A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

    An internationally renowned success coach, he shares the best of what he’s learned—about inspiration, motivation, well-being, relationships, finances, and more—from more than15 years of training thousands of people to have what they want and create a life that makes them go “Wow!”Let him do the same for you . . . and you’ll experience more happiness and greater success than ever before!

    While the principles it lays out are timeless, our world has changed drastically since the book’s publication. The exponential rise of technology, global flattening of markets, instant communication, and pressures on corporate workforces to do more with less—including resources, funding, and staff—have all revolutionized the world in which we live and work.Now, Ken Blanchard and Spencer Johnson have written The New One Minute Manager to introduce the book’s powerful, important lessons to a new generation. In their concise, easy-to-read story, they teach readers three very practical secrets about leading others—and explain why these techniques continue to work so well.As compelling today as the original was thirty years ago, this classic parable of a young man looking for an effective manager is more relevant and useful than ever.

    The national bestseller that shows how anyone can master the proven scientific techniques of neurolinguistic programming (NLP) and forge instant relationships, instant chemistry, instant intimacy at will--now with a special chapter on sexual rapport! Trains the reader to control others' perceptions, dissolve communication barriers, create more intimate relationships, negotiate more effectively, and more.

    In Up, a practicing physician and NIH-funded researcher draws on her research and experience to show that our outlook on life— our unique patterns of thinking and feeling about ourselves, others, and the world—may be the key to how well and how fast we age. From wrinkles to cognitive decline, our outlook affects our health at every level. Using the framework of outlook GPS, Up illustrates how we can gauge our current attitude latitude and move to healthier ground. Tindle brings a fresh eye to attitudinal traits such as optimism, noting that it has many faces, including the face of her own struggling optimism. Using the 7 Steps of Attitudinal Change that she applies to her own patients, Tindle offers us a path toward healthy aging. Prescriptive and accessible, Up puts forward a paradigm shift in how we age and treat disease, giving even the most struggling optimists a chance for hope. It will appeal to readers of The Longevity Project by Howard S. Friedman and Leslie R. Martin as well as The Blue Zones by Dan Buettner.

    After they were jailed in 1969 for thirty years for murder, Pearson's biography The Profession of Violence enjoyed a cult following among the young and was said to be the most popular book in H.M.'s prisons, after the Bible. Ron died in 1995. Reg followed him five years later, and both of their funerals drew crowds on a scale unknown for film stars, let alone for two departed murderers. Since then, far from fading with their death, public fascination with the twins has never flagged. Their clothes and memorabilia are sold at auction like religious relics. Ron's childlike prison paintings fetch more money than those of many well-known artists. And people still refer to them like popular celebrities. Why? This is the question Pearson asked himself, and over the past three years he has been re-examining their history, unearthing much previously unknown material, and has come to some fascinating conclusions. The Immortal Murderers reveals new facts about the Krays' tortured relationship as identical twins; a relationship which helped predestine them to a life of crime; a relationship that made them utterly unlike any other major criminals. Pearson has discovered two new and unsuspected murders, along with fresh light on the killings of George Cornell and Jack 'the Hat' McVitie. There are facts about the twins' obsession with publicity, and how far this made them 'actor criminals' murdering for notoriety. Most riveting of all are the chapters which reveal how Ron Kray caused a major sexual scandal in which a prime minister, together with other leading politicians, condoned the most outrageous establishment cover-up in British politics since the war. The Immortal Murderers contains many more surprises, but the one thing that emerges is that the Kray twins were not only stranger but also far more important than anyone ever suspected. Fascination with them will forever remain; they will never lose their role as the immortal murderers.

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    You know, all those things that make life great.Most people think productivity is about finding or saving time. But it's not. It's about making our time work for us. Just imagine having free time again. It's not a pipe dream.In Free to Focus, New York Times bestselling author Michael Hyatt reveals to readers nine proven ways to win at work so they are finally free to succeed at the rest of life--their health, relationships, hobbies, and more. He helps readers redefine their goals, evaluate what's working, cut out the nonessentials, focus on the most important tasks, manage their time and energy, and build momentum for a lifetime of success.

