Best of
Entrepreneurship

2016

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd


Allan Dib - 2016
    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

The Go-Giver Leader: A Little Story About What Matters Most in Business


Bob Burg - 2016
    “I heard what they had to say. And you know, they make a good point.” He paused. Take charge, Ben, he told himself. Take control. He looked around the conference room. Take, take, take. Was that really what he was here to do? With their acclaimed bestseller The Go-Giver, Bob Burg and John David Mann proved that a heartfelt parable could also express a powerful idea. In The Go-Giver Leader (originally pub­lished as It’s Not About You), they offer an equally compelling tale about a struggling small business and the ambitious young executive trying to lead them to a crucial decision.  Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this revered company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic.  Into this setting enters Ben, who’s been assigned by a larger firm to promote a merger that will rescue Allen & Augustine. Ben’s facts are undeniable: the chair maker can either merge and modernize or go bankrupt and vanish. So why can’t he persuade anyone to buy in, from the CEO on down?Will Ben find a way to sway the employee shareholders before the climactic vote? And can Allen & Augustine survive without losing its soul? The answers may surprise you as you follow Ben on his journey to understanding that the path to genuine influence lies less in taking leadership than in giving it. This revised and updated edition includes a new introduction, a discussion guide, and a Q&A with the authors.

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days


Jake Knapp - 2016
    And now there’s a sure-fire way to solve their problems and test solutions: the sprint.While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a “design sprint”—a five-day process to help companies answer crucial questions. His ‘sprints’ were used on everything from Google Search to Chrome to Google X. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who worked on products like YouTube and Gmail. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies. They’ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more.A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

The Miracle Morning for Entrepreneurs: Elevate Yourself to Elevate Your business


Hal Elrod - 2016
    Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S. THESE SIX DAILY PRACTICES WILL FUEL YOUR EFFORTS TO CREATE AND SUSTAIN POSITIVE CHANGE IN YOUR LIFE. Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework. DEVELOP A VISION FOR YOUR BUSINESS, AND BECOME THE INFLUENTIAL AND INSPIRING LEADER YOU WERE ALWAYS MEANT TO BE. The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. Learn why mornings matter more than you think Learn how to master your own self-leadership and accelerate your personal development Learn how to manage your energy—physical, mental, and emotional Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine And much more... You’re already an entrepreneur. Now discover how to take your success to the next level by first taking your self to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side. TAKE THE NEXT STEP: CLICK ‘BUY NOW’ AT THE TOP OF THIS PAGE! Start giving your business and your life the very best opportunities for success, right now.

Scaling Lean: Mastering the Key Metrics for Startup Growth


Ash Maurya - 2016
    How do you know if your product is working? Is itthe number of new signups? Average amount of time spent on the site? Revenue,even if you don't have a revenue model yet?In Scaling Lean, serial entrepreneur and author of the startup cult classicRunning Lean Ash Maurya offers a tactical handbook for measuring and scaling atech startup with maximum efficiency and efficacy. Maurya pairs real-worldexamples of startups like Airbnb and Dropbox with techniques and language fromthe manufacturing world to create a new model for measuring and describing anearly stage startup's success. Scaling Lean is an indispensable handbook forstartup founders graduating from the incubator stage to build their business in thereal world.

From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue


Aaron Ross - 2016
    It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.From Impossible to Inevitable details the hypergrowth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years), Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign--aka Adobe Document Services--(which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. For instance, one of the authors shows how he grew his income from $67,000 to $720,000 in four years while maintaining a 20-30 hour work week and welcoming a new child--nine times.This book shows you how to surpass plateaus and get off of the up-and-down revenue rollercoaster by answering three questions about growing revenue to tens times its size:Why aren't you growing faster? What does it take to get to hypergrowth? How do you sustain growth? This powerful, effective book provides a template for you to kick off your biggest growth spurt yet. This template includes The 7 Ingredients Of Hypergrowth: You're not ready to grow until you Nail a Niche.Overnight success is a fairy tale. You're not going to be magically discovered. You need sustainable systems that Create Predictable Pipeline.Growth exposes your weaknesses and it will cause more problems than it solves--until you Make Sales Scalable.It's hard to build a big business out of small deals. Figure out how to Double Your Dealsize.It'll take years longer than you want, but don't quit too soon. Make sure you can Do the Time.Your people are renting, not owning their jobs. Develop a culture of initiative, not adequacy by Embracing Employee Ownership.Employees, you are too accepting of "reality" and too eager to quit. You can Define Your Destiny to make a difference, for yourself and your company, no matter what you do or where you work. The authors take each ingredient and break it down into specific steps to guide you through implementation. From Impossible to Inevitable helps you take impossible goals and turn them into inevitable successes for your business and team. You will achieve success even bigger than you can imagine from where you're sitting today.

Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business


Tanner Larsson - 2016
    It’s out of date! and is way way way behind in terms of what’s actually working in the world of online business.Most ecommerce business owners are still doing things in the same way they were done back in the early dot com days. And that my friend is a recipe for disaster.There is SO much more to ecommerce than building a store, filling it with products and driving some traffic.If that describes you and your business, then let this be your wake up call!There is a transformative shift happening in the ecommerce industry right now.What worked before is either no longer an option or is rapidly losing its effectiveness.It’s time for you as an ecommerce entrepreneur to evolve your brand, your business and your brain.THIS BOOK, Is the playbook for capitalizing on this evolution.Ecommerce Evolved contains a simple, repeatable and proven formula to help you build, grow and scale a wildly profitable ecommerce business in today’s competitive market.You will find Zero Theory inside this book. Tanner Larsson has distilled years of research & practical in-the-trenches ecommerce experience into a hard hitting ecommerce blueprint.The book is broken up into 4 distinct parts and each part is then broken down into a number of focused chapters. The book kicks off with the 12 Principles of Ecommerce that have been developed after working with over 10,000 different businesses. These 12 principles...of which we can almost guarantee you are violating over half of...are what differentiate the thriving ecommerce businesses from the mediocre ones. Part 1 which is called Evolved Strategy and is where we pull back the curtain, take you behind the scenes, and show you how 7, 8 and 9 figure ecommerce businesses really work. Part 2 is called Evolved Intelligence and deals with the most underutilized aspect of most ecommerce businesses...your Data. Part 3 is called Evolved Marketing. In this section you will learn how to leverage the your business's structure and data to build create systematic and highly automated marketing campaigns for both the front end and back end of your business that produce massive return on investment. Ecommerce Evolved takes you through the exact same processes I take my high level clients through as we restructure their businesses for maximum growth, profitability and most importantly longevity.As an added benefit… Ecommerce evolved is also the key that will unlock access to my private ecommerce community.This is an up till now secret group of ecommerce professionals where we talk shop, strategize and grow our businesses through the collective genius of the group.This book is literally the step-by-step blueprint to building a successful and highly profitable ecommerce business and the private community is the support group that will help you along the way.

Competing Against Luck


Clayton M. Christensen - 2016
    A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones.Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

Chapter One: You have the power to change stuff


Daniel Flynn - 2016
    It’s a bumpy and entertaining ride of gut-wrenching decisions, wild mistakes and daring moves into business, marketing, social enterprise and beyond. Follow the journey of three Australian kids from Melbourne with zero business experience and the shared belief that we all have the power to change stuff.Chapter One is more than a book. It’s an invitation, addressed to you. To inspire you to challenge what you know and remind you that crazy ideas can become a reality. It’s also an opportunity to be a part of something big. Something that could change the course of history.

Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business


Romi Neustadt - 2016
    In this book she offers you the same direct, no-BS coaching she’s given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she’ll work on your mindset so you stop overcomplicating it all and stop letting the negative voices in your head win.You’re going to learn:• The Posture to confidently connect with anyone about your businessand your products.• The Possibilities for a lucrative, efficient and enormously rewarding turn key business.• The Power that’s already within you to build the life you really want…if you dare.

The Start-Up J Curve: The Six Steps to Entrepreneurial Success


Howard Love - 2016
    Author Howard Love calls this pattern the  start-up J Curve: The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond.Love brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.

Monetizing Innovation: How Smart Companies Design the Product Around the Price


Madhavan Ramanujam - 2016
    Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.  Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

The Leader's Guide


Eric Ries - 2016
    It contains stories about how companies both large and small are adopting Lean Startup methods to scale successfully and operate in conditions of extreme uncertainty.The Leader’s Guide is for both those who are new to Lean Startup as well as those who love the methodology in principle, but want to know more about how to put it into practice.

The 10 Pillars of Wealth: Mind-Sets of the World's Richest People


Alex Becker - 2016
     The world has led you to believe that financial freedom is not something you can willfully create in your life. You have been taught to view wealth as something that happens only to a lucky few who win a random business lottery or are blessed with unimaginable talent. The TRUTH is that creating excessive financial wealth does not come down to luck or talent. It comes down simply to your beliefs, understanding, and views--the "pillars" that reinforce your every action. Alex Becker not only breaks down the most important pillars for you, but also shows you how to bring them into your life TODAY to begin generating lifelong financial freedom. DISCOVER HOW TO: Successfully quit your 9 to 5 and take back your life without taking massive financial risks. Separate your time from money so that you are constantly getting paid (even in your sleep). Understand the lessons multimillionaires have learned through years of trial and error. Map out the exact steps needed to build million-dollar businesses. Skip time-wasting mistakes and learn how to make money quickly by focusing solely on what gets you paid.

