The twelve proclamations were written to inspire owners of independent creative businesses (e.g.: design firms & advertising agencies) to rethink how their services are bought and sold. Anyone who sells ideas or advice will find relevance in their teachings.

    The mainstream financial gurus have sold you blindly down the river. For those who don't want a lifetime subscription to "settle for less," and a slight chance of elderly riches, there is an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there. Demand the Fastlane, an alternative road to wealth that actually ignites dreams and creates millionaires young, not old. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.

    You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.2) Co-created by 470 strategy practitionersBusiness Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.3) Designed for doersBusiness Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.

    Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

    Physical Condition: No Defects.

    The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

     In "How to Get Rich," British mogul Felix Dennis told the engaging story of how he started a media empire and became one of the wealthiest men in Britain-all without a college degree or any formal training. Now he shows readers exactly what it takes to start a business and make it successful. Dennis offers a pithy guide for those determined to attempt what he calls the getting of money-regardless of the consequences. His eighty-eight tips include: ? Do not fall in love with any project. You may believe in it wholeheartedly, but must remain prepared to abandon it should it show signs of failing. ? If you are unwilling to fail, sometimes publicly and even catastrophically, you will never be rich. ? You will never get rich working for your boss. No one knows better than Dennis what it takes to get rich, and his battle-tested advice-delivered with his signature wit-will surely appeal to serious entrepreneurs.

    Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

    In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70% to 90% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.

    Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.THE INNOVATION SECRETS OF STEVE JOBSLearn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.These are the Seven Principles of Innovation, inspired by the master himself:Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match--and beat--the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms--to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.

    No Business Can Survive That. - Build a business that makes money while you're on vacation - Get a grip on why businesses never grow up, and how yours can. - Move your business from survival, through success, to significance. - Grow a business quickly that you can enjoy for decades. Making Money is Killing Your Business is built on profoundly simple ideas that have been around forever and ignored as being too simple to work. Chuck Blakeman has learned the hard way that profound things are always simple. These few things will revolutionize any business willing to give up complexity for effectiveness. Making Money helps business owners move from a focus on trying to make money to building a business that does it for them while they're on vacation. It debunks the idea that small business is a 30 year grind, and introduces the concept of building a business in just three to five years that runs itself. Making Money also replaces the traditional concept of retirement with using your business to quickly build your Ideal Lifestyle, moving you and your business from survival through success to significance. Your business should throw off both time and money, not just money. This book helps business owners make more money in less time, get back to the passion that brought them into business in the first place, and build a business they can enjoy for decades.

    The inspiring story of a true NZ hero who overcame childhood neglect to become a successful scientist and businessman, and who has saved millions of lives in the third world.

    You want to learn about the path I took that eventually led me to Zappos, and the lessons I learned along the way. You want to learn from all the mistakes we made at Zappos over the years so that your business can avoid making some of the same ones. You want to figure out the right balance of profits, passion, and purpose in business and in life. You want to build a long-term, enduring business and brand. You want to create a stronger company culture, which will make your employees and coworkers happier and create more employee engagement, leading to higher productivity. You want to deliver a better customer experience, which will make your customers happier and create more customer loyalty, leading to increased profits. You want to build something special. You want to find inspiration and happiness in work and in life. You ran out of firewood for your fireplace. This book makes an excellent fire-starter.

    The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as:How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there's no such thing as full service Deep and narrow as a strategic imperative Why it's better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

    Open this book. Inside you will find everything you need.This book contains:a vivid new way to learn about and to practice entrepreneurship. practical exercises, questions and activities for each step in your process. specific principles derived from the heuristics of expert entrepreneurs. 70+ case briefs of entrepreneurs across industries, geographies and time. applications to social entrepreneurship as well as the creation of opportunities in large enterprises. data that will challenge assumptions you might have about entrepreneurship. a broader perspective about the science of entrepreneurship and implications for how individuals can shape their own situation. extra resources are also available on the accompanying website: http: //www.effectuation.org/You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things.If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside.So what are you waiting for?

