforces the connection between professional experience and qualitative inquiry." ?Robert Stake, author, The Art of Case Study Research and Multiple Case Study Analysis"In this new edition, Sharan Merriam once again presents the world of qualitative research in language engaging and accessible?for new and experienced readers alike. If you can have only one book about qualitative research, this is it!" ?Patricia M. Reeves, associate professor, School of Social Work, University of Georgia"Mystified by qualitative research? You couldn't ask for a better guide than Sharan Merriam, who introduces you to the fundamental concepts of this research method, explains its complex forms, and then shows you exactly how to do a high-quality qualitative study." ?M. Carolyn Clark, coeditor, The International Journal of Qualitative Studies in Education

Operations Management


Jay Heizer - 1998
    Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market.

Building a Better Teacher: How Teaching Works (and How to Teach It to Everyone)


Elizabeth Green - 2014
    Yet we still don't know what, precisely, makes a teacher great. Is it a matter of natural-born charisma? Or does exceptional teaching require something more? Building a Better Teacher introduces a new generation of educators exploring the intricate science underlying their art. A former principal studies the country s star teachers and discovers a set of common techniques that help children pay attention. Two math teachers videotape a year of lessons and develop an approach that has nine-year-olds writing sophisticated mathematical proofs. A former high school teacher works with a top English instructor to pinpoint the key interactions a teacher must foster to initiate a rich classroom discussion. Through their stories, and the hilarious and heartbreaking theater that unfolds in the classroom every day, Elizabeth Green takes us on a journey into the heart of a profession that impacts every child in America.What happens in the classroom of a great teacher? Opening with a moment-by-moment portrait of an everyday math lesson a drama of urgent decisions and artful maneuvers Building a Better Teacher demonstrates the unexpected complexity of teaching. Green focuses on the questions that really matter: How do we prepare teachers and what should they know before they enter the classroom? How does one get young minds to reason, conjecture, prove, and understand? What are the keys to good discipline? Incorporating new research from cognitive psychologists and education specialists as well as intrepid classroom entrepreneurs, Green provides a new way for parents to judge what their children need in the classroom and considers how to scale good ideas. Ultimately, Green discovers that good teaching is a skill. A skill that can be taught.A provocative and hopeful book, Building a Better Teacher shows that legendary teachers are more than inspiring; they are perhaps the greatest craftspeople of all."

A First Look at Communication Theory


Em Griffin - 2008
    The 32 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

Evaluation: A Systematic Approach


Peter H. Rossi - 1979
    Rossi, Mark W. Lipsey, and Howard E. Freeman first published Evaluation: A Systematic Approach, more than 90,000 readers have considered it the premier text on how to design, implement, and appraise social programs through evaluation. In this, the completely revised Seventh Edition, authors Rossi and Lipsey include the latest techniques and approaches to evaluation as well as guidelines to tailor evaluations to fit programs and social contexts.With decades of hands-on experience conducting evaluations, the authors provide scores of examples to help students understand how evaluators deal with various critical issues. They include a glossary of key terms and concepts, making this the most comprehensive and authoritative evaluation text available.Thoroughly revised, the Seventh Edition now includes* Substantially more attention to outcome measurement* Lengthy discussions of program theory, including a section about detecting program effects and interpreting their practical significance* An augmented and updated discussion of major evaluation designs* A detailed exposition of meta-analysis as an approach to the synthesis of evaluation studies* Alternative approaches to evaluation* Examples of successful evaluations* Discussions of the political and social contexts of evaluation

Robert's Rules in Plain English


Doris P. Zimmerman - 2007
    Figuring out what to say and how to say it seems an impossible task. Robert's Rules in Plain English, 2nd edition, is the solution to that problem. Not only does it provide you with the essential, basic rules in simple, straightforward English, it also includes summaries, outlines, charts, and sample dialogues so you can see exactly how these rules work in practice.With an extended glossary and new chapters on electronic meetings and internet usage, Robert's Rules in Plain English, 2nd edition, is an authoritative, modern guide to running a meeting successfully and keeping it on track.

Interaction Design: Beyond Human-Computer Interaction


Yvonne Rogers - 2001
    It should be labelled 'start here'." --Pieter Jan Stappers, ID-StudioLab, Delft University of Technology