The August 26, 2015 reviewer is correct in that there are some typos and at least one misuse of speech in this first edition and they will be corrected if there is enough interest for me to publish a corrected and expanded second edition. The reviewer suggests you read Mr. Greene's book instead, and while his books are excellent, I view his voice and message as distinctly different than mine.Furthermore, the reviewer admits he did not take the time to fully read my book, which would've only taken him about an hour to do, but still feels he can appropriately label it as "paranoia" with "the author... constantly looking over his shoulder, watching for the boogeyman." Emulating Mr. Greene's poetic and heightened writing style, he states "Where this book is flawed and reeks of amateur, Greene's book is slick and authoritative."I don't think my book is for everyone, because not everyone is willing to honestly evaluate how the self interest of others can, at times, collide with their own self interest. If you want a book with no grammatical errors, that is politically correct, and will not challenge your thinking in any way, then this book is not for you. If, on the other hand, you find the subject matter interesting based on the description below and are open minded enough to have your views challenged, then give this book a try. At present I have lowered the price from $2.99 USD to 99 cents in hopes of generating more interest in the book, and hopefully more balanced reviews.If you know anything about Amazon sales rank and pricing, then you know that very little revenue has been generated from this book. I didn't write and publish this for the money. I did it to challenge you. I humbly invite you to take this journey with me. You've got nothing to lose. Sincerely, Mark B. WarringThis book is not a joke. Psychological warfare is happening all around you regardless of whether you admit or not. Why continue to be an unknowing victim? Why continue to hopelessly wish that the world becomes fair? Why not understand the methods others are using against you so that you can know what your options are to defend yourself? You can be a good person with a strong sense of self while engaging in psychological warfare. And you don't have to lose your mind in the process.This brief book of approximately 10,000 words is about the way the world really works and what you can do about it. It is not a book about being nice to people and actively listening to them. Those books have their place, and I'm not necessarily knocking them, but this book won't waste your time with politically correct tactics that you're already smart, studied, and savvy enough to know about.This is a book about confronting your private thoughts about inevitable conflicts. Some of this book may completely shock you and cause you to confront reality for what it truly is. Think of this book as Lao Tzu meeting Sun Tzu meeting Machiavelli meeting Napoleon Hill and formulating a practical treatise for our time.No matter how little or how much money or power you have, you'll be attacked and exploited. But in the wake of conflict and stress, you can be happy and self expressed, as this is ultimately a book about enjoying life's highest victories. Please join me on this journey. Buy this book now and start reading it. I don't think you'll regret it.

     Here's A Preview Of What Machiavelli Mindset Contains... An Introduction to Machiavelli Seeing the World through Machiavelli’s Eyes Getting Over The Guilt Moving Above And Beyond Conventional Thinking Machiavelli's Thoughts On Generosity Compassion Vs. Cruelty (Is It Better To Be Loved Or Feared?) What Machiavelli Says About Honesty How To Achieve Success The Machiavellian Way The Qualities Of A Great Leader How to Avoid Attracting Hatred and Other Lessons from the Prince And Much, Much More! Download Your Copy Now And Get Ahead Today!

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    It's not likely to be advice you'll hear from anyone else. It is only about an hour to read, but the concepts will ring in your ears for years. [From the Book's Introduction] Many people have been incredibly generous to me throughout the first decade of my career. To return that good karma, I try to pay it forward… to be open and available for people who ask me for insight or advice or just have questions about where to go next. I find myself having many conversations about career decisions. Recently, many of these conversations have repeating many of the same pieces of advice. Over the years I’ve gotten enough positive feedback that publishing these thoughts seems worthwhile. After our conversations I’m often told that this advice was unique, counterintuitive, and valuable. That is a high compliment. And if more people would think the same, then I should put these thought somewhere more scalable and accessible. So, I’ve written them down here.

    Maxwell's brilliant and inspiring book is a simple premise: to do well in life we must first think well. But can we actually learn new mental habits? thinking for a change answers that with a resounding 'yes' - and shows how changing your thinking can indeed change your life. Drawing on the words and deeds of many of the world's greatest leaders and using interactive quizzes this empowering book helps you assess your thinking style guides you to new ones and step by step teaches you the secrets of: big-picture thinking - seeing the world beyond your own needs and how that leads to great ideas. Focused thinking - removing mental clutter and distractions to realize your full potential. Creative thinking - stepping out of the 'box' and making breakthroughs. Shared thinking - working with others to compound results. Reflective thinking - looking at the past to gain a better understanding of the future and much more. Here america's most trusted and admired motivational teacher examines the very foundation of success and self-transformation. Illuminating and life-changing thinking for a change is a unique primer not on what to think but how to best use one of your most precious possessions: your mind.

    NEW EDITION, REVISED AND UPDATED Through a beautifully written, engaging story about two people who are struggling to create visions--both for the company where they work and for their own lives--Blanchard and Stoner detail the essential elements of creating a successful vision.In Full Steam Ahead! you'll learn: -How to use the power of vision to get focused, get energized, and get great results -How to create a vision that touches the hearts and spirits of everyone in your organization -How to create a vision for your own life that provides meaning and directionThis new edition is thoroughly revised, with a new chapter on sustaining your vision, updated examples, more information on creating vision for teams, and a new section that includes a vision assessment and a game plan for creating a shared vision.