Modern Monopolies: What It Takes to Dominate the 21st Century Economy


Alex Moazed - 2016
    Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era.What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people.The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings.The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between "offline" and "online." These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years.

Personal Success


Brian Tracy - 2016
    Personal Success explains how you, too, can unlock your potential. It helps you:• Set clear personal and professional goals—because you can’t hit a target that you can’t see• Change your mindset to attract opportunity• Banish self-limiting beliefs• Build your self-confidence• Develop a bias for action• Practice courage—because all successful people are risk takers• Sharpen your natural intuition• Maintain a positive mental attitude• Continually upgrade your skills—seizing every opportunity to learn and grow• Make a habit of networking• Become a strong strategic planner• Commit to excellence• And moreWhere do you want to be in one, three, or five years? Packed with simple but game-changing techniques, this energizing success manual shows you how to transform your dreams into tangible results.

Visions To The Top: A Millionaire's Secret Formula to Productivity, Visualization, and Meditation


Justin Ledford - 2016
     Maybe you want to be an entrepreneur, business owner, coach, or top salesperson. Maybe you just have the dream of living a level 10 life and achieving all your goals. Success of this magnitude does not have to continue to be a dream. It can be a reality. Visions To The Top reveals the proven approach that all the top experts and millionaires are using to become successful: Increasing finances, health, productivity, overall happiness, and physical well-being. From Napolean Hill to Tim Ferriss, from Tony Robbins to Albert Einstein - and even Oprah Winfrey...you’ll discover their top techniques on how to use mental imagery and visualization, meditation, and productivity. You will also be given the tools you need to unlock the awesome powers of your subconscious mind to build your dream life, create long term wealth, ultimately live intentionally with true fulfillment. You may be asking yourself: How is it possible to live your dream life with how busy you are? And how can you be more productive and make more money now and in the future? How can you seize opportunities with ease? In this conversational, and action-oriented book, Justin Ledford answers each of these questions and much more through a tried, tested, and proven Daily V.I.S.I.O.N.S™ formula. With raving reviews for Visions To The Top: A Millionaires Secret Formula To Productivity, Visualization, And Meditation, Ledford has personally used every piece of information in this book for himself. In this how to guide the reader will be given: • A guide to getting more done in less time without getting stuck • How to visualize, meditate, and use mental imagery to create the life of your dreams in a way that is guaranteed for success • Journaling techniques that top performers use to maximize their day, increasing success and overall abundance • A fail safe blueprint for creating long term wealth, how to retire in the top 5%, and live a life of comfort and ease that 95% of world misses out on. • How to use specific techniques to positively transform your life, increasing your work-related health, and maximize each day But, don’t get it twisted... This visualization book is not meant to be the end all be all for mental Imagery techniques. (Instead, think of these visualization techniques as a whole new set of tools for your productivity tool bag.) Visions To The Top is concisely written with your valuable free time in mind, and it teaches how to design a dream life for entrepreneurs, sales people, high achievers, or anyone who struggles with work-life balance. Know that by following the step by step guide in Visions To The Top, you will successfully achieve your best life ever. Most importantly, you can use these tactics immediately to grow your business, make more money, help more people, and to see definite results.

Founder's Pocket Guide: Founder Equity Splits


Stephen R. Poland - 2016
    Equity ownership affects the culture and sense of wellbeing of a startup. Founders typically sacrifice a great deal of life opportunities to work on a startup effort. In exchange for that sacrifice, a founder wants to feel the ownership equation with any co-founders is fair. In detail, this Founder’s Pocket Guide walks entrepreneurs though the following elements: • Take The Founder Test to make sure everybody deserves founder status • Review the case for splitting your founder equity into equal parts • Use the Equity Split Scorecard as a fair method to allocate more equity to highly skilled co-founders • Solve common equity problems using founder vesting structures • Answer common equity split questions like IP and founder-investors Note that this guide does not go into how to use equity to attract employees or using equity to pay service providers, advisors, development companies, or other contractors. This guide focuses solely on the best practices of deciding the equity ownership split between the founders of a startup venture.

The Life of an Entrepreneur in 90 Pages: There's an Amazing Story Behind Every Amazing Story (Entrepreneur Education Series)


Patrick Bet-David - 2016
    Many people have passion and a burning desire to achieve something more but need direction and assistance focusing their energy. In this book, I have outlined six key points on the path to experience the life of an entrepreneur. These points will become your personal “compass” and will help you point the way to setting a vision that is uniquely yours as you pursue your dreams. You will also get a glimpse into the lives of several very successful entrepreneurs along the way. The key points are: 1. The Truth – Accepting Reality 2. Vision – Looking Forward 3. Commitment – Staying with Your Vision 4. Resiliency – Recovering from Setbacks 5. Validation – Experiencing Confirmation 6. Drifting or Driving – The Challenge! My hope is that this book motivates you to action and you personally discover the satisfaction of the life of an entrepreneur.

Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation


Patrick van der Pijl - 2016
    You'll learn personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.With detailed visual guides to over 20 strategic tools and 48 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, Design a Better Business is the most comprehensive and practical guide on how to launch and sustain innovation as a discipline in your organization.http://www.designabetterbusiness.comFILLED WITH PERSONAL STORIES AND EXPERIENCES FROM 30 DESIGN PRACTITIONERS AND THOUGHT LEADERS8 CHAPTERS48 CASE STUDIES20 TOOLS24 DOWNLOADS7 CORE SKILLS30 DESIGNERS36 HACKS>150 VISUALS

#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness


Gary Vaynerchuk - 2016
    A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.#AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine.Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

The Startup Checklist: 25 Steps to a Scalable, High-Growth Business


David S. Rose - 2016
    While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them--and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit.Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning.Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business--and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.

Don't Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience


Greg Koorhan - 2016
    You can move them to tears, to laughter, and most important, you can move them to action!Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.What pragmatic and actionable tactics will you learn?How to quickly communicate your unique value.The secret to connecting with the emotions of your desired audience.The foolproof method for standing apart from your competition.The most common marketing mistakes even smart business owners make and how to avoid them.The singular best way to create an authentic, consistent brand.Also the following insights:The 4 critical elements you must have in place to keep your audience engaged.Six different ways you can use stories in your business.A step-by-step guide for finding your most powerful brand voice.How to structure a story so that your audience feels compelled to listen.PLUS, examples to jumpstart the process!Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.How will your business improve?Follow a process only a few LEADERS in their markets have figured outGet KNOWN for your unique valueCreate content your audience LIKES and sharesBuild - or rebuild - TRUST in your brandGather a loyal group of fans eager to BUY from youImplement these techniques and watch your profits skyrocket.Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!

Real Leadership: 9 Simple Practices for Leading and Living with Purpose


John Addison - 2016
    Because that, says Addison, is the essence of leadership: having the courage, honor, and integrity to live your true life, the one you were put here to live, and to do it in a way that makes the world a better place than it was before you got here.Addison's story shares his experiences--from small-town southern boy to influential CEO--providing a riveting read that is down-to-earth and profound in its simplicity and honesty. His practical takeaway lessons will help you lead better in every aspect of your life. It's the kind of leadership that others will follow over the long haul, through the good times and the bad, through the ups and the downs; it's real leadership.John Addison is the former Co-CEO of Primerica, the largest independent financial services marketing organization in North America. He currently serves as CEO of Addison Leadership Group as well as the leadership editor of Success magazine. As a renowned, world-class speaker, he has motivated millions with his insight and wisdom on leadership, personal development, and achieving success in both their careers and their personal lives.

Entrepreneurship Simplified


Ashok Soota - 2016
    But in doing so, what are the things you should plan ahead for and what are the pitfalls you need to watch out for?In Entrepreneurship Simplified, Ashok Soota and S.R. Gopalan distil their decades of experience into a concise, comprehensive and practical guide for every aspiring entrepreneur as well as those who have already embarked on the entrepreneurial journey. From idea generation and validation to raising funds and dealing with VCs, building the organization and its mission, vision and values, defining a business and marketing strategy, creating and sharing wealth, and finally, taking your company public through an IPO-Soota and Gopalan discuss the entire gamut of the entrepreneurial experience.Full of anecdotes, practical wisdom and key takeaways, Entrepreneurship Simplified is a definitive book on the subject that replicates the passion, fun and sense of fulfilment that accompanies the start-up adventure.

Viralnomics: How to Get People to Want to Talk About You


Jonathan Goodman - 2016
    A must-read for anyone who wants to win at social.” - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On) ***Discover how to get the right type of people to talk about you.*** ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you’re at the mercy of social networks’ mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people’s desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105) How to identify and befriend the real influencers (they aren’t who you think they are). (pg 23) A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53) The two keys to creating true power with Internet marketing. (pg 65) How to craft your messages and build your networks. (pg 115) If you desire to use social media marketing to get your product, service, or small business out to the right audience you don’t need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!

Success Is for You: Using Heart-Centered Power Principles for Lasting Abundance and Fulfillment


David R. Hawkins - 2016
    Hawkins will recognize and applies them to the world of business and the psychology of success. Expanding upon the illuminating discussion of the attractor patterns of success from Power vs. Force, this remarkable never-before-published book pulls back the curtain on the inner workings of the successful mind. Success, according to Dr. Hawkins, is an attitude we inhabit, rather than a goal we strive for.      New readers will find this to be a perfect introduction to an incredible teacher and foremost expert on mental processes, providing profound insights and real-world examples to help anyone focus on—and consequently achieve—what they desire. This fascinating book reveals:   ·         The causality formula for success (and deconstruction of so-called failure) ·         How goodwill can actually turn to profit ·         Nine acid-test steps to determine our mode of being ·         How to “get to the top” (and why the destination is really our starting point)           Yet its scope ranges far beyond a mere how-to manual. As Dr. Hawkins says, “Having facts and know-how . . . does not guarantee success. There are other factors involved. It is these other secret factors that we are going to explore.” The secret factors—the energetic power principles underlying success—are decoded here . . . delivering an eternal message of possibility for us all.

Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna


Mike Michalowicz - 2016
    

Find Your Extraordinary: Dream Bigger, Live Happier, Achieve Success on Your Own Terms by Embracing the Entrepreneurial Spirit in You


Jessica DiLullo Herrin - 2016
    The secret? Cultivating the entrepreneurial spirit inside you – the spirit that allows you to embrace your individuality, to look not just at what is but at what could be, to believe in yourself beyond reason and to step up to creating your own definition of happiness and success  - a version of success in which work and family life happily co-exist - instead of chasing a cookie-cutter version.   Here, Jessica Herrin, serial entrepreneur and founder and CEO of the Stella & Dot Family Brands, shows how the classic traits of successful entrepreneurs are ones each one of us can develop – and use not only to create a company, but also to create an extraordinary life. Whether we work a corporate job, run a family, or run our own business, Herrin offers realistic, attainable steps each one of us can take to achieve extraordinary success on our own terms. Through candid and inspiring lessons from her life as a successful CEO and working mother of two, as well as stories of many amazing individuals she’s met along the way, Herrin inspires and empowers us to dial up the sound of our own voices and make our authentic dreams a reality.   This book isn’t about having it all; it’s about having what matters most to you. It is about how to find your extraordinary – your extraordinary career, your extraordinary happiness, your extraordinary life.

Your One Word


Evan Carmichael - 2016
    With thought-provoking questions and inspiring , instructive examples, Your One Word will help you nail down your personal mottos - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams.Aimed at entrepreneurs as well as intrapreneurs, managers, and anyone else who wants to achieve success in a powerfully meaningful way, Your One Word more than just a useful tool. It's also an inspiring and enlightening read.

Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You


Geoffrey G. Parker - 2016
    Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause


Dan Kennedy - 2016
    And, like a motivationalspeaker, you can also inspire an audience—to open their walletsand give you money!In Speak to Sell, marketing wizard Dan Kennedy shares his secrets,so, whether you are speaking to promote any local business, to bookappointments for a professional practice, or sell info-resources or otherproducts at the back of the room...to an audience of 10 or 10,000...youcan incite a stampede of response. When you step on the stage, youmust intend to turn each and every audience member into a customer.They shouldn’t even have a choice in the matter, and failure is not anoption. No matter the audience, Dan shows precisely how to do just that.This book will transform your approach to speaking, and by utilizing thevaluable techniques presented within, your authority, celebrity, and mostimportantly, profits, will skyrocket.Inside, you’ll discover how to:• sell one-to-many and multiply your earnings• boost your authority and celebrity• craft memorable and persuasive speeches that get results• control the speaking environment to ensure success• master the “Top Four Success Factors” of prosperous speakers• make big money by speaking-to-sellLearn from serial entrepreneur Dan Kennedy, and turn ordinary speakingengagements into moneymaking machines!

Never Too Late to Startup: How Mid-Life Entrepreneurs Create Wealth, Freedom & Purpose


Rob Kornblum - 2016
      Startup founder and former venture capitalist Rob Kornblum shows how starting a company in mid-life is not only achievable, but more likely to succeed. Through dozens of interviews with mid-life founders, Kornblum shows:   - How to discover great ideas for your new business - Why great entrepreneurs don't just follow their passion (and what they do instead) - How to market your products like the pros - How starting a side business lowers your risk - How to build a great company AND keep a normal family life - Why the skills you already have increase your chances of success - How to find your ideal co-founders and team - How mid-life entrepreneurs get their businesses funded - Why this is the best time ever to start a business   Including BONUS Resources including a 90 Day Timeline, 1 Page Business Plan, Fundraising pitch template, and more.   If you have years of experience in business, have wanted to start your own business but never did, this is the book you need to get you over the hump.
 Pick up your copy today.

Twist: How Fresh Perspectives Build Breakthrough Brands


Julie Cottineau - 2016
    In TWIST: How Fresh Perspectives Build Breakthrough Brands, Julie Cottineau, former vice president of brand for Virgin and a global authority on impactful and effective branding, shares her proven tools and tips for building a brand that shines and delivers tangible results. She uses easy-to-follow insight and engaging examples of actual small businesses that have produced big results by following her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.

Make More Money


Brian Tracy - 2016
    In this book, he shares his knowhow so you too can learn how to achieve more than you ever dreamed possible. Make More Money uses examples and provides hints and habits for readers who want to succeed.An eye openerWho becomes wealthy?Habits of millionaires and billionairesHow to develop new habitsHow rich people thinkMore ways rich people thinkEarning more moneyThe seven basics of business successThe seven habits of high profit businessesThe seven habits for personal success

Founder’s Pocket Guide: Friends and Family Funding


Stephen R. Poland - 2016
    Raising startup funding from friends and family is the number one resource startup founders engage to get their ventures off the ground. This guide details all of the common friends and family funding structures, including simple loans, profit sharing agreements, equity deals, and convertible notes. Structure deals correctly. Getting the money in the bank is a big step, but doing it the right way matters even more. This book provides easy to follow guidance for choosing and documenting the best funding structures for both your startup and your funding partners. As an added bonus, a promissory loan example is provided, with blow by blow details of each clause. Hone your Friends and Family pitch. Additional sections provide concise information to help you prepare a compelling funding pitch, as well as explaining how to document your estimations of the market and financial feasibility of your early-stage startup. Startup Crash Course: Friends and Family Funding guides founders through topics such as: • Structuring a simple startup loan with friends and family lenders. • Using convertible debt to entice friends and family to invest in your startup. • Learning the most important considerations for issuing stock to friends or family members. • Understanding the legal limits of raising startup capital from friends and family. • Keeping early funding rounds clean for later stage investors such as angels and VCs. • Using profit sharing to rewarding friends and family investors for backing your startup.

My Creative (Side) Business: The insightful guide to turning your side projects into a full-time creative business (Insightful Guides for Freelancers)


Monika Kanokova - 2016
    Whether you’re trying to figure out a slow strategic way to become a creative freelancer and want to kick off a real plan, or whether you’re determined to find ways to create regular income streams doing what you enjoy, this book will help you do just that.This practical guide offers stories of entrepreneurial women within the creative industries who turned their side projects into full-time businesses with multiple income streams. Filled with tips, tricks, stories, and interviews, it’s a book you’ll go back to multiple times in the future. *** We’re grateful My Creative (Side) Business has been reviewed by amazing people we greatly admire: Sean Blanda, editor-in-chief and director at 99U:“With so much blustery, useless career advice out there, #MCFSB is a revelation: actionable, practical advice that you can use the moment you put down the book. A must-read for those looking to develop their side hustle."Katy Cowan, founding editor of Creative Boom and MD at Boomerang PR:"Packed full of inspiring interviews with women all across the world who have successfully gone freelance or turned their side projects into multiple revenue streams, it’s something even the most established business owner should add to their reading list."Paul Jarvis, creator of the Creative Class:"I truly believe side projects are necessary for all freelancers. Monika does a brilliant job summing up why, as well as how, to tackle them in this book!"Kate Kendall, founder and CEO at Cloudpeeps:"The future of work is changing. More and more creatives are building long-term freelance businesses. Monika draws out the wisdom from a community of women who have been there and done that, setting you up for the best success." John Lee Dumas, founder and host of Entrepreneur on Fire:"Excellent read for entrepreneurs who are ready to be challenged to think outside of the box about their businesses and IGNITE."***We've interviewed Sara Combs, Elaine McMillion Sheldon, Maaike Boot, Sophie C Ryba, Elise Blaha, Julieta Ulanovsky, Susan Schmitz, Shayna Oliveira, Sarah Eichhorn, Joanna Penn, Jamie Seerman aka Jaymay, Patty Golsteijn, Helen Johannessen, and Lisa Glanz for this book.

