This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    This edition is thoroughly revised, now including more application and analysis problems.

    Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.

    Created for Theater Appreciation courses that cover both history and elements, Theater: The Lively Art, 6/e remains a comprehensive introductory theater text: an introduction to the audience's experience of theater, an investigation of the elements of theater, and a study of the important developments in the history of theater.

    wrong" choices. However, the "right vs. right" dilemmas, in which neither choice is clearly or widely accepted as wrong, many times present obstacles that call for value-based decisions, and that's where we often need help.Kidder -- the founder of the Institute for Global Ethics -- teaches us how to think for ourselves in order to resolve any ethical dilemma, from the personal to the philosophical. Unique in its approach and full of illustrative anecdotes, How Good People Make Tough Choices is an indispensable resource for arriving at sound conclusions when facing tough choices.

    instructional book for students or anyone who needs to learn business communications.

    Students of all kinds are comfortable with Myers' manageable chapters, which include careful connections to associated visuals, comparative tables, and research-based pedagogy. For this edition, there is something completely new to a Myers text: David Myers personally selected new coauthor. Nathan DeWall's enthusiasm for teaching and writing about psychological science makes him uniquely suited to join the worlds bestselling psychology textbook author. And with about 30 more pages of coverage, this edition has become an even stronger and more complete introduction to the science of psychology for courses of all kinds.

    In this comprehensive anthology, authors selected for their distinction in their chosen careers offer their professional - and personal - perspectives on 19 different graduate-level careers in psychology. Few fields of study offer more career opportunities than does psychology, and readers will find thoughtful discussions, leavened with tips and insights gained from personal experience, on the full range, including (to name only a few) academia, clinical psychology, health and school psychology, clinical neuropsychology, and government service. Each chapter discusses the nature of the career, its advantages and disadvantages, how to prepare for it, typical activities, ranges of financial compensation, opportunities for employment, and the personal attributes needed for success in the career. realities, challenges, and rewards of each career that the lab or lecture hall rarely provides. Reprinted eight times since the publication of the first edition in 1997, Career Paths in Psychology is recognized as the go-to sourcebook for anyone seeking a candid portrait of different careers in this ever-changing field. The second edition has been expanded (discussions of five new careers added) and updated to reflect current trends and changes in the field.

    The first U.S. history survey to incorporate sustained attention to cultural history, the text is also known for its innovative coverage of public health, the environment, and the West--including Native American history.The Sixth Edition presents increased global coverage and a new comparative feature, "Beyond America: Global Interactions," which provides an international context for significant developments in the United States. A range of student oriented pedagogical features, including focus questions and an online glossary, makes this edition even more accessible. The authors continue to explore the enduring vision of the American people, a vision they describe as "a shared determination to live up to the values that give meaning to America."

    The authors work from a strong theoretical foothold and apply behavioral science knowledge to the development of organizational structures, strategies, and processes.

    These small-format books take Tom Peters' key ideas from "Re-imagine! and revise and update them with Peters' latest ideas.

    With an emphasis on self assessments, "Developing Management Skills" gets readers involved in the learning experience, helping them connect the theories to their own lives. Further, this text focuses on developing the ten essential skills needed for success and gives readers tangible goals to work towards. Based on suggestions from reviewers, instructors, and students, a number of changes including new skill-assessments and cases, and updated research have been incorporated in the eighth edition. "

    Her name is derived from the word ‘fortress’ (durg). She is the goddess of kings. She rides a lion, the king of the jungle and a symbol of royalty everywhere from China to England. We tend to tiptoe around the role of power in management, and fail to openly acknowledge how the animal desire to dominate often destroys the best of organizations. Critics tend to see power as a negative thing. But power is a critical tool that affects the implementation of any idea. Any attempt to restrain it with rules results in domestication and resentment, and fails to energize the organization. Leaders often equate themselves with lions, and indulge their desire to dominate when, in fact, the point of leadership is to be secure enough to outgrow the lion within us, and enable and empower those around us. But this is not easy, as anxiety overpowers the best of leaders.Derived from Devdutt Pattanaik’s influential bestseller Business Sutra, this book offers startling and original insights into the exercise of power and leadership. It explores the human quest for significance, the power of rules to rob people of self-esteem, and the need for stability even at the cost of freedom.

    Students are provided with an exceptionally clear and coherent understanding of child development, emphasizing the interrelatedness of all domains physical, cognitive, emotional, and social throughout the text narrative and in special features. Focusing on education and social policy as critical pieces of the dynamic system in which the child develops, Berk pays meticulous attention to the most recent scholarship in the field. Berk helps students connect their learning to their personal and professional areas of interest and their future pursuits as parents, educators, heath care providers, counselors, social workers, and researchers."

    This text shows how interpersonal communication theory and skills pertain to students' daily encounters with others.