It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.Rules of the Rave:Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

    Just Listen does this by providing simple but powerful techniques readers can use to really get through to people. You’ll learn how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. With this groundbreaking book, readers will be able to master the fine but critical art of effective communication.

    Get a grip and gain control with the Entrepreneurial Operating System (EOS). Inside Traction, you’ll discover simple yet powerful ways to run your company with more focus, growth and enjoyment. Based on years of real-world implementation, the EOS is a practical method for achieving the business success you have always envisioned.

    You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie. In a word, you “click.” From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in.    From two co-workers who fall head over heels for each other while out to dinner and are married a month later (and fifteen years later remain just as in love), to a team of scientists who changed the world with the magic of their invention, these kinds of peak experiences, when our senses are completely focused on the moment, are something that individuals—and companies—strive to achieve. After all, when you’re in the “zone,” you’re happier and more productive. Why is it that we click in certain situations and with certain people, but not with others? Can this kind of magical connection be consciously encouraged?  Is there a way to create such peak experiences, whether on a date or in your job?   According to Ori and Rom Brafman, there is.  In a powerful, story-driven narrative that weaves together cutting-edge research in psychology and sociology, the Brafmans explore what it means to “click”: the common factors present when our brain and senses are fully engaged. They identify five “accelerators” that increase the likelihood of these kinds of magic connections in our work and relationships.  From actors vying for a role on a popular TV series to police officers negotiating with hostage takers, we learn how one can foster an environment where we can click with another person and shape our thinking, behavior, and emotions.  A fascinating journey into how we engage with the world around us, Click will transform our thinking about those moments when we are in the zone and everything seems to fall into place. Acclaim for Sway:“A provocative new book about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways.” –New York Times “A unique and compulsively readable look at unseen behavioral trends.” –Fortune"A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics."--Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?“[An] engaging journey through the workings—and failings—of the mind…Their stories of senselessness…are as fascinating as the lessons we learn from them.” –Fast Company"Count me swayed--but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us."--Robert B. Cialdini, author of New York Times bestseller Influence"If you think you know how you think, you'd better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you'll discover how our all-too-human minds actually work."--Alan M. Webber, founding editor of Fast Company

    you teach guys and gals about leadership and you've helped not only military guys but families." - Megyn Kelly"You show in the book how to motivate... thanks for writing the book Extreme Ownership." Bill O'Reilly"[Jocko] is the co-author of an incredible new book - which I've been loving. Trust me. Buy it." - Tim Ferriss"This is a life-learning lesson for everyone... the book is awesome." - Sean HannitySent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

    They have answers" --The NYT)--a job-changing, outlook-changing, life-changing book that shows us how to transform our work lives and create a dream job that is meaningful without necessarily changing the job we have.Dysfunctional Belief: I'm stuck in a lousy situation (and there's nothing I can do about it).Reframe: I'm stuck in a lousy situation (and I'm finding the problems and the solutions).Bill Burnett and Dave Evans successfully taught graduate and undergraduate students at Stanford University and readers of their best-selling book, Designing Your Life ("The prototype for a happy life." --Brian Lehrer, NPR), that designers don't analyze, worry, think, complain their way forward; they build their way forward. In Designing Your Work Life, Burnett and Evans show us how design thinking can transform our present job and our experience of work in general by utilizing the designer mindsets: Curiosity. Reframing. Radical collaboration. Awareness. Bias to action. Storytelling.Dysfunctional Belief: Good enough isn't good enough.Reframe: Good enough is GREAT--for now. Burnett and Evans show us how, with tools, tips, and ideas, to enjoy what we have and to live in a state of "good enough, for now," one of the strongest, most effective reframes there is, and how this idea, once understood and accepted, can make new possibilities available, giving us the energy to enjoy the present moment and allowing us to begin to prototype possible futures. And if we want to quit? Burnett and Evans show us how to use the job we have to get the job we want (in another company), and show us as well, the art and science of quitting (leave the campsite better than we found it), using the power of the quit design to reframe how we finish our current job and get a better one. They write, as well, about how the work world is changing as the automation of work increases (hello Alexa, artificial intelligence, drones, and robots); how thinking like a designer can make us flexible, and ready to adapt to change . . .

    After extensive original research and a decade as the world’s highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed. Adopt these six habits, and you win. Neglect them, and life is a never-ending struggle.  We all want to be high performing in every area of our lives. But how? Which habits can help you achieve long-term success and vibrant well-being no matter your age, career, strengths, or personality? To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. This book is about the art and science of how to practice these proven habits. If you do adopt any new habits to succeed faster, choose the habits in this book. Anyone can practice these habits and, when they do, extraordinary things happen in their lives, relationships, and careers. Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now. HIGH PERFORMANCE HABITS is a science-backed, heart-centered plan to living a better quality of life. Best of all, you can measure your progress. A link to a professional assessment is included in the book for free.