Secrets Of Closing The Sale


Zig Zigler - 2016
    You will learn how to: project warmth, enthusiasm, and integrity effectively use over one hundred creative closes increase productivity and professionalism overcome the basic reasons people will not buy deal respectfully with challenging prospects Zig Ziglar's principles of success are easy to understand and apply, yet they have a far-reaching impact. By using his proven methods, you will be able to face your prospects with enthusiasm and confidence. "In the past 36 years I have read over 100 self-help books for salespeople. Most of them are written by theoreticians who have never paid their dues in face-to-face selling. Zig's book excites me because every idea presented has been tested in the field by Zig or another master salesperson. A salesperson who doesn't own this book is underprivileged!" —D. John Hammond, American Motivational Association

You Are What You Believe: Simple Steps to Transform Your Life


Hyrum W. Smith - 2016
    These shortfalls may result in depression, anger, frustration, and relationship struggles, among a host of possible symptoms. It often seems difficult to see a clear path out of the problems. Even when we try to change our behavior, it doesn’t stick—before we know it we’re right back where we started.In this new book, Hyrum Smith does two things that are invaluable to people who wish to make their lives less painful. First, he reveals, through a clear and simple model, how we get to the point where our behaviors cause these kinds of problems. Then, with a simplicity that is impressive in itself, he describes the steps we must take to identify and rectify the beliefs leading to our painful behavior.Through the use of the Reality Model and the concept of the Belief Window, illustrated through humorous anecdotes and a powerful experience at a high school, Smith not only lays out the intellectual framework of his approach but draws you in emotionally as well. When you are done, you will agree with him that the solution to our problems is simple. It’s not easy, but it is simple.The result is a powerful process for transforming your habits and relationships and achieving lasting personal and career success.“Read You Are What You Believe and change the results you’re getting in an area of your life that’s not working. Thanks, Hyrum, for sharing the simple truths inherent in your Reality Model. It will continue to make a difference in my life.”—from the foreword by Ken Blanchard, author of The One Minute Manager®

7 Billionaire’s Rules To Success: Growing Rich From Your Thinking


Entrepreneurship Facts - 2016
    These businessmen, all incredibly successful in their respective fields of expertise, share another thing in common: they're all billionaires! If simply working long hours was the key to success, there would undoubtedly be many more billionaires. Why is this the case? Ultimately, the answer to this question is the difference between struggling financially and becoming a billionaire. However, the purpose of this book is not to tell you exactly how to become a billionaire, but to identify approaches that highly successful billionaires have taken on their path to success.  Table of Contents IntroductionThe Trump Rule: Solve Big ProblemsThe Musk Rule: How to Focus on Your Select FewThe Branson Rule: Strategic PrioritiesThe Jobs Rule: The Power of OneThe Buffett Rule: Work in 90 Minute SprintsThe Zuckerberg Rule: Rising and Setting RitualsThe Slim Rule: Learn less, study moreConclusion

State of Mind 2.0: 11 Lessons of the Most Productive People on the Planet


Christopher A. Pinckley - 2016
    But, you’ve tried to get yourself going and constantly get sidetracked. Or, you’re trying to expand your business to go global, but you can’t seem to break through the barriers to entry. Or, you’re a business leader, but you don’t seem to command the level of respect that you need in order to make the kind of impact that you want. In State of Mind 2.0 executive coach Christopher Pinckley explains the secret formula that creates the type of individual who will achieve any goal, command the utmost respect as a leader, and has the ability to create a global impact. You’ll learn to: Use the principle of singularity and become effective by focusing on one goal at a time Put a cast iron shield around your time and energy so you get more done Obsessively self manage yourself so that you prioritize taking action-steps that create results Arrange your action-steps so that they build, one upon the other, to support your goals and build your amazing vision Tune out the chaos and become immune to outside influences that could distract you from your mission Be consistent by disciplining yourself with a daily regiment that sets you light years apart from all but the absolute best of the best Harness the full power of your mind to become unstoppable under any circumstance no matter what Walk the road that few have the courage to and become one of the most productive people on the planet If you want to achieve uncommon success, make the biggest possible contribution to humanity that are potentially capable of, and take up your own page in the history books, then you need to think differently than every single person around you. You need tune out the noise and maintain the type of focus that is beyond obsessive. You need to learn how to trust yourself beyond trust. You need to learn how to become ultra productive.Now you have a road map like no other.“This remarkable book collects proven tactics from some the most successful people of our day and presents them in concise, authoritative language that’s suitable for anyone looking to advance!” - Marshall Goldsmith – The Thinkers 50 #1 Leadership Thinker in the World.

The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales


Chris Smith - 2016
    We increased that to 76% as a direct result of implementing The Conversion Code.Dan Stewart CEO Happy GrasshopperThe strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement. Steve Pacinelli CMO BombBombCapture and close more Internet leads with a new sales script and powerful marketing templatesThe Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from belly-to-belly interactions and traditional advertising. Companies are forced to engage with prospective customers first online--the vast majority through social media, mobile apps, blogs, and live chat--before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

The Ultimate Freelancer's Guidebook: Learn How to Land the Best Jobs, Build Your Brand, and Be Your Own Boss


Yuwanda Black - 2016
    Whether you're just starting out or looking to grow and expand, you'll learn how to:Break into the freelance marketFind the best-paying jobsNegotiate a contractBuild a brandCreate a strong online presence and portfolioYou'll also learn how to build your reputation in the freelance market, form long-lasting professional relationships, and start taking control of your own employment destiny--and success!

Going Viral: The 9 Secrets of Irresistible Marketing


Brent Coker - 2016
    But Dr Brent Coker has been researching the techniques and science behind the world’s most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you’ll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how to create messages that people can’t resist sharing Reviews “Finally, here's a book that reveals the secrets about how to make the myth a reality. I can't wait to put these ideas into action." —Steve Farber. Author, The Radical Leap “A fascinating deep dive into what drives us to share”—Pamela Meyer, CEO Calibrate, and Top 20 TED speaker“Brent's work will help you improve your odds substantially”—“The ad man” Rory H Sutherland. Vice Chairman of Ogilvy & Mather “A must read for any business hoping go viral … for the right reasons. Brent Coker is a master at unravelling the “mystery” of how to use social media to spread your message.” —Emily Rice, Senior Reporter, Nine News“One does not go viral, one has to read Brent’s book first to understand the dynamics of becoming worthy of sharing.” —Brian Solis, author of X: The Experience When Business Meets Design

MARK CUBAN - Top 15 Secrets To Success In Life & Business: The Sportsmanship Of Business


Entrepreneurship Facts - 2016
    He is the owner of the NBA's Dallas Mavericks, Landmark Theatres, and Magnolia Pictures, and is the chairman of the HDTV cable network AXS TV. Cuban is also one of the main "shark" investors on the ABC reality television series, Shark Tank. Throughout this book, we'll explore some of Mark Cuban's most famous quotes, taking a look at the context and significance of his statements. Following each is a summary of how these learnings can be applied to both business, and our daily lives. Table of Contents IntroductionShort BiographyLesson #1 - “Don't Drown In Opportunity”Lesson #2 - “Failure is Part of the Success Equation”Lesson #3 - “Gets Shit Done and Stays Productive”Lesson #4 - “Money Can't Buy Happiness”Lesson #5- "The market could go up for years… "Lesson #6 - “Treat your customers like they own you. Because they do.”Lesson #7 - “It's not in the dreaming, it's in the doing.”Lesson #8 - “The best startup capital is 'sweat equity”Lesson #9 - “Every rejection gets you closer to sales”Lesson #10 - “Find your weaknesses before competitors do”Lesson #11 - ”Be the best you can be.”Lesson #12 - “Be optimistic from the moment you wake up”Lesson #13 - "Everyone has ideas, most don't do the work required to get the job done."Lesson #14 - “Do Something Different”Lesson #15 - “Know Your Business Better than Anyone“Conclusion

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands


Daryl Weber - 2016
    They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.Welcome to the new world of neuromarketing.Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:• The surprising unconscious side of brands.• The biggest myths about consumer psychology.• The real role of emotions in building brands.• Practical tools to use neuroscience to inspire better marketing.Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales


Lisa Larter - 2016
    Business dreams in the upright position. Entrepreneurs, prepare for takeoff.

Equity Crowdfunding: The Complete Guide For Startups And Growing Companies


Nathan Rose - 2016
    But, until recently, they were always separate activities - first you would raise the money, and then you would spend it on marketing.The advent of equity crowdfunding means these two critical tasks can be done at the same time. This is a game-changer.Equity Crowdfunding - A Hybrid of Venture Capital and Kickstarter.Unlike venture capital, the company founders get to set their own offer terms, retain their company culture, and bring on dozens, or even hundreds of shareholders rather than just a tiny handful - and gain all the promotional benefits that come with this.And unlike the crowdfunding offered by sites like Kickstarter and Indiegogo, equity crowdfunding allows a company to offer shares in itself, instead of a pre-ordered product. This means equity crowdfunding can be used by far more types of businesses, and typically attracts a lot more money. Companies regularly raise hundreds of thousands, or even millions of dollars through equity crowdfunding.This Book Will Show You How!Equity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform, how to craft their pitch, or what they should be doing to drive people to their offer page and invest.In this step-by-step guide, you will learn:• The forces which have brought equity crowdfunding to where it is today• How to tell whether equity crowdfunding will be a good fit for your company• The biggest mistakes that can kill an offer before it has even begun• How to build critical momentum - one company raised  £1 million in 96 seconds!• How to construct a marketing plan to get people literally counting down to your launch• How to salvage an offer which is "stuck", and re-ignite the momentum• What past campaigns wished they had known before they had started• The incredible impact equity crowdfunding can have on your business and profileThe World's First Comprehensive ResourceFeaturing the very best strategies from 20 real companies who have used equity crowdfunding to raise millions of dollars, euros and pounds. And the expert advice from 12 market-leading platforms at the forefront of the equity crowdfunding revolution.This book is truly global in scope, featuring contributions from  the United Kingdom, the United States, France, the Netherlands, Germany, Sweden, Finland, Estonia, Canada, the Middle East, Australia and New Zealand.This is THE complete guide, with no prior knowledge assumed, and will teach you equity crowdfunding from the ground up.

