Book picks similar to
Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe
business
marketing
non-fiction
social-media-marketing
A Leader's Legacy
James M. Kouzes - 2006
Kouzes and Posner examine in twenty-two chapters the critical questions all leaders must ask themselves in order to leave a lasting impact. These powerful essays are grouped into four categories: Significance, Relationships, Aspirations, and Courage. In each essay the authors consider a thorny and often ambiguous issue with which today's leaders must grapple issues--such as how leaders serve and sacrifice, why leaders need loving critics, why leaders should want to be liked, why leaders can't take trust for granted, why it's not just the leader's vision, why failure is always an option, why it takes courage to "make a life," how to liberate the leader in everyone, and ultimately, how the legacy you leave is the life you lead.
The Secrets of Consulting: A Guide to Giving and Getting Advice Successfully
Gerald M. Weinberg - 1985
Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work.Through the use of vividly memorable rules, laws, and principles -- such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm -- the author shows you how to-- price and market your services-- avoid traps and find alternative approaches-- keep ahead of your clients-- create a special "consultant's survival kit"-- trade improvement for perfection-- negotiate in difficult situations-- measure your effectiveness-- be yourselfYou will also find straightforward advice on marketing your services, including how to-- find clients-- get needed exposure-- set just-right fees-- gain trustThe Secrets of Consulting -- techniques, strategies, and first-hand experiences -- all that you'll need to set up, run, and be successful at your own consulting business.
Positive Intelligence: Why Only 20% of Teams and Individuals Achieve Their True Potential and How You Can Achieve Yours
Shirzad Chamine - 2012
His groundbreaking research exposes ten well-disguised mental Saboteurs. Nearly 95 percent of the executives in his Stanford lectures conclude that these Saboteurs cause “significant harm” to achieving their true potential. With Positive Intelligence, you can learn the secret to defeating these internal foes. Positive Intelligence (PQ)SM measures the percentage of time your mind is serving you as opposed to sabotaging you. While your IQ and EQ (emotional intelligence) contribute to your maximum potential, it is your PQ that determines how much of that potential you actually achieve.The great news is that you can improve your PQ significantly in as little as 21 days. With higher PQ, teams and professionals ranging from leaders to salespeople perform 30 to 35 percent better on average. Importantly, they also report being far happier and less stressed. The breakthrough tools and techniques in this book have been refined over years of coaching hundreds of CEOs and their executive teams. Shirzad tells many of their remarkable stories, showing how you too can take concrete steps to unleash the vast, untapped powers of your mind.Discover how to• Identify and conquer your top Saboteurs. Common Saboteurs include the Judge, Controller, Victim, Avoider, and Pleaser. • Measure the Positive Intelligence score (PQ) for yourself or your team—and see how close you come to the critical tipping point required for peak performance.• Increase PQ dramatically in as little as 21 days.• Develop new brain “muscles,” and access 5 untapped powers with energizing mental “power games.”• Apply PQ tools and techniques to increase both performance and fulfillment. Applications include team building, mastering workload, working with “difficult” people, improving work/life balance, reducing stress, and selling and persuading.
Company
Max Barry - 2006
From the outside, Zephyr is just another bland corporate monolith, but behind its glass doors business is far from usual: the beautiful receptionist is paid twice as much as anybody else to do nothing, the sales reps use self help books as manuals, no one has seen the CEO, no one knows exactly what they are selling, and missing donuts are the cause of office intrigue. While Jones originally wanted to climb the corporate ladder, he now finds himself descending deeper into the irrational rationality of company policy. What he finds is hilarious, shocking, and utterly telling.