    

    The Elements of Scoring explains how paying attention to the way you play -- regardless of your level of skill -- will guarantee you fewer strokes, a better overall game, and at the end of the day, more fun. With a practical and encouraging touch, Raymond Floyd shares his vision of what makes a scorer and shows how you can become this most dangerous of opponents. Discover the ten mistakes amateurs make that pros never doLearn why the 6-foot putt is the most important shot in golfPlay to your strengths and hide your weaknessesBanish first-tee jitters and focus on the rest of your gameKnow when bogey can be a good score Golf is a game of mistakes: The secret to better golf lies in making fewer of them and making sure the ones you do make don?t prove too costly. With Raymond Floyd as your teacher, you are sure to shoot the lowest scores you can, day in and day out, playing the game like a true scorer.

    • If you like "212, the Extra Degree," you are going to love this book! Brian Tracy said..."Eighty percent of life's satisfaction comes from meaningful relationships." Think about it...when you look back at the end of your life what will really matter? Five words...the quality of your relationships. So here's the question: If your relationships are the most important part of your life, what are you doing to make them all they can be? The 100/0 Principle...The Secret of Great Relationships, may be the most important book you'll ever read. The message is truly life-changing. Author Al Ritter is a management consultant who works with CEO's, other leaders and teams, who are committed to achieving breakthrough results. Also, as a professional speaker, Al has delivered over 500 speeches, workshops and seminars. Simply put, The 100/0 Principle is a book that can benefit anyone. It can make your marriage better and greatly improve your relationships with family members, friends, co-workers...even your boss.

    Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

    It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel-evant. At Netflix, you don't try to please your boss, you give candid feedback instead. At Netflix, employees don't need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings's own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world's most innovative, imaginative, and successful companies.

    But one day she loses control and yells back. Terrified that she’ll be fired, she seeks out Isabel, the call center’s sage.      The advice she receives from her wise mentor changes her life:·         SODA (Stop. Observe. Decide. Act)—a sure-fire formula for remaining calm in any situation·         Unplugging—a centuries-old practice to reduce anxiety and promote creativity·         Aha!s—22 practical insights that become the framework for living a happy life      This modern-day fable shows us that the best way to reduce stress is to cultivate mindfulness. While we cannot control much of what happens, we can get better outcomes if we stop to see situations clearly and calmly.      This book serves as both a powerful resource for business professionals looking for practical, easy-to-use tools for dealing with difficult people and an inspirational tale for those who want better relationships and a happier life.

    D.E. Boyer takes us on a fascinating journey from the depths of despair to an amazing quantum world where anything is possible. First, we will learn how to defend ourselves against the chaos in our minds, then we will learn how to rekindle the magic in our hearts. Along the way, the wisdom of Socrates and the myth of Narcissus will transform the way we think and feel. Boyer then shows us how the military teaches their Navy Seal recruits how to handle their thoughts and feelings when someone is trying to kill them, so we can better handle our bosses, spouses, and children when it feels like they are trying to kill us. We will also get a glimpse of death through the eyes of someone who sees people die every day, giving us a much greater appreciation for life. With extremely amusing stories from her own life that touch on her dysfunctional upbringing and traumatizing career as an intensive care nurse, Boyer teaches us how to control our anxiety, boost our fragile self-esteem, and get into a state of flow so that we can spend most of our time loving life, rather than dreading it. She also gives us crucial health and nutrition tips so that we can live longer with our newfound peace and joy, and she shows us how to be more successful at life by being a better friend, spouse, and parent. With every step we take on this path, we'll find ourselves flirting with the hidden power of the mind, a power that often lies just beyond most people's reach. Only by mastering the basics of thinking and feeling can we gain access to this power. Once the door is unlocked, we will enter another dimension, a quantum world where time is irrelevant and the magic of our mind is waiting to be found.