Practical Steps to Think and Grow Rich


Napoleon Hill - 2016
    Brought up to compete rigorously in all areas of his life, he dropped out of Harvard in 1975 to follow his dream of starting his own firm with friend Paul Allen. Together, they formed 'Micro-Soft', and set about coding their way to the top.But developing software language was just the beginning of a journey that, for Gates, would The book explains the theory based on law of attraction, allowing readers to see life from a different angle and put efforts in a completely different way. Whether you want to be rich or be successful in life, attain advancement in professional life or fulfil a dream, Practical lessons from the iconic book by Napoleon Hill - Think and Grow Rich Success seems to come easy for some people. Without too much apparent effort, they manage to live in luxurious homes, send their children to the best schools, drive fancy cars, travel around the world and still have enough resources available to help others. Are they any brighter or better educated than you? Do they work any harder than you do? DO they sacrifice their lives to earn a living? No! What is the secret of their success, then? Many years ago, a young journalist, napoleon Hill, spent 25 years interviewing over 500 millionaires and more importantly, undertaking 25,000 case studies on people who had failed, in order to unlock the secret formula to success and reveal it to the world. The product of his vision and efforts was the iconic book - Think and Grow Rich, which has since sold over 15 million copies worldwide, inspiring and guiding millions of readers and world leaders and helping shape the world in which we live. In this edition, you learn how to acquire that state of mind which will attract riches. It distils the principles presented in Think and Grow Rich and presents them in an easier, more accessible format. The content is enhanced with additional practical advice and presents the success stories in a separate section of each chapter, where they serve to illustrate the principles revealed in each step. This book will help you to better understand Napoleon Hill's formula for success and apply it in practice, which is sure to bring you success in all aspects of your life.

How To Attract Customers To Your Business And Keep Them Coming Back


Theo John Paul - 2016
    Setting up a business and offering great products or services is not enough, you need to attract customers to your business and you need to keep them coming back. The most successful businesses are those that grow and maintain a loyal customer base. It’s not rocket science but there is a process - a system - to draw customers and retain them. This book shows you how. Regardless of your environment or your type of business, by following the principles and practices outlined in this book you will achieve success in attracting customers and turning them into loyal customers. The book gives you workable methods that help you build and grow your business by increasing and keeping your customers. In How to Attract Customers to Your Business And Keep Them Coming Back you will discover: - How to engage mental and vocal powers - How to project a great image for your business - Capture the attention of the public - Create customer satisfaction - Build a positive personal image - And more! Whether you are a business owner, business manager, salesperson or employee, How to Attract Customers to Your Business And Keep Them Coming Back will become an indispensable guide and reference manual.

From Science to Startup: The Inside Track of Technology Entrepreneurship


Anil Sethi - 2016
    Written by one of Switzerland's top serial entrepreneurs, this book is a must-read for scientists and academicians who want to see their idea turn into a product and change the market. It is also pertinent for finance and business professionals who aspire to become technology entrepreneurs. Starting with personal qualities of an entrepreneur, Anil Sethi discusses successful ideas, technology evaluation, team formation, patents and investor expectations. To guide the entrepreneur, this book also analyzes deal closing, equity conversion and ideal exit strategies to follow. Ultimately Anil Sethi reveals the 'inside track' which helps understand what drives entrepreneurs and what they wouldn't admit.

Progressive Partnerships: The Future of Business


Callum Laing - 2016
    In my book Progressive Partnerships – The Future of business I show you exactly how to create successful partnerships. More importantly I show you how you can attract partnerships to you, so that you don’t have to go chasing them.

The Slicing Pie Handbook: Perfectly Fair Equity Splits for Bootstrapped Startups


Mike Moyer - 2016
    Bad equity deals are the rule, not the exception. The Slicing Pie Handbook outlines a framework for perfectly fair equity splits for early-stage, bootstrapped startup companies. Based on the dynamic equity model popularized by the book Slicing Pie, a formula in use by entrepreneurs all over the world. The Slicing Pie Handbook will help you determine the right share for people who contribute the things you need to start your company including help, equipment, supplies, rent and even credit. You will learn how to fairly allocate equity when people contribute and how to fairly recover equity when people leave the company.

The Art of Startup Fundraising


Alejandro Cremades - 2016
    New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape.The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field.-Learn how the JOBS Act impacts the fundraising model-Gain insight on startups from early stage to growth stage-Find the money you need to get your venture going-Craft your pitch and optimize the strategy-Build momentum-Identify the right investors-Avoid the common mistakesDon't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.PRAISE FOR THE ART OF STARTUP FUNDRAISING:“The Art of Startup Fundraising is a must read for anyone who even considers starting a business. Fundraising is hard. This book gives you the roadmap to get where you are going. Alejandro Cremades speaks with wisdom and from experience.“ - Tim Draper , Founder of Draper Associates, DFJ, and Draper University."The Art of Startup Fundraising should be a mandatory reading for entrepreneurs that are looking to raise capital. This book will enable Alejandro to help many more early stage companies answer the tough questions when fundraising." - Marco Landi, Former Chief Operating Officer at Apple and Chairman at Atlantis Ventures"Raising capital is often the most daunting and least understood aspects of starting a new business and there are few people more experienced than Alejandro Cremades to act as a guide. The Art of Startup Fundraising unlocks key secrets of fundraising for newly minted entrepreneurs." - Jeff Stibel, Chairman of BrainGate, Inc. and Vice Chairman of Dun & Bradstreet, Inc.; New York Times bestselling author of Breakpoint and Wired for Thought."This book provides a clear, concise tour of the fundraising game. With his crowdfunding and entrepreneurial expertise in full display, Cremades does a terrific job making a complicated process simple and accessible." - Jeff Bussgang, General Partner at Flybridge Capital Partners and Senior Lecturer at Harvard Business School“Entrepreneurs need to be amazing at recruiting, selling and fundraising. The Art of Startup Fundraising provides the essential toolkit for mastering a core skill for any entrepreneur.” - Gil Penchina, serial entrepreneur and prolific angel investor“For many entrepreneurs finding the right investor for their venture can be a daunting task. Alejandro's experience with equity crowdfunding gives a unique perspective on the fundraising game. The Art of Startup Fundraising is very insightful for entrepreneurs looking to close a round of financing and changing the world.” - Anyndya Ghose, Professor at NYU Stern School of Business“There is no perfect approach to raising investment for a startup, but there is a certain tribal knowledge out there, that most of us had to learn through several failed attempts. The Art of Startup Fundraising captures every bit of advice (and then some!) that I would give to any entrepreneur looking for funding.” - Paul Murphy, Partner at Betaworks and CoFounder of Playdots“Alejandro's The Art of Startup Fundraising is a must read for any entrepreneur. Clear and concise, he outlines in today's startup community the steps to successfully fundraise. This is the golden era for entrepreneurs, any good idea with proof of concept can get access to money. Know your options!” - Angelo J. Robles, Founder and CEO of Family Office Association“It doesn't matter how great of a business you can build. If you can't raise money, you're toast. Master this book.” - Ilya Pozin, Forbes Contributor and CoFounder of Pluto TV and CoFounder of Coplex"The Art of Startup Fundraising translates art into science. By sharing proven formulas, strategies, and case studies that work, Alejandro Cremades provides a needed service to future entrepreneurs." - Josh Cohen, Managing Partner at City Light Capital“This ought to be a reading requirement for all entrepreneurs when building a business and raising capital. This is a very well written and informative book, written by a man who is a testament to dedication and creativity when confronted with the challenges of being an entrepreneur and raising capital.” - Carter Caldwell, serial entrepreneur and Principal at Cross Atlantic Capital Partners“Alejandro is on the bleeding edge of equity crowdfunding today. When he talks about fundraising, startups listen.” - Andrew Ackerman, Managing Director at Dreamit Ventures“Raising capital can be tough. Alejandro provides a step-by-step guidebook to all entrepreneurs that rather spend their time thinking about changing the world instead of thinking of how to raise funds.” - Tobias P. Schirmer, Managing Partner of JOIN Capital "A superb book on fundraising. Alejandro's guidance should arm entrepreneurs with the necessary tools to close with success a meaningful round of financing." - Ellen Weber, Executive Director at Robin Hood Ventures“The Art of Startup Fundraising is a practical and comprehensive resource for entrepreneurs to use again and again. It captures what startups need to do to be successful in the rapidly evolving financing world, while also providing tips on the fundamentals of building businesses that don’t change over time.” - Marianne Hudson, Executive Director at Angel Capital Association“Raising money is hard. But start-up founders all over the world can make it exponentially easier by educating themselves on the process of raising equity capital before they dive into it. The practical, hands-on advice from Alejandro Cremades in this book provides a solid foundation in that self-education process. Delivered in an approachable format with a key lesson to take-away every few pages, “The Art of Startup Fundraising” is essential reading for entrepreneurs everywhere.” - Allen Taylor, Managing Director at Endeavor

Remarkability


Lorraine Murphy - 2016
    How to succeed at business and life by one of Australia's leading entrepreneurs and founder of The Remarkables Group.Success isn't made up of huge leaps forward, but instead small repetitive actions completed each day. These small steps eventually lead to great achievements in the pursuit of your goals. This book is an inspiring look at the lessons Lorraine has learned during her entrepreneurship journey - through study, trial and error; the strategies she has developed and the habits she religiously follows. Be remarkable in work and life, following the advice of one of Australia's most exciting thought leaders.

What If It Does Work Out?: Turn your passion into cash, make an impact and live the life you were born to.


Susie Moore - 2016
    Just thinking about it shifts your energy, doesn't it? Do you want to start transforming that into a side business which provides you with inspiration, fulfilment and a truckload of cash? This book will be that vital motivational injection to help you overcome your fears and doubts and get started in creating a successful side hustle! Build that business, make an impact, quit your job and live the life you were born to!

