Think a win-win solution is the best way to make the deal? Think again.For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can't really control, and how to focus instead on the activities and behavior that you can and must control in order to successfully negotiate with the pros.The best negotiators: * aren't interested in "yes"--they prefer "no" * never, ever rush to close, but always let the other side feel comfortable and secure * are never needy; they take advantage of the other party's neediness * create a "blank slate" to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations * always have a mission and purpose that guides their decisions * don't send so much as an e-mail without an agenda for what they want to accomplish * know the four "budgets" for themselves and for the other side: time, energy, money, and emotion * never waste time with people who don't really make the decisionStart with No is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.

    Whether you want to retire as soon as possible or are looking forward to continuing to work in some form for as long as you can, Retirement 101 guides you through each step as you approach this important milestone. From how to save for the day when you stop—or scale back—working to smart investment strategies to the best states to retire in to how to calculate your benefits, Retirement 101 helps you create a retirement plan to accomplish your goals, whatever they are.

    This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

     Dani Watson, a Self Love and Law of Attraction coach, walks you through a process that will help you get clear on what you really want, ditch the limiting beliefs and negative thoughts that are holding your back and teach you how to raise your vibration so that you can to be, do and have anything you desire. Within the book, Dani shares her story of how she battled with anxiety after years of struggling to figure out her career path, accumulating significant debts and then dealing with heartbreak. Through learning how to love herself again and discovering the world of coaching and spirituality, Dani went on to figure out her purpose and find the confidence to go for her dreams. Self Love and Spiritual Alchemy weaves personal experiences with practical guidance so that you can discover how to unleash your inner goddess and co-create magic with The Universe. You can find out more about Dani via @dani_watson_coaching or online at www.daniwatson.com

    Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

    Once we become aware of this, we start seeing them everywhere—in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That’s why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it’s too late.Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today’s most intractable challenges.

    A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His "Ten Commandants" provide the essential guidelines, including:- Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge.- No complaints? Something's wrong: If you never ask your customers what else they want, how are you going to give it to them?- Measure everything: Telling your employees to do their best won't work if you don't know how they can improve.

    It provides more than 75 exercises, dialogues, stories and simulations for trainers, educators, and students.

    No wonder so many people find it increasingly difficult to listen and comprehend. Simple pieces of information such as names go "in one ear and out the other." Poor listening may have tragic consequences such as the Challenger disaster and the Potomac River crash of 1982, or it can result in smaller tragedies such as lost promotions, stalled marriages, and troubled children.Rebecca Shafir assures us that we can transform every aspect of our lives, simply by relearning how to listen. The Zen of Listening is grounded in the Zen concept of mindfulness, a simple yet profound way of learning how to filter our distractions and be totally in the present. Rather than a list of tricks, this book is an all-encompassing approach allowing you to transform your life.Readers will be amazed at how simply learning to focus intently on a speaker improves the relationship, increases attention span, and helps develop negotiating skills. Learn the great barricades of misunderstanding, find out how to listen to ourselves, discover how to listen under stress, and boost our memory. This is a fun and practical guide filled with simple strategies to use immediately to enjoy our personal and professional lives to the fullest.

    And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule.Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more. Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.Simplify. Say less. Get More.

    This title includes practical techniques and examples.

