Social Media Explained: Untangling the World's Most Misunderstood Business Trend


Mark W. Schaefer - 2014
    "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

Prince2 for Dummies


Nick Graham - 2008
    Fully updated with the 2009 practice guidelines, this book will take you through every step of a project - from planning and establishing roles to closing and reviewing - offering practical and easy-to-understand advice on using PRINCE2. It also shows how to use the method when approaching the key concerns of project management, including setting up effective controls, managing project risk, managing quality and controlling change. PRINCE2 allows you to divide your project into manageable chunks, so you can make realistic plans and know when resources will be needed. PRINCE2 For Dummies, 2009 Edition provides you with a comprehensive guide to its systems, procedures and language so you can run efficient and successful projects.PRINCE2 For Dummies, 2009 Edition includes: Part I: How PRINCE Can Help You - Chapter 1: So What's a Project Method and Why Do I Need to Use One? - Chapter 2: Outlining the Structure of PRINCE2 - Chapter 3: Getting Real Power from PRINCE2Part II: Working Through Your Project - Chapter 4: Checking the Idea Before You Start - Chapter 5: Planning the Whole Project: Initiation - Chapter 6: Preparing for a Stage in the Project - Chapter 7: Controlling a Stage - Chapter 8: Building the Deliverables - the Work of the Teams - Chapter 9: Finishing the Project - Chapter 10: Running Effective Project BoardsPart III: Help with PRINCE Project Management - Chapter 11: Producing and Updating the Business Case - Chapter 12: Deciding Roles and Responsibilities - Chapter 13: Managing Project Quality - Chapter 14: Planning the Project, Stages, and Work Packages - Chapter 15: Managing Project Risk - Chapter 16: Controlling Change and Controlling Versions - Chapter 17: Monitoring Progress and Setting Up Effective ControlsPart IV: The Part of Tens - Chapter 18: Ten Ways to Make PRINCE Work Well - Chapter 19: Ten Tips for a Good Business Case - Chapter 20: Ten Things for Successful Project Assurance Part V: Appendices - Appendix A: Looking into PRINCE Qualifications - Appendix B: Glossary of the Main PRINCE2 Terms

Remarkable!: Maximizing Results Through Value Creation


Randy Ross - 2013
    This translates into lackluster performance, lost opportunities, and a staggering loss of profits. So how does a team leader turn a business-as-usual team into a remarkable" "one? "Remarkable! "is an entertaining and enlightening business parable that has the power to turn any team around. Through the humorous and eye-opening story of Dusty, leaders will discover how to build a culture that inspires team members to bring the best of who they are to the table every day. Addressing the three dimensions of culture--values, beliefs, and behaviors--"Remarkable! "introduces readers to the Four Maxims of Value Creation: creativity, positivity, sustainability, and responsibility. It shows leaders the most effective ways to cultivate these qualities in their team members and how to craft a corporate culture where people can thrive.

Services Marketing: People, Technology, Strategy


Christopher Lovelock - 1991
    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Get It Done: The 21-Day Mind Hack System to Double Your Productivity and Finish What You Start


Michael Mackintosh - 2018
    If you find yourself procrastinating, too busy to get your most important work done, or not sure how to get started, something needs to change before it’s too late. You’re only going to live for a set number of years, and once your time is up you won’t be able to check off your bucket list, accomplish that important goal, or achieve your dreams. So how can you possibly be too busy to get the most important things in life done? If you’re honest with yourself, you probably have a seemingly endless list of excuses—too busy, too tired, too… But deep down, there is a nagging feeling that something’s wrong, and you know you could be further along in your work than you are now—if only you just did what you knew you needed to do. The truth is life is complex, there will always be more work to do, and nothing you can do will change that. What you can do is learn a better system for dealing with life’s complexity so you can handle it well. That means you’ll finally be able to get your most important work done faster and easier than ever before. This book is for you if … You’re overwhelmed, overworked, and wanting more from life You’re under-achieving and under-delivering on your promises to yourself and others You’re tired of your own excuses because you know you can do better You want more freedom, more income, and more impact You have important work to do before you leave this world And most importantly… You’re up for the challenge of achieving your biggest goals in life! My Big Promise I believe you could be at least 10 times more successful than you currently are. All you need to make this huge leap in productivity is to pay attention to what really matters, stay focused on your most important project, and stop wasting time working in the weeds (you know, those things you do that aren’t getting you where you want to go in life). I believe you have greatness within you. You have an important message to share and many lives to change. Once you get rid of those ineffective working habits, excuses for holding back, and annoying voices in your head, you’ll be free to achieve your biggest goals and projects in life fearlessly—faster than you ever thought possible. Today Can be the Day That Everything Changes for You This book is designed to get you results in your business and life by giving you the systems, tools, and mindset you need to bring your biggest ideas and most important projects to life in 21 days or less. By reading and applying the principles you’re about to learn, you’ll be able to: Start Projects you’ve been putting off Finish projects you’ve started but stalled on Ship your work (get it out of your head, off your laptop, and into the world where it’s meant to be) Make more money (by completing projects that add massive value to the world) And 10x your productivity… …in 21 Day