The Leader's Mindset: How to Win in the Age of Disruption


Terence Mauri - 2016
    --- Chester Elton, New York Times bestselling author of "All In" Terence assembles the strands of leadership DNA that are the key to success--both for yourself and for the people you lead. --- Jeff Haden, contributing editor, Inc. magazineInsightful leadership wisdom for aspiring leaders distilled into practical, actionable advice." --- Doug Conant, chairman, Kellogg Executive Leadership Institute, and former CEO, Campbell Soup, Inc.The difference between the best leaders and the rest is not who they know or even what they know but how they think. This book goes with the practical precision to the cerebellum of leadership. --- Octavius Black, CEO, Mind Gym"Extraordinary leaders are not born, they're made. This book offers a deep-dive into some of the most practical advice on how to become one. --- Emilia Lahti, Aalto University School of Science and Technology, and founder of the Sisu LabTop leadership thinker Terence Mauri unlocks the anatomy of the leader s mindset.It s time to rip up the rulebook on leadership. The future belongs to a different kind a leader with a different kind of mind. In "The Leader s Mindset: How To Win In The Age of Disruption," Terence Mauri takes you on a deep dive into the hearts and minds of visionaries, risk takers, and pioneers who pursue moonshots, the revolutionary ideas that rewrite how business is done.The advantages are huge for anyone who can tap the genius of the leader s mindset: purpose, energy, and the opportunity to excel beyond your wildest imagination. Wherever you are, this clever guide is the missing link for a new type of leadership."

Don't Dumb Down Your Greatness: A Young Entrepreneur's Guide to Thinking & Being Great


Anthony Frasier - 2016
    After years in the trenches coaching and hosting conferences for underrepresented groups in tech, Anthony noticed a common theme: Young entrepreneurs of color aren't getting good advice. There was an abundance of resources focused on technical help, but nothing on personal development. Don't Dumb Down Your Greatness is a mental guidebook for young entrepreneurs of color. Frasier shares the essential steps you have to take to mentally develop yourself for hardships with entrepreneurship. He shares stories and anecdotes from his personal life and breaks down the lessons learned from each experience. Filled with actionable advice, Don't Dumb Down Your Greatness gives a framework for tackling subjects such as fostering creativity, creating friendships, goal setting, self-doubt, and attracting success. These lessons are broken down so anyone can apply them to their lives and instantly think in a "greatness" mindstate.

101 Entrepreneurial Facts About 10 of The Most Successful BILLIONAIRES That Can Inspire You: Warren Buffett, Steve Jobs, Elon Musk, Richard Branson, Mark Cuban, Oprah Winfrey, Jeff Bezos...


Entrepreneurship Facts - 2016
    This book is a collection of 101 interesting and fun facts that you might not know about these entrepreneurs, from their childhood to their personal life, and how they started their business empires. At the end of each chapter, there is a bonus section with famous quotes and advices from each of these billionaire entrepreneurs.This is more than just a book of knowledge allowing you to increase what you already know about these famous businessmen, but hopefully it can inspire and benefit you on your entrepreneurial journey. TABLE OF CONTENTS Introduction10 Fascinating Facts about Warren BuffettWarren Buffett’s famous quotes and advices10 Fascinating Facts about Bill GatesBill Gates’ famous quotes and advices10 Fascinating Facts about Mark ZuckerbergMark Zuckerberg’s famous quotes and advices10 Fascinating Facts about Mark CubanMark Cuban’s famous quotes and advices10 Fascinating Facts about Oprah WinfreyOprah Winfrey’s famous quotes and advicesBonus- BILLIONAIRES Fact #110 Fascinating Facts about Elizabeth HolmesElizabeth Holmes’s famous quotes and advices10 Fascinating Facts about Richard BransonRichard Branson’s famous quotes and advices10 Fascinating Facts about Jeff BezosJeff Bezos’ famous quotes and advices10 Fascinating Facts about Steve JobsSteve Jobs’ famous quotes and advices11 Fascinating Facts about Elon MuskElon Musk’s famous quotes and advicesBonus- BILLIONAIRES Fact #2Conclusion Warren Buffett's Fact #10: Buffett spends 80% of his day reading at the office.  When being asked for advice on how to get smarter during one of his interview, he held up a stacks of paper and said “read 500 pages like this every day. That’s how knowledge builds up, like compound interest.”*** SPECIAL DEAL!!! Buy the paperback version of the book NOW to receive the kindle version ($2.99) for FREE!

Self-Made Success: Ivy League Shark Tank Entrepreneur Reveals 48 Secret Strategies To Live Happier, Healthier, And Wealthier


Shaan Patel - 2016
    Others succeed academically. Still others succeed spiritually, mentally, and emotionally. But there are a select few who succeed across all fields—the Self-Made Successes. This book reveals the exact blueprint of how you can achieve success on every level. • Universal Success Strategies — From harnessing Parkinson’s Law to mastering the powerful Pareto Principle, learn to get what you want out of life. • Wealth Success Strategies — Dream of amassing wealth? It’s easy to capture it all if you remember to never trade your time for money and be the big fish in a small pond. • Entrepreneurship Success Strategies — Be your own boss. Launch your company by doing what you already know—and never go to a gunfight without bullets. • Social Success Strategies — Outsider no more. Grow your social skills by learning how to embrace your failures and never playing the comparison game. • Productivity Success Strategies — You can work smarter and harder with these six steps to greater productivity, like starting your day with a Morning Power Hour. • Mental Success Strategies — You are in charge of your own mind. Sweat out these mental bench presses, such as treating entitlement as the enemy, for a stronger mind. • Marketing Success Strategies — Get noticed. Learn the secrets to planting viral content and joining people to your cause to make a splash in the world. • Academic Success Strategies — Go to college—and survive! You’ll earn honors with these secrets to studying the easy way. So can you really have it all at a young age? Yes. Throw out the conventional wisdom that says you have to pay your dues or climb the corporate ladder. You can have it all and you can have it now. In Self-Made Success, I will show you how.

Don't Hire a Software Developer Until You Read this Book: The handbook for tech startups & entrepreneurs (from idea, to build, to product launch and everything in between.)


K.N. Kukoyi - 2016
    Discover how to: • Avoid the pitfalls and perils of software development. • Avoid wasting time and money, and making "rookie mistakes" when starting your tech business. • Interview and hire a software developer. • Manage the software development process like a pro! This book will benefit you if: • You’re considering different ways to start, or grow a business and you’d like to know how to get a commercial software product built from scratch. • You want to know how to get a mobile app built and launched in the Google Play or Apple App Stores. • You want to create a web application such as a SaaS, (Software as a Service product) to serve customers online. • You’re a tech entrepreneur looking for tools and methods to help you manage your software projects more efficiently, with less issues, less delays, less risk and less waste! Use the tips, tools, links, checklists, scripts and templates packed into this full-length "handbook for creating software", which will take you from your initial idea, right through to the launch of your software, and beyond. Some of the topics covered include market research, product development and prototyping, user testing, tech fundamentals, product pricing and revenue generation, managing your developer(s) and understanding how to improve productivity, basic sales and marketing, product testing, management, launching your product and taking care of your customers after you launch and more! When starting a new business there can be a lot to consider. For your convenience, this book covers a wide range of topics so you can start off by reading this one book to give you a grounding in what you need to know, and do, rather than loading up with a bus load of books on different subjects! The Introduction provided at the start of the book will help you get your bearings and explains the key topics covered in each chapter and what you can expect as you progress through the book. It will also explain how to access your free resources. Don't go it alone - and don't hire a software developer until you read this book! Are you ready? Here's to your success!

The Innovation Maze: Four Routes to a Successful New Business Case


Gijs van Wulven - 2016
    It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or services. This book is your guide on HOW to solve the innovation maze.When you innovate and generate great ideas for new products or services, you are faced with so many pitfalls. A lot of people experience innovation as a maze and get lost on the way. The fuzzy front end of innovation causes many projects to have a false start. Eighty percent of all innovation projects never even reach the market.This book is your guide on HOW to solve the innovation maze. It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or services:1. I have an idea; now what?2. I discovered a new technology; now what?3. I identified a relevant unsolved problem; now what?4. I face a business challenge; now what?For each of the four innovation routes you will get practical and visual checklists to answer vital questions like: How do I know there’s a need for it? How do I know it is technologically do-able? How do I know I can realize a profit? You will end up with a great format for a successful new business case for your innovative ideas.It’s written for start-ups, entrepreneurs, managers and consultants.Gijs van Wulfen is the author of innovation bestseller The Innovation Expedition and is one of LinkedIn’s first Influencers. He ranks in the top 10 of the International Top 40 Innovation Bloggers.

The Shareholder Action Guide: How Your Investments and 401(k) Can Change the World


Andrew Behar - 2016
    Unfortunately, many have had a long record of unprecedented and unbridled environmental degradation, social transgressions, and governance secrecy. Since by law they are beholden to their shareholders, some philanthropic trusts, pension funds, and other institutional investors have used shareholder advocacy to press for changes in corporate policy. But individual investors have largely been silent, thinking themselves powerless. They're not! The Shareholder Action Guide is designed to inform, inspire, and instruct investors in how to exercise their power to effect meaningful change on critical issues including climate change, food toxicity, executive compensation, worker's rights, sustainability, and much more. Owners of as little as $2,000 worth of stock in a publicly traded corporation have the power to be heard. This book is a call to action designed to build a movement of active investors. Behar shows investors exactly how to stop abdicating their power and own what they own. "

Research to Revenue: A Practical Guide to University Start-Ups


Don Rose - 2016
    Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common--and avoidable--mistakes. They detail the key factors and components that contribute to a successful start-up, explain what makes university start-ups unique, delineate the steps of building and managing them, and describe how to foster and maintain start-ups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university start-ups.