    Christensen). We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself.HBR's 10 Must Reads on Managing Yourself will inspire you to:Stay engaged throughout your 50+-year work lifeTap into your deepest valuesSolicit candid feedbackReplenish physical and mental energyBalance work, home, community, and selfSpread positive energy throughout your organizationRebound from tough timesDecrease distractibility and frenzyDelegate and develop employees' initiativeThis collection of best-selling articles includes: bonus article “How Will You Measure Your Life?” by Clayton M. Christensen, "Managing Oneself," "Management Time: Who's Got the Monkey?" "How Resilience Works," "Manage Your Energy, Not Your Time," "Overloaded Circuits: Why Smart People Underperform," "Be a Better Leader, Have a Richer Life," "Reclaim Your Job," "Moments of Greatness: Entering the Fundamental State of Leadership," "What to Ask the Person in the Mirror," and "Primal Leadership: The Hidden Driver of Great Performance."

     Running Meetings guides you through the basics of:• Crafting a useful agenda• Inviting the right team members• Making sure everyone’s voice is heard while avoiding conflict• Capturing decisions, ideas, and follow-up tasksDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives—from the most trusted source in business. Also available as an ebook.

      The path to fulfillment, whether at work or at home, is almost never a straight line. Ask anyone who has achieved their biggest goals or who thrives in their relationships, and you’ll hear stories of many unexpected detours along the way. What separates those who rise to these challenges and those who get derailed? The answer is agility—emotional agility.Emotional agility is a four-step approach that allows us to navigate life’s twists and turns with self-acceptance, clear-sightedness, and an open mind. In her more than twenty years of research, Susan David has found that no matter how intelligent, resilient, or creative people are, when they ignore how situations or interactions make them feel, they miss opportunities to gain insight, getting hooked by thoughts, emotions, and habits that prevent them from reaching their full potential. Emotionally agile people experience the same stresses and setbacks as anyone else, but they know how to adapt, aligning their actions with their values and making small changes that lead to a life of growth.Drawing on her extensive professional research, her international consulting work, and her own experiences growing up in Apartheid-era South Africa and losing her father at a young age, David shows how anyone can become more emotionally agile and thrive in an uncertain world. Written with authority, wit, and empathy, Emotional Agility will help you live your most successful life, whoever you are and whatever you face. Take the FREE Emotional Agility Insights Quiz here: https://bitly.com/ea-quiz

     Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, to be more persuasive with everyone? Learn how to use the right words with the right people, and get through the “Communication Wall” Have you ever felt like you were talking to a wall? Well, that’s a very accurate description of what’s happening when 2 people are communicating! Everyone has a metaphorical “Communication Wall” around them to protect them from “bad people”. But in all of our walls, we have left some bricks out, to let the “good people” communicate with us. The problem in communication is not the wall, because the wall is standard equipment that everyone has. The problem comes from the holes where the bricks have been left out. The holes come in specific shapes, unique to each person. And if you want to communicate with that person, you need to use words, and behavior that fit exactly with the holes in the other person’s wall. Shelle Rose Charvet, best-selling author of Words That Change Minds shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships). Learn the persuasion psychology, spark interest and enthusiasm and get what you want. In Words That Change Minds you will: - Learn the influence science and practice. - Discover the ways people unconsciously get motivated, process information and make decisions. - Decode any communication problem and solve it. - Find out how to pry open mental space in even the most closed of minds. - Create rapport and credibility with anyone. - Avoid inadvertently saying or doing the wrong thing. - Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution. - Increase your impact in interpersonal communication, teamwork, and in mass communication. Words That Change Minds is based on the Language and Behavior Profile, (LAB Profile® for short) – a powerful tool that enables you to understand, predict and influence behavior by de-coding the language people use. You can directly influence people one-on-one, in groups and even in mass communication by customizing your language to match their subconscious Motivation Patterns. Increase your impact, improve relationships and reduce conflicts, by using the Words That Change Minds. The NEW 3rd edition of Words That Change Minds has more than 50% new material; examples, research, advanced applications, with 7 completely new chapters, including: 1. How to Complete a LAB Profile® 2. Conversational Coaching with the LAB Profile® 3. Understanding and Working with Combination Patterns 4. Solving Communication Problems 5. Influencing Strategies and Techniques 6. The LAB Profile® of Conflict 7. LAB Profile® Inventions and Tools, and more. Interested? Just scroll up and get your copy today! About the author: Shelle Rose Charvet is a bestselling author and the international expert on Influencing Language.

    The worst managers undermine inner work life, often unwittingly.As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful work—progress—that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day.The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalysts—events that directly facilitate project work, such as clear goals and autonomy—and (2) nourishers—interpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality.Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.

    It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.

    But being an introvert doesn’t mean you can’t be a great leader. Citing examples of highly successful leaders like Bill Gates and Warren Buffett, Jennifer Kahnweiler shows that introverts can build on their quiet strength and make it a source of great power.After highlighting the common challenges introverts face at work, such as stress, invisibility, and perception gaps, the book details a straightforward four-step process to handle work situations such as managing up, leading projects, public speaking, and many more. Kahnweiler provides numerous examples and leadership tips as well as a revealing Introverted Leader Quiz that pinpoints where focused attention will produce maximum results, The Introverted Leader will teach you to embrace your natural work style in order to advance your career, get the most out of the people around you, and add value to your organization.

    Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing?   This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.