This book is a tutorial and exposition of the principles of Web site design. It aids users in building web sites that stand out from the noise of the web and bring them to the content in an effective and efficient way. This four-color book gives substantial critiques of existing Web site designs.

    It is also a practical, modern introduction to scientific computing in Python, tailored for data-intensive applications. This is a book about the parts of the Python language and libraries you'll need to effectively solve a broad set of data analysis problems. This book is not an exposition on analytical methods using Python as the implementation language.Written by Wes McKinney, the main author of the pandas library, this hands-on book is packed with practical cases studies. It's ideal for analysts new to Python and for Python programmers new to scientific computing.Use the IPython interactive shell as your primary development environmentLearn basic and advanced NumPy (Numerical Python) featuresGet started with data analysis tools in the pandas libraryUse high-performance tools to load, clean, transform, merge, and reshape dataCreate scatter plots and static or interactive visualizations with matplotlibApply the pandas groupby facility to slice, dice, and summarize datasetsMeasure data by points in time, whether it's specific instances, fixed periods, or intervalsLearn how to solve problems in web analytics, social sciences, finance, and economics, through detailed examples

    Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

    The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America's best companies, you need to have an answer to this and other puzzling questions. Are You Smart Enough to Work at Google? guides readers through the surprising solutions to dozens of the most challenging interview questions. The book covers the importance of creative thinking, ways to get a leg up on the competition, what your Facebook page says about you, and much more. Are You Smart Enough to Work at Google? is a must-read for anyone who wants to succeed in today's job market.

    How do you present large volumes of information to people who need to find what they're looking for quickly? This classic primer shows information architects, designers, and web site developers how to build large-scale and maintainable web sites that are appealing and easy to navigate. The new edition is thoroughly updated to address emerging technologies -- with recent examples, new scenarios, and information on best practices -- while maintaining its focus on fundamentals. With topics that range from aesthetics to mechanics, Information Architecture for the World Wide Web explains how to create interfaces that users can understand right away. Inside, you'll find:* An overview of information architecture for both newcomers and experienced practitioners* The fundamental components of an architecture, illustrating the interconnected nature of these systems. Updated, with updates for tagging, folksonomies, social classification, and guided navigation* Tools, techniques, and methods that take you from research to strategy and design to implementation. This edition discusses blueprints, wireframes and the role of diagrams in the design phase* A series of short essays that provide practical tips and philosophical advice for those who work on information architecture* The business context of practicing and promoting information architecture, including recent lessons on how to handle enterprise architecture* Case studies on the evolution of two large and very different information architectures, illustrating best practices along the way* How do you document the rich interfaces of web applications? How do you design for multiple platforms and mobile devices? With emphasis on goals and approaches over tactics or technologies, this enormously popular book gives you knowledge about information architecture with a framework that allows you to learn new approaches -- and unlearn outmoded ones.

    For decades, understanding management—what works, and what doesn't—has been the pursuit of the world's best and brightest. Globally, there are more than 1,500 credible schools offering master's degrees in business administration, and hundreds of magazines and newspapers and thousands of books devoted to the subject. What's been missing is a simple and convenient way to disseminate the best ideas and practices to managers everywhere, at all levels and in all kinds of industries and organizations. The Wall Street Journal Essential Guide to Management draws the best from the existing body of knowledge and research, and summarizes it in a simple, clear, and useful way. Focusing on classic and contemporary works that have been recommended by members of The Wall Street Journal CEO Council—all chief executives of large and successful global companies—it is an invaluable reference and essential tool for every manager, new and experienced alike.

    It covers the basics of computer programming, including variables and values, functions, conditionals and control flow, program development and debugging. Later chapters cover basic algorithms and data structures.

    Now in it's tenth edition, this text makes chemistry exciting to students by showing them why important concepts are relevant to their lives and future careers.

    The Natural Approach, widely associated with Tracy Terrell, introduces students to language inductively, by exposing them to vocabulary and structures in the context of lively activities. In this communicative approach, grammar explanations and practice are an aid to leaning the language, not an end in themselves. The Natural Approach in general - and Kontakte 3rd edition in particular - are highly communicative and create a spontaneous and low-anxiety classroom atmosphere in which the focus is first on comprehension, then on communication. Kontakte 3rd edition emphasizes culture as well as communication, with a variety of boxes, readings, and interactive culture-based activities. The third edition of Kontakte also includes a new listening comprehension tape that instructors can use in class as well as a new video, new interactive software and additional new supplements.