    While every company is unique, there are many similarities between Silicon Valley startups. As workplaces go, Silicon Valley startups embody the American dream: they're exciting, fun, and provide employees with great flexibility and freedom. Join the right startup, and you can change the world! This book covers topics of interest to anyone who wants to work at startups: - How do you get a job at a startup? - How do you choose which startups to talk to? - How do you approach interviewing at a startup? - How would you negotiate compensation? - Once at a startup, what should you do to maximize gains from stock options? - Why is it advantageous to exercise your stock options in certain conditions? - What do the clauses in your offer letter mean? - How do the clauses in your stock options contract affect you?Drawing from my 17 years of experience at various pre-IPO companies in Silicon Valley, I provide answers to the above questions. Extensive examples, case studies, and detailed background are in the book. After learning about the personal finance side of handling stock options, I joined Google less than a year before the IPO and discovered that what I had learned was hardly common knowledge. Despite explaining the details to several colleagues, many chose not to do the financially advantageous thing, leading to an increased tax liability of several hundred thousand dollars. This book was the result of observing these failures, and trying to prevent others from making the same mistakes.

    While most business books tout one new big idea that will magically solve all your problems, Extreme Revenue Growth provides a refreshingly different and practical approach, combining many cross- functional practices to create a blueprint for explosive growth. The big secret to growth isn't getting your strategic planning, sales, marketing, R&D, operations, or human resources right. The big "secret" is getting them all right at the same time. Optimize any one functional area for growth, and you get modest growth. Do it all at once, and you get a multiplier effect that triggers rapid growth. In Extreme Revenue Growth, you'll discover how.

    Million Dollar Coaching helps you:Develop trust and assess performance and progressProvide useful, candid feedbackUse the media to raise your profileBuild long-term client relationshipsCreate value-based and retainer feesDevelop and promote a strong record of successReplete with all the information and advice you need, Million Dollar Coaching is the first step to making a million in the competitive field of coaching.

    Most people are weary of trying, gaining momentary ground, only to land back where they started. But now there is a way to move those internal boundaries & break through the glass ceiling that has held you hostage! Apart from an internal belief system that supports success all efforts to move forward will be stressful, temporary & unattainable. However, when the beliefs of the heart create a sense of self that is able to experience success & prosperity, everything you've ever learned now becomes effective in your life.Wired for Success, Programmed for Failure is the matrix around all the pieces of the puzzle finally come together to bring you into the most incredible success you have ever imagined! Dr. James B. Richards has helped thousands of people around the world break through to new levels of success, and this how-to book will be the key that makes it all happen for you!

    From internationally renowned technology forecaster Daniel Burrus a leading consultant to Google, Proctor & Gamble, IBM, and many other Fortune 500 firms with John David Mann, co-author of the Wall Street Journal bestseller The Go-Giver, comes this systematic, easy-to-implement method for identifying new business opportunities and solving difficult problems in the twenty-first century marketplace."

    By following the step-by-step setup Connie explains here, as well as by reading the Case Studies, you will be able to use affiliate marketing to increase your bottom line.

    It lets you discover how venture capitalists run their own businesses and the ways they can best help you run yours, and the alternatives to venture capital and how to make a successful exit.

    Ambani’s sons Anil and Mukesh, who took over after their father's death in 2002, are worth $43 billion and $42 billion respectively, but their relationship is far from amiable. Demonstrating the complicated links between government and big business, this account is not only the riveting story of one of the wealthiest families in the world—including their infamous feud—but also an illustration of India’s transformation into a global economic powerhouse.

    Have you wondered why some people seem to have the "magic" connecting with others in business while others just seem to struggle?Do you know how the challenges in today’s business environment affect your ability to build, nurture and develop lasting connections with staff, employees, vendors and customers? Would you like to know five secrets that can really make a difference for you and those you work with?Now Corinne Gregory, leading authority on social skills, character and winning personal development, removes the mystery in It's Not Who You Know, It's How You Treat Them: Five SocialSmarts Secrets Today’s Business Leaders Need to Stand Out and Be Successful and shows you how to increase YOUR "social capital" to gain greater success.

    Lynton carries on the art of handmade, heartfelt personal correspondence with Wishes: Fall in Love with Cardmaking. The stunning companion to Originals: Handcrafted Cards Made Easy, this book contains 109 patterns portrayed in more than 200 greeting cards, invitations, and announcements, touching on themes and occasions such as Mother’s Day, Father’s Day, Christmas, Hanukkah, New Year’s, Halloween, congratulations, gratitude, celebration,and “just because.” Wishes includes Jeanette’s innovative Card Workshops, which show you how to make up to 16 cards using just a few sheets of paper. Plus, you’ll find dozens of Jeanette’s tips and techniques for creating the eye-catching details that make each handmade card extra special.

