Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense.In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel.Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.

    Now Gallup uses its expertise to offer a unique, interactive StrengthsFinder.com Profile that will identify your top five talents-and help you start getting the most from them in your sales career. Each copy of this book has a special, individualized code that lets you access the StrengthsFinder Profile on the Internet. The product of a twenty-five-year, multimillion-dollar effort, the StrengthsFinder program interviews you and offers an in-depth, individualized analysis of your predominant strengths and personality traits. Using this book, you can then find out how to put your strengths to work in the real world, how others with similar talents have succeeded or failed, and why you may need to make essential changes in your career. Debunking the most-repeated myths about sales-from the myth that anyone can sell to the myth that a good salesperson can sell anything-Discover Your Sales Strengths shows you: How to understand your top talents in sales-and focus on the ones that will help you most effectively plan your career How to use your strengths to have an impact on other people-and gain a competitive advantage How to find the right field, the right company, and the right boss for your talents Why different approaches to the same sale can both succeed. (There is no one right way to sell!) A book that only The Gallup Organization could create, Discover Your Sales Strengths offers you a powerful new knowledge of who you are, what you're good at, and how you work best. And in today's world of sales, that is the most powerful tool of all.

    Written by the founder and editor of MarketBeat, a daily investment newsletter with more than 425,000 subscribers, this invaluable resource will show you how to identify investments that offer lower volatility, higher returns and an automatic income stream of dividends that you can live off of during retirement. This strategy is easy to implement and will set you off on a path toward true financial independence. Here's what you'll learn: How you can create an automatic income stream you can actually live on during retirement. How to build an investment portfolio of rock-solid companies that outperform the S&P 500. What criteria can identify dividend stocks that consistently return 10% or more per year. Which newsletters, websites and other resources you should use to research dividend stocks. Why you won't be tempted to cash out your dividend stock portfolio during the next recession. How to reduce your tax bill by choosing the right dividend investments and the right accounts. Why dividend-growth investing is superior to traditional income investing strategies. Market risk is near an all-time high and interest rates are at a historic low. There has never been a better time to switch to a more sensible wealth-generation strategy. If you want to improve your market returns, spend less time worrying about money and achieve true financial independence, this book is for you.

    Perhaps the most challenging leadership experience anyone will face isn't one at the top, but their first promotion to leadership. They must deal with the change and uncertainty that comes with a new job, requiring new skills, and they've been promoted from peer to leader. While the book addresses the needs of any manager, supervisor, or leader, it pulls from the best leadership and management thinking, and puts the focus on the difficulties that new leaders experience.Includes practical information for new managers who must supervise friends and former peers Authors are expert consultants who work with leaders at all levels Shows how to adopt the mindset of a leader, including: communicating change, giving feedback, coaching employees, leading productive teams, and achieving goals This much-needed book can help new leaders get beyond the stress and fear to focus on becoming the most effective leader they can be-starting right now.

    These are phrases that you hear almost every day in Spanish speaking countries, on TV, in movies, and when talking with friends in Spanish. Included in this book is FREE Access to Downloadable Mp3's of this book. Spanish Audio book is available by clicking link in book. This book is very basic Spanish. It is for beginning Spanish learners or students that want to review basic Spanish phrases. Some Topics Covered in this book are: Greetings Music What are you doing? Phrases about the Present (right now) Phrases about the Past Hotels Restaurants And Many More! Are you ready to learn some Spanish phrases you can use right away? GREAT! Download the book now and start learning Spanish.

    I wouldn't be in the magical place I am today without them.This is my “thank you” to the universe.**Please note: this book contains adult language and content.**

    It’s about getting the right things done—the things that count, make a difference, and move the world forward. In our current era of massive overload, this is harder than ever before. So how do you get more of the right things done without confusing mere activity for actual productivity?When we take God’s purposes into account, a revolutionary insight emerges. Surprisingly, we see that the way to be productive is to put others first—to make the welfare of other people our motive and criteria in determining what to do (what’s best next). As both the Scriptures and the best business thinkers show, generosity is the key to unlocking our productivity. It is also the key to finding meaning and fulfillment in our work.What’s Best Next offers a practical approach for improving your productivity in all areas of life. It will help you better understand:• Why good works are not just rare and special things like going to Africa, but anything you do in faith even tying your shoes.• How to create a mission statement for your life that actually works.• How to delegate to people in a way that actually empowers them.• How to overcome time killers like procrastination, interruptions, and multitasking by turning them around and making them work for you.• How to process workflow efficiently and get your email inbox to zero every day.• How your work and life can transform the world socially, economically, and spiritually, and connect to God’s global purposes.By anchoring your understanding of productivity in God’s purposes and plan, What’s Best Next will give you a practical approach for increasing your effectiveness in everything you do.