Think In Systems: The Theory and Practice of Strategic Planning, Problem Solving, and Creating Lasting Results - Complexity Made Simple
Zoe McKey - 2018
Sometimes our best efforts can result in the opposite of what we want over time. How can we avoid these unwanted results? If we apply conventional thinking to complex issues, we often maintain or increase the very problems we want to fix. There is, however, a solution to get the desired results. Think in Systems is a concise information manual offering high-level problem-solving methods for personal and global issues. The book presents the main features of systems thinking in an understandable and everyday manner, helping you to develop this skill top analysts and world leaders use. If you thought that complex thinking is only for people who deal with complex issues like running a company or country, think again. Every issue is complex. Running out of gas is a simple problem, but I’m sure you’re dealing with much greater headaches on a daily basis. Your life is a system. Everything that is connected to your system (life) is a part of it. However, you are just a subsystem in the larger picture. Your town, country, the world, the solar system are all bigger systems you are a part of. These systems are interconnected. Whatever you do will affect the system and whatever the system does will affect your life. Systems can have positive and negative effect on your life – or on the life of people generally. The greatest problems like hunger, war, and poverty are all failures in the system. Similarly, fights with your loved ones, being stuck in a rut at your job are also system failures. They are not only your fault. Thus they can’t be fixed with a simple cause-effect thinking. Learn to use systems thinking in your business, relationships, friendships, and general political, socio-economic, and environmental issues. Systems thinking boosts your critical thinking skills, makes you more logical, enhances your analytical abilities, and makes you more creative. Systems thinking won’t put extra pressure on your cognition. Quite the contrary, you’ll have fewer headaches knowing that you surely didn’t miss any detail when you tried to solve a problem. "We cannot solve our problems with the same thinking we used when we created them." Albert Einstein • Learn the main aspects, concepts, and models of systems thinking. • Design models and systems maps to solve your problems • Find solutions to your underlying problems, not just the symptoms • Improve your mental health, wealth, and relationships Systems thinking is a relatively new discipline which doesn’t get the exposure it deserves. However, our world grows more connected, interdependent and complex with each passing day. Becoming a systems thinker will help you to overcome your confusion and fear of missing the whole picture, and help you find more effective solutions to your personal (and if you are up to it), global problems. •Widen your understanding of international economic, political, and socio-economic affairs •Manage your business better •The most helpful materials, books, and experts to learn even more about systems thinking Identify your problems more accurately. Find solutions to your problems, don’t just treat the symptoms.
The Challenger Sale: Taking Control of the Customer Conversation
Matthew Dixon - 2011
The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
The Art of Action: How Leaders Close the Gaps between Plans, Actions and Results
Stephen Bungay - 2010
The Art of Action is a thought-provoking and fresh look at how managers can turn planning into execution, and execution into results.Drawing on his experience as a consultant, senior manager and a highly respected military historian, Stephen Bungay takes a close look at the nineteenth-century Prussian Army, which built its agility on the initiative of its highly empowered junior officers, to show business leaders how they can build more effective, productive organizations. Based on a theoretical framework which has been tested in practice over 150 years, Bungay shows how the approach known as "mission command" has been applied in businesses as diverse as pharmaceuticals and F1 racing today. The Art of Action is scholarly but engaging, rigorous but pragmatic, and shows how common sense can sometimes be surprising.
What Would Google Do?
Jeff Jarvis - 2009
By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.
When Buyers Say No: Essential Strategies for Keeping a Sale Moving Forward
Tom Hopkins - 2014
Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key. It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options -- avenues that can eventually lead to the buyer actually saying yes. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, WHEN BUYERS SAY NO details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships. There's particular emphasis on how to establish the kind of rapport that ultimately leads to a successful close.
You've Got 8 Seconds
Paul Hellman - 2017
The average attention span has dropped to 8 seconds.So whether you're presenting to a large audience, meeting one-on-one, talking on the phone, or even sending an email, you've got to engage others fast, before they tune you out , , , maybe forever.Your challenge: to get heard, get remembered & get results.Through fast, fun, actionable tips, You've Got 8 Seconds explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies to get heard in a noisy world:FOCUS: Design a strong message--then say it in seconds.VARIETY: Make routine information come alive.PRESENCE: Convey confidence and command attention.You'll discover practical techniques, including the Fast-Focus Method™, which the author uses to help senior executives make their messages stick; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.The next time you speak, others will either tune in or tune out. You've got 8 seconds--make them count!