    

    It combines market positioning and management analysis. The author uses case studies, action points, and penetrating insights to illuminate the path to success. He is a highly experienced entrepreneur and consultant. A leading advisor to large and small businesses around the world, the author has launched and managed over forty businesses.

    It is written in a conversational tone, doesn't take itself too seriously, and avoids extraneous fluff."- Eric Ries, Author & Creator of the Lean Startup methodology"Get the CustDev book to dive deep into customer interviews and understand how your product can be developed to meet your customers' needs."- Dan Martell, Founder of Flowtown, angel investorCustomer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.Deemed a "must-read" by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want;"get out of the building;" foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up.The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, affectionately known as the "CustDev book," serves as course text for classes at Stanford University, University of Chicago, Boston University, DePaul University, University of Minnesota and University of Norway."Our UCL (University College London) students love The Entrepreneur's Guide to Customer Development. Thanks to Brant & Patrick for writing this helpful book. "- Dave Chapman, Deputy Head of the Department of Management Science and Innovation at UCL (University College London)"Love it! Required reading for all NYU entrepreneurs."- Frank Rimalovski, Managing Director of NYU Innovation Venture FundThis book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners. It is a user friendly guide, written to be accessible to marketing professionals, Engineers startup founders and entrepreneurs, VCs, angels, and anyone else involved in building scalable startups.Existing companies will benefit to from applying Customer Development principles described in detail herein: for example, startups struggling to achieve market traction, or well established companies seeking to spark new innovation.This is a business book for startups like no other. No fluff, but rather sound principles and concrete steps to take to build your business. Get up to speed on Customer Development now.

    At the height of its power in the sixteenth and seventeenth centuries, the Ottoman Empire spanned three continents, controlling much of southeastern Europe, western Asia, and North Africa. Thousands of Jewish families that had been expelled from Spain and Portugal at the end of the fifteenth century created communities in these far-flung locations. Later emigrants from Iberia, who converted to Christianity at the time of the expulsion or before, created communities in Western European cities such as Amsterdam, Hamburg, and Livorno. Sephardi communities were very different from those of Ashkenazi Jews in the same period. The authors of these essays use the lens of domestic life to illuminate the diversity of the post-Inquisition Sephardi Jewish experience, enabling readers to enter into little-known and little-studied Jewish historical episodes. Contributors include: Tirtsah Levie Bernfeld, Hannah Davidson, Cristina Galasso, David Graizbord, Ruth Lamdan, and Julia Lieberman

    Successful Selling for Introverts helps individuals achieve sales success even though they may not be "born salespeople" or have traditional sales personalities.

    Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

    It is interesting to note that once one learns The System there is not much they need to know to make it work. Once you have read this book you will understand why anyone who really wants something can build a business in Network Marketing. Don & Nancy's system has built their organization of over 200,000 and growing; and it can help you do the same. Not only will you learn Don & Nancy's proven system but you will read about some of their secrets to building their business, including: using your up-line, investing in your business, long-distance support, creating national sizzle sessions and much more. Newly added to the 3rd Edition is a chapter dedicated to cold market prospecting and how to implement a replicated site into your business. Many find their warm market shrinking, and Don & Nancy explain how you can build an endless warm market using their cold market techniques.

    In this invaluable guide, you'll discover: * Why it's not enough just to have a great product * How to build a team and keep them, and why a team is more than founders and employees * How to take a product concept and turn it into a full-fledged successful business * Why it is so important to start marketing your product as early as possible * How to get customers to speak with you and how to interact better with them * When seeking outside funding, what investors will be looking for and how to understand and entice them Kocialski gets you moving down the right path and thinking in the right direction. Launching a company relies on far more than just having a fabulous new product- this is just one piece to the puzzle, many are needed and all must work together in order to achieve success. Kocialski is the founder of three companies and has been involved in dozens of start-ups; she shares her experiences in a mix of observations, illuminations, and guidance that will change the way you think start-ups sprout up from the ground. Clearly written and told from an expert's vantage point, Startup from the Ground Up is a guide for how to build a business from the very beginning stages.

    If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that.Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim's forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.

    By their ten-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs—and left their mark on the world.Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights—distilled into ten key rules—will help anyone become a successful entrepreneur.What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to show would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.