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    Social software lets libraries show a human face online, helping them communicate, educate, and interact with their communities. This nuts-and-bolts guide provides librarians with the information and skills necessary to implement the most popular and effective social software technologies: blogs, RSS, wikis, social networking software, screencasting, photo-sharing, podcasting, instant messaging, gaming, and more. Success stories and interviews highlight these tools ease-of-use and tremendous impact. Novice readers will find ample descriptions and advice on using each technology, while veteran users of social software will discover new applications and approaches. Supported by the author s Web page.

    Though almost everything else about online discussion has changed in the two decades since, those words still describe its central premise, and this basic idea underlies both the power and the popularity of blogging today. Appropriately enough, it also describes American journalism as it existed a century and a half before The WELL was organized, before the concept of popular involvement in the press was nearly swept away on the rising tide of commercial and professional journalism. In this book, which is the first to provide readers with a cultural/historical account of the blog, as well as the first to analyze the different aspects of this growing phenomenon in terms of its past, Aaron Barlow provides lay readers with a thorough history and analysis of a truly democratic technology that is becoming more important to our lives every day.The current popularity of political blogs can be traced back to currents in American culture apparent even at the time of the Revolution. At that time there was no distinct commercial and professional press; the newspapers, then, provided a much more direct outlet for the voices of the people. In the nineteenth century, as the press became more commercial, it moved away from its direct involvement with politics, taking on an observer stance--removing itself from the people, as well as from politics. In the twentieth century, the press became increasingly professional, removing itself once more from the general populace. Americans, however, still longed to voice their opinions with the freedom that the press had once provided. Today, blogs are providing the means for doing just that.

    Itprovides two major case studies. The first case study shows the possibilities of tracking a research community over the Web. It reveals how social network mining from the web plays an important role for obtaining large scale, dynamic network data beyond the possibilities of survey methods. The second case study highlights the role of the social context in user-generated classifications in content, such as the tagging systems known as folksonomies.

    It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

    

    Emphasizing the role and evaluation of relationships, this book provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships. This book includes valuable information on measuring public relations as well as social media measurement.