Book picks similar to
Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students by Ira Kaufman
non-fiction
management
professional-reading
digitalization
Abraham Lincoln: Frontier Crusader For American Liberty
Michael Crawley - 2016
His profound and poetic speeches are famous around the world, evidence of the greatness of American’s most beloved leader. But did you know that the sixteenth president of the United States was also a backwoods hillbilly from America’s western frontier, with a Kentucky accent so thick you could cut it? Or that he liked wrestling matches, dirty jokes, and had a reputation for telling hilarious, R-rated stories that weren’t suitable for mixed company? From his childhood working as a virtual slave for an abusive father, to sailing a river raft to New Orleans, to the Illinois General Assembly, Congress, and the White House, the story of Abraham Lincoln’s life is the story of America. He mourned the deaths of almost everyone he loved, endured marriage to a wife whose mental health issues made her a domestic abuser, and lost more elections than he won. But Abraham Lincoln believed in one thing above all: that everyone deserved a fair shot at the American dream. Why did John Wilkes Booth really shoot Abraham Lincoln? The truth is as shocking now as it was in 1865.
Brand Like a Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous
Steve Jones - 2011
This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations
Alan G. Robinson - 2004
But most organizations fail to realize this potentially extraordinary source of revenue-enhancing ideas. The authors of "Ideas Are Free use real-world examples from their work with hundreds of organizations to show how to exploit the virtually free, perpetually renewable resource of employee ideas. The book explains how sustainable competitive advantages in areas ranging from productivity and responsiveness to cost reduction and quality assurance are only possible with the attention to detail that comes from getting and implementing large numbers of ideas from employees. Subjects include how to make ideas part of everyone's job, how to set up and run an effective process for handling ideas, how to help people come up with more and better ideas, and how a strong flow of ideas can have a profound impact on an organization's culture.
Management Mantras
Sri Sri Ravi Shankar - 2013
Views are radically changing on practices to ensure the employees perform consistently well over many years. In this book, Sri Sri offers valuable tips for managers and leaders to become more effective in their roles and also on how to develop a conducive work environment so that both the employees and the organisation add value to each other.“Management begins in the mind.When the mind manages itself better,it can manage anything.”H. H. SRI SRI RAVI SHANKAR
I Have the Watch: Becoming a Leader Worth Following
Jon Rennie - 2019
Through seven deployments commanding sailors in the complex and dangerous world of nuclear submarine warfare, Jon Rennie experienced a deep form of leadership. On a sub, there is no escape. No “after work.” No home to commute to. You live and lead side-by-side with the crew, every day. What Rennie didn’t realize was how much his time underwater prepared him to lead global industrial businesses and startups across multiple industries. Becoming a leader worth following begins—and ends—with people. “This book cuts to the heart of the matter of leadership: it’s all about people.” Says Joshua D. Cotton, PhD, Founder and CEO, VetStoreUSA With a special foreword by John Brubaker, Author of Seeds of Success, Rennie lays out a case for becoming a people-centered leader. Leaders have the watch. They are not only accountable for the results of the organization, but they are also responsible for the people who work for them. Leadership is a people business. The actions of a leader will have a deep impact on the lives and careers of the people they are responsible for. Natasha Goldstein, Founder and CEO, The Accountkeepers says, “As the founder of a fast-growing, people-based business, I could not put this book down. Unlike any other book on leadership I’ve read, Jon boils it down to what really matters: how you treat people.” Great leaders know that employees who are respected, appreciated, and are given the chance to grow will go the extra mile for your organization. This book provides real-world leadership wisdom written from a hands-on perspective. If you want to be a more effective leader, this is the one book you should read this year. “Start becoming a better leader today by reading this book.” Says Heather Eason, Founder and CEO, SELECT Power Systems
Secret Hollywood: Crazy and Interesting Stories about the Rich and Famous
Bill O'Neill - 2021
Grab your copy of Secret Hollywood and start gossiping!
Immunity to Change: How to Overcome It and Unlock Potential in Yourself and Your Organization
Robert Kegan - 2009
Desire and motivation aren't enough: even when it's literally a matter of life or death, the ability to change remains maddeningly elusive.Given that the status quo is so potent, how can we change ourselves and our organizations?In Immunity to Change, authors Robert Kegan and Lisa Lahey show how our individual beliefs--along with the collective mind-sets in our organizations--combine to create a natural but powerful immunity to change. By revealing how this mechanism holds us back, Kegan and Lahey give us the keys to unlock our potential and finally move forward. And by pinpointing and uprooting our own immunities to change, we can bring our organizations forward with us.This persuasive and practical book, filled with hands-on diagnostics and compelling case studies, delivers the tools you need to overcome the forces of inertia and transform your life and your work.
Retailing Management
Michael Levy - 1998
Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.