We Need to Talk: How to Have Conversations that Matter
Celeste Headlee - 2017
Headlee is a talented, honest storyteller, and her advice has helped me become a better spouse, friend, and mother.” (Jessica Lahey, author of New York Times bestseller The Gift of Failure)Today most of us communicate from behind electronic screens, and studies show that Americans feel less connected and more divided than ever before. The blame for some of this disconnect can be attributed to our political landscape, but the erosion of our conversational skills as a society lies with us as individuals.And the only way forward, says Headlee, is to start talking to each other. In We Need to Talk, she outlines the strategies that have made her a better conversationalist—and offers simple tools that can improve anyone’s communication. For example: BE THERE OR GO ELSEWHERE. Human beings are incapable of multitasking, and this is especially true of tasks that involve language. Think you can type up a few emails while on a business call, or hold a conversation with your child while texting your spouse? Think again.CHECK YOUR BIAS. The belief that your intelligence protects you from erroneous assumptions can end up making you more vulnerable to them. We all have blind spots that affect the way we view others. Check your bias before you judge someone else.HIDE YOUR PHONE. Don’t just put down your phone, put it away. New research suggests that the mere presence of a cell phone can negatively impact the quality of a conversation.Whether you’re struggling to communicate with your kid’s teacher at school, an employee at work, or the people you love the most—Headlee offers smart strategies that can help us all have conversations that matter.
Great at Work: How Top Performers Do Less, Work Better, and Achieve More
Morten T. Hansen - 2018
Now, after a unique, five-year study of more than 5,000 managers and employees, Morten Hansen reveals the answers in his “Seven Work Smarter Practices” that can be applied by anyone looking to maximize their time and performance.Each of Hansen’s seven practices is highlighted by inspiring stories from individuals in his comprehensive study. You’ll meet a high school principal who engineered a dramatic turnaround of his failing high school; a rural Indian farmer determined to establish a better way of life for women in his village; and a sushi chef, whose simple preparation has led to his restaurant (tucked away under a Tokyo subway station underpass) being awarded the maximum of three Michelin stars. Hansen also explains how the way Alfred Hitchcock filmed Psycho and the 1911 race to become the first explorer to reach the South Pole both illustrate the use of his seven practices (even before they were identified).Each chapter contains questions and key insights to allow you to assess your own performance and figure out your work strengths, as well as your weaknesses. Once you understand your individual style, there are mini-quizzes, questionnaires, and clear tips to assist you focus on a strategy to become a more productive worker. Extensive, accessible, and friendly, Great at Work will help you achieve more by working less, backed by unprecedented statistical analysis.
Do the Work
Steven Pressfield - 2011
Do the WorkOur enemy is not lack of preparation; it's not the difficulty of the project, or the state of the marketplace or the emptiness of our bank account.The enemy is resistance.The enemy is our chattering brain, which, if we give it so much as a nanosecond, will start producing excuses, alibis, transparent self-justifications and a million reasons why he can't/shouldn't/won't do what we know we need to do.Start before you're ready.
The Heart of a Leader
Kenneth H. Blanchard - 1999
Now, Blanchard helps us discover the art of influence through the greatest life and leadership lessons he's learned in his rich career as an educator and business leader.The Heart of a Leader offers Blanchard's insight and wisdom on choosing values, aiming for excellence, maintaining integrity, finding the courage to change, helping others reach their potential, and more. With The Heart of a Leader you'll master key attitudes and actions to impact the lives of those around you.Influence is an art - and it begins with the heart of a leader. It's time to let your heart soar!
Executive Intelligence: What All Great Leaders Have
Justin Menkes - 2005
Inspired by the work of Peter Drucker and Jim Collins, Justin Menkes set out to isolate the qualities that make for the 'right' people. Drawing on his background in psychology and bolstered by interviews with accomplished CEOs, Menkes paints the portrait of the ideal executive.In a sense, Menkes's work reveals an executive IQ—the cognitive skills necessary in order to excel in senior management positions. Star leaders readily differentiate primary priorities from secondary concerns; they identify flawed assumptions; they anticipate the different needs of various stakeholders and how they might conflict with one another; and they recognise the underlying agendas of individuals in complex exchanges.Weaving together research, interviews and the results of his own proprietary testing, Menkes exposes one of the great fallacies of corporate life, that hiring and promotion are conducted on a systematic or scientific basis that allows the most accomplished to rise to their levels of optimal responsibility.Finally, Menkes is a passionate advocate for finding and employing the most talented people, especially those who may have been held back by external assumptions.