FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

    8 Attributes of Great Achievers is filled with inspiring stories from the lives of great achievers past and present including Christopher Columbus, George Washington, Benjamin Franklin, The Wright Brothers, Abraham Lincoln, Gandhi, Winston Churchill, Walt Disney, Warren Buffet, and others.

    Using actual stories from Whirlpool, Kaiser Permanente, IntegWare, WorldCom and other organizations, Lee shows how highly successful executives face and overcome their fears to develop moral intelligence. These real-world examples offer practical lessons for rooting out unethical practices and behaviors by Assessing them for rightness and integrity Addressing moral failures Following through with dialogue and direct action

    They would, he said, leave behind security, money, convenience, even family for him. They would abandon everything for the gospel. They would take up their crosses daily...BUT WHO DO YOU KNOW WHO LIVES LIKE THAT? DO YOU?In Radical, David Platt challenges you to consider with an open heart how we have manipulated the gospel to fit our cultural preferences. He shows what Jesus actually said about being his disciple--then invites you to believe and obey what you have heard. And he tells the dramatic story of what is happening as a "successful" suburban church decides to get serious about the gospel according to Jesus.Finally, he urges you to join in The Radical Experiment -- a one-year journey in authentic discipleship that will transform how you live in a world that desperately needs the Good News Jesus came to bring.

    With instances from real life and the author's own experiences and inspirational wisdom, 'It's Your Life' is a collection of some of the most popular write-ups from Vinita Dawra Nangia's weekly Sunday column, '0-zone' in Times Life, the Sunday supplement of The Times of India. At the core of the writings is the belief that though deeply connected, we are all self-sufficient beings, responsible for our own life and happiness. Take charge of your life and live it as you wish to!

    Now the revision to the compact, perennial bestseller includes a provocative new concluding chapter depicting God asking a believer questions about his stewardship over material resources.Jesus spent more time talking about money and possessions than about heaven and hell combined. But too often we've overlooked or misunderstood his most profound teaching on this topic, from his words in Matthew 6. Jesus offers us life-changing investment advice. He actually wants us to store up treasures for ourselves--just not here on earth. Instead, he urges us to store our treasure in heaven, where they will await us, and last forever. We can't take it with us--but we can send it on ahead!Readers are moved from the realms of thoughtful Bible exposition into the highly personal arena of everyday life. Because when Jesus told His followers to "lay up for yourselves treasures in heaven," He intended that they discover an astounding secret: how joyful giving brings God maximum glory and His children maximum pleasure. In The Treasure Principle, you'll unearth a radical teaching of Jesus--a secret wrapped up in giving.Once you discover this secret, life will never look the same. And you won't want it to be."Supercharged with stunning, divine truth! Lightning struck over and over as I read it." - John Piper, Senior Pastor, Bethlehem Baptist Church, Minneapolis

    Plus, these secrets can help you to eliminate years of struggle and wasted effort and make you an absolute fortune...Just like they already have for thousands of others! 'Conversations with Millionaires' can help you to get more of what you want in life because you will be learning the same methods, techniques, and secrets that have already been time-tested and proven to work in the real world.

    And those choices accumulate and eventually become our life story. What would your life look like if you became an expert at making those choices?In this inspiring guidebook, New York Times bestselling author Craig Groeschel shows how the choices that are in your power, if aligned with biblical principles, will lead to a life you've never imagined.Divine Direction will help you seek wisdom through seven principles. You'll consider:One thing to stop that's hindering youHow to start a new habit to re-direct your pathWhere you should stay committedAnd when you should go even if it's easier to stayThe book also includes criteria that will help you feel confident in the right choice, and encourages you with principles for trusting God with your decisions. What story do you want to tell about yourself? God is dedicated to the wonderful plan he's laid out for you. The achievable and powerful steps in Divine Direction take you there one step at a time, big or small.Spanish edition also available.

    Once a high-flying executive in a Fortune 500 company, he now works a part-time, minimum wage job and struggles to support his family. Then, an even greater crisis hits: his daughter becomes ill, and he can’t afford to get her the medical helps she needs. When his car skids on an icy road, he wonders if he even cares to survive the crash.But an extraordinary experience awaits David Ponder. He find himself traveling back in time, meeting leaders and heroes at crucial moments in their lives—from Abraham Lincoln to Anne Frank. By the time his journey is over, he has received seven secrets for success—and a second chance.

    When First Presbyterian Church in Altadena, California, was asked to provide a mission study report for its pastor nominating committee, the congregation was afraid they would find themselves engaging in busy work and producing a report that would wind up in a file gathering dust. They then asked professor Mark Lau Branson to consult with them on writing this report. He invited them to join in a process of Appreciative Inquiry--a transformational organization change process--which resulted in a major shift in congregational conversations and a new sense of hope. Memories, Hopes, and Conversations recounts the experience of First Presbyterian and outlines a process that any congregation can utilize to harness the energies of the congregation at all levels of its common life. Branson first leads readers through the foundations of Appreciative Inquiry and bracingly explores biblical texts for understanding the practice in a faith context. He then outlines and illustrates a four-step process--Initiate, Inquire, Imagine, Innovate--that creatively employs constructive conversations and questions to evoke storytelling and spur imaginations. Branson persuasively demonstrates how concentrating on needs and problems can mire a congregation in discouragement and distract it from noticing innate strengths. By focusing on memories of the congregation at its best, members are able to construct "provocative proposals" to help shape the church's future. Grounded in solid theory and real-life practice, Memories, Hopes, and Conversations is a groundbreaking work of narrative leadership and the first book to apply the principles of Appreciative Inquiry to the lives of congregations.

    It points out that you must be a leader that people follow, keep informed, make timely decisions and take effective action. In effect you must control the activities of your organization rather than being controlled by them. Here's what’s in the book: * How to lead and manage people; powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. * How to Make a Good First Impression * How to Motivate Your Employees in the Workplace * How to Manage Change Effectively * How to Deal With Difficult Employees * Effective Business Negotiation Techniques * How To Set and Achieve Goals * Effective Delegating Strategies * How To Ensure the Profitability of Your Business * How to Create a Business Environment that Supports Growth * All these and much much more. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to managers, I've seen practically dozens of managers fail and lose their job -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time. Table of Contents 1. How to Lead and Manage People 2. How to Make a Good First Impression 3. How to Motivate Employees in the Workplace 4. How to Manage Change Effectively 5. How to Deal With Difficult Employees 6. Effective Business Negotiation Techniques 7. How To Set and Achieve Goals 8. Effective Delegating Strategies 9. How To Ensure the Profitability of Your Business 10. How to Create a Business Environment that Supports Growth Tags: leadership development, student leadership challenge, business leadership, leadership development program, leadership dynamics, management skills and application, developing management skills.

    Bill Bright founder of Campus Crusade said, "If we can win the university today, we will win the world tomorrow." The Fuel and The Flame offers church and parachurch college students, ministry staff and volunteers ten keys to impact students' lives for Christ. Five keys to personal preparation (the fuel) and five keys to ministry implementation (the flame) are defined and expanded on in order to develop students into the future Christian leaders of our world. Through the application of the principles found in this book, students will become reproducing disciples for Jesus Christ, able to impact campuses as well as the world with the Good News.

    management

    This inspiring, popular book has been speaking to the hearts of men for the past 10 years, and its words are still relevant. Using engaging illustrations, scriptural wisdom, practical suggestions and study questions, Kent Hughes offers a frank biblical discussion on major areas of Christian manhood: family, godliness, leadership, ministry and more. This newly revised edition is for every man who wants to know what it means to be a Christian in today's world.

    Reprint. 25,000 first printing.