It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Are the winners of reality-TV contests instinctive game theorists? Do big-time investors see things that most people miss? What do great poker players know that you don't? Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

    Graham's philosophy of "value investing" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made The Intelligent Investor the stock market bible ever since its original publication in 1949.Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

     This fun lighthearted and easy to read book will give you 10 Jolts to reawaken and tap into your innate creativity in order to be more successful at work and in your personal life. In this book, you will learn the tools techniques and methods for getting and staying creative in a competitive world. "Jumpstart Your Creativity gives you proven specific effective tools and great tips to use, to both generate ideas and evaluate them effectively. Are you ready to tap into your creativity?  This book will show you how, and you will be amazed at the results!  "Are you creative? Do you want to be more creative in your business and personal life?  Everyone has the ability to be creative. This fun lighthearted and easy to read book will give you 10 Jolts to reawaken and tap into your innate creativity in order to be more successful at work and in your personal life.

    Mullen, Jr. reveals how to become a top-producing financial advisor using the method he has taught at Merrill Lynch and is famous for in the industry. This comprehensive book combines marketing, prospecting, sales, and time management techniques into a system that will help readers build a successful and lucrative practice. Mullen gives financial advisors all the tools and guidance they need to:- get the appointment - build relationships - convert prospects to client - retain clients - use niche marketing successfully - balance current clients and prospects - increase the products and services each client uses - attract millionaire clientsContaining templates, scripts, letters, and 15 tried-and-true Market Action Plans, this indispensable guide shows readers how to take their financial services practice to the million-dollar level and beyond.

    Achieve Anything In Just One Year will be the last self improvement book you will ever need. You will learn to make small daily choices that will transform your life. This book will help you find your personal inspiration, rediscover your motivation and propel you out of an unfulfilled existence. Achieve Anything In Just One Year will show you that the key to a happier life is contained in the dreams you already have. You will learn that your aspirations can create new opportunities, a fresh direction for your life's path and you will find out how to unlock them. With his accessible, unique approach using tangible daily steps to reach achievable goals, Jason Harvey will help you succeed by showing you how to take small steps to a better you. Comprehensive and inspiring, Achieve Anything In Just One Year will teach you how to: -Set goals and stick with them -Take daily action that creates a ripple effect -Stay motivated, focused and balanced -Feel happier everyday -Define, pursue and celebrate personal successLearn to equip yourself with the tools to become your own personal life coach, without relying on outside motivation. You have the power to do anything you desire. The possibilities are within you. It's time to nurture that spark and let it catch fire. Jason Harvey is a Certified Life Coach and the founder of The Limitless Institute. Self Improvement / Motivational / Personal Development / Happiness / Goal Setting / Personal Transformation

    Now they are revealed for you to learn and use in your own business and career. A remarkable and sometimes painful part of the process is uncovering the truth about yourself, including how your self-image was shaped sometimes carelessly and perhaps even cruelly. As you grasp the influence of these “old tapes,” you see how you have unknowingly sabotaged your potential for being at the top tier of sales professionals. You may be astonished to discover what inner dialogue and even demons you now may choose to control and override. The results? You enjoy a significant advantage over those you seek to impress and persuade, and master a predictable way to reach and exceed your career, business and financial goals. The enormous benefits of self-knowledge and imaginative new tools for self-management are at the heart of the challenging and exhilarating lifelong process of implementing the Sandler Success Principles.

    Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

    Now, award-winning Tribune Company personal finance columnist Gregory Karp shows how to do just that. This book isn't about depriving yourself: you don't have to become a financial anorexic, and you won't have to start dumpster diving! Instead, Gregory Karp shows how to build real, long-lasting wealth by plugging the money leaks you're barely even aware of, and making sure you spend with a purpose. Drawing on everything he's learned writing his prize-winning weekly column, Karp reveals surprisingly painless, little-known techniques for eliminating wasteful spending in every area of your financial life. Karp shows how to spend on what you really care about, not what you don't... understand the real value of comparison shopping...save money in giving gifts without becoming a cheapskate. Karp shows how to slash your phone bill... spend less on food without changing what you like to eat... eliminate spending leaks in insurance, education, entertainment and beyond. From the clothes you wear to the cars you drive, Living Rich by Spending Smart will help you build a life that's truly rich, because it's truly financially secure.