Adam M. Grant's Give and Take Why Helping Others Drives Our Success Summary


Ant Hive Media - 2016
    Grant's New York Times and Wall Street Journal bestseller, Give and Take: Why Helping Others Drives Our SuccessNamed one of the best books of 2013 by Amazon, the Financial Times, and the Wall Street Journal- as well as one of Oprah's riveting reads, Fortune's must-read business books, and the Washington Post's books every leader should read.For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return.Using his own pioneering research as Wharton's youngest tenured professor, Adam Grant shows that these styles have a surprising impact on success. Although some givers get exploited and burn out, the rest achieve extraordinary results across a wide range of industries. Combining cutting-edge evidence with captivating stories, Grant shows how one of America's best networkers developed his connections, why the creative genius behind one of the most popular shows in television history toiled for years in anonymity, how a basketball executive responsible for multiple draft busts transformed his franchise into a winner, and how we could have anticipated Enron's demise four years before the company collapsed--without ever looking at a single number.Praised by bestselling authors such as Susan Cain, Dan Pink, Tony Hsieh, Seth Godin, Dan Ariely, Gretchen Rubin, David Allen, Dan Gilbert, and Robert Cialdini--along with senior leaders from Google, McKinsey, Merck, Estee Lauder, Twitter, Nike, and NASA--Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. This landmark book opens up an approach to success that has the power to transform not just individuals and groups, but entire organizations and communities.Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 320 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is not intended to be used without reference to the original book.

Amazon FBA: Amazon FBA Blueprint: A Step-By-Step Guide to Private Label & Build a Six-Figure Passive Income Selling on Amazon (Amazon FBA, Private Label, Passive Income)


Andrew Louis - 2016
     The FBA Blueprint teaches you everything you need to succeed in importing and private labeling your own products, selling them on Amazon for high profit margins, and ultimately creating a high value brand that could even be sold for a large sum in the near future! Whether you have previous experience in eCommerce or not, this book will guide you every step of the way. The modules cover in detail the following crucial steps that you will need to take in order to grow a highly profitable FBA business: Setting Up Your Amazon Seller Central Account Finding the Perfect Niche Choosing and Contacting Suppliers Calculating Profits Creating Your Product Listing Driving Traffic for Your Product Daily Checklist for Effective Managementt And Much More! Action checklists are given along the way to make sure you are on track to generating huge profits. Download the Blueprint Now and Start Building a Massive & Passive FBA Business!

The 6-Figure Speaker: The Ultimate Blueprint to Build a Business as a Highly-Paid Professional Speaker


Brian Tracy - 2016
    After giving over 5,000 talks in 70 countries Brian has become one of highest paid and most sought after public speakers in the world. And in this new book he reveals everything he’s learned over his 30 year career. It’s a must-read for anyone who wants to create a successful speaking career. Inside the 6-Figure Speaker, you’ll get all the tips, tricks, strategies and secrets Brian has used to build a speaking empire.With the lessons in this book, you’ll be able to build your own business as a 6-Figure Speaker.This book will show you: The 7 habits all 6-figure speakers use to stay fully booked, charge higher fees, and deliver the types of speeches that get them re-booked again and again The 4 point bullet plan for a 20 minute speech and how to easily expand it for 40, 60 and even 90 minute speeches. How to craft an electrifying title to your speech that has people saying “I’ve got to hear that” even if they’ve never heard of you! A step-by-step action plan to take everything you’ve learned and start building your business as a 6-figure speaker today. Readers should consider The 6-Figure Speaker their action guide to a successful and lucrative career as a speaker. It will become YOUR PLAY BOOK for finding and securing high-quality speaking engagements, charging higher fees so you can easily scale your business, and crafting unforgettable speeches that have your audience talking about you long after you’ve left the stage.It doesn’t matter if you’re just starting out, or if you’re someone with experience as a speaker. The 6 Figure Speaker has everything you need to get started, scale up and shortcut your journey to success as a speaker. Get Brian's latest book today!

Forbes Thought of the Day: Five-Year Journal for Business and Life


Forbes - 2016
     Forbes is one of the world's most trusted, recognizable, and growing brands in business news and information both in print and online. This comprehensive collection of business quotations gathers more than 10,000 apt, astute, and motivational remarks on scores of topics, organized alphabetically, from "Ability" to "Excellence" to "Salesmanship." First published in 1997, this all new edition is updated with hundreds of new quotations, from the likes of Steve Jobs, Sheryl Sandberg, and Oprah Winfrey that pertain to modern business culture. Forbes Book of Quotations is the perfect gift or reference tool for students, budding entrepreneurs, and seasoned professionals alike, or anyone looking for a sharp-witted way to make a lasting impression.

Customer Moat: How Loyalty Drives Profit


Eddie Sung - 2016
    In doing so, he has created new measurements for evaluating the success and failure of businesses. Importantly, the Customer Moat expands the field of strategy far beyond Porter's Five Forces and SWOT. Told through engaging stories that range from the marketing research of Andrew Ehrenberg to the pricing power of See's Candies, from the competitive behavior of the GalApagos finches to Costco's rule that drives low costs, the Customer Moat Formula (CMF) is a modern understanding for how intrinsic loyalty leads to greater profit. The CMF also details the eight fundamental tools that all companies possess for attaining greater competitiveness. These tools build intrinsic loyalty within a company's customer base and work to improve the bottom line by achieving greater market share and higher profit margins. In a complex world, the Customer Moat presents a powerful compass for guiding businesses toward real-world results.

Startup Studio Playbook - Teaser: Everything you wanted to know about startup studios a.k.a. venture builders, startup factories, foundries... And how you can build one.


Attila Szigeti - 2016
    Startup studios, a.k.a. venture builders, startup factories, foundries are organizations that build multiple startups in parallel with in-house resources, in a sustainable way. The number of such organizations is rapidly growing across the Globe. To make this model more transparent and accessible, we put together the Startup Studio Playbook, based on interviews, case studies, best practices of the most successful startup studios. In the book you can learn about: - Who are the founders behind successful studios; - How are they funded; - Where do they take ideas; - How they are organized; - What are their exit strategies; - What are the pros and cons; - How different startup studios operate across the Globe; - How corporations can leverage the benefits of the model; - How you can build your own startup studio? This is the Teaser version, containing the Foreword, a sample chapter and the Table of Content of the full book. Also it contains a promo code, that will grant you a 21% discount from the price of the Startup Studio Playbook.

Creating Iridium


Durrell Hillis - 2016
    An interlinked network of 66 satellites providing communication to every spot on the globe was unthinkable, world wide operating licenses were believed impossible to attain and raising billions of dollars from 17 international companies seemed beyond the reach of a small division of Motorola that was considered a bit player in the space arena.Despite overwhelming odds the Iridium team threw away virtually every standard practice in the space industry, created new models for manufacturing and mega-project management, produced a satellite a day, put 72 satellites in orbit in 13 months and completed the $5b system on schedule and on budget.From the KGB agent hired as a consultant to Iridium to Osama bin Laden's brother as an Iridium, Inc board member to the author's surreal experience of being in the Russian ICBM factory and given a camera to take pictures four weeks after seeing the outside of the factory in a highly classified meeting at the NRO, the story of the creation of Iridium is an inspiring look at how a remarkable team of teams' passion to do the impossible resulted in one of the great technological achievements of our time.After a system lifetime lasting 10 years beyond the expected, the widespread and growing number of benefits of Iridium to the world continues with the replacement of the original satellites by Iridium NEXT beginning the second half of 2016.

Unbarred Innovation: A Pathway to Greatest Discoveries


Mayur Ramgir - 2016
    Visit: readersfavorite.com/book-review/unbar... *** Winner of 2016 Northern California Book Festival Award in Business Category *** Finalist in the 5th Annual Beverly Hills International Book Awards 2016 *** Mayur Ramgir, an innovator, entrepreneur and an International Award Winning Author, puts his Sherlock hat on and picks up Watson's pen to retrace a story of success and jot it down for the others to follow. He tells the story of how successful people found their pathway to discoveries that took them to the heights where we now see them. He tells the tale, not just of achievements, but also of failures, and more importantly, of getting back on the feet after those failures. Unbarred Innovation: A Pathway to Greatest Discoveries is written as a source of inspiration for those who doubt the destiny. Ramgir narrates the story of great innovators with the intention of helping readers find out that those are the people they can relate to, and their achievements are nothing but the result of unwavering determination and efforts. Those are the people who take failure an opportunity to overcome the flawed and feeble aspects of their strategies. They improve and strengthen themselves after every stumble, rising up stronger and better than ever before. He explores the element that differentiates them from everyone else. Is it genetic superiority or a gift of opportunities? Is it really something they are born with, or is it something they take from what they observe and experience? With his belief in the latter theory, Ramgir inspects their lives to identify the difference of a whole new level. His own journey to success is based on what he had been learning from the lives of people who inspire him. From Larry Ellison to Li Ka-shing, he had put the lives of these living giants under the microscope to understand what they do different and how they fostered the innovator in themselves. The book is a detailed account of Ramgir's learning. Like Seven Habits of Highly Effective People by Stephen Covey, Ramgir's story is also more than just words of inspiration. He writes his book as a guide that takes the reader on the path to self-discovery. From philosophy to believes and from perception to action, follow Ramgir as he uncovers the secret lifestyle that successful people live by. Understand the idea of Unbarred Innovation and how it can help you join the league of modern innovators regardless of your current circumstances and challenges. Find out how you can take the smallest idea out of your mind, polish it, and present it to the world in a way that changes everything, not just for the world but also for you. Be the modern day innovator, raise future innovators, and find out how innovation can pave way to entrepreneurship. It is important to note that all the proceeds generated by this book will be donated for charitable causes such as providing education, shelter, food and basic needs for underprivileged children, eradicating poverty, hunger and solving social and global issues.

