When you create a connection, it's an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. As you go through each aspect of this foundation-building, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.

    Emphasizing the importance of mutual respect and self-control, the authors offer specific strategies and techniques for building strong relationships with disruptive students and countering the toxic social circumstances that affect many of them, including dysfunctional families, gangs, and poverty. Educators at all levels can learn * The difference between formal and informal discipline systems and when to use each.* The role of values, rules, and consequences.* How to address the underlying causes of discipline problems that occur both in and out of school.* What teachers can do to defuse or prevent classroom disruptions and disrespectful behavior without removing students from the classroom.* Why traditional approaches such as threats, punishments, and rewards are ineffective--and what to do instead.* How to use relevance, teacher enthusiasm, choice, and other elements of curriculum and instruction to motivate students.* How to reduce both teacher and student stress that can trigger power struggles.With dozens of specific examples of student-teacher interactions, Discipline with Dignity illustrates what you can do--and not do--to make the classroom a place where students learn and teachers maintain control in a nonconfrontational way. The goal is success for all, in schools that thrive.

    

    This well-written book is grounded in the reality of teaching today to show real-world teachers who want to use assessment in their classroom the latest tools necessary to teach more effectively. The fifth edition of Classroom Assessment addresses the range of assessments that teachers are likely to use in their classrooms. With expanded coverage of problems related to measurement of special education children, a new student website with online activities, and an improved instructor's manual, this book continues to be a cutting-edge and indispensable resource not only for instructors, but also for pre- and in-service teachers. New to This Edition: *Chapter 12 contains new material dealing with formative assessment as well as assessment FOR learning. *The text is committed to fostering readers' realizations regarding the critical link between testing and teaching. Instructional implications are constantly stressed in the text. early childhood assessment throughout the text. *The 5th edition contains a brand-new website providing readers with Extra Electronic Exercises for each chapter, so readers, if they wish, can solidify their understanding of what chapters address (go to www.ablongman.com/popham5e). *A newly revised Instructor's Resource Manual contains Instructor-to-Instructor suggestions as well as a test for each chapter. It also includes a mid-term and final exam and an effective inventory measuring students' confidence in assessment. Here's what your colleagues have to say about this book: Dr. Popham has done a tremendous job in researching and incorporating current trends throughout the entire text! Terry H. Stepka, Arkansas State University Overall, I am extremely satisfied with the text. It is well-written, and I love the author's sense of humor! Terry H. Stepka, Arkansas State University I LOVE the arrangement of the chapters and the high quality of the self-checks and discussion questions that are provided. Karen E. Eifler, University of Portland

    This title shows you how to get up and running fast with complete coverage of this useful scripting tool. The author covers ActionScript from a designer's viewpoint, showing you how to make the most of it without having to be a programmer.

    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

    The Sixth Edition of Creating Literacy Instruction for All Students continues to be one of the most comprehensive, practical texts on the market, and includes a new focus on higher-level literacy practices. Written by distinguished author Tom Gunning, Creating Literacy Instruction for All Students provides readers with step-by-step guidance for teaching reading and writing, including sample lessons for virtually every major literacy skill/strategy. Reflecting the author's ongoing extensive hands-on work with schools coping with the demands of No Child Left Behind, the Sixth edition includes teaching tips and materials that are more practical, more realistic, more effective, and more extensive than ever. With its careful balance between the theory and the practice, the book always gives readers the theories behind the methods, encouraging them to choose, adapt, and construct their own approaches as they create a balanced program of literacy instruction. learners, struggling readers and writers, and special needs students, Creating Literacy for All Students, Sixth Edition, looks at developing higher-level literacy requirements for reading and writing, including those stemming from No Child Left Behind regulations and high-stakes tests. The new edition stresses effective steps for closing the gap between the reading, writing, discussion, and thinking skills as mandated by No Child Left Behind and Reading First

    Marshall proposes a broader framework for supervision and evaluation that enlists teachers in improving the performance of all students. Emphasizing trust-building and teamwork, Marshall's innovative, four-part framework shifts the focus from periodically evaluating teaching to continuously analyzing learning. This book offers school principals a guide for implementing Marshall's framework and shows how to make frequent, informal classroom visits followed by candid feedback to each teacher; work with teacher teams to plan thoughtful curriculum units rather than focusing on individual lessons; get teachers as teams involved in low-stakes analysis of interim assessment results to fine-tune their teaching and help struggling students; and use compact rubrics for summative teacher evaluation.This vital resource also includes extensive tools and advice for managing time as well as ideas for using supervision and evaluation practices to foster teacher professional development.