    Susie Moore not only helps you discover your own purpose, but offers a practical guide to making it the driving force in your life and work." — Arianna Huffington Do you have a hobby or passion that has nothing to do with your nine-to-five job? Do you craft vintage jewelry, make handmade furniture, or offer expert negotiating advice to family and friends in your spare time? Then you, too, could join the 1/3 of Americans who turn their talents into a lucrative side hustle. In What If It Does Work Out? life coach and professional side-hustler Susie Moore offers expert tips and guidance to help you earn an extra source of income by doing something you love. In her energetic and encouraging style, she guides you through all of the planning stages and potential obstacles, showing how to overcome any hesitation or fear, create multiple revenue streams, and more. Susie also presents inspiring stories from fellow side hustle successes, including the founders of Spanx and MindBodyGreen. Recommended by Entrepreneur magazine as a book "entrepreneurs must read to dominate their industry," What If It Does Work Out? features all you need to take the practical steps toward living the life of your dreams. "Susie Moore has a truly special gift of making you feel like you can do absolutely ANYTHING your heart desires — and actually showing you how to achieve it. Her book is a highly practical, relatable and fun guide for anyone wanting to start or grow a Side Hustle." — Farnoosh Torabi, bestselling author and Oprah Winfrey's finance columnist "Susie Moore is a powerhouse … highly energetic, positive, generous and creative." — Bruce Littlefield, New York Times bestselling author"This book is the kick-in-the-pants side hustlers need to start living the life they want! An amazing reference for anyone who wants to not be 100% dependent on their 'day job.'" — Molly Beck, host of the Forbes podcast Two Inboxes: Interviews with the Side Hustle Generation"This book is the only resource you need to start your own side hustle. Susie covers the practical, emotional and spiritual path to becoming a success. Warning, it will make you want to put down the remote and get started right away." — Carly Pollack, Nutritional Wisdom founder and author of Finally Fullfilled"After working with Susie for more than a year, I've witnessed the incredibly positive impact her work has on our millennial readers — as well as my own personal and professional life. Her advice is down-to-earth, relatable, and encouraging, with just the right amount of tough love you need to make your goals a reality. This book is guaranteed to change your life, in the best way possible." — Locke Hughes, Greatist "Susie is an inspiration. She runs circles around the rest of us and makes it look easy. Any insight into how she does it is worth reading! For someone so accomplished to open up so candidly is an opportunity for the rest of us to learn, and one we shouldn't miss." — Libby Kane, Business Insider "Susie Moore is a light to everyone who meets her. Her immense insight and experience will help anyone who wants to craft a side hustle and live a life of freedom, security, and creativity." — Melyssa Griffin, The Nectar Collective "Launching a side hustle is no easy task, but after reading Susie Moore's book, I found it not only to be manageable but also inspirational. Susie's positivity shines throughout the entire book, helping side hustlers overcome fear and doubt to help them move forward. Great read for anyone thinking of taking the plunge." — Andrea Huspeni, Entrepreneur.com"Susie has a magic that energizes and motivates even the most jaded, 'read it all, heard it all' self-help skeptic. I'm one of those, and she's had a powerful effect on my life! Soak up all the Susie you can." — Laura Belgray"When you're starting a side hustle, you need emotional support and a confidence boost just as much as you need practical tips and tools for getting started. Susie Moore effortlessly combines both in　What If It Does Work Out, making this truly the ultimate guide to getting a side gig off the ground."  — Adrian Granzella Larssen, Editor-in-Chief, The Muse

