Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition. www.TheSocialMediaBible.com

    Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

    But did you realize that, open or closed, books can also make your real world--your home--more fabulous? As legendary designer Billy Baldwin pointed out, they're “the best decoration,” capable of bringing incredible warmth, color, and character to a room. From grand bookcases in home libraries to casual stacks artfully arrayed on chairs, House Beautiful presents countless eye-catching ideas for displaying and arranging your hardcovers, paperbacks, encyclopedias, and even valuable first editions. Useful tips shed light on how to organize a large collection; situate bookcases in the room for the best effect; and make the most of books' appealing visual and tactile qualities. From traditional interpretations to contemporary visions--such as putting a book on a pedestal as an objet d'art--these concepts write a new page in design.

    Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.FACT! Four-color ads are up to 45 percent more effective than black and white.New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

    An internationally exhibited photographer and teacher, Lang offers the wisdom of experience, combined with enthusiasm and gentle humor, to guide artists through the ins and outs of the art business. Practical and inspiring, this revised and updated edition offers two new chapterson using the Internet and the media to best effectplus provides step-by-step advice on preparing presentation materials; finding and dealing with galleries (as well as bypassing the traditional gallery system); handling rights, royalties, and taxes; an extensive resource list; and other invaluable information for both beginning artists and those ready to take the next step in their careers.

    Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.

    We deny the social sector the ability to grow because of our short-sighted demand that it send every short-term dollar into direct services. Yet if the sector cannot grow, it can never match the scale of our great social problems. In the face of this dilemma, the sector has remained silent, defenseless, and disorganized. In Charity Case, Pallotta proposes a visionary solution: a Charity Defense Council to re-educate the public and give charities the freedom they need to solve our most pressing social issues.Proposes concrete steps for how a national Charity Defense Council will transform the public understanding of the humanitarian sector, including: building an anti-defamation league and legal defense for the sector, creating a massive national ongoing ad campaign to upgrade public literacy about giving, and ultimately enacting a National Civil Rights Act for Charity and Social Enterprise From Dan Pallotta, renowned builder of social movements and inventor of the multi-day charity event industry (including the AIDS Rides and Breast Cancer 3-Days) that has cumulatively raised over $1.1 billion for critical social causes The hotly-anticipated follow-up to Pallotta's groundbreaking book UncharitableGrounded in Pallotta's clear vision and deep social sector experience, Charity Case is a fascinating wake-up call for fixing the culture that thwarts our charities' ability to change the world.

    It serves as the hands-on resource of choice for companies that recognize knowledge as the only sustainable source of competitive advantage going forward.Drawing from their work with more than thirty knowledge-rich firms, Davenport and Prusak--experienced consultants with a track record of success--examine how all types of companies can effectively understand, analyze, measure, and manage their intellectual assets, turning corporate wisdom into market value. They categorize knowledge work into four sequential activities--accessing, generating, embedding, and transferring--and look at the key skills, techniques, and processes of each. While they present a practical approach to cataloging and storing knowledge so that employees can easily leverage it throughout the firm, the authors caution readers on the limits of communications and information technology in managing intellectual capital.

    Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

    In The Knowledge-Creating Company, Nonaka and Takeuchi provide an inside look at how Japanese companies go about creating this new knowledge organizationally.The authors point out that there are two types of knowledge: explicit knowledge, contained in manuals and procedures, and tacit knowledge, learned only by experience, and communicated only indirectly, through metaphor and analogy. U.S. managers focus on explicit knowledge. The Japanese, on the otherhand, focus on tacit knowledge. And this, the authors argue, is the key to their success--the Japanese have learned how to transform tacit into explicit knowledge.To explain how this is done--and illuminate Japanese business practices as they do so--the authors range from Greek philosophy to Zen Buddhism, from classical economists to modern management gurus, illustrating the theory of organizational knowledge creation with case studies drawn from such firmsas Honda, Canon, Matsushita, NEC, Nissan, 3M, GE, and even the U.S. Marines. For instance, using Matsushita's development of the Home Bakery (the world's first fully automated bread-baking machine for home use), they show how tacit knowledge can be converted to explicit knowledge: when the designerscouldn't perfect the dough kneading mechanism, a software programmer apprenticed herself with the master baker at Osaka International Hotel, gained a tacit understanding of kneading, and then conveyed this information to the engineers. In addition, the authors show that, to create knowledge, thebest management style is neither top-down nor bottom-up, but rather what they call middle-up-down, in which the middle managers form a bridge between the ideals of top management and the chaotic realities of the frontline.As we make the turn into the 21st century, a new society is emerging. Peter Drucker calls it the knowledge society, one that is drastically different from the industrial society, and one in which acquiring and applying knowledge will become key competitive factors. Nonaka and Takeuchi go a stepfurther, arguing that creating knowledge will become the key to sustaining a competitive advantage in the future.Because the competitive environment and customer preferences changes constantly, knowledge perishes quickly. With The Knowledge-Creating Company, managers have at their fingertips years of insight from Japanese firms that reveal how to create knowledge continuously, and how to exploit it to makesuccessful new products, services, and systems.