Team of Teams: New Rules of Engagement for a Complex World


Stanley McChrystal - 2015
    But when he took the helm in 2004, America was losing that war badly: despite vastly inferior resources and technology, Al Qaeda was outmaneuvering America’s most elite warriors. McChrystal came to realize that today’s faster, more interdependent world had overwhelmed the conventional, top-down hierarchy of the US military. Al Qaeda had seen the future: a decentralized network that could move quickly and strike ruthlessly. To defeat such an enemy, JSOC would have to discard a century of management wisdom, and pivot from a pursuit of mechanical efficiency to organic adaptability. Under McChrystal’s leadership, JSOC remade itself, in the midst of a grueling war, into something entirely new: a network that combined robust centralized communication with decentralized managerial authority. As a result, they beat back Al Qaeda. In this book, McChrystal shows not only how the military made that transition, but also how similar shifts are possible in all organizations, from large companies to startups to charities to governments. In a turbulent world, the best organizations think and act like a team of teams, embracing small groups that combine the freedom to experiment with a relentless drive to share what they’ve learned. Drawing on a wealth of evidence from his military career, the private sector, and sources as diverse as hospital emergency rooms and NASA’s space program, McChrystal frames the existential challenge facing today’s organizations, and presents a compelling, effective solution.

NAVY SEAL: Self Discipline: How to Become the Toughest Warrior: Self Confidence, Self Awareness, Self Control, Mental Toughness


Jason Lopez - 2016
    These are the men, and one day soon the women, who stand out from their peers as being part of one of the most elite military groups in the world. They have proven that they have what it takes but the question is, do you? Walk with us through the training regimen of the most feared and respected military force in the world as we take you through initial training to graduation day. Along the way you’ll learn some lessons about integrity, perseverance, and honor. You don’t have to be a SEAL to take these lessons and apply them to your daily life. You just need the right motivation and we’re here to give it to you. Here’s just a few thing you’ll learn about: • The Navy SEAL Fitness regimen • How to train your mind for everyday battle • Being aware of what’s happening around you • How the tough keep mentally strong Do you think you have what it takes to be a Navy SEAL? You might not be boot camp ready but when you’re done with Navy SEAL Self-Discipline you’ll be ready to take on life! What are you waiting for? Grab your copy today and start on the path to a new, more confident you! DOWNLOAD NOW! Scroll up to Buy with One-Click!

Staffing Organizations


Herbert G. Heneman III - 1994
    This work contains components of the model, which include staffing models and strategy, staffing support systems (legal compliance, planning, job analysis and rewards), core staffing systems (recruitment, selection, employment), and staffing system and retention management.

Scrappy Project Management: The 12 Predictable and Avoidable Pitfalls That Every Project Faces


Kimberly Wiefling - 2007
    Unfortunately most of these are PREDICTABLE and AVOIDABLE. Tact and diplomacy can only get you so far in the wild and wacky world of project work. A combination of outrageous creativity, sheer bravado and nerves of steel will serve you far better than any fancy-schmancy Microsoft Project Gantt chart!'Scrappy Project Management' is about what REALLY happens in the project environment, how to survive it, and how to make sure that your team avoids the predictable and avoidable pitfalls that every project faces.

The Principles of Product Development Flow: Second Generation Lean Product Development


Donald G. Reinertsen - 2009
    He explains why invisible and unmanaged queues are the underlying root cause of poor product development performance. He shows why these queues form and how they undermine the speed, quality, and efficiency in product development.