    It's also the riskiest. Before you begin, you need three things: patience, nerves of steel, and a well-thumbed copy of Day Trading For Dummies--the low-risk way to find out whether day trading is for you. This plain-English guide shows you how day trading works, identifies its all-too-numerous pitfalls, and get you started with an action plan. From classic and renegade strategies to the nitty-gritty of daily trading practices, it gives you the knowledge and confidence you'll need to keep a cool head, manage risk, and make decisions instantly as you buy and sell your positions. Learn how to:Set up your accounts and your office Connect with research and trading services Plan and research trades carefully and thoroughly Comply with regulations issues and tax requirements Leverage limited capital Cope with the stress quick-action trading Sell short to profit from price drops Evaluate your day-trading performance Use technical and fundamental analysis Find entry and exit points Use short-term trading to establish a long-term portfolio You'll also find Top-Ten Lists of good reasons to go into day trading, or run from it in terror, as well as lists of the most common (and expensive) mistakes day traders make. Read Day Trading For Dummies and get the tips, guidance, and solid foundation you need to succeed in this thrilling, lucrative and rewarding career.

    In Thou Shall Prosper, Rabbi Lapin has done it again. This book tells it like it is in a helpful, honest, hopeful, informative way. He offers valid, useful information based on ancient wisdom and modern experience." -Zig Ziglar, author and motivational teacher "Is it practical to apply spiritual lessons to the hardheaded world of business? In this potentially life-changing book, Rabbi Daniel Lapin proves that it's impractical not to use those lessons-and to bring ancient, timeless wisdom to contemporary problems. This unique approach provides an organized, supremely useful view of the world, combining common sense and unexpected, even startling insight. No matter how successful or sophisticated you may be, this remarkable work will enrich your understanding of the important, exciting process of building wealth." -Michael Medved, nationally syndicated radio host and author of Hollywood vs. America "Rabbi Daniel Lapin is a light unto the nations. A risk-taking rabbi of immense wisdom, his books have already influenced countless Jews and non-Jews with the eternal truths of the Hebrew Bible. Now, in this highly insightful and controversial new book, Rabbi Lapin unearths the golden nuggets of Jewish business genius. By emphasizing the unique talents of the Jewish way of life, Rabbi Lapin demonstrates how Judaism's spiritual regimen can be translated into tangible material rewards, with the bottom line being directly affected. A thoroughly engaging, enriching, and thought-provoking book." -Rabbi Shmuley Boteach, author of Kosher Sex and Judaism for Everyone "Rabbi Lapin is an unorthodox Orthodox rabbi. He understands the Biblical nature of economic freedom as well as he understands the Bible: uniquely well. Prosperity must have a purpose and Rabbi Lapin explores the wellsprings of the Judeo-Christian heritage to elucidate those purposes. In so doing, he also illuminates the road to greater prosperity for all. I really enjoyed this book and I heartily recommend it to people of all faiths." -The Honorable Jack Kemp

    If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes:* You don't have $6M of investor funds sitting in your bank account* You're not going to relocate to the handful of startup hubs in the world* You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock optionsThere's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.

    By layering philosophy with practical knowledge, Set for Life gives young professionals the fiscal confidence they need to conquer financial goals early in life. Accumulating a lifetime of wealth in a short period of time involves working harder and smarter than the average person, and Set for Life demonstrates how to do just that―from zero savings to five figures, then to six figures, and finally to the ultimate goal of financial freedom. Wealth isn’t just about a nest egg, setting aside money for a “rainy day,” or accumulating an emergency fund. True wealth is about building out a Financial Runway―creating enough readily accessible wealth that you can survive without work for a year. Then five years. Then for life. Readers will learn how to: • Save more income―50+ percent of it, while still having fun • Double or triple your income in three to five years • Secure “real” assets and avoid “false” ones that destroy wealth