Chief of Staff: The Strategic Partner Who Will Revolutionize Your Organization presents the results of his research in a clear and practical way. To help business leaders explore the value that a chief of staff offers as a trusted advisor and “chief get-it-done officer,” Parris presents three “pivots” to consider: Organization dynamics Most commonly reported benefits of the role (for leaders, chiefs of staff, and organizations) Deliverables that chiefs of staff most commonly manage for leaders He also explores the history and current context for the role, provides guidelines for how to find and hire the right candidate, suggests ways to make the most of the first 90–100 days, and offers advice on how to develop the role over time.As several of the CEOs Parris interviewed point out, even if you never hire a chief of staff, the thought process that goes into considering the possibility can be a useful exercise in finding strengths and gaps in your current team or approach—and can help you lead more effectively.

    David Ohrvall's step-by-step approach combines practical instruction on structuring, analytics and communication, as well as insider tips and insights gained from training thousands of candidates. CTCS includes over 150 bonus videos on mbacase.com, 42 practice cases, homework and drills. About the author: David Ohrvall is the global expert on the topic of case interviews. A dynamic and sought-after speaker, he trains several thousand MBAs and undergraduates each year at premiere business schools around the world, including Wharton, Stanford, Harvard Business School, Chicago Booth, Duke's Fuqua School of Business, INSEAD, Oxford and Cambridge. David also has an extensive private coaching practice that has helped launch hundreds of candidates into consulting, venture capital, and a variety of industries. David is a former management consultant (Bain & Company), and a graduate of the Wharton School (MBA & undergrad). Learn more about David at www.mbacase.com.

    Richard Weylman has the answer to these questions.Customers don’t care if a business is different or that its products are unusual. Trumpeting achievements such as “We were voted #1 again,” “Rated best service three years running,” or “We’re experienced” doesn’t engage buyers emotionally. It is seller-centric thinking in a buyer-centric world.When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn’t just a slogan; it has to be in the company’s DNA, consistently delivered through all parts of the organization.The Power of Why shows readers how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

    In How Successful People Think Differently you will learn:•Why successful people say “I don’t” instead of “I can’t”•Why successful people never suppress their desires - and what they do instead•How successful people think smart•The “if-then” strategy that triples your chances of achieving success•The type of thinking that makes successful people successful in the first place•Why The Secret is setting you up for failure•The wrong (and the right) way to visualize your goals (this alone will be worth the price of the book!)•The right (and the wrong) type of thinking that either sets up you up for success or failure•Simple, and sometimes surprising, success principles to help you achieve your goals•And a lot more...Based on Intensive Scientific Research: Learn the Science of SuccessIn the last 100 years, science has made remarkable progress in unlocking the secrets behind successful people. Science has uncovered just how successful people think differently and how successful people think smarter than the rest of us. Unfortunately, a lot of this great, life-changing research is hidden inside dense, boring, hard-to read academic literature. Fortunately, I’ve gone through that research for you - and in this success booklet, you’re going to be getting access to life-changing tools and strategies that are scientifically-proven to help you achieve your personal and career goals, whatever they may be.Simple, and Sometimes Surprising Secrets of SuccessA lot has been written about goal setting, achievement and success. A lot of this advice sounds good but is not very useful, such as “Never give up. Think positive. Take risks”. This short and fun ebook provides you with practical tools that you can use to change your thinking and change your life.Just One Idea...Learn the science of success, and apply the success principles in this book to set and achieve your own goals, whatever they may be. Some success principles will provide validation of what you already think to be true (but didn’t have proof for), whereas other principles will surprise. Here’s the promise: All these principles are simple to apply, and if you apply them to your life, you will begin to experience more success in all areas of life. How do I know? Because I have proof (inside!) Just one idea in this book might be the inspiration and the spark of change you are looking for...just one idea can change your life.

    

    STOP NETWORKING. Seriously, stop doing it. Now. It is time to ditch the old networking-for networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. In Superconnector, Scott Gerber and Ryan Paugh reveal a new category of professionals born out of the social media era: highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. Superconnectors understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual value. How can you become a Superconnector? Gerber and Paugh share instructive anecdotes from a who's who roster of high achievers, revealing how to systematically manage a professional community and maximize its value. Of utmost importance is practicing Habitual Generosity, acting on the knowledge that your greatest returns come when you least expect them, and that by putting others' needs first the good karma will flow back to you tenfold. Gerber and Paugh also explore winning strategies such as The Art of Selectivity, a well-honed ability to define which relationships matter most for you and decide how you will maintain them over time. Full of helpful advice on how to communicate with anyone about anything, Google-proof your reputation, and much more, Superconnector is a must-read for those seeking personal and business success.

    Based on Bill George's bestselling book True North, this personal guide offers leaders a comprehensive method for identifying their unique "True North." The book offers methods for personal reflection and includes targeted exercises that help leaders hone in on the purpose of their leadership and developing their authentic leadership skills.

    The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.

    This book looks at how to deal with the changing consumer and the social media as a marketing specialist.

    Not a book based on old fashion theories or textbook scenarios, The Millionaire Dropout is instead based on tried and tested methods of increasing personal skills, increasing your wealth, improving your life-style and releasing all the personal power that is locked up inside you. Based on the author's firsthand experience of bootstrapping himself out of failure, The Millionaire Dropout is for anyone who wants to learn the secrets for increasing their income and their standard of living. Divided into three sections readers will walk through the stages for taking control of their life, learning how to make more money, and learning how be smart with their successes. Everyone owes it to themselves to invest a little time and effort into increasing their standard of living and releasing the personal power that is locked up inside of us all.

    

    Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age.Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market.Authors Don Peppers and Martha Rogers reveal one to one strategies to: * Find the 20 percent--or 2 percent--of your own customers and prospects who are the most loyal and who offer the biggest opportunities for future profit;* Collaborate with each customer, one at a time, just as you now work with individual suppliers or marketing partners;* Nurture your relationships with each customer by relying on new one to one media vehicles--not just the mail, but the fax machine, the touch-tone phone, voice mail, cell phones, and interactive television.Leading-edge companies such as MCI, Lexus, Levi Strauss, and Nissan Canada, and thousands of smaller enterprises, have already adopted the one-to-one perspective. The strategies outlined in this book work just as well--often even better--for small companies, from two-person accounting firms to flower shops to furniture stores.

    Being at home with two small children and a husband who was rarely home was enough to drive her crazy. She left her high-profile job as a television producer after her son was born, while her husband continued to move up the corporate ladder. Like many of her stay-at-home-mom friends, Shine employed a housekeeper and baby-sitters so she could spend her time running to the salon, the club, and out to lunch. Then one day she was whining to her mother about how terrible her life was, and her mother yelled at her to wake up and stop being so selfish. It was just the wakeup call she needed!The desperate housewife craze of today is sending the wrong message to women and their children everywhere, says Shine. When did being a good mom and being proud to stay home with the kids go out of style? When did it become acceptable to cheat on your husband? When did mothers start dressing like their teenage daughters? Shine finds the standards of today's desperate housewives astonishingly low, and she has set out to teach women how they can be good mothers, look good, and feel good about the choices they make. Being a housewife does not mean you are on house arrest or can't be satisfied in your marriage. So step up, realize that you want to be home with your children, and embrace your life.

    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.