BUDGET TRAVEL - The Ultimate Guide: How I left an international music career, became a Digital Nomad and began exploring the most amazing places on earth - for less than $50 a day....and how YOU can
Gundi Gabrielle - 2016
- solid strategies to finance long term travel, both before you leave: BONUS REPORT: 7 Easy Ways to make an extra $500/month for your Travel Fund and while you travel. BUDGET TRAVEL: The Ultimate Guide - can help you save thousands of Dollars on travel bookings, experience foreign countries like a local - and even become a Digital Nomad if you would like to just travel for a few years and/or live in another country for a while. Becoming a Digital Nomad The author has lived the Digital Nomad livestyle for several years and is currently travelling through Africa and Australia. She is successfully running several online businesses - including a publishing company with several #1 Bestsellers - while travelling the world and living the life of her dreams. Her new company and travel blog - SassyZenGirl Lifestyle - is helping people achieve the travel freedom so many crave - without going broke or staying in crowded hostel dorm rooms. BUDGET TRAVEL: The Ultimate Guide contains a whole, extensive chapter on the many possibilities of Online Entrepeneurship - even if you have no experience at all - and how to first get started. How to get started as an Online Entrepreneur Working online provides the freedom to live anywhere in the world and explore ever new cultures and regions. BUDGET TRAVEL: The Ultimate Guide covers many different forms of building a freelance business - even if you think you have no relevant skills….. Also, advice on how to Start a TRAVEL BLOG as a BUSINESS and score discounts and free trips as well as a solid income for years to come. Get Paid to Travel If you are just starting out - or online entrepreneuship is not your thing - BUDGET TRAVEL: The Ultimate Guide provides a huge list of resources to find exciting jobs anywhere in the world. Whether it is working in National Parks, on Cruise Ships or Yachts, as an Adventure Guide or English Teacher - or even for an NGO, you will find valuable information here on how to get started. BUDGET TRAVEL: The Ultimate Guide covers all the tools you need to create amazing travel adventures for yourself and your family without spending a fortune and - if that’s your dream - the tools to become a long term traveller, free to go wherever you wish with sound strategies for financial sustenance that can keep you travelling for years to come. Here is what you get in detail: Part 1- Saving Money BIG Time! TRANSPORTATION - Airfare - Travel Hacking - free flights, anyone…? - Rental Cars - Trains & Buses - Cruiseship - Awesome Trip Planning Tools ACCOMMODATION - Free Accommodation - Discounts on Paid Accommodation
Exploring Corporate Strategy
Gerry Johnson - 1989
It is written for students of Strategic Management at all levels.
The Second Bounce of the Ball: Turning Risk Into Opportunity
Ronald Cohen - 2007
In this ground-breaking book, Sir Ronald Cohen uses his expertise to rethink attitudes to risk in business, encouraging and advising the potential entrepreneur on Cohen's own experiences and approaches to business.
Grey Eminence: Fox Conner and the Art of Mentorship
Edward Cox - 2010
He is the “grey eminence” within the Army whose influence helped to shape the careers of George Patton, George Marshall, and, most notably, President Eisenhower. What little is known about Conner comes primarily through stories about his relationship with Eisenhower, but little is known about Fox Conner himself.After a career that spanned four decades, this master strategist ordered all of his papers and journals burned. Because of this, most of what is known about Conner is oblique, as a passing reference in the memoirs of other great men. This book combines existing scholarship with long-forgotten references and unpublished original sources to achieve a more comprehensive picture of this dedicated public servant. The portrait that emerges provides a four-step model for developing strategic leaders that still holds true today. First and foremost, Conner was a master of his craft. Secondly, he recognized and recruited talented subordinates. Then he encouraged and challenged these protégés to develop their strengths and overcome their weaknesses. Finally he wasn’t afraid to break the rules of the organization to do it. Here, for the first time ever, is the story of Major General Fox Conner.
The Three Meter Zone: Common Sense Leadership for NCOs
J.D. Pendry - 1999
Discusses US Army values in 'user-friendly' terms, from the perspective of a former member of the NCO core. Introduces three different types of leadership styles for 3-meter, 50-meter, and 100-meter soldiers.
The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything
Robert Scoble - 2016
The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
Jeff Toister - 2017
They encourage each other, proactively solve problems, and constantly look for ways to go the extra mile. In short, imagine a workplace culture where employees were absolutely obsessed with customer service. The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you’re just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You’ll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately. Learn the one thing that forms the foundation of every great culture. Discover what customer-focused companies do differently to engage their employees. And explore ways to strategically align every facet of your organization with outstanding service. Creating and sustaining a customer-focused culture is a never-ending journey that takes hard work, dedication, and commitment. The Service Culture Handbook is an indispensable resource to help you and your employees stay headed in the right direction. Praise for The Service Culture Handbook: "The Service Culture Handbook provides the poignant inspiration and practical instruction for the difficult work of transforming a service culture into one that is distinctive, successful, and permanent." —Chip R. Bell, author of Kaleidoscope: Delivering Innovative Service That Sparkles "Though research continues to uncover the astonishing impact of customer-focused cultures on customer loyalty and business results, few organizations know how to get there. Jeff Toister unlocks that mystery through this practical (and fun to read!) guide to developing a culture that really works." —Brad Cleveland, founding partner and former CEO, International Customer Management Institute