For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Patrick Collins, an internationally recognized expert on the subject, offers an original, comprehensive guide to maximizing negotiation skills, whether in a one-on-one encounter or a larger, more formal negotiating session.Collins explains what negotiation is and isn’t (“negotiation is not confrontation”) and discusses ways to overcome the fear of negotiation, strategies for gaining the upper hand by manipulating the environment, and tactics tailored to negotiation type. What he offers is much more than just a guide to “magic words” or a collection of case studies; Collins provides a hard-working handbook on assessing situations and pinpointing the appropriate techniques for any given circumstance. There’s great real-life advice, including details on how to negotiate at restaurants and hotels. The tips are often surprisingly, almost shockingly simple and logical—such as the suggestion to get in line behind a belligerent customer to boost your own chances for success. Readers will come away with a set of “guerrilla negotiating” tactics, and a better understanding of:• when to continue talking and when to walk away• how to identify words that sabotage your best efforts• how to identify cultural customs that will smooth the process• how to bluff for maximum effectivenessEach chapter concludes with “key thoughts” that summarize the main lessons in the preceding pages.Viewing negotiation as both science and art, Collins will help executives, managers, and almost anyone master the skills to have the upper hand in any situation.

    With controversial ideas and funny stories, it covers topics that readers will recognize from their course and some new but equally important areas to challenge their thinking. Part of a highly popular new series this book will make you better able to question and understand this burgeoning field.

    It points out that you must be a leader that people follow, keep informed, make timely decisions and take effective action. In effect you must control the activities of your organization rather than being controlled by them. Here's what’s in the book: * How to lead and manage people; powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. * How to Make a Good First Impression * How to Motivate Your Employees in the Workplace * How to Manage Change Effectively * How to Deal With Difficult Employees * Effective Business Negotiation Techniques * How To Set and Achieve Goals * Effective Delegating Strategies * How To Ensure the Profitability of Your Business * How to Create a Business Environment that Supports Growth * All these and much much more. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to managers, I've seen practically dozens of managers fail and lose their job -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time. Table of Contents 1. How to Lead and Manage People 2. How to Make a Good First Impression 3. How to Motivate Employees in the Workplace 4. How to Manage Change Effectively 5. How to Deal With Difficult Employees 6. Effective Business Negotiation Techniques 7. How To Set and Achieve Goals 8. Effective Delegating Strategies 9. How To Ensure the Profitability of Your Business 10. How to Create a Business Environment that Supports Growth Tags: leadership development, student leadership challenge, business leadership, leadership development program, leadership dynamics, management skills and application, developing management skills.

    But often, a company's published accounts offer clues to impending disaster, providing you know where to look. Through the forensic examination of more than 20 recent stock market disasters, Tim Steer reveals how companies hide or disguise worrying facts about the robustness of their business. In his lively style, he looks at the themes that underlie the ways companies hide the truth and he stresses that in an assessment of a company's accounts, investors should always bear in mind that the only fact is cash; everything else - profit, assets, etc - is a matter of opinion. Full of invaluable lessons for investors, the book concludes with some trenchant observations on what is wrong in the worlds of investment, audit and financial regulation, and what changes should be introduced.

    God wants you to let go of whatever makes you stop. John Mason launched an all-out attack on mediocrity in his best-selling books "An Enemy Called Average" and "You're Born an Original-Don't Die A Copy". In this book you'll find 52 new nuggets of truth that will break down the barriers to excellence in your life. Think about it... - Don't belittle...be big - Impatience is one big "get-ahead ache" - Bite off more than you can chew - Constantly frustrate tradition with you creativity and imagination - Stay out of your own way - When you're trying to be like someone else, the best you can be is number two - Paths without obstacles don't lead anywhere John Mason's practical principles, scriptural motivation and godly wisdom will put unfulfilled dreams where they belong - out of your life!

    

    This comprehensive new edition of the top-selling PHR/SPHR Study Guide provides you expert preparation and review for these challenging exams as well as comprehensive coverage on labor relations, workforce planning, compensation, OSHA regulations.

    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams

    Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.

    Cutting-edge international finance issues are presented along with a traditional treatment of international financial management.

    I saw them spending more and more time with their team in the office until their week became highly laborious. They would only leave the office to eat and sleep. I don’t mean to say that we should only work from 9 to 5, 5 days a week and then completely ignore our work on weekends. I know that sometimes we have to put in the extra hours to meet our deadlines and achieve our targets; however, when this becomes the norm, it means that we need to consider alternatives such as working smarter rather than harder. This is the reason why I am writing this book Dedicated to all Entrepreneurs, Business Owners, CEOs, Managing Directors and Company Managers who think that every working day should be 48 hours, during which the need to eat, sleep and socialize is nonexistent.  To all those who wait for the weekend just to rest...I, too, was one of them so many years back!

    Over the same time frame Jack has advised more than seventy-five companies through private equity and dozens more in a senior advisory role at IAC. Now Jack and Suzy Welch draw on their experiences to address the biggest problems facing modern management and offer pragmatic solutions to overcome them.Going beyond theories concepts and ideologies they tackle the real stuff of work today. When you get down to it they argue winning in business is all about mastering the gritty inescapable make-or-break real-life dilemmas that define the new economy the old economy and everything in between.Work is a grind. We just got whacked. My boss is driving me nuts. I m stuck in career purgatory. My team has lost its mojo. IT is holding us hostage. Our strategy is outdated the day we launch it. We don t know what our Chinese partners are talking about. We re just not growing. These are some of the day-to-day issues the Welches take on. Coupled with Jack s years of iconic leadership and Suzy s insights as former editor of the Harvard Business Review their new database of knowledge infuses The Real Life MBA with fresh relevant stories and equally powerful solutions that every manager at any level can

    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    As a result, Sir Terry is now one of the world's most admired business leaders, widely acclaimed for his drive, flair and no-nonsense approach.In Management in 10 Words he draws on his experience and expertise to pinpoint the ten vital attributes that make successful managers and underlie great organisations. He tackles the challenges that every manager faces, in a series of insights that are personal, provocative, and down to earth. And he explains:- Why initial failure often leads to ultimate success.- Why profits stem from a company's values, not its day-to-day business.- Why competition should always be welcomed.- Why simplicity leads to innovation.- Why trust is the bedrock of effective leadership.The result is an inspiring, thoughtful and supremely practical guide that will prove invaluable to all managers in all types of organisation.