    Her advice is nonjudgmental, with a sense of authority derived from working with clients such as Oprah and Saturday Night Live. Each concise chapter of this prescriptive book will walk you through the different phases and experiences of the creative process, such as how to communicate to a design team exactly what you want (adjectives are your best friend), which words or phrases to avoid so as not to stump the designer’s creativity (don’t say “Make it bigger”), the importance of designating one decision-maker, how to be open to something you didn’t imagine, and how to establish clarity of purpose. With informative and amusing stories of good and bad clients, How to Work with Creative People is a game-changing and approachable handbook for achieving a productive and enjoyable relationship with creative professionals, and is sure to join the canon of breakout visual business books such as Rework or The Power of Habit.

    Takaki's revealing book shows that there were more struggles -- and more victories -- during WWII than most people ever imagined.

    Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

    The Magic Kingdom sheds new light on the cultural icon of "Uncle Walt."  Watts digs deeply into Disney's private life, investigating his roles as husband, father, and brother and providing fresh insight into his peculiar psyche-his genuine folksiness and warmth, his domineering treatment of colleagues and friends, his deepest prejudices and passions.  Full of colorful sketches of daily life at the Disney Studio and tales about the creation of Disneyland and Disney World, The Magic Kingdom offers a definitive view of one of the most influential Americans of the twentieth century.

    Things come together in your mind. You connect the dots. You say to yourself, "Aha! I see what to do." Brain science now reveals how these flashes of insight happen. It's a special form of intuition. We call it strategic intuition, because it gives you an idea for action-a strategy.Brain science tells us there are three kinds of intuition: ordinary, expert, and strategic. Ordinary intuition is just a feeling, a gut instinct. Expert intuition is snap judgments, when you instantly recognize something familiar, the way a tennis pro knows where the ball will go from the arc and speed of the opponent's racket. (Malcolm Gladwell wrote about this kind of intuition in Blink.) The third kind, strategic intuition, is not a vague feeling, like ordinary intuition. Strategic intuition is a clear thought. And it's not fast, like expert intuition. It's slow. That flash of insight you had last night might solve a problem that's been on your mind for a month. And it doesn't happen in familiar situations, like a tennis match. Strategic intuition works in new situations. That's when you need it most.Everyone knows you need creative thinking, or entrepreneurial thinking, or innovative thinking, or strategic thinking to succeed in the modern world. All these kinds of thinking happen through flashes of insight--strategic intuition. And now that we know how it works, you can learn to do it better. That's what this book is about.Over the past ten years, William Duggan has conducted pioneering research on strategic intuition and for the past three years has taught a popular course at Columbia Business School on the subject. He now gives us this eye-opening book that shows how strategic intuition lies at the heart of great achievements throughout human history: the scientific and computer revolutions, women's suffrage, the civil rights movement, modern art, microfinance in poor countries, and more. Considering the achievements of people and organizations, from Bill Gates to Google, Copernicus to Martin Luther King, Picasso to Patton, you'll never think the same way about strategy again.Three kinds of strategic ideas apply to human achievement:* Strategic analysis, where you study the situation you face* Strategic intuition, where you get a creative idea for what to do * Strategic planning, where you work out the details of how to do it.There is no shortage of books about strategic analysis and strategic planning. This new book by William Duggan is the first full treatment of strategic intuition. It's the missing piece of the strategy puzzle that makes essential reading for anyone interested in achieving more in any field of human endeavor.