    Yet many companies and organizations encourage their leaders to coach teams without ever teaching them how and without creating a culture that supports coaching.Nathan Jamail—a leading consultant, professional speaker, and the president of his own group of businesses—trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member. The Leadership Playbook shows leaders the skills necessary to be an effective coach and to build effective teams by:Fostering employees’ belief in the culture of a companyResolving issues proactively rather than reactively and creating an involvement that constantly pushes employees to be their bestFocusing on the more humane principles of leadership—gratitude, positivity, and recognition—that keep morale highHolding teams and individuals accountableConstantly recruiting talent ("building the bench") rather than filling positions only when they are emptyCombining research, interviews, and inspiring stories with the lessons that have earned Jamail the respect of the world’s foremost corporations including CISCO, FedEx, Sprint, the U.S. Army, and State Farm; The Leadership Playbook will dominate the category for years to come.

    All of the authors in this book know what classrooms are like. This means that authenticity and integrity pervade every chapter in the book. Teachers will immediately sense this authenticity on their way to realizing that the book offers an endless supply of useful suggestions."-From the Coda by P. David PearsonFor those of us who teach comprehension strategies, Comprehension Going Forward is as near to the ultimate PD experience as we can get. Imagine a professional learning community where you could sit in as...Ellin Keene and Debbie Miller swap best practicesStephanie Harvey and Harvey "Smokey" Daniels compare instruction across the gradesAnne Goudvis and Tanny McGregor share ways to infuse comprehension into every subject areaCris Tovani and Nancy Commins apply the strategies to help struggling readers, English learners, and special-needs students. In Comprehension Going Forward, you'll meet up with 17 leading practitioners and researchers for an energetic, personal, and frequently irreverent conversation on what great comprehension instruction looks like, what an amazing range of applications it has for all students, and what we can do better. Not only do figures such as Susan Zimmerman and P. David Pearson include their own chapters, but, like any exciting conversation, they point out their favorite parts of one another's chapters-highlighting discussion topics for teacher study groups along the way. Read Comprehension Going Forward and RSVP to a get-together that no one who teaches reading will want to miss. Enter this powerful, lively conversation about how we can improve all readers' comprehension today and join some of your favorite authors as they reach for a tomorrow where every child reads with deep understanding."Each author takes the comprehension strategies as a starting point, and then reaches out toward a different set of applications, extensions, and practices. But everyone is connected by the research base on comprehension instruction and by our common goal: to provide every child in America with an "All-Access Pass" to literacy."-From the editor's introduction by Harvey "Smokey" Daniels

    The book is divided into three parts: Out of the Gate contains easy ideas to help you get started, More Reasons to Write shows you how to teach across genre, both fiction and nonfiction writing, and Refining Writing addresses everything you need to know about revision, grammar, punctuation, and assessment. In every chapter you'll find two running features: 1) “Try This”, ready-to-use lessons for you and your students; and 2) “Yeah But” where Barry answers the real questions and concerns he's collected from teachers around the country.

    With simplified methods and helpful techniques John guides authors on the road to promoting their books to bestseller status in the Kindle Store.

    What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:•    Find your customer’s most powerful mobile moments with a mobile moment audit.•    Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.•    Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.•    Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.•    Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

    

    The text's emphasis on school culture, teachers as adult learners, developmental leadership, democratic education, and collegial supervision have helped to redefine the meaning of supervision and instructional leadership for both scholars and practitioners.