Book picks similar to
How not to Plan: 66 ways to screw it up by APG Ltd
marketing
business
advertising
strategy
Ultimate Sales Machine
Chet Holmes - 2007
And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. Too many managers jump at every new trend, but don’t stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area. Holmes offers proven strategies for: • Management: Teach your people how to work smarter, not harder • Marketing: Get more bang from your Web site, advertising, trade shows, and public relations • Sales: Perfect every sales interaction by working on sales, not just in sales The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!
Breakthrough Advertising
Eugene M. Schwartz - 1966
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.
The Radical Leap Re-Energized: Doing What You Love in the Service of People Who Love What You Do
Steve Farber - 2011
It's a novel told in Steve Farber's humorous, poignant, and original voice that takes the reader on a deep exploration of the qualities and practices of real, or Extreme Leadership, and how to apply them in daily life. Part One, The Radical Leap, explores the leadership elements of Love, Energy, Audacity, and Proof; Part Two, The Radical Edge, takes the discussion deeper into innovation, personal clarity and guidelines for changing the world. It sets a new standard for what it means to really lead in today's business world and beyond. Rejuvenate and revitalize with Farber’s amazing The Radical Leap Re-Energized. It is timeless, universal, and extremely useful—and it will catapult you to success!” –Marshall Goldsmith – author of the New York Times bestsellers, MOJO and What Got You Here Won’t Get You ThereToday’s world demands a different leader: one who has the heart and courage to change it for the better. If you’re ready to be one of them, read this phenomenal book and succeed.” –Darren Hardy, publisher SUCCESS magazine, bestselling author The Compound Effect Steve Farber’s work is even more important and more useful today than when it first appeared on the scene.” –Tom Peters, International bestselling author of In Search of Excellence With his strikingly original voice and unparalleled storytelling ability, Steve Farber brings us The Radical Leap Re-Energized. This edgy leadership parable not only entertains and inspires, it teaches us how to become great leaders and change the world in the bargain. We wholeheartedly encourage you to take the LEAP!” –Jim Kouzes and Barry Posner, authors of the bestselling The Leadership Challenge and Credibility If you want to lead as big as you dream, Farber can take you to the extreme. This book is your path to soaring success.” –Tim Sanders, former Chief Solutions Officer at Yahoo! & author of Today We Are Rich Steve Farber’s books are as easy and enjoyable to read as they are insightful. This volume will be a great addition to any leader’s library.” –Patrick Lencioni, president, The Table Group; author, The Five Dysfunctions of a Team The Radical Leap Re-Energized is a clarion call for 21st century leaders and those who aspire to be. The LEAP will stay with me and will be required reading for leaders in my organization” –Tony Uphoff, CEO, UBM TechWeb Steve Farber has captured the heart of leadership in this wonderful book. If you’d really love to make a difference in this world, read it and apply its lessons to your life and business.” –Rita Davenport, former President, Arbonne International There are two types of well-written leadership books: GOOD ones that you read once and pass along to a few friends, or GREAT ones that you read over and over and give to as many people as you can. The Radical Leap Re-Energized is one of the GREAT ones, and it is a total game-changer.” –Tommy Spaulding, author of the New York Times bestseller, It’s Not Just Who You Know Steve Farber’s masterwork, The Radical Leap Re-Energized, is an inspired opus on what it means to be a leader of substance and significance. You’ll find yourself coming back to it again and again.” –Michael E. Ventling, Global CFO, Ernst & Young A brilliantly captivating book, vibrant and audacious, and an absolute joy to read. Every bit as engaging as Steve Farber himself.” –Sally Hogshead, speaker and author of Fascinate: Your 7 Triggers to Persuasion and Captivation Steve Farber leaps again. I was into it the first time. This time, I’m leaping with him!” –Chris Brogan, President Human Business Works I have read most leadership books in print. None have resonated more than this one. It is timeless, relevant and energizing and should be required reading for all business leaders of the 21st century.” –Pamela Slim, author, Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur I’ve read the original Radical Leap over a dozen times, and year after year, experience after experience, I have found that the concepts hold fast and true. The Radical Leap Re-Energized kick-starts and expands the experience to the next level. This really is a masterpiece.” –Burton M. Goldfield, President and CEO, TriNet
The Lost Art of Listening: How Learning to Listen Can Improve Relationships
Michael P. Nichols - 1996
Nichols answers these questions and more in this thoughtful, witty, and helpful look at the reasons people don't hear one another. His book, a guide to the secrets of listening and being listened to, is filled with vivid examples that clearly demonstrate easy-to-learn techniques for becoming a better listener. He also illustrates how empathic listening enables us to break through misunderstandings and conflict and to transform our personal and professional relationships.