    In it he shares his most treasured memories and never-before-seen photographs as he looks back on an extraordinary life on and off the court.Hailed by many as the greatest coach in the history of American sports, John Wooden is as famous for his personal philosophy as he is for his career achievements. He inspired, guided, and motivated generations of fans with his bestselling books on leadership, values, family, and the true meaning of success.Coach Wooden wrote his final book, "The Wisdom of Wooden: My Century On and Off the Court," in the last months before his death. Filled with his most treasured memories and more than 100 photographs, many never-before seen, it captures a life spent teaching, guiding, and serving others. Starting with his father's now-famous 7 Point Creed--including "Make Each Day Your Masterpiece," "Help Others," and "Be True to Yourself,"--Coach Wooden affirms the principles to true success that helped him become an All American at Purdue University, a winning coach at Indiana State University, and an iconic sports figure at UCLA.Yet anyone who knows John Wooden knows his record on the court was only part of the story. In "The Wisdom of Wooden" the legendary coach offers readers a rare glimpse not just behind the scenes but inside the man; not just on the court but in the huddles; not just his maxims but his poems, those he wrote and those he loved; not just the people he inspired, but the family, friends, and fans who inspired him; not just the lessons he taught but the lessons he learned; not just what was on his mind but what was in his heart.Ultimately it was the life he lived that served as a model for his greatest lesson of all: a deep commitment to family, friends, and faith--the bedrock values of the man we all called, "Coach."Praise for John Wooden""The Wisdom of Wooden" has given me the life that I have . . . Thanks, Coach, for your faith and patience."--Bill Walton""The Wisdom of Wooden" is a lifetime of Coach Wooden's ideas on how to live life without sacrificing your moral principles. His life is a prime example of how this can be done--one that we can all learn from."--Kareem Abdul-Jabbar"John Wooden sets an example for all of us by constantly striving to be the best in every aspect of his life. Throughout my life, I have found inspiration and direction in the Bible. Today, I also find inspiration and direction in the words of John Wooden."--Tom Coughlin, Head Coach, New York Giants"One hundred years--what an amazing life. But here's what's even more amazing about John Wooden and the timeless verities his life has embodied. One hundred years from now they will still be talking about his accomplishments and his approach."--Bob Costas"There has never been a finer man in American sports than John Wooden, or a finer coach."--"Sports Illustrated"

    This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy covers: • The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal) • The two most crucial (and liberating) management decisions • The worst number in business is…(fix this before it’s too late!) • Leadership is vastly overrated: a new, rational model for profitable productivity • Why and how to make marketing the master—all others servants • Mice at play, and how to get compliance when the cat’s away • Finding the magic “GE-Spot” for your particular business’ greatest success with its customers • Fairness be damned—to the winners the spoils (it’s time to start paying for performance, not for showing up) • Is a happy workplace a productive workplace? a serious look at the new, fun mandate—lies the management theorists sell • Managing the sales process—the biggest instant improvement (more $ now!)

    Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

    Prosperity can be achieved by anyone, and Dr. Richards shows the way."--Donald J. Trump"What's in your head determines what's in your wallet. Dr. Richards gives you the mental hard-drive upgrade you need to finally achieve the greater prosperity and success you desire."--Darren Hardy, Publisher, SUCCESS magazine"Dr. Richards shakes up our preconceptions about wealth by examining the psychological aspects of how we relate to money. When you understand the real sources of wealth in your life, you'll find it much easier to achieve a more prosperous and happy life."--Jordan E. Goodman, America's Money Answers Man at MoneyAnswers.com and Author of Master Your Money Type"This might be one of the most important books you'll ever read. If you feel like your life has been stuck in neutral--or even worse, put in reverse--Dr. Richards will set you on a clear path to success."--Barnet Bain, Producer, What Dreams May ComeAbout the Book: Why do some people feel a perpetual state of lack and fear about money, while others feel genuinely prosperous, regardless of the size of their bank accounts? Why do some people shudder with dread when it comes to setting financial goals, while others embrace it with enthusiasm and confidence?What makes the difference? Could it be in their relationship with money itself?People who enjoy a healthy relationship with money share common habits and traits. So, how do they think, and what do they do differently? Are these behaviors hardwired in an individual's psyche, or can they be learned?In this provocative book, psychotherapist Dr. Charles Richards provides unexpected and encouraging answers to these questions. Based on his research and expert interviews, Dr. Richards shows how each of us can develop a thriving relationship with money and create a rich and rewarding life.A t the book's heart are the stories of people who have faced adversity with courage and created extraordinary lives. Their accounts--along with Dr. Richards' interviews with finance professors, legislators, entrepreneurs, and mavens of success--pave a path to a brighter future for us all.Today we live in a trying economic environment. Every day, popular financial advisors exhort us to hunker down, play it safe, and protect ourselves from an uncertain future. To the voices who promote fear and doubt, Dr. Richards answers with balance, wisdom, and optimism.The Psychology of Wealth is for anyone interested in succeeding personally or professionally, and in achieving true prosperity. It offers golden steps on the path to a better life.