Book picks similar to
Marketing: An Introduction by Gary M. Armstrong
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non-fiction
The Practice of Social Research
Earl R. Babbie - 2006
Emphasizing the importance of the research process, the book shows students how social scientists design research studies, introduces the variety of observation modes used by sociologists, and covers the "how-to's" and "whys" of social research methods. Students learn how to conduct various types of research, when it is appropriate to use each method, and how to analyze qualitative and quantitative data. The 11th edition provides students with the necessary tools for understanding social research methods and for applying these concepts both inside and outside the classroom--as researchers and as consumers of research.
Calculus [with CD]
Howard Anton - 1992
New co-authors--Irl Bivens and Stephen Davis--from Davidson College; both distinguished educators and writers.* More emphasis on graphing calculators in exercises and examples, including CAS capabilities of graphing calculators.* More problems using tabular data and more emphasis on mathematical modeling.
Compensation
George T. Milkovich - 2007
The 9th edition continues to examine the strategic choices in managing total compensation. The total compensation model introduced in chapter one serves as an integrating framework throughout the book. The authors discuss major compensation issues in the context of current theory, research, and real-business practices. Milkovich and Newman strive to differentiate beliefs and opinions from facts and scholarly research. They illustrate new developments in compensation practices as well as established approaches to compensation decisions.
Introduction to Electrodynamics
David J. Griffiths - 1981
This work offers accesible coverage of the fundamentals of electrodynamics, enhanced with with discussion points, examples and exercises.
Logistics and Supply Chain Management (Financial Times Series)
Martin Christopher - 1994
This is a sustainable source of advantage in todays turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result. In fact, the real competition today is not between companies, but between supply chains. The winning approach to supply chains is an integrated perspective that takes account of networks of relationships, sustainability and product design, as well as the logistics of procurement, distribution, and fulfilment. Logistics and Supply Chain Management examines the tools, core processes and initiatives that ensure businesses gain and maintain their competitive advantage. The fourth edition has been completely updated and now contains four new chapters covering:· managing supply chain relationships· product design in the supply chain· matching supply and demand · creating a sustainable supply chain
Front Flap
The updated 4th edition of the bestselling Logistics and Supply Chain Management is the practical guide to all the key topics in an integrated approach to supply chains, including:
The link between logistics and customer value
Logistics and the bottom line measuring costs and performance
Creating a responsive supply chain
Managing the global pipeline
Managing supply chain relationships
Managing risk in the supply chain
Matching supply and demand
Creating a sustainable supply chain
Product design in the supply chain
Back Flap
About the author
Martin Christopher is Chairman of the Centre for Logistics and Supply Chain Management. He has written numerous books and articles and is on the editorial advisory board of a several professional journals. Until recently he was co-editor of The International Journal of Logistics Management and his latest books have focused upon relationship marketing, logistics and supply chain management. He has held appointments as Visiting Professor at the Universities of British Columbia, Canada, New South Wales, Australia and South Florida, USA. Professor Christopher is a Fellow of the Chartered Institute of Marketing, the Chartered Institute of Logistics and Transport and the Chartered Institute of Purchasing and Supply. In 1987 he was awarded the Sir Robert Lawrence medal of the Institute of Logistics and Transport for his contribution to the development of logistics education in Britain. In 2005 he was awarded the Distinguished Service Award of the USA Council for Supply Chain Management Professionals. In 2007 he was designated as Foundation Professor by the Chartered Institute of Purchasing and Supply. Martin has also worked as a consultant for major international companies in North America, Europe, the Far East and Australasia.
The Secret Language of Leadership: How Leaders Inspire Action Through Narrative
Stephen Denning - 2007
It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents--anyone who is setting out to the change the world.
Leading Change
John P. Kotter - 1988
By outlining the process every organization must go through to achieve its goals, and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.Needed more today than at any time in the past, this immensely relevant bestselling business book serves as both visionary guide and practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization. Reading this highly personal book is like spending a day with the world’s foremost expert on business leadership. You’re sure to walk away inspired—and armed with the tools you need to inspire others. Published by Harvard Business Review Press.
America: A Narrative History, Volume 2
George Brown Tindall - 1992
The Seventh Edition also introduces the new theme of environmental history. Carefully integrated throughout, this theme adds illuminating perspectives on how Americans have shaped and been shaped by the natural world."
Management and Organisational Behaviour
Laurie J. Mullins - 1989
Presenting a managerial approach to the study of organisational behaviour, with an emphasis on improving working performance through a better understanding of human resources, this book contains summaries, review questions and assignments.
Courageous Faith: Life Lessons from Old Testament Heroes
Ed Hindson - 2003
It enables us to live by His promises and experience His blessings in our personal lives. In COURAGEOUS FAITH, Ed Hindson encourages us to live beyond the normal limits of life and experience the unlimited power of God on a regular basis. based on the lives of the Hebrews heroes of the Old testament, this exciting book challenges us to overcome our barriers, conquer our fears, realize our goals, and start over when we fail. Relive the greatest moments of faith and triumph in the lives of the men of God who dared to believe His promises in their lives.This practical and powerful study is based on the lives of the Hebrew heroes who dared to believe that God keeps His promisesABRAHAM The Journey of Faith SAMSON Making Them Your StrengthsJACOB Hanging Tough in the Tough Times BOAZ Especially those Who are DifferentJOSEPH Starting Over When it All Falls Apart DAVID Confidence in the Face of DangerMOSES Overcoming Your Past JONATHAN Value of True LoyaltyJOSHUA Conquering The Opposition DANIEL Developing Spiritual DeterminationGIDEON Overcoming Your Fears NEHEMIAH Leaving a Legacy You Can Be proud OfJEPHTHAH Even When it Costs You
Managing Business Ethics: Straight Talk about How to Do It Right
Linda K. Trevino - 1995
Throughout, the emphasis is on common, real-life work situations, including hiring, managing, assessing performance, disciplining, firing, and providing incentives for staff, as well as producing quality products and services, and dealing effectively and fairly with customers, vendors, and other stakeholders. Highlights of the Fourth Edition * Updated information relates content to current events such as the U.S. Sentencing Guidelines for Corporations. * Describes the link between ethical culture and employee engagement. * Covers new research, including the role of emotions in ethical decision making. * Presents new profiles of organizations such as McWane, Enron, Citigroup, and Marsh & McLennan. * International references reflect the realities of the increasingly global business environment.