Enron, Arthur Andersen, the U.S. Olympic Committee, abusive priests, cheating students, domestic violence -- all these remind us that taking ethical stands should be a higher priority in our culture. Why, when people discern wrongdoing, are they sometimes unready, unable, or unwilling to act?In a book rich with examples, Rushworth Kidder reveals that moral courage is the bridge between talking ethics and doing ethics. Defining it as a readiness to endure danger for the sake of principle, he explains that the courage to act is found at the intersection of three elements: action based on core values, awareness of the risks, and a willingness to endure necessary hardship. By exploring how moral courage spurs us to strive for core values, he demonstrates the benefits of ethical action to the individual and to society -- and the severe consequences that can result from remaining morally dormant.Moral Courage puts indispensable concepts and tools into our hands, equipping us to respond to the increasingly complicated moral challenges we face at work, at home, and in our communities. It enables us to make clear, confident decisions by exploring some litmus-test questions:Is the benefit worth the risk?Am I motivated by my desire to uphold my beliefs or just to impose them on others?Will my actions create collateral damage among those with no stake in the outcome? While physical courage may no longer be a necessary survival skill or an essential rite of passage out of childhood, few would dispute the growing need for moral courage as the true gauge of maturity. Treating this subject not as an esoteric branch of philosophy but as a practical necessity for modern life, Kidder deftly leads us to a clear understanding of what moral courage is, what it does, and how to get it.

    1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    In a schema not unlike the id, ego, and superego, Pathworkn incluidas.

    Today's environment is similarly chaotic, turbulent, and uncertain. On Becoming a Leader has served for nearly fifteen years as a beacon of insight, delving into the qualities that define leadership, the people who exemplify it, and the strategies that anyone can apply to become an effective leader. This new edition features a provocative introduction on the challenges and opportunities facing leaders today, with additional updates and current references throughout.

    While Lean methodologies were developed in manufacturing environments, many Lean principles can be applied to any kind of business or activity; from software development to accounting systems to household chores.This short book introduces the core concepts of kanban and offers a step by step guide to getting started with kanban.

    Using video links, IP Factly's Amazing Animal series has been designed to encourage and bolster independent reading. The animals are accompanied by pictures and facts plus video links so children can see the animals and how they behave.

    A world where murder, torture and fights to the death are the norm. Where the guards turn a blind eye to the lethal weapons prisoners carry . . . and use almost daily.Hell's Prisoner is the powerful story of one man's battle to survive in some of the world's cruellest and most inhumane prisons. Christopher Parnell, wrongly accused of drug trafficking, found himself catapulted into the maelstrom of madness and degradation that exists within Indonesian jails. Surrounded by murderers and sadistic violent criminals, he soon learned that life can be as cheap as a bowl of rice or a cigarette.During his imprisonment, Parnell was subjected to unthinkable sessions of torture, both physical and psychological. Left to starve and fight every day for his survival, he was forced to eat everything from cockroaches to human flesh.This is an incredible tale of fatalism and bureaucracy, of corruption and the horrors of prison, but most of all it is a no-holds-barred account of what the human spirit can endure.

    Legions of fans have written to her, asking for more recipes that focus on their specific family challenges. She’s heard them loud and clear, and has crafted meals that are targeted to these special needs, including:• Sneaky Chef Light: Delicious recipes for kids struggling with their weight: with lower calories, lower fat—and all the taste!• Sneaky Chef for Food Allergies. For the millions of children who suffer from food allergies, here are recipes that are dairy-free, egg-free, and gluten-free.• Sneaky Chef for More Variety—More make-ahead purees and crafty, kid-friendly recipes the whole family will love.• Sneaky Chef Celebrates! Even special days can be healthy, as the Sneaky Chef unveils recipes for birthdays, Thanksgiving, Christmas, Chanukah, Valentine’s Day, Passover, Easter, and more!Sneaky Chef to the Rescue shows that any family can “sneak” good food into their diets, making everybody (both kids and adults) both happier and healthier.

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.

    Kafele begins a powerful examination of what it takes to make a school community achieve the greatest success in the classroom and beyond.In The Principal 50: Critical Leadership Questions for Inspiring Schoolwide Excellence, Kafele, a veteran school administrator, guides motivated school leaders through 50 self-reflection exercises designed to yield a deeper understanding of the meaning behind the work that they do. Along with many other insights, this book shows how best toInspire and motivate students, teachers, and other school staff to approach their work with vigor and purpose;Ensure that all students, regardless of color, creed, or origin, are valued and represented in the school culture;Focus mission and vision statements to address students' most critical needs and integrate shared values and objectives into the fabric of the school; andEngage parents and other community members so that they feel a stake in the school's success.Brimming with passion, written from the heart, and informed by hard-earned experience, this transformative book is essential reading for principals and other building-level administrators determined to reinvigorate their practice, revitalize their staff, and—most importantly—guarantee the strongest outcomes for students.

    It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents--anyone who is setting out to the change the world.

    Khushwant Singh tells the story of the land and its people from the earliest time to the present day. In broad, vivid sweeps he encapsulates the saga of the upheavals of a sub-continent over five millennia, and how their interplay over the centuries has molded the India of today. More, Khushwant Singh offers perceptive insights into everything Indian that may catch one's eye or arouse curiosity: its ethnic diversity, religions, customs, philosophy, art and culture, political currents, and the galaxy of men and women who have helped shape its intricately inlaid mosaic. He is also an enlightening guide to much else: India's extensive and varied architectural splendors, its art and classical literature. Khushwant Singh's own fascination with the subject is contagious, showing through on every page, and in every sidelight that he recounts. India: An Introduction holds strong appeal for just about anyone who has more than a passing interest in the country, Indians as well as those who are drawn to it from farther afield. And for a traveller, it is that rare companion: erudite, intelligent, lively

    (Rhino) Thompson, PhD on the subject of Verbal Judo. Redirecting Behavior with Words explores the need for an approach to conflict and verbal abuse. By uniting the persuasive power found in the rhetorical persuasion of Aristotle and the physical re-directive power of Jigoro Kano's physical judo, this book expounds the principles of the Verbal Judo training program, now recognized around the world as an effective and pragmatic approach to conflict resolution. By using life examples from people in conflict, Thompson and his friend discuss the philosophy of conflict and the birth of Verbal Judo during a car road trip from Albuquerque, New Mexico to Las Vegas, Nevada. Each stop and each situation explores a problem and a solution using words to gain voluntary compliance from angry or emotionally frustrated people. Using a dialogue format and designed as a "Habit of Mind" philosophy for thinking creatively about conflict, Verbal Judo is the next step in resolving the issues that plague all of us when dealing with others in disagreement. From missed expectations to redirecting harsh words, this book was the ground floor for a program that has had over one million participants attending lectures since 1984.

    Yes, old authorities are being dismantled, new ones created, and the very nature of knowledge has changed. But seeking the truth remains the purpose of journalism—and the object for those who consume it. How do we discern what is reliable? How do we determine which facts (or whose opinions) to trust? Blur provides a road map, or more specifically, reveals the craft that has been used in newsrooms by the very best journalists for getting at the truth. In an age when the line between citizen and journalist is becoming increasingly unclear, Blur is a crucial guide for those who want to know what's true.Ways of Skeptical Knowing—Six Essential Tools for Interpreting theNews 1. What kind of content am I encountering? 2. Is the information complete? If not, what's missing? 3. Who or what are the sources and why should I believe them? 4. What evidence is presented and how was it tested or vetted? 5. What might bean alternative explanation or understanding? 6. Am I learning what I need?