Machine That Changed the World: The Story of Lean Production
James P. Womack - 1990
It then identifies and describes the advantages of this system, which needs less of everything including time, human effort, inventories, and investment to produce products with fewer defects in smaller volumes at lower costs for fragmenting markets. The Machine That Changed the World even gave the system its name: lean.In the decade since its launch in the fall of 1990, The Machine That Changed the World has sold more than 600,000 copies in 11 languages and has introduced a whole generation of managers and engineers to lean thinking. No lean library is complete without this groundbreaking book."The fundamentals of this system are applicable to every industry across the globea[and] will have a profound effect on human society. It will truly change the world." - New York TimesPaperback / 1990 / 323 pages
An Elegant Puzzle: Systems of Engineering Management
Will Larson - 2019
Management is a key part of any organization, yet the discipline is often self-taught and unstructured. Getting to the good solutions of complex management challenges can make the difference between fulfillment and frustration for teams, and, ultimately, the success or failure of companies. Will Larson's An Elegant Puzzle orients around the particular challenges of engineering management--from sizing teams to technical debt to succession planning--and provides a path to the good solutions. Drawing from his experience at Digg, Uber, and Stripe, Will Larson has developed a thoughtful approach to engineering management that leaders of all levels at companies of all sizes can apply. An Elegant Puzzle balances structured principles and human-centric thinking to help any leader create more effective and rewarding organizations for engineers to thrive in.
Business Model Generation
Alexander Osterwalder - 2010
You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.2) Co-created by 470 strategy practitionersBusiness Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.3) Designed for doersBusiness Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.
Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money
Pat Flynn - 2016
A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff. It answers questions like: - Does your business idea have merit? - Will it succeed in the market you’re trying to serve, or will it just be a waste of time and resources? - Is it a good idea for you? In other words, will it fly?Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises and real-world case studies with anecdotes from the author’s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.In five parts, Will It Fly? will guide you through the validation of your next business idea:- Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals. - Part two, Development Lab, walks you through uncovering important details about your idea that you haven't even thought about. - Part three, Flight Planning, is all about assessing current market conditions. - Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market. - Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.
Empowered: Ordinary People, Extraordinary Products
Marty Cagan - 2020
But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge."The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.The book covers:what it means to be an empowered product team, and how this is different from the "feature teams" used by most companies to build technology products recruiting and coaching the members of product teams, first to competence, and then to reach their potential creating an inspiring product vision along with an insights-driven product strategy translating that strategy into action by empowering teams with specific objectives--problems to solve--rather than features to build redefining the relationship of the product teams to the rest of the company detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Jake Knapp - 2016
And now there’s a sure-fire way to solve their problems and test solutions: the sprint.While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a “design sprint”—a five-day process to help companies answer crucial questions. His ‘sprints’ were used on everything from Google Search to Chrome to Google X. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who worked on products like YouTube and Gmail. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies. They’ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more.A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
Jeffrey H. Dyer - 2011
This innovation advantage will translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies.Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.