    The whole process seems overwhelming. This conversational and action oriented book is for people who want to write a book (or are thinking about it), but for their whole life, have never been good at writing. Writing has always been difficult for you, and you think you could never enjoy it, much less write an entire book. Every time you start to write anything it’s like all of your ideas disappear. You know the drill. You get ready to do some writing. You’re pumped and think this will be the day all of your great ideas flood the page. Then ... You find yourself staring at a blank screen. You have no idea what you want to write about. After some time, you want to bang your head against the keyboard. You want to write a book. In fact, you know you have a book inside you but, you keep telling yourself: “I’m not a writer. I can’t write a book. I don’t have enough time anyway.” There are TONS of myths, misconceptions, and flat-out lies out there about how difficult it is to write your first book. How to Not SUCK at Writing Your First Book busts those myths and challenges everything you’ve been told about writing. This book is filled with proven solutions, options, and problem-solving methods that every first-time author needs to know—no matter what writing challenges you face. How to Not SUCK at Writing Your First Bookgives you the foundation for your first book through: 4 tried and true writing methods that make the writing process simple, easy & fast A writing method that involves 0 actual writing (your book can be done in as little as 7 hours) Simple strategies for preventing & defeating writer’s block Uncovering the #1 way to actually finish and publish your book (hint: is has nothing to do with writing) Shows you how simple and fast writing a book can actually be (by holding your hand every step of the way). Follow the advice given in this book and by the end, after putting what I have to say into action, you will have easily written a high-quality book. Best of all, the rest of your life doesn’t have to be put on hold to do it either! This book shows you how you can continue to spend most of your time doing what you love instead of struggling through something you hate. Before your buy the book, I have one question for you: What’s stopping you from turning your daily conversations and knowledge into a high-quality book faster than you ever thought possible? Scroll to the top and click the “buy now” button and you will write your first book-- and not suck at it.

    In this revised edition of "I Can See You Naked" - a delightful guide to presentations of all kinds - Ron Hoff begins by dismissing the technique. "Never talk to a naked audience," is his advice. It's too distracting. "I Can See You Naked" is the first book on making presentations that doesn't read like a textbook. The first book to sound like a presentation, look like a presentation, and "play" like a presentation. It is, in fact, a funny, irreverent, entertaining, and highly effective presentation on presentations. And it is a publishing success story - the first edition went back to press seven times and sold well over 100,000 copies. It has been a selection of sixteen book clubs. After four years of success, "I Can See You Naked" is now even better. This fearless new edition of the national bestseller on making great presentations has been extensively revised by author Ron Hoff, making it 25 percent larger than the first edition. It features 16 emphatic new chapters, new illustrations by Barrie Maguire, new photographs, new sidebars and panels, new nuggets to treasure, and scores of ideas ready for use in your next presentation. Why a revised edition? Because a lot has happened to presentations in four years. New to this edition are dynamic new chapters including "The Deadly Game" - how to win competitive presentations; Stand or sit? What's a presenter to do?; "How do you create excitement if you're not Madonna, Prince, or Zig Ziglar?"; "Great props don't have to be proper"; How to make a speech in a strange hotel; Questions that often float through the minds of audiences; Ten points to pin to the wall before your next one-on-one and a guide to "relationships" - the hot, new word in making presentations. Packed with insightful case studies, and personal anecdotes, "I Can See You Naked" clearly and succinctly addresses a Ann

    One of a manager's toughest--and most important--responsibilities is to evaluate an employee's performance, providing honest feedback and clarifying what they've done well and where they need to improve. In How to Be Good at Performance Appraisals, Dick Grote provides a concise, hands-on guide to succeeding at every step of the performance appraisal process--no matter what performance management system your organization uses. Through step-by-step instructions, examples, do-and-don't bullet lists, sample dialogues, and suggested scripts, he shows you how to handle every appraisal activity from setting goals and defining job responsibilities to evaluating performance quality and discussing the performance evaluation face-to-face. Based on decades of experience guiding managers through their biggest challenges, Grote helps answer the questions he hears most often: -How do I set goals effectively? How many goals should someone set?-How do I evaluate a person's behaviors? Which counts more, behaviors or results? -How do I determine the right performance appraisal rating? How do I explain my rating to a skeptical employee?-How do I tell someone she's not meeting my expectations? How do I deliver bad news? Grote also explains how to tackle other thorny performance management tasks, including determining compensation and terminating poor performers. In accessible and useful language, How to Be Good at Performance Appraisals will help you handle performance appraisals confidently and successfully, no matter the size or culture of your organization. It's the one book you need to excel at this daunting yet critical task.

    It defines who you are so you can believe in yourself. It explains the DISC behavioral styles in a story with characters representing each style. Because it's a story, the reader can identify with the characters--how they speak and how they act--and therefore more easily identify and connect with their friends in business and personal environments. This is the unique factor contributing to the book's success.

    This book shows you writing methods to get best qualified, referred to a supervisor, interviewed, and hired! Effectively include KSAs in your resume with accomplishments. Maximize readability with the Outline Format federal resume. Analyze vacancy announcements for keywords. Master the Assessment Questionnaire. Format your USAJOBS federal resume for readability. Includes dozens of sample federal resumes in the Outline Format with KSAs!

    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams

    Using this knowledge of how the mind works, "Brainhack "reveals the ways you can use this brain power to change-up your thinking and is packed with a series of 'brainhacking' tips and tricks that will help you achieve success in your every-day life.The book will contain over 40 brainhacks and be split into the following sections: Thinking Smarter Getting Started Problem Solving Idea Generation Breaking through and innovatingSo you can dip-in and out of brainhacks designed to help you with each of these areas.Each 'brainhack' will explain: A description of the technique - what do you need to do to you streamline your brain The benefit - how this technique will help you and why you should do it A real-world example- to bring it all to life and show you how to implement it The science stuff- how this works and the brain-science behind it