The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

    In "Inside the Mind of the Shopper: The Science of Retailing," world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior how shoppers make buying decisions as they move through supermarkets and other retail stores and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."

    Readers can view the templates used in consulting studies and how they are used. All the foundational strategy and business analyses tools are taught along with the soft skills and practical tools to solve any business problem. This is the only book of its kind walking the reader step-by-step through a complete consulting study.This book follows an engagement team as they assist a large company in diagnosing and fixing deep and persistent organizational issues over an 8-week assignment. Readers will learn how they successfully navigate a challenging client environment, frame the problem and limit the scope, develop hypotheses, build the analyses and provide the final recommendations.We have placed the explanation of management consulting techniques within a lively and engaging storyline, which allows the reader to truly understand the challenges faced on consulting engagements, connect with the characters, and understand both how and why they debated elements of the study.It is written so that the reader may follow, understand, and replicate a strategic engagement using the same techniques used by the leading firms, such as McKinsey, Bain, and BCG. To make the story realistic and useful, we have worked with one client engagement throughout the book. Using different examples and different clients to explain concepts would have made it difficult for readers to see the data linkages and development of the final recommendations. The client and engagement are fictitious. The data presented are also fictitious, but they are based on actual consulting engagements and the experiences of the author and the contributing McKinsey, BCG, et. al. partners at FIRMSconsulting.com & StrategyTraining.com.

    It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

    The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

    State Department in 2009, she was confident she could juggle the demands of her position in Washington, D.C., with the responsibilities of her family life in suburban New Jersey. Her husband and two young sons encouraged her to pursue the job; she had a tremendously supportive boss, Secretary of State Hillary Clinton; and she had been moving up on a high-profile career track since law school. But then life intervened. Parenting needs caused her to make a decision to leave the State Department and return to an academic career that gave her more time for her family.The reactions to her choice to leave Washington because of her kids led her to question the feminist narrative she grew up with. Her subsequent article for The Atlantic, Why Women Still Can’t Have It All, created a firestorm, sparked intense national debate, and became one of the most-read pieces in the magazine’s history.Since that time, Anne-Marie Slaughter has pushed forward even further and broken free of her long-standing assumptions about work, life, and family. In the twenty-first century, the feminist movement has stalled, and though many solutions have been proposed for how women can continue to break the glass ceiling or rise above the “motherhood penalty,” so far no solution has been able to unite all women.Now, in her refreshing and forthright voice, Anne-Marie Slaughter returns with her vision of what true equality between men and women really means and how we can get there. Slaughter takes a hard look at our reflexive beliefs—the “half-truths” we tell ourselves that are holding women back. Then she reveals the missing piece of the puzzle, a new focus that can reunite the women’s movement and provide a common banner under which both men and women can advance and thrive.With moving personal stories, individual action plans, and a broad outline for change, Anne-Marie Slaughter presents a future in which all of us can finally finish the business of equality for women and men, work and family.

    Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day - sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

    Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing?   This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.

    Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered.Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing.Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters--because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

    "Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., "the client said they spent their whole budget") paired with a positive response (e.g., "Decision makers make the budget. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Review This isn't just a red book; it's a Red Bull of high-energy sales tips & counsel. -- David Dorsey, The Wall Street Journal (May 3rd 2006) See all Editorial Reviews -------------------------------------------------------------------------------- Product Details Hardcover: 220 pages Publisher: Bard Press; 1st edition (September 25, 2004) Language: English ISBN-10: 1885167601 ISBN-13: 978-1885167606 Product Dimensions: 7.6 x 5.2 x 0.7 inches Shipping Weight: 15.2 ounces

    Three foundational chapters form the basis of the entire book: experts develop insight by isolating patterns in data; they convert those insights to wealth by crafting a unique positioning for which few available substitutes exist; and their confidence grows as the marketplace embraces their application of expertise. The next fifteen chapters--building on that foundation--each answer a single question, starting with the role of expertise in a developed society, how important it is for experts to love the hard work required to hone their expertise, and how to see all that in the context of their own purpose in the world. We pause to dig deeper by examining the very narrow overlap between expertise and entrepreneurship: the narrow slice of humanity for which this book was written, with a nod to how easy it is for those entrepreneurial experts to be pulled off mission to explore new things. What are the critical positioning mistakes to avoid? Are there helpful ways to keep your deep, narrow expertise from blinding you to a broader, wider relevance? How might you frame your expertise in horizontal or vertical terms or a combination of both? There are core principles for this and they start with distinguishing between strategy and implementation. What are the earlier and then later tests to validate your positioning? What are the most effective ways to demonstrate your expertise, and conversely the activities most important to avoid? If you are an entrepreneurial expert selling advice for a living, you ll absorb deeper and deeper insight each time you scour it. It emerges from the trenches, and is written for experts in the trenches. Following the three foundational chapters (A, B, C) that open the book, there are fifteen chapters that build on that: The Role of Expertise in a Developed Society; The Interplay Between Expertise and Fulfillment; The Why for Your Entrepreneurial Expertise; Combining Expertise and Entrepreneurship; The Relevance and Sustainability of Expertise; Positioning Mistakes and Why We Make Them; Practicing Expertise Within a Broader Context; Distinguishing Between Vertical and Horizontal Expertise; Principles for the Less Exchangeable Positioning of Expertise; Distinguishing Expertise from Implementation; Five Early Tests for the Positioning of Your Expertise; Demonstrating Expertise; Not Demonstrating Expertise; How Expertise Unfolds: A Recap; and The Long Game: Maintaining Relevant Expertise. The book is fully illustrated in color, is a hardback (case bound), and has a full-color dust jacket.