    The way we think about leadership, for instance, has shifted radically from the genius of great entrepreneurs like Rockefeller, Carnegie and Ford, through leadership as a science, leadership that releases human potential, the leader as strategist and warrior, customer champion, globalist and shareholder advocate, to, more recently, leadership as stewardship of the environment. Hundreds of models have been developed to track, measure and forecast business solutions, but as fashions shift how can we apply them in real organizations that have to succeed outside the classroom? 10 Management Models is taken from the book, 100+ Management Models by the same authors.

    Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

    Thank you, Scott, for a wonderful book that has changed my life!" --Scott Alexander"Compelling...startling...I recommend it for everyone!" --Scott Alexander

    Robbins shows through his experience and abusive childhood background as guidance for the people who are ‘lost’ to find their way into success, even when themselves thought it impossible before. At the beginning, Robbins opens the book with one firm statement. “We all have dreams.” Throughout the book, predictable enough, he tries (and succeeds) to prove that all dreams that we have can be realized. Most of his theories may sound cliché and exaggerating at the first, but as you keep on reading Awaken the Giant Within, you will find that all the steps to make your life better are as easy as deciding to routinely make your bed every morning before you go to work, yet bring astounding effect to your future and self-development. Inside: About the Author Into the Book (The Power of Concentration and Decision) What Pain and Pleasure Do to Our Actions Neuro-Associative ConditioningTM How to Get What You Really Want in Life? Saying the Right Thing Reticular Activating System (RAS) The Master System The Seven Days to Shape Our Life Buy NOW, don't waste another day, because it will cost $4.99 soon.

    Peter Drucker,....

    In fact, these mantras — despite being long-accepted and adopted by business leaders everywhere — are completely wrongheaded. Worse, they are costing companies billions of dollars, driving away valuable employees and profitable customers, limiting performance, and stalling careers. Yet they are so deeply ingrained in organizational cultures that no one has questioned them. Until now. In Fierce Leadership, Scott teaches us how to spot the worst “best” practices in our organizations using a technique she calls “squid eye”–the ability to see the “tells” or signs that we have fallen prey to disastrous behaviors by knowing what to look for. Only then, she says, can we apply the antidote.. Informed by over a decade of conversations with Fortune 500 executives, this book is that antidote. With fierce new approaches to everything from employee feedback to corporate diversity to customer relations, Scott offers fresh and surprising alternatives to six of the so-called “best” practices permeating today’s businesses. This refreshingly candid book is a must-read for any manager or leader at any level who is ready to take a long hard look at what trouble might be lurking in their organization - and do something about it.

    Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:- An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products- A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years- A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships- Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companiesWith Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

    The environment causes people to have physiological responses as if they’re in a fight-or-flight situation. Healthy people become ill. Colds, flu and stress-related illnesses such as heart attacks are more common. By contrast, in resonant organizations, people take fewer sick days and turnover is low. People smile, make jokes, talk openly and help one another." - Annie McKee (author, consultant)Many employees experience the reality of bullying bosses, poisonous people, and soul-crushing cultures on a daily basis. Rising Above a Toxic Workplace tells authentic stories from today's workers who share how they cope, change, or quit. Candidly they open up about what they learned, what they wish they had done, and how to gain resilience.Insightfully illustrating from these accounts, authors Gary Chapman, Paul White, and Harold Myra blend their combined experiences in ministry and business to deliver hope and practical guidance to those who find themselves in an unhealthy work environment.Includes a Survival Guide and Toolkit full of strategies and realistic insights

    Faced with historically low levels of employee engagement (as little as 13% according to Gallup’s latest survey), business leaders see coaching as key to unlocking the human talent, creativity, and innovation that is hiding in plain sight in their workplaces. And rather than bring in external coaches for this purpose, they want to integrate coaching into their company culture—a 2015 study by the International Coaching Federation (ICF) and the Human Capital Institute (HCI) found that 81% of organizations surveyed planned to train managers/leaders in coaching skills.The Master Coach is written for these leaders, and is perfectly positioned to become the definitive book on the topic. Drawing on the wealth of experience that has made Gregg Thompson and Bluepoint Leadership Development the choice of numerous Fortune 100 companies, it illuminates the essence of what it takes to be a great coach. The Master Coach will appeal to leaders at all organization levels, showing them how to make a significant shift in their attitudes, values and behaviors and become more coach-like in all of their daily interactions and conversations.The Master Coach is based on the simple but profound 3Cs Coaching Model. This proven approach asserts that to master the art of coaching one must have an exemplary Character that invites the trust of others, be able to form rapid Connections with others at deeply personal level, and have the ability to initiate and guide intense, attitude-changing Conversations. At every step, Thompson reminds readers that coaching is not merely about what the coach says or does; it is about who he or she is.