Designing Your Life: Build a Life that Works for You
Bill Burnett - 2016
Now in book form for the first time, their simple method will teach you how to use basic design tools to create a life that will work for you.Using real-life stories and proven techniques like reframing, prototyping and mind-mapping, you will learn how to build your way forwards, step-by-positive-step, to a life that’s better by a design of your own making.Because a well-designed life means a life well-lived.
HBR'S 10 Must Reads: The Essentials
Harvard Business School Press - 2010
Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies' success.If you read nothing else - full stop - read:Michael Porter on creating competitive advantage and distinguishing your company from rivalsJohn Kotter on leading change through eight critical stagesDaniel Goleman on using emotional intelligence to maximize performancePeter Drucker on managing your career by evaluating your own strengths and weaknessesClay Christensen on orchestrating innovation within established organizationsTom Davenport on using analytics to determine how to keep your customers loyalRobert Kaplan and David Norton on measuring your company's strategy with the Balanced ScorecardRosabeth Moss Kanter on avoiding common mistakes when pushing innovation forwardTed Levitt on understanding who your customers are and what they really wantC. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy
Scrum: The Art of Doing Twice the Work in Half the Time
Jeff Sutherland - 2014
It already drives most of the world’s top technology companies. And now it’s starting to spread to every domain where leaders wrestle with complex projects. If you’ve ever been startled by how fast the world is changing, Scrum is one of the reasons why. Productivity gains of as much as 1200% have been recorded, and there’s no more lucid – or compelling – explainer of Scrum and its bright promise than Jeff Sutherland, the man who put together the first Scrum team more than twenty years ago. The thorny problem Jeff began tackling back then boils down to this: people are spectacularly bad at doing things with agility and efficiency. Best laid plans go up in smoke. Teams often work at cross purposes to each other. And when the pressure rises, unhappiness soars. Drawing on his experience as a West Point-educated fighter pilot, biometrics expert, early innovator of ATM technology, and V.P. of engineering or CTO at eleven different technology companies, Jeff began challenging those dysfunctional realities, looking for solutions that would have global impact. In this book you’ll journey to Scrum’s front lines where Jeff’s system of deep accountability, team interaction, and constant iterative improvement is, among other feats, bringing the FBI into the 21st century, perfecting the design of an affordable 140 mile per hour/100 mile per gallon car, helping NPR report fast-moving action in the Middle East, changing the way pharmacists interact with patients, reducing poverty in the Third World, and even helping people plan their weddings and accomplish weekend chores. Woven with insights from martial arts, judicial decision making, advanced aerial combat, robotics, and many other disciplines, Scrum is consistently riveting. But the most important reason to read this book is that it may just help you achieve what others consider unachievable – whether it be inventing a trailblazing technology, devising a new system of education, pioneering a way to feed the hungry, or, closer to home, a building a foundation for your family to thrive and prosper.
Bold: How to Go Big, Create Wealth and Impact the World
Peter H. Diamandis - 2015
Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from "I’ve got an idea" to "I run a billion-dollar company" far faster than ever before. The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robotics, networks and sensors, and synthetic biology. Part Two of the book focuses on the Psychology of Bold, drawing on insights from billionaire entrepreneurs Larry Page, Elon Musk, Richard Branson, and Jeff Bezos. In addition, Diamandis reveals his entrepreneurial secrets garnered from building fifteen companies, including such audacious ventures as Singularity University, XPRIZE, Planetary Resources, and Human Longevity, Inc. Finally, Bold closes with a look at the best practices that allow anyone to leverage today’s hyper-connected crowd like never before. Here, the authors teach how to design and use incentive competitions, launch million-dollar crowdfunding campaigns to tap into ten’s of billions of dollars of capital, and finally how to build communities—armies of exponentially enabled individuals willing and able to help today’s entrepreneurs make their boldest dreams come true.Bold is both a manifesto and a manual. It is today’s exponential entrepreneur’s go-to resource on the use of emerging technologies, thinking at scale, and the awesome power of crowd-powered tools.