    -- Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to GreatnessPixar is one of the most creative organizations in the world. Read Innovate the Pixar Way and explore the true beauty in how they sustain the environment. Who knows, maybe a little Pixar dust will fall on you! -- John Christensen, coauthor of Fish! and playground director AKA: CEO, ChartHouse LearningCreativity makes it possible for our dreams to become real--my life is my proof. This book puts all those possibilities in the hands of the reader . . . for those who will be creating the future. -- Carol Lawrence, singer, dancer, actress, and national spokesperson for the Opening Minds Through the Arts student achievement programWith great and useful tips from beginning to end, this book will inspire workplaces to have more fun AND more success. I guarantee it! -- George Zimmer, founder and CEO, Men's WearhouseThis insightful work is a great primer for leaders who are looking to unleash creative potential and instill a sense of joy and playfulness in their organizations. -- Brian Walker, president and CEO, Herman Miller, Inc.Animate your team and unleash their creative power . . . The Pixar WayCreativity doesn't follow titles; it just comes from where it comes from. -- Ed Catmull, Pixar cofounder, Pixar and Disney Animation Studios presidentIn movies from Toy Story to The Incredibles to WALL-E to Up, Pixar Studios continues to set new standards for commercial and critical achievement. Pixar is a place where collaboration sets the tone for "artists and geeks to work side by side in a spirit of mutual respect and trust. The key lies not just in who--writers, animators, directors, tech wizards, and others--makes Pixar outstanding, but in how Pixar creates the ultimate haven where creativity overflows.In this eye-opening book, Bill Capodagli and Lynn Jackson, authors of The Disney Way, reveal how Pixar has reawakened the innovative spirit of Walt Disney. They explore how president Ed Catmull and chief creative officer John Lasseter and the rest of Pixar's brain trust have built an organization on the simple philosophy that quality is the best businessplan. It makes no difference if you are making a movie that takes four years or serving a customer that takes four minutes, you have only one chance to deliver that magical, magnetic, enchanting experience for your customer.In this concise, accessible book, Capodagli and Jackson offer examples of how it's done--and explain what it takes to get your people to achieve greatness by unleashing their power toDream like a child . . . Have a vision, and be able to clearly communicate your objectives and goals.Believe in your playmates . . . Hire creative people, trust in their skills and judgment, and inspire them to trust their colleagues.Dare to jump in the water and make waves . . . Challenge the status quo. Encourage risktaking, but permit your people to fail, get back up, and try again.Unleash your childlike potential . . . Focus on the details; make quality work your business's highest priority.Learn not only from Pixar but also from how other leading organizations--Google, Griffin Hospital, Men's Wearhouse, OMA (Opening Minds Through the Arts) student achievement program, Nike, Target, and the Internet shoe giant Zappos--unshackle their people's imaginations and do outrageously great things. And by motivating your team to Innovate the Pixar Way you, too, can discover the magic that will help your business stay ahead of the competition, attract the best talent, and fatten the bottom line.In 1993, Bill Capodagli and Lynn Jackson cofounded Capodagli Jackson Consulting in West Olive, Michigan. They have helped scores of organizations revamp their customer service experiences and develop innovative products, and they also have developed performance strategies to impact organizational change using Walt Disney's Dream, Believe, Dare, Do success credo. Bill Capodagli is the most requested keynote speaker on the creative cultures of both Disney and Pixar.Visit the authors at capojac.com

    Moms in particular will welcome this trend.  A full 60% wish they had a flexible work option. But companies see advantages too in the way remote work increases their talent pool, reduces turnover, lessens their real estate footprint, and improves the ability to conduct business across multiple time zones, to name just a few advantages.  In Remote, inconoclastic authors Fried and Hansson will convince readers that letting all or part of work teams function remotely is a great idea--and they're going to show precisely how a remote work setup can be accomplished.

    Reveals the profit-making strategies of ten of the world's greatest business personalities, showing how managers can beat the competition to the profit zone.