Warm Email Prospecting: How to Use Short and Simple Emails to Land Better Freelance Writing Clients


Ed Gandia - 2016
    It requires a great deal of hustle, determination and the ability to handle rejection well. Fortunately, there’s a faster and simpler way to prospect for clients using nothing but email. This method is perfect if you don't really enjoy prospecting. Or if you just don't have the time (or the motivation) to keep up with the latest marketing fads. It's called "warm email prospecting." And in this nuts-and-bolts guide, freelance copywriter and business-building coach Ed Gandia will show you how to use this simple, proven and underused approach to generate high-quality client leads faster and more cost-effectively. You'll discover the three psychological triggers that get prospects to respond to your message and contact you to learn more. You’ll get samples, templates and step-by-step instruction. And you'll walk away knowing how to write simple and short prospecting emails that get results.

Learn Sanskrit Through Your Favourite Prayers: Stotra Ranjani


Rohini Bakshi - 2016
    Fast delivery through DHL/FedEx express.

Key Account Hack: 8 steps to creating massive and predictable growth from your Key Clients in 90 days


Jermaine Sherife Augustus Edwards - 2016
    This book is your customer success guide. Based on the study more than 200 customers and 150 successful key account managers, sales professionals and customers. You can be confident that this book will be practical and real world in its examples.You also get access the only book to give more than 10 free resources to support your customer success. Start your journey to transforming your customer relationships today.

How to Protect (Or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business


John P. David - 2016
    Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you ve done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputations. "How to Protect (or Destroy) Your Reputation Online" provides a wealth of practical information on how to protect your online reputation and even remove negative content from search results. It will teach you how to: Take control of your online voice and build a reputational firewall.React and respond to an online attack.Understand and manage online reviews.Use marketing strategies that will both improve your online reputation and bolster your bottom line. "How to Protect (or Destroy) Your Reputation Online" is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie s List. John also shows you how to deal with revenge porn, hate blogs, Google s right to be forgotten in Europe, the business of online complaint sites, even the covert ops of reputation management."

The Successful Mistake: How 163 of The World's Greatest Entrepreneurs Transform Failure Into Success


Matthew Turner - 2016
    Just consider what this would do to your business, bottom line, stress levels, growth, and happiness. After interviewing 163 of the world's finest business minds, Matthew Turner proposes you can, and in 'The Successful Mistake: How 163 of The World's Greatest Entrepreneurs Transform Failure Into Success' you'll learn how to bounce back from mistakes quicker and stronger than even those you admire have. Featuring the likes of Chris Brogan (New York Times bestselling author), Rachel Elnaugh (BBC Dragon's Den investor), Mitch Joel (Media Visionary and recipient of the prestigious Canada's Top 40 Under 40 award) and many other inspiring thought-leaders, The Successful Mistake uncovers their biggest mistakes and how they transformed these into successful legacies that continue to thrive. So if you've ever asked yourself what the most important business mistakes to avoid are, and the red flags you need to look out for, The Successful Mistake is for you because Matthew Turner has discovered a Seven Stage Process everyone goes through after making a mistake, but that successful entrepreneurs approach differently to most. All that's left to do is dive in and discover how your next (or even your current) failure can become your greatest success yet. "Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit" -- Napolean Hill from Think & Grow Rich -- My name is Matthew Turner, and shortly after I began my own journey on this entrepreneur roller coaster, I decided to write a book about overcoming failure and finding success in business. I call this book 'The Successful Mistake: How 163 of The World's Greatest Entrepreneurs Transform Failure Into Success', and after interviewing 163 of the world's finest business minds, I've uncovered a seven stage process we all go through after we make a mistake, and the secret steps successful people take that nobody tells you about. Because although success in business isn't easy to come by, it isn't to say you can't have what those you admire have. The truth is, this entrepreneur roller coaster is full of ups and downs, and is rarely black and white, but this is fine because I've interviewed some of the world's finest business minds so you can learn from the best without all the heartache they had to suffer through. They all share this trait of making mistakes in common (and have all failed on many occasions) but along the way they've learned how to overcome this, and indeed appreciate that overcoming failure is one of the most important lessons you'll ever learn, and that you become a success story because of these, rather than instead of them. It's been my personal pleasure to connect with so many inspiring individuals and unearth their greatest ever mistake, and after seeing the frail side of those making millions, I've discovered the rocky road they've had to take along the way, and uncovered what sets them apart from everyone else so you can fast-track yourself to the front of the line. I began this Successful Mistake adventure under the belief that overcoming failure is something every single entrepreneur needs to learn, and after interviewing those I have, I no longer believe it to be true... I know it to be.

Zero to One: by Peter Thiel | Conversation Starters


Daily Books - 2016
    The author tries to motivate the readers to take risks and set up a business with a unique technology or product. He gives his personal notes and real-life examples of successful people and companies that stand out in the crowd and the reasons for their success. He advises people with the most important factors to keep in mind at all times in order to be successful. All in all, the book provides some interesting thoughts, ideas, and a different perspective for those who are planning to start a business.Peter Thiel’s Zero to One: Notes on Startups or How to Build the Future is a New York Times bestseller and is ranked in the top five on Amazon in various categories including Economic Policy, Economic Policy and Development and New Business Enterprises.EVERY GOOD BOOK CONTAINS A WORLD FAR DEEPERthan the surface of its pages. The characters and their world come alive,and the characters and its world still live on.Conversation Starters is peppered with questions designed tobring us beneath the surface of the pageand invite us into the world that lives on.These questions can be used to...Create Hours of Conversation:• Foster a deeper understanding of the book• Promote an atmosphere of discussion for groups• Assist in the study of the book, either individually or corporately• Explore unseen realms of the book as never seen beforeDisclaimer: This book you are about to enjoy is an independent resource to supplement the original book, enhancing your experience of Zero to One. If you have not yet purchased a copy of the original book, please do before purchasing this unofficial Conversation Starters.

Appetite for Innovation: Creativity and Change at Elbulli


M Pilar Opazo - 2016
    Located in Catalonia, Spain, the three-star Michelin restaurant led the world to "molecular" or "techno-emotional" cooking and made fantastic creations, such as pine-nut marshmallows, rose-scented mozzarella, liquid olives, and melon caviar, into a sensational reality. People traveled from all over the world--if they could secure a coveted reservation during its six months of operation--to experience the wonder that chef Ferran Adri? and his team concocted in their test kitchen, never offering the same dish twice. Yet elBulli's business model proved unsustainable. The restaurant converted to a foundation in 2011, and is working hard on its next revolution. Will elBulli continue to innovate? What must an organization do to create something truly new?"Appetite for Innovation" is an organizational analysis of elBulli and the nature of innovation. M. Pilar Opazo was with elBulli's inner circle as the restaurant transitioned from a for-profit business to its new organizational model. She compares this moment to the culture of change that first made elBulli famous, and she describes the novel forms of communication, idea mobilization, and embeddedness that continue to encourage the staff to focus and invent as a whole. She concludes that the successful strategies employed by elBulli are similar to those required for innovative achievements in art, music, business, and technology, proving the model's value across organizations and industries.

Bootstrapping E-commerce: How to Import and Sell on Amazon (Revised 2018 Edition)


Anthony Lee - 2016
    This is his first-hand, unfiltered, very honest account of what it’s like: the good, the bad, and the seemingly impossible. Anthony reveals, step by step, everything he went through to get his business off the ground and selling six-figures, including his many mistakes. He is the first to say that there is nothing easy about this business and hindsight is 20/20. Here is his hindsight so the next enthusiastic entrepreneur can effortlessly cross the gulfs that can be deathly to a newbie seller. Anthony and his business partner, Dana Barfield, will hold your hand until you have your business up and selling. You’ll learn: •How to find a lucrative private-label product that you can be passionate about promoting and selling •How to find an overseas supplier and negotiate a deal •What to do about branding •How to facilitate production and get your product from there to here •How to navigate through all the logistical details along the way •How to set up an Amazon listing that brings in thousands of interested buyers and launches you to the top of the rankings •Anthony’s no-fail formula for promoting your product! Next Steps exercises hold your hand through each step, so by the time you finish this book you’ll be selling on Amazon and earning an extra $1,000 to $10,000 a month in income. How much is up to you. Let’s get started!

The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking


Marc Sniukas - 2016
    Written by a team of experts with both academic and industry experience--and a client roster composed of some of the world's leading companies--this book provides you with the necessary tools to help you "capture" growth instead of chasing it.The visual frameworks and research-based methodology presented in "The Art of Opportunity" merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what "opportunity" looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking."The Art of Opportunity "will help you to: Start looking at business growth from a new perspective Create value for the customers, company and ecosystem Innovate strategically and design new business models Develop a new active business design thinking approach to innovationYour company's goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. "The Art of Opportunity" outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.