    But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In "Designing with the Mind in Mind," Jeff Johnson, author of the best selling "GUI Bloopers," provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. * The first practical, all-in-one source for practitioners on user interface design rules and why, when and how to apply them.* Provides just enough background into the reasoning behind interface design rules that practitioners can make informed decisions in every project.* Gives practitioners the insight they need to make educated design decisions when confronted with tradeoffs, including competing design rules, time constrictions, or limited resources.

    Several resources exist for individual pieces of this data science stack, but only with the Python Data Science Handbook do you get them all—IPython, NumPy, Pandas, Matplotlib, Scikit-Learn, and other related tools.Working scientists and data crunchers familiar with reading and writing Python code will find this comprehensive desk reference ideal for tackling day-to-day issues: manipulating, transforming, and cleaning data; visualizing different types of data; and using data to build statistical or machine learning models. Quite simply, this is the must-have reference for scientific computing in Python.With this handbook, you’ll learn how to use: * IPython and Jupyter: provide computational environments for data scientists using Python * NumPy: includes the ndarray for efficient storage and manipulation of dense data arrays in Python * Pandas: features the DataFrame for efficient storage and manipulation of labeled/columnar data in Python * Matplotlib: includes capabilities for a flexible range of data visualizations in Python * Scikit-Learn: for efficient and clean Python implementations of the most important and established machine learning algorithms

    Using clear, step-by-step, project-based lessons, each chapter walks readers through the creation of a specific project, with each chapter building on the reader's growing knowledge of the program, while review questions at the end of each chapter reinforce the skills learned in each lesson. Photoshop CS3, long the industry standard for digital imaging software, offers plenty of new features and enhancements for creative professionals and digital photographers alike. Users can enjoy unrivaled editing with non-destructive Smart Filters, improved curves, and adjustable cloning and healing with Preview Overlay. Increase productivity with Photoshop CS3's streamlined interface and new Photoshop Lightroom " integration. Anyone who wants to create a composite will benefit from the revamped Photomerge(R) tool, which lets you apply automatic layer alignment and blending to your images, while the new Quick Selection tool lets you select pixels not just by color, but by texture and shape as well. And digital photographers will be pleased to know that they can now process multiple Camera Raw images in a fraction of the time it used to take. Educational instructor notes--created to help teachers plan, organize, and time their lessons--are available for this book (and for other Classroom in a Book titles) at www.peachpit.com/instructorresources.

    Building on the successful top-down approach of previous editions, this fourth edition continues with an early emphasis on application-layer paradigms and application programming interfaces, encouraging a hands-on experience with protocols and networking concepts.

    Written by the world’s foremost PowerPivot blogger and practitioner, the book’s concepts and approach are introduced in a simple, step-by-step manner tailored to the learning style of Excel users everywhere. The techniques presented allow users to produce, in hours or even minutes, results that formerly would have taken entire teams weeks or months to produce. It includes lessons on the difference between calculated columns and measures; how formulas can be reused across reports of completely different shapes; how to merge disjointed sets of data into unified reports; how to make certain columns in a pivot behave as if the pivot were filtered while other columns do not; and how to create time-intelligent calculations in pivot tables such as “Year over Year” and “Moving Averages” whether they use a standard, fiscal, or a complete custom calendar. The “pattern-like” techniques and best practices contained in this book have been developed and refined over two years of onsite training with Excel users around the world, and the key lessons from those seminars costing thousands of dollars per day are now available to within the pages of this easy-to-follow guide. This updated second edition covers new features introduced with Office 2015.

    Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. Others are successful at first, and then get crushed by competitors.This book is about how to buck the trend—to make websites that customers love and that are outrageously profitable. The unique methodology is based on the authors’ award-winning work growing many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you’ll get What successful web businesses do differently (and others get wrong) How to easily identify your website’s biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits—by making winning websites that people love. Right now, the Kindle version is priced at a special rate. Just scroll up, click buy, and we'll see you on the inside!