Best of
Business
1966
Breakthrough Advertising
Eugene M. Schwartz - 1966
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.
My Life in Advertising and Scientific Advertising
Claude C. Hopkins - 1966
Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
The Effective Executive: The Definitive Guide to Getting the Right Things Done
Peter F. Drucker - 1966
Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results.Drucker identifies five practices essential to business effectiveness that can, and must, be learned: Managing time Choosing what to contribute to the organization Knowing where and how to mobilize strength for best effect Setting the right priorities Knitting all of them together with effective decision-makingRanging widely through the annals of business and government, Peter F. Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations.
Decision Control
Stafford Beer - 1966
Deals with a philosophy of science relevant to management and particularly with the nature of models. Demonstrates all major points through examples quoted of management science applications to industry and government.
Work and the Nature of Man
Frederick Herzberg - 1966
Planning and Control with Pert/CPM (By) Richard I. Levin (And) Charles A. Kirkpatrick
Richard I. Levin - 1966