Combat Corpsman: A Navy SEAL Medic in Vietnam


Greg McPartlin - 2005
    AND TO KILL All his life Greg McPartlin wanted to be a Marine corpsman, a medic skilled at saving lives. Three months of bagging-and-tagging bodies during Vietnam s Tet Offensive took the luster off of being a Marine but not off McPartlin’s desire to serve his country. After assisting in the sea recovery of Apollo 11 the first ship to bring men to the moon the twenty-year-old McPartlin was redeployed to Vietnam as an elite Navy SEAL. Barred as a medic from the make-or-break training of BUD/S considered vital to service as a Navy SEAL, McPartlin had to show he had what it took. But McPartlin had been in country before. In a war where you partied with your buddies in Saigon one day and crawled through an enemy-infested jungle hell the next, he proved that he was not only an outstanding medic but a real Navy SEAL the toughest of the tough. Combat Corpsman is McPartlin’s often humorous—and terrifying—account of his year of combat in what had been a Viet Cong stronghold until the SEALs took control and Charlie placed bounties on the men with green faces. It is the first inside story of a Navy SEAL medic, a man who wanted to heal, not to kill, but did both to save lives. This edition is heavily illustrated with 100 historical and personal photographs from Greg McPartlin’s tour of duty in Vietnam. Editorial Reviews: I wish I could make up anything as riotously wonderful yet starkly realistic as this book. —H. Jay Riker, author of The Silent Service: Virginia Class An accurate and humorous account of an early Navy SEAL platoon in Vietnam. —Frank Thornton, the most decorated SEAL from Vietnam era You would be hard-pressed to find a more gritty, realistic, tale of the rigors of combat and the actions of a SEAL Corpsman. The action on these pages is so real you can smell the mud, feel the sweetish taste of the powder smoke in the back of your mouth, hear the fragments whiz by and the bullets snap past - and know in a small way just what it is like to be one of the best. —Kevin Dockery, author of Hunters and Shooters and The Complete History of the Navy SEALs

A View From The Top


Zig Ziglar - 2002
    However, he has discovered that "being successful" is only part of life's challenge. Success is very often a short-lived high. People arrive at the goal line in life, look into the end zone and discover that it contains many of the things that money will buy, but it contains very little of what money won't buy. Zig believes that yes, success is worth it, but it is not enough. The next step is to move from success into significance. In A View from the Top Zig will teach you: to bring in spiritual dimention in all areas of your life the power of giving others a hand up, not just a hand out to make radical changes with minute steps to develop a wall of gratitude to combine your mission and your vision A View from the Top will help you achieve success and significance, so when you reach the top you'll find the view simply magnificent.

Organize for Complexity: How to Get Life Back Into Work to Build the High-Performance Organization


Niels Pflaeging - 2014
    The long-awaited update for work and organizations in the knowledge age!A book about complexity and work - and about how to deal productively with both.A condensed introduction to the theory and practice of organizational high performance.A manifesto for contemporary leadership and profound transformation in organizations of all kinds.

Value Stream Mapping: How to Visualize Work Flow and Align People for Organizational Transformation: Using Lean Business Practices to Transform Office and Service Environments


Karen Martin - 2013
    It gives you the tools to address a wider range of important VSM issues than any other such book, including the psychology of change, leadership, creating teams, building consensus, and charter development.Karen Martin is principal consultant for Karen Martin & Associates, LLC, instructor for the University of California, San Diego's Lean Enterprise program, and industry advisor to the University of San Diego's Industrial and Systems Engineering program. Mike Osterling provides support and leadership to manufacturing and non-manufacturing organizations on their Lean Transformation Journey. In a continuous improvement leadership role for six years, Mike played a key role in Square D Company's lean transformation in the 1990s.

The Positive Leader: How Energy and Happiness Fuel Top-Performing Teams


Jan Mühlfeit - 2016
    Discover how to banish stress and negativity, rediscover your best self and become an inspirational leader - starting now.Inspirational leaders:- Target strengths, not weaknesses- Have a dream- Manage energy, not time- Put happiness before successBased on cutting edge research, and with truly actionable advice, The Positive Leader shows you how.Former Chairman of Microsoft Europe, Jan Muhlfeit, turns the lessons he's learnt from his years at the coalface of leadership into a 'how to' guide for busy managers.Academic studies have shown that a positive mind-set results in 31% higher levels of productivity.*The Positive Leader gives you a four-point approach to becoming a happier and more inspirational leader.Discover and work to your strengths Identify your mission and vision Become a 'Chief Energy Officer' Lead yourself to happiness* 'Positive Intelligence', Shawn Anchor, Harvard Business Review, Jan/Feb 2012